When we were approached by the Red Cape Publishing team to review the new short story collection “Six” by Mark Cassell, it was too good an opportunity to miss in what has become a series of blogs looking at different aspects of the media business. Taking time to ask questions about the publishers themselves and how the business was formed, is the growing presence and support of indie authors in the digital age.

Can you tell us more about Red Cape publishing and the services you provide?

Thanks for having us! Red Cape Publishing was formed towards the end of 2018, initially as a brand name to cover a few things – my own writing, Leanne’s design work, and some author promo services we had begun to offer. Since then, the range of services has grown, we moved into publishing anthologies towards the end of 2019, and in 2020 began taking on other authors. It’s very much a family-run business, with even our children reviewing books on our website (age-appropriate, of course!).

What was the motivation for starting your business and building the brand?

Writing had always been a passion but a few years ago I never would have thought we’d be doing what we are. In 2016 I wrote my first novel (books available on Amazon), with no expectation that anyone would read it and no knowledge of what to do with it when it was finished! I went down the route of self-publishing, learned as much as I could, and put the book out there. At the time, Leanne and I were running a catering business but at Christmas 2016 she ended up in hospital for some time and was diagnosed with quite severe Crohn’s disease. This led to us closing the catering and taking a chance on my writing and building a book-related business from home. It hasn’t been easy and it’s taken a lot of work but the horror community has been great with advice and support and, we hope, we’ve been able to give help to a number of authors as well.

Is there any advice you would give to aspiring entrepreneurs and potential authors out there looking to get published?

Connecting with other people is a huge help. Most of the people we first connected with were through some promotional blogs we would run, spotlighting other people’s books. This was done purely to help writers gain a little more exposure and it’s something we still do, of course. Most people are incredibly supportive as so many of us are in the same situation and networking is key to building a following and reputation.

Regarding getting published, do your research. Look at the presses who work in your genre, see who has open calls and what their other releases are like. Make sure your manuscript is as ready as you can make it. And if you’re submitting to an anthology call, ensure you’ve followed the guidelines. Around 10% of stories we receive get discarded immediately for silly things like having no name on, no title, or too far beyond or under the word count.

What are the future plans of Red Cape Publishing and how can people get involved?

Our releases are now scheduled into 2022 so there are many new books coming. We have been releasing a series of horror anthologies (The A-Z of Horror) and submissions for book nine close on May 31st, with book ten opening June 1st (Red Cape publishing submission page ). These are released every 8-10 weeks and see us through to early 2023! May 26th is our next release, and our fifth title from the talented Caroline Angel, Origin of Evil. In June we’ll be bringing out a new anthology (Castle Heights), a cosmic horror novella by Tim Mendees (Spiffing) and J is for Jack-O’-Lantern at the end of the month or the start of July. We have an art book with some flash fiction coming as a collaboration between myself and David Paul Harris (Demons Never Die), an epic dark fantasy from Antoinette Corvo (Appletown), and a trilogy of crime novels from David Owain Hughes. Not to mention my own half-finished books and the submissions we have for consideration. All in all, there is quite a lot on the way and it’s really exciting to be bringing it out. If anyone would like to look at our previous titles, there is a PDF catalog on the home page of our website and most titles are available on Audible as well.