creatives blog

Creating a Story and Building the Brand

Creating a Story and Building the Brand.jpg

When Lost Creatives was first started it was about a journey and finding a path, in that time we have covered a wide range of people’s stories and given a voice to some amazing filmmakers who have helped bring our creative narrative as well as their own, to the public domain.

Over the next few months we plan to add to the stories in a more visual sense, with so much of our work having to be held due to publication terms, it will be fun to finally be able to showcase the work that has been done in the background by our creative director and head of makeup JamesC. Some new portfolio pieces are being finalized with the JamesC portfolio site (frustratingly) taken longer than planned we will be reverting back and reworking the current site with the new content and bringing in a much more cohesive workflow across the sites we already have with the additions of showcasing his work as a photographer into the bargain.

When it comes to production, there is some light at the end of a long tunnel, we have chosen two TV shows to produce along with two short films that we will use as entry back into the market, and with our work with some Amazingly talented filmmakers when it comes to cost, we have been able to work the angles and find additional avenues of marketing, sales, and of course open up our team to different potential projects outside of horror and thriller.

Naturally, we will be working with vshowcards who have been fantastic and are rapidly gaining ground in the production realm and have even got Bollywood on their side which is an amazing coup for the team.

In the next few weeks, we will be making a return to social media with the Lost Creatives and Lost Agency Instagram being updated with new work and some experimental shots we have been playing around with as part of a planned concept.

More news and updates on The Lost coming soon.

Backstage at The iKons Show featuring Girl Meets Brush

With the return of live events, it was a true showcase of talent both on the catwalk and behind the scenes, at The House of iKons show. Featuring the makeup and hair team of Girl Meets Brush, fashion week is back with a bang.

As one of the leading off-schedule events during London fashion week, The House of iKons has returned to the global stage with a show that gives a voice and platform to designers from across the spectrum, but it is the backstage area that really is where the work happens. Having worked on countless live events myself, I know that is no mean feat to prep an army of models which is why teamwork is a must.

The Girl Meets Brush team showed they are up to the challenge and led by founder Lynn Mills, they created a makeup and hair showcase that was both translatable to the real world and very much high fashion without losing stride. The look had to work for multiple designers and a range of skin tones which to their credit, they made this look effortless working seamlessly on what is a significant and important fashion event with the world’s press capturing every detail.

House of iKons is a top-tier show with designers from across the globe so the backstage crew needs to be on top of their game and The Girl Meets Brush team pulled it out of the bag with grace and style.

To learn more about Girl Meets Brush or The House of iKons see:

Girl Meets Brush

Girl Meets Brush Pro Team.

Girl Meets Brush Shop.

Girl Meets Brush Facebook.

Girl Meets Brush Instagram.

Girl Meets Brush Twitter.

The House of iKons

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Twitter.

House of iKons Youtube.

Source: https://www.girlmeetsbrush.co.uk/proteam

Making No Mercy a Boxing Odyssey

When it comes to indie film the process can be arduous and full of obstacles but the outcome is worth every step. Tackling not just acting but producing, directing, and more we talk to Louis Findlay about his latest film No Mercy, a film about the darker side of boxing, taking the gloves off and looking at it from a different angle.

Filming a project on this scale is a big undertaking, what have been some of the challenges you have faced in the process and how did you overcome them?

The biggest challenge for this project was money. I must have spent around £2,000+ on the project which is all I could really afford. Most of it was my own money and then the rest was via GoFundMe. The way I overcame potential challenges prior to filming was by writing locations I knew I had access to and casting friends I had worked with before. Then it was literally asking a LOT of favors from everyone else. One challenge I wasn’t prepared for was COVID. We literally had the training montage to film which is one of the most important scenes in any boxing movie,  so we couldn’t wrap it till we shot that but no one knew how long lockdown would last.  I felt about pulling the plug on this project so many times when the going got tough, but I just had to fight my way through it (no pun intended) 

The style of the film is very close to the docudrama or docusoap style, do you think that will change how people will look at the film and the people involved?  

Yeah, I hope so. The main focus was about making these characters feel real and forget people are actually playing these parts. I wanted to show this working-class family who are incredibly close, who have had their ups and downs and a fair share of family drama but at the end of the day, you can relate and fall in love with them.  I wanted it to feel natural and I think the visual style really helps to sell that. THAT and the fact everyone just bossed their roles. 

What was the motivation for this project in particular the look at boxing and the behind the gloves side of the business?

 My dad used to box back in the day, not professional but had a few bouts. He tried getting me to do it as a kid but I felt bad hitting people in the face. I have fond memories of his Mike Tyson VHS tapes on the shelf (which eventually made their way to the loft.  Dad and I watched them a few times when I was a kid and I thought it was pretty cool but had no interest in pursuing it other than working the bag and pads in the gym as I got older. 

But I think what makes any boxing film great is the story outside the ring, I think southpaw is a great example of that because he’s fighting for his daughter, not about being champ.  For my film, I wanted to focus on the darker side of boxing which is reflected in some of the dialogue and the way the promoter goes about business. I took a lot of inspiration from DareDevil, between a prize-fighting father and a son who looks up to him, but behind the scenes the promoter is dodgy. I also threw a lot of personal stuff from my childhood into the project too. 

There have been many who have taken the step over the line from actor to director/producer and worked both sides of the camera. Do you think this is something you will continue between acting jobs as a means to not only showcase your own concepts but to create opportunities for others in the creative fields?  

Absolutely, 100%. I had no idea how to get into the acting business when I left school so I started making my own films. In essence, I’ve learned other skills along the way by doing that such as writing and learning how a camera works.  But I’m very much a person who can’t sit still, I don’t wait for the grass to grow and if no one is going to give me the roles I want then I’ll go out and get them myself. I could’ve been waiting years for a role like this and it may have never come my way.  I think it’s so important for actors to make their own work and if I can help others out along the way and offer opportunities in front or behind the camera then that’s what I’ll continue to do! 

 What is next for you and your team? Do you have any projects in the works that you can tell us about?

 Yes, I’ve got a micro shortcoming very soon that we shot on the sky in Trafalgar, a short film called RoadKill that I had hoped to turn into a feature and a drama coming very soon which is about a man confronting someone from his past revisiting some disturbing memories. I have also just written two new features. 

What advice would you offer to someone starting their journey as a filmmaker and actor?

As I said, don’t wait for the grass to grow. It is so easy to make a film nowadays, we all have a camera in our pocket so just write something and film it.  Find like-minded people who can help you and if you’re really nice to people they’ll go out of their way for you. If you don’t ask, you don’t get - simple! 

*I would like to add a huge thank you to everyone involve and in particular Marcus O’Brien, Brandon Bailey, Dan brooks, Richie lamb, Gerard, and Keith Scott.

To learn more about the film or the team see:

No Mercy Trailer.

No Mercy Facebook.

No Mercy Twitter.

No Mercy IMDB.

 

Source: https://www.facebook.com/nomercyfilm

House of iKons Press Opportunities September 2021

As we come closer to fashion week, one of the leading names of the independent and off-schedule events: The House of iKons, has opened the doors to press and photographers giving yet more opportunities to the creative talents of fashion.

Being a part of the creative industries, especially fashion, is hard work requiring a good agent or contacts that can open the door for you, which is something Savita as the founder of the iKons show understands and appreciates and why as a show, The House of iKons has become so important in the global market and built in a short amount of time, a reputation for excellence and a place in the top 10 globally for fashion shows.

“Proud to announce that America’s Got Talent Winner Sal Valentinetti will be performing at the House of iKons Fashion Week London Show September 2021, in collaboration with our American TV partner “Rising Fashion TV” and will be aired on Amazon & ROKU TV.”

Since its inception, House of iKons has been able to connect not just brands and designers with an audience, but open the door to creative talents such as makeup staff, backstage production, photographers, and press/bloggers. *The Full schedule breakdown can be found by clicking here.

At the moment House of iKons is supported by The Fashion Life Tour, Chengdu Fashion Week, Girl Meets Brush & Zarya Azadi, with the event itself garnering accolades from across the globe and the press pit being one of the most coveted slots during fashion week to capture the latest trends in clothing, makeup, and the networking opportunities that go with it.

To learn more about the show or to discuss options available through The House of iKons email by clicking here. For tickets or further information on the show see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Twitter.

House of iKons Youtube.

House of iKons Tickets.

Source: https://www.houseofikons.com/

Whouknow a New Marketing Tool

We were really intrigued by the idea of the site Whouknow for marketing targetting the creative side of the world and opening up doors to new and interesting prospects with both clients and collaborators. The site itself is straightforward to set up and our creative director JamesC has already thrown his cap into the ring and created a profile.

“There's no such thing as buyers and sellers in creative communities, which is why Whouknow works the way you do. We've also thrown in a bunch of other features that'll make your life a whole lot easier.”

Whouknow offers the option to set a base budget and offer your services to projects on other terms such as barter, it has real scope for marketing and has gathered some interesting talents to the table who are open to opportunities and marketing their skills through the site.

Naturally, we plan to use this as a part of our upcoming projects and where possible source additional team members to the fold for this. In fact, with our 3 shorts and a small-scale commercial/showreel project in the works, this could be something positive and give us access to a host of new faces to work with which is a real boost to our goals both short and longterm.

We recommend you go check out the site and see the potential for yourself:

Whouknow website.

Whouknow Instagram.

Whouknow Facebook.

Whouknow Twitter.

Source: https://whouknow.co/

Lost Beauty in Derelict Spaces

Lost Beauty in Derelict Spaces

As summer is in full bloom, The Lost Team is restocking, rethinking, and getting our camera gear prepped to shoot specifically for ourselves over the next two weeks. Our goal will be to create content for the various existing lost sites and the upcoming photography site, showcasing Lost Beauty in Derelict Spaces.

With an aesthetic goal in mind that will fit with future TV project plans, we are looking at simple clean beauty for our Lost Girls and Lost Boys. Thankfully we have the Sons of Adonis brush (and soon concealer) to help with this and with our pro accounts all up to date, we can create something fresh and test run products before we go for the really big projects that will focus on darker elements and more chills than beauty.

Our plan is to bring some new talent into the mix and open the door to creative opportunities as we progress lead by our creative director JamesC, we are going to be announcing further collaborations and partnerships officially as we finetune the scripts and ideas fully.

Stay tuned for more news and updates.

Talking Film, Scripts, and Starting a Business With The Champ Films.

We have been watching the indie scene for a long time and a name that pops up frequently when talking about scripts is Tom Reynolds (AKA The Champ Films) who has become a go-to for monologues, film scripts, and with plans now in motion to produce we wanted to talk to Tom about his background and motivations.

Can you tell us more about yourself and your background? 

Born and raised in Reading, Berkshire, I grew up obsessed with films & sport. I studied English Literature for 4 years and enjoyed writing my own stories & plays which were always great fun to perform. When the lockdowns started, I decided I would get back into writing and when I started, I couldn't stop. 

As someone who writes scripts of varying lengths and styles, what is your favorite genre in terms of creative potential? 

At this moment, it is definitely horror scripts. horror allows you to tell a story without necessarily being limited by facts or reality. if you can imagine it, you can write it in a horror film. having said that, where I am right now in terms of available budgets for films etc, I am limited to what I can actually write in order to keep the script realistic for Production. 

What is the plan for your business as you go forward: TV? Film? Commercial? Documentary work?

The plan is to focus entirely on Films right now. As of today, I have 10 feature film scripts completed and the goal is to produce projects one after the other in a conveyor belt style system. Each script is more ambitious than the last and the whole business plan is geared towards progression.

As we move further into 2021 what is your strategy and goal set for the coming months? 

The goal right now is to find other like-minded filmmakers to join the team in order to move into Production. Specifically, I'm on the lookout for an ambitious Producer to join the team. The industry has been hit hard over the last 18 months or so and I want to do whatever I can to help bring it back stronger than ever. By bringing in the right people to join the team, I'm hoping we can all work together to create good quality films with the sole goal of providing entertainment and a bit of escapism for the viewer. In addition, I am looking to gain investment and have launched an early crowdfund for my 1st feature film in order to build a pot as big as possible to cover all film-making costs including wages for all those involved.

What has been your biggest challenge to date as you build your business? 

So far, the biggest challenge has definitely been finding other like-minded people to join us.  This is completely understandable as obviously, I am new to the industry, and thanks to covid canceling all in-person festivals, I've not been able to meet like-minded people in person. Not knowing anyone in the industry or having any good contacts has also been a real challenge but hopefully, this will all change in time, particularly if I'm able to move my 1st script into Production. People will then realize this is a genuine venture and will hopefully want to be a part of what I am hoping to achieve.

What has been the best part of the journey so far?

Without a doubt, the best thing has been all the amazing people I have met so far through Social Media. The response I have received from the various networking tweets I have sent out has been really incredible. The Twitter entertainment community has welcomed us with open arms and we have made some awesome new connections. We have made contacts with so many incredible Actors and Actresses and have worked directly with some of these people to develop characters that have found their way into scripts that I have written. Indeed, some of these performers have even performed monologues which I have written, and that has been fantastic. This has helped raise our profile and has enabled some people to see the sort of writing I am looking to do. The feedback, both positive and negative that I have received from the Twitter community has been invaluable.

If someone wishes to donate to your debut film crowdfund, where can they go to donate?

We currently have 2 crowdfunds collecting donations for our first film:

Gofundme The Champ Films Campaign or here on buymeacoffee,

Thank you in advance to anyone who decides to help us out!

If people wish to keep up to date with what you are doing, where can they follow you on Social Media? 

Here are all of our current links,

Twitter.

The Champ Films Twitter.

Thee Tom Reynolds Twitter.

Savage The Film Twitter.

Instagram.

The Champ Films Instagram.

Thee Tom Reynolds Instagram.

Fundraisers.

The Champ Films Set up Gofundme Campaign.

BuyMeACoffee Link


Source: https://www.gofundme.com/f/the-champ-films...

Strategically Lost

strategising the lost

As we come closer to the final launch of our additional sites, Lost Agency, and Lost Stills, which will be used to manage and market the team with our commercial-based projects both stills and print, being organized around the Lost Concept.

Staying within the film and TV project base we will also be working on some more fashion-oriented images with possible fashion films into the bargain, *focusing on the behind-the-scenes elements of our creative shoots which in turn will give us some footage to be used as showreel material and marketing fodder.

We will also be continuing our Q and A blogs in support of the indie scene and looking at different elements of filmmaking and giving voice to campaigns, fundraisers, and individual talents.

Over the next few weeks, we will be finalizing and putting out the new work with a full and comprehensive business plan being polished to meet the new standards within the industry.

Stay tuned for more updates from the lost team.

Updates From The Creative Sphere

Updates From The Creative Sphere

Over at the Lost Creatives home office, we have been plugging away at our work and will have some project announcements and cast/crew requirements going live very soon. While this is being worked out, we have some announcements that as a team we are really excited about and wanted to share.

As creative director and head of makeup, JamesC, has been instrumental in the development of his new site and working on a consultation basis, for Sons of Adonis makeup (it will be added to his working kit), as part o this a limited edition brush was created featuring his logo and the brand: available from the Sons of Adonis site.

In terms of production and editorial, we have decided to add to our site holdings and will be launching a separate photography site that will feature the work of JamesC both his commercial work and the behind-the-scenes stills on film and TV shoots. The reasoning for this is to allow an expanded sense of his creative work and offer a different perspective on the work of a makeup artist.

Lost Agency is being formed and set around the needs of the main business and will handle the overall marketing, banking, and other elements of our work as an umbrella creating an in-house and full-spectrum setup that is own, controlled, and managed for the needs of the Lost team.

Over the next few weeks, we will be releasing additional details on what is happening and casting/crew opportunities for smaller festival entry projects.

Discussions On Publishing With The Red Cape Team

When we were approached by the Red Cape Publishing team to review the new short story collection “Six” by Mark Cassell, it was too good an opportunity to miss in what has become a series of blogs looking at different aspects of the media business. Taking time to ask questions about the publishers themselves and how the business was formed, is the growing presence and support of indie authors in the digital age.

Can you tell us more about Red Cape publishing and the services you provide? 

Thanks for having us! Red Cape Publishing was formed towards the end of 2018, initially as a brand name to cover a few things – my own writing, Leanne’s design work, and some author promo services we had begun to offer. Since then, the range of services has grown, we moved into publishing anthologies towards the end of 2019, and in 2020 began taking on other authors. It’s very much a family-run business, with even our children reviewing books on our website (age-appropriate, of course!). 

What was the motivation for starting your business and building the brand? 

Writing had always been a passion but a few years ago I never would have thought we’d be doing what we are. In 2016 I wrote my first novel (books available on Amazon), with no expectation that anyone would read it and no knowledge of what to do with it when it was finished! I went down the route of self-publishing, learned as much as I could, and put the book out there. At the time, Leanne and I were running a catering business but at Christmas 2016 she ended up in hospital for some time and was diagnosed with quite severe Crohn’s disease. This led to us closing the catering and taking a chance on my writing and building a book-related business from home. It hasn’t been easy and it’s taken a lot of work but the horror community has been great with advice and support and, we hope, we’ve been able to give help to a number of authors as well. 

Is there any advice you would give to aspiring entrepreneurs and potential authors out there looking to get published? 

Connecting with other people is a huge help. Most of the people we first connected with were through some promotional blogs we would run, spotlighting other people’s books. This was done purely to help writers gain a little more exposure and it’s something we still do, of course. Most people are incredibly supportive as so many of us are in the same situation and networking is key to building a following and reputation. 

Regarding getting published, do your research. Look at the presses who work in your genre, see who has open calls and what their other releases are like. Make sure your manuscript is as ready as you can make it. And if you’re submitting to an anthology call, ensure you’ve followed the guidelines. Around 10% of stories we receive get discarded immediately for silly things like having no name on, no title, or too far beyond or under the word count. 

What are the future plans of Red Cape Publishing and how can people get involved? 

Our releases are now scheduled into 2022 so there are many new books coming. We have been releasing a series of horror anthologies (The A-Z of Horror) and submissions for book nine close on May 31st, with book ten opening June 1st (Red Cape publishing submission page ). These are released every 8-10 weeks and see us through to early 2023! May 26th is our next release, and our fifth title from the talented Caroline Angel, Origin of Evil. In June we’ll be bringing out a new anthology (Castle Heights), a cosmic horror novella by Tim Mendees (Spiffing) and J is for Jack-O’-Lantern at the end of the month or the start of July. We have an art book with some flash fiction coming as a collaboration between myself and David Paul Harris (Demons Never Die), an epic dark fantasy from Antoinette Corvo (Appletown), and a trilogy of crime novels from David Owain Hughes. Not to mention my own half-finished books and the submissions we have for consideration. All in all, there is quite a lot on the way and it’s really exciting to be bringing it out. If anyone would like to look at our previous titles, there is a PDF catalog on the home page of our website and most titles are available on Audible as well. 

To learn more about Red Cape Publishing and its authors, or to support the business see:

Red Cape Publishing Website.

Red Cape Publishing Facebook.

Red Cape Publishing Twitter.

Red Cape Publishing Instagram.

Red Cape Publishing Patreon.

Red Cape Publishing Buy Me a Coffee.

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Source: https://redcapepublishing.com/