House of iKons Press Opportunities September 2021

As we come closer to fashion week, one of the leading names of the independent and off-schedule events: The House of iKons, has opened the doors to press and photographers giving yet more opportunities to the creative talents of fashion.

Being a part of the creative industries, especially fashion, is hard work requiring a good agent or contacts that can open the door for you, which is something Savita as the founder of the iKons show understands and appreciates and why as a show, The House of iKons has become so important in the global market and built in a short amount of time, a reputation for excellence and a place in the top 10 globally for fashion shows.

“Proud to announce that America’s Got Talent Winner Sal Valentinetti will be performing at the House of iKons Fashion Week London Show September 2021, in collaboration with our American TV partner “Rising Fashion TV” and will be aired on Amazon & ROKU TV.”

Since its inception, House of iKons has been able to connect not just brands and designers with an audience, but open the door to creative talents such as makeup staff, backstage production, photographers, and press/bloggers. *The Full schedule breakdown can be found by clicking here.

At the moment House of iKons is supported by The Fashion Life Tour, Chengdu Fashion Week, Girl Meets Brush & Zarya Azadi, with the event itself garnering accolades from across the globe and the press pit being one of the most coveted slots during fashion week to capture the latest trends in clothing, makeup, and the networking opportunities that go with it.

To learn more about the show or to discuss options available through The House of iKons email by clicking here. For tickets or further information on the show see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Twitter.

House of iKons Youtube.

House of iKons Tickets.

The iKons Fashion Film 2021

In a year that has seen industry slow down and in some cases completely stop, it is gratifying to see the fashion industry and the creative talent behind it have found a way to showcase not only the designers but the creative talent from behind the scenes.

The House of iKons has stood tall in this with a fashion film and series of collaborations, and partnerships that have shown clearly that fashion talent still has a voice and a place in the world with the people speaking softly and letting the video do the real work. A creative tour de force, this latest incarnation to one of the leading off-schedule fashion events worldwide, has allowed everyone from the makeup staff to the designers to showcase their wares and remind us that there is a light at the end of the tunnel.

Featuring leading designers, creatives, and modeling talent The House of iKons is planning for live events later in the year and into 2022 with their ever-popular show is leading the way for fashion elites and giving a voice to professionals from across the globe.

To learn more about The House of iKons or to get involved see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Youtube.

House of iKons Twitter.

House of iKons February 2021 A Strategic Win For Fashion

In the current climate of uncertainty, it is truly gratifying to know that fashion is finding a way and carving a new path that will showcase talent, bring the world of iKonic design to not just their established audience but a wider and more diverse range of people thanks to the savvy collaborations of Savita Kaye and the new media partner Rising Fashion, which will see The House of iKons go multiplatform including Amazon and Youtube to name but two of the places you will be able to find the show in its current form as a digital platform for design and innovation.

House of iKons become an official Associate to the International Art Fashion Council and is now on Wiki Video as one of the Top Six Brands World Wide changing the face of fashion with its innovative diversity and range of creatives globally.

Taking a new and innovative stance on showcasing fashion, the savvy and respected House of iKons team has brought the intimacy of a show and added a more personal element of behind the scenes with the designers that is changing how we view the industry and opening the door to a more inclusive and certainly private aspect that was the preserve of documentary footage and rarely offered this level of access to the world of fashion.

With pre-production already in motion for shows into 2022, there is a definite sense that fashion is here to stay and that iKonic design will always find a way to showcase in a fashion film form that is innovative and has caught the attention and support of Girl Meets Brush, The Fashion Life Tour, Zarya Azadi.

With featured designers including:

1. Sigrun

2. Joan’s Bridal Couture

3. Simi Sandhu

4. Be Unique Be You

5. Model’s Wardrobe

6. N8 by Nathan Vandevelde

7. Yade Couture

8. Korn Taylor

9. G.Seven Feat Yildizstoffe

10. Inci Hakbilen

11. Ethinicroyals

12. Post Code Fashion

13. Eye on Fashion

14. Atelier by Khosh

15. Bahar Yasin Studios

16. Dis is Me Couture

17. a la Mode

18. Love Collection by Emily & Anna

19. Jugger Onate for Jil & Jug Dallas

Scheduled to be released across a wide range of platforms on the 27th of February The House of iKons is The Show of the season and its continued work in the arena of fashion has opened doors to a whole new world of talent.

To learn more about The House of iKons or to get involved see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Youtube.

House of iKons Twitter.

Creating an iKonic Show

When talking about fashion week or even the off-schedule events, there is one show that stands out above and beyond the rest: House of iKons. a stellar showcase weekend of fashion that is fast becoming a household name globally for their savvy marketing, press coverage and the divine array of designers whos work grace the catwalk.

From humble roots to a leading light in fashion in a few short years, it goes without saying that the talent-driven event holds a place creative director JamesC’s heart as he was there for the very first show working backstage as a makeup artist.

Through the years House of iKons has built a solid reputation for the shows and taken risks in film and music supporting various projects both inhouse and on a global scale with CEO and founder Savita Kaye taking on the line producer role for projects more than once in her career.

Giving a platform to the creative and working that tricky middle ground of commercial, it is within our sites to return to the fold and possibly pitch for members of our own team to work (alongside a sponsor) at the show which at this time has an extensive waitlist for not only the designer slots but the backstage area and we will be discussing the options with the CEO later in the year, although we most likely will be sponsors and front of house as a blog team.

With so much on the table with the lost creatives and our sister site Lost Project, we love the potential to showcase and it is little to no wonder that the House of iKons is top of the list for fashion bloggers and magazines with an ever-increasing TV channels like BBC worldwide, etc, vying for a slot at the prestigious show and a waiting list for the press pit.

To learn more about the iKons show or to purchase tickets see:

House of iKons February Ticket link.

House of iKons Website.

House of iKons Twitter.

House of iKons Facebook.

House of iKons Instagram.

Digital Magazine Research

In the grand scheme of editorial, it is a great tool for marketing when you handle it correctly and put a little effort into the background work of creating and then the marketing after the image(s) are published. Over the last week, we have been really carefully planning around this idea and thanks to certain websites, we have pulled together a list of potential magazines we will shoot Marketing content for.

We are putting together a budget for this, as its a marketing tool, we will be spending a little extra time and money to make this work the best for us as a team.

looking at this as part and parcel of running a business, we decided that alongside our social accounts, website and film plans (a separate blog will come soon on this), editorials are a great tool for putting out your information and showcasing the work we do and what we are planning for 2020.

Each of our planned shoots will be built around themes that suit the magazines we are targetting and interestingly there is an option that will give us front cover style images that can be showcased across the board on our social media accounts.

An option we are looking at which a few of the magazines do look for is behind the scenes stills and video to be included in the submission, which admittedly is a great concept and allows a greater degree of marketing to the images and opens up an interesting dialogue about shoots that we do love.

As creative director and head of makeup this also allows flexibility in changing up the products used, JamesC is looking to downsize some elements of his kit and bring in new products including the My Beauty Brand range for one shoot, in particular, offering an overall experimental feel to the shoots we have planned.

More updates will be coming soon on the forward momentum of The Lost Creatives.

Flexible Planning Strategies

We are as a team pushing forward with the creative plans to update all our websites and with the upcoming relaunch of the JamesC site, it is going to be interesting to move into 2020. With so many new and exciting options being brought into play, not just with our UK clients but our partners and affiliates in South Asia (particularly Kathmandu and Mumbai).

It is our intention to start working on new, flexible strategies for the new year, something we have always maintained from the beginning has been we need to be flexible and open to new options and look at the possibilities, hence the revamping and reopening of our creative directors artist site and plans to bring in a set of new projects that will be used as showcase work for the team.

At the moment we have a digital marketing specialist looking at our sites and will be working on a strategic marketing campaign that will push the Lost Concept harder than our current organically built following.

Our lightbulb moment and planning come in place thanks to our friends and supporters including the fantastic owner of World Fashion media news and of course the author and scriptwriter Susan Ronnie Marshall, who have both been instrumental in the promotion of our latest articles.

Naturally, we will be working to set briefs for our initial commercial projects in line with the partnership with HOD TV (submission details and parameters on request).

We intend to continue down the path we are on and look forward to all this brings.

Nepal Film Production Partnership

Nepal Film Production

Our creative director and founder JamesC has done his time across the globe working in Europe, across the UK and of course a 2-year stint in India, so it was a natural progression to deal with Nepal and this new partnership with Nepal Film Production is an absolute joy to announce.

One of the most unique and beautiful countries in the world, Nepal is the jewel in the crown of South Asia and is considered a hub for creativity, tourism, and spirituality that has no parallel anywhere in the world.

We are familiar with the managing director Digbijaya Bharati who’s connections and business skills are widely known and respected throughout Kathmandu (Nepal). His attention to detail, malicious business sense and ability to spot trends have put him in a unique position of authority in the media industry.

With Lost Creatives and Lost Project (by extension makeup artist and creative director JamesC) all joining forces making us the UK partner to the Nepal Film Production team with more options being discussed and contracts being drawn up it is the start of our existing business relationship that will see us make changes alongside Digbijaya Bharati and his team across 2020 and beyond affecting not just how the Lost concept moves but the Nepal film production team works as well.

Having built a solid reputation for their professionalism in media including previous work as location fixers and production managers for companies working documentary, drama and a huge array of film and TV projects from across the world including the USA and mainland Europe.

More announcements on this partnership will be coming soon. If you want to learn more about the potential of Nepal for film and TV production see:

Nepal Film Production Website.

MicroMania Film Festival

Short films have a magic all their own, the skill and talent in front of the camera, the talent behind it and ultimately the ability to condense and convey a story concept in a short amount of time is often overlooked and undervalued as a skill set. From a commercial stance, it’s common to see an advert designed to convey a narrative quickly and effectively.

As a storytelling format its an incredibly smart move especially now in the social media age where there can be time constraints on your piece posted to one of the many platforms or you could be taking that first step into the world of media and want to show your talents.

Creating a narrative is important to your journey and with the festival circuit, there is no greater start than the MicroMania Film Festival who see and value the art behind films of 5 minutes or less.

What was the inspiration behind the Micro Mania Film Festival?

Last February, I took my two-minute short ‘Ostarbeiter’ to screen at the Santa Fe Film Festival (which I highly recommend). It occurred to me, at that time, that the odds of film 5 min or under of winning a festival award, no matter how amazing, groundbreaking or incredible it may be, are really slim when juries with films up to 44 minutes in length - which is the standard definition of ‘short film’ across the industry. Apples and oranges. These are distinct film-making forms and should not be judged together. Finely crafted micros are great proofs of concept and skill that cost less to produce. They are an accessible avenue of entry to an industry well known for its barriers.

By that logic, if film festivals really want to #SupportIndieFilm they need to modifying rules and fees with regard to micro-short submissions. Premiere restrictions make no sense for micros and neither does exclusivity in

terms of online availability. Micro short films are not in the same game with regards to distribution and should be free to build audiences anywhere and everywhere. I get why most fests only accept recently produced films but for me, only quality and impact matter. I don’t care when a film was made. It’s a shame to put effort and passion into creating something only to have it sit on a hard drive, unseen, after one run. Ultimately, I’d like to see micro-short film-making as a viable means of revenue generation and audience building for the millions of filmmakers out there doing their thing. I’ve got a big idea that I’m working on to make that happen.

Who is it aimed at as an audience? Animation? Live-action? Drama? Horror?

micromania Film Festival was created for film lovers who either already love short content or are unaware of all the great work out there. I want audience members to be surprised and inspired; surprised by the quality that matches the longer length theatrical releases they are used to, and inspired to make micros themselves. Accepted films run the gamut of genres from animation to experimental.

What are the short- and long-term plans for the festival?

In the near-term, I’m organizing encore presentations for those who weren’t able to make the first event. I want these films seen by as many people as possible. Ultimately, I want to micros recognized as a distinct and respected form of film-making alongside ‘short films’ and features. I’m working on collaborations and partnerships with other fests to share promotion, lessen restrictions on micro-short submissions and enhance value for filmmakers.

Year two - find sponsors. I’d love to make submissions free and offer some cash awards. I’m also considering building this out to a few genre-specific single-day festivals that build to an annual multi-day fest.

How can people get involved and show support?

Let the filmmakers you know about MicroMania Film Festival. Submissions will be opening again in the next few months and the best way to hear about it is to follow us on twitter @MicroManiaF and add us to their FilmFreeway watch list. We’re also on Instagram @micromaniafilmfest and on Facebook (which I want desperately to leave). If you work for a company that is trying to reach a big filmmaker audience, have them reach out. We have a number of fun sponsorship opportunities. And always, #SupportIndieFilm - and by an indie film, I mean real films with budgets far under 1M that have faces you don’t recognize.

Lukia Costello

MicroMania Film Festival Director and indie filmmaker

How We Plan To Move Forward Creatively

There have been some really interesting changes and updates in the background of our work that from a creative perspective have been good and bad. Our creative journey is really getting interesting and as we have a very definitive idea of what we want we have had to put somethings on the back burner to allow us the space to focus on the grander scheme.

We were approached by a New York agency that wanted to take our creative director on their books for development, a huge compliment, but not really a fit for what is planned for the Lost Project and Lost Creatives at the moment but we will look at this in the future.

From this, it becomes clear to us how we want to move forward and we are planning accordingly. As we have outlined previously there is to be a studio shoot, some location work and we are waiting for feedback from a film festival about working together as a form of a PR support network which is fantastic.

Our goals have been getting worked on for a few years and now we have started the ball rolling toward what will be a long term plan with some smaller short term projects in between to bolster the narrative. The dream won’t come true unless we work for it.

With some longstanding inspiration behind our plan (we will be revealing details in the new year), and careful research and experience backing our goals it is really about creating the narrative that we want to see in motion.

It is worth noting we are giving serious consideration to relocating the business as well, we can see from demographics across our sites where the support is coming from and who is conspicuously absent and will adjust our plans accordingly so watch this space.

Creating a Narrative

When I talk about creating a narrative what I mean is keeping the story linear. Each aspect of what the Lost Concept is has to fit smoothly with the other elements and gel. From the language, I use in The Lost Stories to the way I talk to a potential or existing client.

As the founder and creative director of the Lost Project and Lost Creatives, I do spend my time on the background work and fitting the pieces together. With shoots planned and brand campaign articles to write for PR agents its a matter of juggling my time to fit in what is feasible in a day.

Checking the stats on both our websites, we can see a real global reach to the Lost Project and the start of something similar to the Lost Creatives that is really gratifying given the short amount of time we have been working on this.

Seeing a pattern to the stats is giving us the team a more concrete sense of what we need to do and how to focus our energy on moving forward from a business and geographical stance.

We really are grateful to our audience and will be working on showcasing the other elements of the business very soon, we are looking at relocating and equipment, adding new stock for shoots and so much more is planned much of which will be put in motion in 2020.

The Lost Concept is growing and we cannot be prouder and will be increasing our marketing over the next few months to make the whole package even bigger.

Searching For a Studio

We are currently on the lookout for a natural light studio to book so we can do what will be a 2-day shoot focusing on the areas of work we will be focused on in the long term.

• Portrait and beauty.

• Character and out of the box FX for film and TV.

Our goals are simple, we want to create inhouse, a series of still images that will be portfolio based for the models and ourselves to showcase not just the skill set of the team but the potential of what we are doing.

With a series of long term plans and targets for 2020, it is really interesting to get to be able to see our hard work behind the scenes coming together, we are constantly dealing with brands and opening up new avenues that will include product placement and video of the work in action. Which we might send-off to one of the many fashion film festivals if we can find something suited to our work.

In fact, part of the plan for the studio shoot is to be behind the scenes videos that will be a showcase of the work as it’s done with our Lost Boys and Lost Girls them from The Lost Project being carried over into the work we are doing.

Naturally, we will do some outdoor shoots in and around the Lost Concept in industrial and bleak landscapes, adding a touch of dystopian drama to our work.

While we are really aiming to be making waves in 2020, we are laying the groundwork now to help with the marketing push we have planned that will integrate all of our social accounts and give a deeper insight into the creative process.

A meeting With Style

We are pushing forward with plans and setting things in motion that will become clear in the next few months for the creative side of our business. In what was part catch up and part brainstorming session, I met with two of my favorite wardrobe people: Shona Boudica Blair and Amber Richards, to talk clothes for some of our marketing shoots.

With two distinct areas of expertise I wanted to pick their brains on, Shona who is known for her reenactment and historical costuming and Amber (currently studying fashion manufacture and retail) who came to the table with the more current and fashion-led options, it was a fun little catch up that led to me leaving with a beautiful 3 piece suit that will be split up to create two different and distinct looks thanks to the input of the girls during our little meeting.

Aside from being a fun time to catch up and discuss our individual progress, it also allowed me to run ideas past them concerning future plans such as collections and our TV plans for 2020.

The Lost Creatives is pushing forward into new areas of business and with the support of the various talented people in our address book, such as our fantastic wardrobe mistresses Shona and Amber, we are able to pull resources and access different areas of expertise that will benefit the projects either by consultation in our meetings with style or through direct action on film/TV/print projects.

In what we are pushing to become a regular thing, we will be calling these get-togethers “a meeting with style.”

The Lost Creatives continue to be a priority for The Lost Team and we are really excited about the future.

Putting A Value On Assisting And Earning Your Craft

Being an assistant can be a big game-changer for your career and allow you to learn new skills, meet new people in the business and if you're smart about it you will gain more work and credits.

“Being an Assistant is not a negative thing.”

many people think that once they have a certificate they can walk onto a photoshoot, a film set or into the backstage area of a fashion event and immediately become the supervisor. Sadly that isn’t the case. Like any job you need to learn the ropes and there are multiple ways to do this but the best and most sensible is observing and assisting, you get all the advantages of being involved without the responsibility of being in charge.

Something I hear all the time is people feeling disappointed that the job (makeup artist, creative director, camera tech etc) is not what they expected or as glamorous as they thought, the reality of early mornings, late nights and dull corporate gigs can be mundane but pay well. Its, not all glitz and glamour, its called business for a reason, bear that in mind when you start touting for work.

The right people to deal with have done their time as a trainee (myself included) and know that what you learn in college is important but there is more to the job than what you learn in a class so you have to come in with an open mind, and be a team player.

It is not a denigration of your work that you are an assistant it can be a really smart move, especially when dealing in the film and TV realm.

If you are working, being paid and doing the job you are passionate about that is the important part. use it as a chance to learn a new skill or add to your CV. It’s better to get a credit as an assistant on a shoot be it film, TV, editorial or event than not get any credit at all. It shows you are proactive in your work and can be a part of a team.

No matter your age or status being an assistant can open new doors, create opportunities and if you're smart, look at the situation and put a value on what you are being offered and use it as a chance to advance your own work.

All We have is Now

When I was asked about the motivation behind The Lost Creatives, my answer was simple. All we have is now. Over the last few years, we have seen a dramatic change in the industry both from an observational standpoint and as a hands-on member of crews for film projects.

Not all have been good experiences and made me realize that the only way that would change is if I did something to rectify it and move forward.

Professionally I see my work and that of the Lost Creatives taking a more film and TV-based route geared toward something solid that can be sold, creating projects from a commercial stance may seem against the grain for some but that does not stop the artistic process contrary to the myth you can be artistic and commercial.

It is not easy to build something solid and takes time, earning credentials and getting started is a scary process but for me, that is half the fun.

Taking the stance that “all we have is now,” I plan to keep moving forward and taking creative and personal risks in business whilst supporting the arts. Each step we make will be a triumph and give more fuel to the business.

*We will give consideration to taking a team to an off-schedule London show during fashion week if we can work the marketing to suit.

Progressing forward we are now looking at additional script ideas for festival projects and editorial concepts that we will use as promotional material over the coming months and then in the new year (watch out for this one) our big marketing push. Creating a new narrative is what we are about.

The expansion will be over time and give us a more solid base to work from with a range of placements coming up which will be designed to give professional experience in the media and fashion arena.

Laying The Groundwork of The Lost Creatives

The Lost creatives site is being built around the idea of the cast and crew of future projects, we are talking to potential festivals to tie up with on the cross-promotional front and looking at what will be a series of films built around this from a few minutes to an 8 part TV series and of course ultimately, a feature film.

With the Lost Project, we have been doing a lot of groundwork and have successfully created a respected beauty blog with PR agencies and brands across the globe come to us for support and product placement, etc. Which we will continue to do.

For the remainder of 2019, we will be focused on smaller photographic shoots, looking at creating a series of editorials and character-based projects from a single image to a series for print and online magazines to help with pushing the Lost Creative narrative. This may include some behind the shoot films and creation of fashion films with either a youtube or Vimeo channel added to the Lost Creatives stable to showcase behind the camera moments.

Naturally, our primary focus is the be thriller and horror, over the course of years we have seen how much easier it is to sell this type of project and we also have ties to two fantastic independent distributors we will work with on this and are more than happy to have in our arsenal for the future.

Stay tuned for more news and updates.

Starting a New Journey

We are firm believers in the idea of a journey beginning with a single step. At this time we are building up a database of different magazines and projects that will be worked through in a two-fold fashion:

Magazines (particularly online) will be used to promote not only The Lost concept but the team behind the shoot. With a focus on a more character and a dramatic feel touching on naturalism, *the insta/social media makeup style doesn’t appeal to us.

Film and TV, we do have one project earmarked (more details on this later) with a writer from Iran who has been fantastic about supporting the concept and has agreed to be a part of what we are doing. We are negotiating terms to pick up the first of what we hope to be a series of projects starting in 2020.

The Lost Project continues to grow and we are really excited about the prospects of this new avenue of The Lost Creatives which will allow us to work a different side of the business and keep to some degree our artistic roots at its core while opening up commercial avenues that we will explore over time.

We do try to think about our work as commercial with an artistic edge allowing us to create and gives a distinct and soon to be an identifiable edge to our work that will become synonymous with The Lost Concept.

Marketing The Lost Creatives with Web Magazines

Something we are really keen on is marketing as low cost as possible but with a maximum push. I know this might sound odd but it is possible and we are working on a few different strategies that will help that.

Featured Product: Brushwork Cosmetics (promo code Jamesc 10% off your order)

To begin with, we have given serious thought to festival entry films (short) and of course editorial work. Naturally as a makeup artist myself and the creative director of The Lost Project, principally an arts and lifestyle blog with a heavy hand toward beauty because it’s my passion, it’s actually quite enjoyable to think of the terms we need to address and how we can make this work in our favor.

Keeping the costs to a minimum to begin we are looking at magazines that allow minimal submissions (for example 1 plus images) that will allow us to push all the social accounts of those involved. There are some great options and of course, will produce something for the World Fashion Media News website who we have a long-standing relationship that will continue.

Editorial is a fantastic method and can with planning and a little effort, give a wider audience reach that will bring attention to the work we are doing and of course what we are planning.

Naturally, we will make full use of the contacts and resources we have built over time and as we always do share and talk about the different brands we are supported by through careful and strategic placement of products to help not only ourselves but the brands as a thank for sticking with us.

Our goal is to push The Lost Concept as hard as possible and of course, create a cohesive, commercial story that illustrates what we do.

Welcome To The Lost Creatives

Welcome To The Lost Creatives, this site was set up as an expansion and sister site to The Lost Project founded by creative director and makeup artist James Clark. our plan is to create new work on a monthly basis for marketing and of course bring a sense of business to the creative arts. Our plans include:

• Editorial and advertorial for both print and online.

• short and feature film projects.

• TV projects.

The blog will showcase behind the scenes on our projects and what goes into a shoot alongside cast and/or crew calls from makeup assistants to actors and models, we will be working with the best talent for the job and giving new artists a chance to work as part of a larger team.

Combining the different elements of a long career in makeup with the various different skills honed over that time, the lost concept will be the a way to showcase and create projects that will be entertaining, thought provoking and commercial.

Stay tuned for more updates and exclusive behind the scenes stills and video’s from our shoots.

*We will be launching our galleries soon with a range of both stills and video from behind the scenes on our shoots.