Lost Beauty in Derelict Spaces

As summer is in full bloom, The Lost Team is restocking, rethinking, and getting our camera gear prepped to shoot specifically for ourselves over the next two weeks. Our goal will be to create content for the various existing lost sites and the upcoming photography site, showcasing Lost Beauty in Derelict Spaces.

With an aesthetic goal in mind that will fit with future TV project plans, we are looking at simple clean beauty for our Lost Girls and Lost Boys. Thankfully we have the Sons of Adonis brush (and soon concealer) to help with this and with our pro accounts all up to date, we can create something fresh and test run products before we go for the really big projects that will focus on darker elements and more chills than beauty.

Our plan is to bring some new talent into the mix and open the door to creative opportunities as we progress lead by our creative director JamesC, we are going to be announcing further collaborations and partnerships officially as we finetune the scripts and ideas fully.

Stay tuned for more news and updates.

A New Year A New Plan

In many respects, 2020 has been a lost year for a lot of people with the world changing dramatically. For us, it has opened up doors to a whole host of new potential avenues and given us a chance to reevaluate what we have been doing and look at how we can fit ourselves into the market long-term. To do this we have broken our work into key areas that will be public and those which will be kept private to the inhouse team.

In the public sense, we have two key areas we will be focusing on in the first quarter of the year:

Editorial and print: we have been putting this on the backburner in some respect taking time to look at locations, edit work already shot, slowly build up a series of images and work that will be released over the early part of 2021 with additional planned small shoots that will be a combination of artistic and commercial. *This will include product placement in behind the scenes imaging and video with brands such as Lord and Berry, Mykitco, and Brushwork Cosmetics to start. We are open to new potential brand partners for projects contact the team to discuss.

Film and TV: something that we have been doing since the start of Lost Creatives is supporting a range of festivals including Micromania and The Nepal Cultural and Film Centers' own festival. We do have plans to partner with a European festival and will reveal details on that soon.

Our initial goal is to work on 3 projects that will be shorts, designed specifically to go to festivals and as an opening gambit for our planned digital TV shoots in the horror/thriller market (for Which we have already spoken to several distributors and have options in place including the HOD TV route which is our number 1 choice).

In the coming months, our projects will be smaller in nature to help push forward and test the waters of the market and expand out. Our ties to South Asia (Including Nepal Film Production and our key actor contacts in India), will play a heavy part in our work as we are questioning how we will be able to work in Scotland and the UK in general.

Each of the current websites: JamesC mua. Lost Project and of course Lost Creatives will be receiving overhauls and updated images across the galleries, and the welcome pages, additional sites are being planned for our film/TV work to keep the Creatives solely about marketing and the background elements we have built.

Further updates will be released over the course of the month. We are really excited about our plans for 2021 and look forward to pushing the boundaries of our work.

Festive Thoughts From The Lost Creatives

Featured brand Lord and Berry (UK)

A slight departure from our normal scheduling but we wanted to get this post out before Christmas day and say a big thank you to all our supporters, the brands, and of course our readers as we share our final thoughts for 2020. From here we will be focusing heavily on the future and what will be happening for the team in the new year. We have been busy over the last few weeks setting in motion concepts, finalizing and in some cases reediting images for the various websites we run, there will also be a run of work that is designed specifically for editorial (we have some really fantastic magazines we have shot work for). We do want to look at the festival circuit, there will be an announcement of a new film festival media partnership in the new year, the goal of this will be to boost our video content and bring a little attention to talent. Naturally, these projects will be small crews/cast to keep the costs down and very much in the kitchen sink drama territory which will develop into other areas and our ultimate goal of tackling the horror/thriller market for TV, scripts are already earmarked for this.

One of our biggest supporters and our favorite writer, has offered us a development contract that will expand our portfolio to include video games for a variety of platforms which is an exciting prospect.

Our creative Director; JamesC, is working around different ideas and is editing, shooting, and managing our background work such as the brand placement and of course stock levels.

We will of course keep you all in the loop of changes and updates through the website and till then we want to, again, thank you for the support and wish you a Merry Christmas.

Editorial Makeup Submission Featuring World Fashion Media News

Frustration is really kicking in for a lot of the creative talent out there (understandably) and it is gratifying to know that there is a light at the end of the tunnel for those who are returning to salons and for the photographic community this also means we can push forward with plans and marketing strategies with fresh, exclusive content for the digital market. The online magazine and long-standing supporter of the Lost Concept, World Fashion Media News has been hard at work creating new avenues for creative talents and revamping the website to better showcase artistic work from catwalks to individuals. Submitting your work has become a much easier prospect in the last few years and we (like many others) are getting our work collated ready to submit, promote and showcase our inhouse creative talents such as creative director JamesC.

While we are going down the exclusive route there are options to have editorials, covers, and tears with magazine logos that can be used to create not only a stellar portfolio of work at a low cost but a chance to experiment with new ideas and stretch your artistic muscles.

Our primary focus is going to be about exclusive content and will be shown across websites and as you can imagine with our ties to the HOD TV team, Horror concepts will be played alongside some other fashion portraits and of course we will be doing a full series of images and conceptual work with exclusive to our websites in amongst this.

In our capacity as a creative team and with the support of our partners in Nepal Film Production, we are structuring this to be a wider campaign based concept with a series of long and short term goals to be met over the next 12 months.

*To learn more about submitting to World Fashion Media News Click here.

Creative and Editorial Research Featuring Lola Makeup

Over the last few weeks, we have been working quietly on new content designs and running not just our various blogs but also some research into styling for planned shoots (suggested by our media partners Nepal Film Production and coordinated by our creative director JamesC), focusing our energies on commercial concepts and the behind the scenes elements that will be showcased as part of the planned expansion of The Lost Concept, more on this later. What has really hit the right marker for us and our partners in style terms is the look of the Lola Makeup channel on youtube where whose campaign videos are a stellar example of how it should be done to showcase not just the cosmetics but the minds behind the work. A leading light of the Euro scene for both fashion and media, Lola Makeup is a brand that has captured artists' attention, designed to meet the needs of the consumer with the attention to the details that draw in makeup artists of all stripes.

For us, as a creative team, we are working on new editorials and do have some work to be edited and will be using both the still images and behind the scenes as a part of our upcoming marketing alongside our partners at Nepal Film Production.

We will be working on more designs over the next few weeks that will incorporate different elements of beauty and editorial from a commercial stance and nodding to more creative concepts that will push the boundaries a little more and take us away from the simple and clean into the more fashion show look (the Lola cream shadow pencils will feature heavily in this).

At the moment for simplicity and ease, we can work with smaller teams on editorial concepts, we are focused on fashion but we do have other projects in the works and as we push forward behind the scenes is going to become a larger part of our work which we are really excited about.

To learn more about the Lola Makeup range and why we are using them see:

Lola Makeup Website.

Lola Makeup Youtube.

Lola Makeup Facebook.

Lola makeup Instagram.

Starting The Ball rolling

The last few months have been a creative dead end for many in the arts and now we are starting to see a relaxing of the rules and feel that we can open up a little more our core UK team has begun putting together small shoots and will continue building up a whole new portfolio including videos for an upcoming new site and as a part of the current slate of Lost Media work, all headed up by creative director JamesC. At the moment we do have a small amount of work that is being edited (inhouse) being prepped for submission to a very specific selection of magazines and we are looking closely at the options for creating our own logo and branding around the Lost Concept that will expand our reach further into the future.

Naturally, we are still working with our South Asian contacts especially Nepal Film Production who has been instrumental in the most recent changes to what we are doing and helping us with details like our web presence which we are extremely grateful for.

Keeping the flow of work going has been difficult but thanks to a combination of social media like Instagram, Facebook messenger and of course Whatsapp, we have been able to continue working and the Lost Project, in particular, has been really gathering attention and support thanks to our resources and contacts in New York at the Sarah Gargano Agency, who are a fantastically professional team to work with.

Overall, the ideas that we had to set up our own small studio and continue have been shelved instead we are going to focus our energies on a more mobile version of this with our main work being done on the computer anyway from the running of the various sites and social accounts we have to the editing work for our shoots it has become more about practicality as we think of ways to minimize our footprint and give us the freedom to travel, move quickly and of course provide a service.

Keeping The Creative Flow Going

While many are rethinking their place in the industry and how to progress, ranging from selfies to blogs, we at The Lost Creatives are working hard behind the scenes and taking time to reevaluate (as you will guess by our previous blog). A complete overhaul is underway and along with our partners in Nepal, this is pushing us to think about how we want to be seen in the market.

As you can imagine, social media plays a heavy part in this and it is really exciting to see Nepal film Productions opening a new account with Instagram which is a step forward as we see the restrictions being lifted and people slowly returning to normal and business becoming a part of their thinking again.

We are also putting the social media plan into action and will be reviewing our work and creative plans, led by our creative director JamesC, with a view to pushing forward which as we have previously stated means we will be looking at investment into editorial marketing with tears and covers which we are excited about and have to admit the design process alone is worth it to help clear our collective headspace.

Our film and TV plans are on standby and we are extremely grateful that we have HOD TV on our side with their platform for horror and thriller distribution. Which we fully intend to make use of and recommend those who have projects they want to sell check the link here for submissions.

As time moves forward we are going to push to show more of a commercial stance and stay away from more theatrical styles as we just feel it doesn’t suit the working look we want to create. From the portfolio plans to the film and TV projects we have in mind our goals are strong and we are pushing forward progressively and with mutual support from our remote partners.

Creating Something Fresh: A Portfolio Journey

In the last ten years, the media industry has changed and we focus our energy on creating curated websites and social media accounts that (especially in the UK) are designed to be our portfolio and showcase our work. However, we at The Lost Creatives can see that changing and the physical portfolio book will make a comeback for those in makeup and photography in particular. There will always be a three-tier system in place when it comes to business and we have our goals and understand that we will need to go back to an earlier incarnation of how we worked.

We have been quietly discussing this in the background in our WhatsApp calls and Facebook messages as something we need to really push forward with hence our editorial plans. *Because we work primarily in-house (with thanks to creative director JamesC for his support) we can keep the team small and with the options available in the digital market it is possible for us to completely change our outlook to fit a new audience which is a major plus. We will maintain the websites as part of a larger marketing campaign but for meetings, we want to be able to show our potential clients or collaborators a book of work that will allow them to look at images which admittedly we have not done in many years and it is an exciting challenge to be in a position to create something fresh.

For this we do have a plan of action in place and have started working out exactly what we want and which magazines we will shoot for, there will be two portfolios of work focusing on key areas of the work we do and keeping them distinct and separate.

As our primary focus with any shoots will be marketing we will be starting with our fashion and beauty folio which will be geared toward tear sheets and covers (we have done some digging and can make this happen fairly easily), with a film/TV book being secondary and scripts being chosen to shoot for festivals to start and of course an array of Commercial projects that will include a showreel of the work done.

Something to consider as we move into a whole new arena of work in the coming months will be how to stand out in the market as an artist.

Choosing our Editorial Path

Editorial is often used as a means to test new styles, try new techniques and work with new people but if you are smart it can also be a way to create new business and a smart proactive tool that will draw attention to your business and bring new clients to the table. Which for us is the primary reason we are being selective about the magazines we are choosing and calculating our approach carefully and strategically to ensure we get the maximum from the work. When we look at a magazine we have certain criteria that we are looking for and markers that will put them higher on our list:

• Branded tears.

• Covers.

• Minimal costume requirements.

• Minimal image requirements.

• Cost of submission.

Starting with these factors we then spend time pouring over their content and style as part of phase two, of our plans, we prefer simplistic and clean looks with priority going to men’s magazines at a ratio of two shoots for our male models to one for our females. *The reasoning for this is simple, we have core team members who are actors and models and they are our priority in marketing as this will have a knock-on effect in the spread of our work over time with social media advertising. Our preference is for digital magazine first but we will (for certain clients) be working toward print at a later stage. The reason we prefer online is fairly straightforward: reach. A print magazine can have an overall reach of 20,000 in terms of people buying the magazine whereas digital can move into the millions of views between social feeds and website stats, which for us makes it a more profitable and farreaching prospect.

At this point we have it broken down to a total of 2 magazines that are being marked as priority for us and will be used to promote the business overall building to what will be a series of shoots with our remote team headed up by creative director JamesC.

Choosing our editorial path is in truth is 1 part art and 2 parts commercial with our team plotting out how we can maximize the potential of the work undertaken.

Using Editorials and Tears To Market The Lost Concept

Creative frustration is starting to kick in for many of us in the arts and while we are all on hold it is a good time to plan for the future and marketing your business once the restrictions are lifted and we can submit fresh work to the various online and print publications out there. For us, we do have several concepts that are part of a larger-scale and ultimately long-term project around The Lost concept.

Our goals are split into two areas:

1. Photo Stories and editorials.

2. Single image and portrait.

There are magazines that we are looking at with very specific designs and concepts, thankfully we have talked to a few of them and they have opened up the single image option (tears and covers) that will be integral to our marketing over the coming months along with our partners.

For us its the single image option that is the biggest challenge as we want that image as a standalone to tell a story or at least inspire the imagination which is the intellectual challenge part that we are eager to get into, none more so that our creative director JamesC who has been instrumental in much of the marketing planning underway and has offered insight based on his experience of the industry both good and bad.

Our style of work is going to change dramatically and we will have a more refined and focused look that is a different creative stream than what we would do for our private sector and commercial clients. Conceptually The Lost Concept is a mixture of styles and will strangely, benefit from the current lockdown as it has forced us to reassess how we look at images, models and who we will book for shoots especially for our in house projects.

We fully intend to keep the team small on shoots and make the maximum use of the locations around our current base with an emphasis on simplicity of look touching on the more creative with darker touches brought into play.

From a marketing stance, we are enjoying the plans being put into place and our budget is going to reflect this across our 3 main sites of JameC mua, Lost Project, and of course Lost Creatives.

Digital Versus Print Editorials and Tears

As the economic and social climate changes the digital magazine market is going to be where we find our fix of fashion and beauty news for the ease and convenience of access through our mobiles and other devices which for makeup artists, photographers and creative staff (designers, stylists and so on) will change to some degree how we all work and require multi-tasking. For the lost team, that is not a big hassle as we already work small and aim high with the work we are doing, the goals in place and will be back to work as soon as possible tackling the list of magazines we have decided to shoot for.

Focusing your mind on goals is key to finding a path and putting your business into a new arena. With editorial for the lost team, it is a secondary consideration to our real goals of TV production but we do have a clear sense of the value of a tear sheet or cover with a good magazine that can be promoted which is why we focus on digital over print.

The big advantage of digital is overall social media reach, an image and a link to a website that can be shared and has more value (to us) because it becomes simpler to promote and has exponential reach with either paid postings on Facebook or Instagram or if you have a good audience and SEO through your website (ideally you have all three in place).

We have of course mapped out a plan of action and thankfully there are one-stop-shop sites that offer a creative outlet that is managed: you can find the submission terms, costs, and image requirements in one place with the option to handle multiple submissions. A major plus and reduces the amount of time you have to spend on research.

*See our previous blog on Luminar Photo Editing for a good option for editing images on a budget.

Our creative director JamesC makeup is itching to get started again and has a book full of concepts and ideas ready to roll and we are happy to see he is keeping busy not just with the blogs but also with his creative work.

A more focused plan and set of goals are being worked with our overseas contacts (primarily South Asia) for casting and of course production which we will talk about in another blog very soon.

Luminar Photo Editing Software

Something that we have talked about frequently and have in hand at the moment is our editorial work since much of this is done in house, we wanted a simple, easy to use photo editing software that would make the flow of work easier for the team and we found Luminar. Designed to work independently or as a plugin with other photo editing software, the Luminar Photo Editing Software is a dream for someone like our creative director JamesC, who likes the control aspect of being able to work with a small team which in the long term may be a good thing.

Naturally, at the moment we are holding back on further work (we do have some work in the can for publication later), the time we have has been set into doing other elements of business and the process of editing images, in some cases reedits has allowed us a little flexibility and changed the dynamic of what we offer. Which is positive all around for the creative process. Based on artificial intelligence the Luminar Software is designed to smooth the flow of work and reduce time spent on editing and will change the game for many people not just for the ease of use but the cost factor. With a series of deals available at this time and the added bonus of a donation from each sale going to Corona Virus research, the Luminar packages are excellent value and have the bonus of lifetime ownership.

To learn more or to purchase the software see:

Luminar Website.

*Affiliate Link Included in this article/blog.