House of iKons Press Opportunities September 2021

As we come closer to fashion week, one of the leading names of the independent and off-schedule events: The House of iKons, has opened the doors to press and photographers giving yet more opportunities to the creative talents of fashion.

Being a part of the creative industries, especially fashion, is hard work requiring a good agent or contacts that can open the door for you, which is something Savita as the founder of the iKons show understands and appreciates and why as a show, The House of iKons has become so important in the global market and built in a short amount of time, a reputation for excellence and a place in the top 10 globally for fashion shows.

“Proud to announce that America’s Got Talent Winner Sal Valentinetti will be performing at the House of iKons Fashion Week London Show September 2021, in collaboration with our American TV partner “Rising Fashion TV” and will be aired on Amazon & ROKU TV.”

Since its inception, House of iKons has been able to connect not just brands and designers with an audience, but open the door to creative talents such as makeup staff, backstage production, photographers, and press/bloggers. *The Full schedule breakdown can be found by clicking here.

At the moment House of iKons is supported by The Fashion Life Tour, Chengdu Fashion Week, Girl Meets Brush & Zarya Azadi, with the event itself garnering accolades from across the globe and the press pit being one of the most coveted slots during fashion week to capture the latest trends in clothing, makeup, and the networking opportunities that go with it.

To learn more about the show or to discuss options available through The House of iKons email by clicking here. For tickets or further information on the show see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Twitter.

House of iKons Youtube.

House of iKons Tickets.

Its All In The Details a tale of Two Beads

Styled by Amber Richards

One of the fun things about arranging shoots is talking to the other more remote members of the team about details such as bracelets and other jewelry, do we go custom or search charity shops for pretty and unique costume pieces? All of this had to be discussed at length along with different styles and possibilities for our upcoming cover shoots.

In all of the discussions which have covered a range of subjects from clothes to jewelry it has become something of a tale of two beads, with our shoots designed around more of an old school method of character creation:

• Hero/heroine with lighter color tones and softer touches to the clothing and accessories.

• Villian more about dark colors and textures.

Amber (Richards) our wardrobe stylist normally works on films and wanted to take this on as a challenge to her own skills and has been really good about creating/sourcing pieces from her own collection, all handmade by the lady herself, and is going to create some specific pieces that will be worn not just by the models but by creative director JamesC for the headshots to be featured on his new portfolio site.

Our first of the female-led shoots is based around a beautiful jacket and set consisting of a pastel green necklace, earrings and bracelet, a portrait shot, this will be submitted to a newer magazine with an amazing following on social media and an aesthetic we at The Lost team can fully get behind.

Creating an iKonic Show

When talking about fashion week or even the off-schedule events, there is one show that stands out above and beyond the rest: House of iKons. a stellar showcase weekend of fashion that is fast becoming a household name globally for their savvy marketing, press coverage and the divine array of designers whos work grace the catwalk.

From humble roots to a leading light in fashion in a few short years, it goes without saying that the talent-driven event holds a place creative director JamesC’s heart as he was there for the very first show working backstage as a makeup artist.

Through the years House of iKons has built a solid reputation for the shows and taken risks in film and music supporting various projects both inhouse and on a global scale with CEO and founder Savita Kaye taking on the line producer role for projects more than once in her career.

Giving a platform to the creative and working that tricky middle ground of commercial, it is within our sites to return to the fold and possibly pitch for members of our own team to work (alongside a sponsor) at the show which at this time has an extensive waitlist for not only the designer slots but the backstage area and we will be discussing the options with the CEO later in the year, although we most likely will be sponsors and front of house as a blog team.

With so much on the table with the lost creatives and our sister site Lost Project, we love the potential to showcase and it is little to no wonder that the House of iKons is top of the list for fashion bloggers and magazines with an ever-increasing TV channels like BBC worldwide, etc, vying for a slot at the prestigious show and a waiting list for the press pit.

To learn more about the iKons show or to purchase tickets see:

House of iKons February Ticket link.

House of iKons Website.

House of iKons Twitter.

House of iKons Facebook.

House of iKons Instagram.

Digital Magazine Research

In the grand scheme of editorial, it is a great tool for marketing when you handle it correctly and put a little effort into the background work of creating and then the marketing after the image(s) are published. Over the last week, we have been really carefully planning around this idea and thanks to certain websites, we have pulled together a list of potential magazines we will shoot Marketing content for.

We are putting together a budget for this, as its a marketing tool, we will be spending a little extra time and money to make this work the best for us as a team.

looking at this as part and parcel of running a business, we decided that alongside our social accounts, website and film plans (a separate blog will come soon on this), editorials are a great tool for putting out your information and showcasing the work we do and what we are planning for 2020.

Each of our planned shoots will be built around themes that suit the magazines we are targetting and interestingly there is an option that will give us front cover style images that can be showcased across the board on our social media accounts.

An option we are looking at which a few of the magazines do look for is behind the scenes stills and video to be included in the submission, which admittedly is a great concept and allows a greater degree of marketing to the images and opens up an interesting dialogue about shoots that we do love.

As creative director and head of makeup this also allows flexibility in changing up the products used, JamesC is looking to downsize some elements of his kit and bring in new products including the My Beauty Brand range for one shoot, in particular, offering an overall experimental feel to the shoots we have planned.

More updates will be coming soon on the forward momentum of The Lost Creatives.

Searching For a Studio

We are currently on the lookout for a natural light studio to book so we can do what will be a 2-day shoot focusing on the areas of work we will be focused on in the long term.

• Portrait and beauty.

• Character and out of the box FX for film and TV.

Our goals are simple, we want to create inhouse, a series of still images that will be portfolio based for the models and ourselves to showcase not just the skill set of the team but the potential of what we are doing.

With a series of long term plans and targets for 2020, it is really interesting to get to be able to see our hard work behind the scenes coming together, we are constantly dealing with brands and opening up new avenues that will include product placement and video of the work in action. Which we might send-off to one of the many fashion film festivals if we can find something suited to our work.

In fact, part of the plan for the studio shoot is to be behind the scenes videos that will be a showcase of the work as it’s done with our Lost Boys and Lost Girls them from The Lost Project being carried over into the work we are doing.

Naturally, we will do some outdoor shoots in and around the Lost Concept in industrial and bleak landscapes, adding a touch of dystopian drama to our work.

While we are really aiming to be making waves in 2020, we are laying the groundwork now to help with the marketing push we have planned that will integrate all of our social accounts and give a deeper insight into the creative process.

A meeting With Style

We are pushing forward with plans and setting things in motion that will become clear in the next few months for the creative side of our business. In what was part catch up and part brainstorming session, I met with two of my favorite wardrobe people: Shona Boudica Blair and Amber Richards, to talk clothes for some of our marketing shoots.

With two distinct areas of expertise I wanted to pick their brains on, Shona who is known for her reenactment and historical costuming and Amber (currently studying fashion manufacture and retail) who came to the table with the more current and fashion-led options, it was a fun little catch up that led to me leaving with a beautiful 3 piece suit that will be split up to create two different and distinct looks thanks to the input of the girls during our little meeting.

Aside from being a fun time to catch up and discuss our individual progress, it also allowed me to run ideas past them concerning future plans such as collections and our TV plans for 2020.

The Lost Creatives is pushing forward into new areas of business and with the support of the various talented people in our address book, such as our fantastic wardrobe mistresses Shona and Amber, we are able to pull resources and access different areas of expertise that will benefit the projects either by consultation in our meetings with style or through direct action on film/TV/print projects.

In what we are pushing to become a regular thing, we will be calling these get-togethers “a meeting with style.”

The Lost Creatives continue to be a priority for The Lost Team and we are really excited about the future.