Talking Youtube and Politics With That Preston Journalist

As a social and political commentator, That Preston Journalist Channel has become a go-to for a grassroots style of social and political commentary, as the journey continues we wanted to talk to founder Ashley Karmanski about his motivations, plans, and the future of the channel. 

Your Youtube channel is growing in numbers thanks to your quick news bite style of work and narrative approach to the work. Can you tell us more about what motivated you to start this channel? 

I have been in politics and political campaigns for many years now, but I myself have become disillusioned with the way British politics is conducted, the tribal nature of it today seeks to prevent any meaningful debate or sensible discussion. I believe people can, and should be able to disagree with each other without resorting to personal insults.

I wanted to create a channel that provides common sense, from the mouth of a working person in the UK. Too much of the media, especially the mainstream media, comes from the rose-tinted spectacles of the London metropolitan bubble, but the views held by people in wealthy areas are rarely those held by the wider public. 

I try to say things as I see them. Members of the public have bigger things to worry about than what the latest political correctness crusade is, I believe they want the truth with no hidden agenda behind it, I believe they want to be aware of how government policy will impact them without being talked down to by the BBC, Sky or ITV news. Most of the mainstream media are privately educated and do not know the daily struggles or concerns of working people in this country, but I do, that is my world as well, I want to be, and am slowly becoming the go-to place for unedited news, and the truth about how our lives are being impacted by the politicians in the UK.

I do not do this for profit, I work full time as well as running my channel, it may sound cheesy, but I really do it to bring simple, to the point, effective news to all the millions who no longer trust the mainstream media anymore. When I first started the channel, I had three or four subscribers, and to see it reach over two thousand in just a couple of months, is hugely rewarding and I enjoy every minute of it.    

Watching your videos, you have a very grassroots style of working with a simple, clean background, talking about political scandals in a fact-based manner adding your own thoughts to the piece, are you planning to stand for election or will you continue to focus your energy on the channel?  

I have no plans to stand for any elections, but as for campaigning, I am very open to getting on board, and try to campaign in the hope that common sense will once again prevail in this great country of ours. 

I keep the videos and backgrounds simple because that’s how I want the channel to be. A trustworthy source of news, I do receive negative feedback for my background to the videos, for my northern working-class accent, but that only strengthens my resolve and keeps me going. In fact, it proves to me that what I believe to be true, that working-class people are looked down on by the metropolitan elites, is the case in the UK today. Free speech has been on the decline for some time, people are no longer allowed opinions that don’t go along with the “be kind” brigade, who, by the way, is the first to call somebody a “racist”, or a “fascist” for not having the same opinions as them, and that is completely wrong, and that isn’t democracy. 

There isn’t a political party out there at the moment that really represents working people, there aren’t many media organizations that do either, so it is up to people who still hold common sense and traditional values to bring that news into the public domain. I believe it is the overwhelming consensus within the UK, but the elitist minority pressure groups get all the air time, telling people what to think, rather than actually providing news and letting people make their own minds up. We see it time and time again, every time there is a vote, be it a referendum, or a general election, the media get it wrong every time, and that proves how out of touch they are with the common man and woman today.

I do try and keep my personal opinions out of my videos where I can, but I am only human. I am unapologetically passionate about the UK and my belief that we are all better together as one country. On the other hand, many people on my videos ask about my political allegiances or asking how I vote. This tells me that I am doing a good job of being reasonably impartial on most issues. 

I do not, and will not ever tell people how to think, I simply wish to present the news in a simple, easy-to-understand format, and people can make their own minds up about what is best for them, and their lives. Politicians and the media seem to have forgotten that people have their own brains, and their own common sense, they know what is best for them. This means people disagree and agree with me at times, and that is healthy for any democracy to function.   

In creating That Preston Journalist you have tapped into what could be called “the working class” experience and focus on the dangers of political blindness to the people outside of those enclaves.  Do you think that Youtube has allowed you a greater platform to air your views and what challenges have you faced with tackling the subjects you do? 

As I’ve said before, I am a working-class person, which qualifies me to talk to a working-class audience, unlike many in the public eye who don’t talk to their audiences, but down to their audiences. YouTube has been an excellent outlet for me, if anything I did or said was discriminatory YouTube would shut me down, but it isn’t, and although I do tackle tough subjects, I do it in a way that I believe brings balance and common sense to the table.

The vast majority of the wider public in the UK do not subscribe to the views held by the mainstream media, if you ever wanted to see evidence of this, you only have to look at their audience viewing figures, and their short, sharp decline. 

Personally, I haven’t found any major challenges as of yet, sometimes you get negative feedback from people, but that’s part of the course, if you are going to read positive comments about your work, you have to accept the opinions of people who disagree, that is why I don’t delete negative comments from my videos unless they are personal attacks upon me. Personal attacks are what I am trying to stop, and open up sensible debate, so I can’t allow it on my channel as it defeats the overall message I am trying to get across. The message is that we all have opinions, and we all have the right to disagree in an assertive, yet polite manner. Politics does not have to be the toxic cesspit it is at the moment.  

 If you could offer advice to someone starting out as a political or social commentator what would it be and why? 

The most productive piece of advice I could give is to keep it simple and stick to your principles. With today’s world being what it is, you will come up against trolls who wish to close you down, you will receive abuse, but you must not let that stop you. 

Nothing in life worth doing is easy, and getting involved in politics, or political commentary certainly isn’t. But if you truly believe in what you are doing, you will succeed. 

Patience is also very important. Don’t expect job offers or subscribers to start appearing immediately. Share your content to as many different social media sites as you can, post the link to your website/YouTube channel, etc… everywhere you can. 

Once you start getting more and more followers, your content will grow much more organically, but the initial hard work is all down to you, and it can be a hard slog. 

To learn more about That Preston Journalist or to subscribe to the channel see:

That Preston Journalist Youtube.

That Preston Journalist Twitter.

Lost Beauty in Derelict Spaces

As summer is in full bloom, The Lost Team is restocking, rethinking, and getting our camera gear prepped to shoot specifically for ourselves over the next two weeks. Our goal will be to create content for the various existing lost sites and the upcoming photography site, showcasing Lost Beauty in Derelict Spaces.

With an aesthetic goal in mind that will fit with future TV project plans, we are looking at simple clean beauty for our Lost Girls and Lost Boys. Thankfully we have the Sons of Adonis brush (and soon concealer) to help with this and with our pro accounts all up to date, we can create something fresh and test run products before we go for the really big projects that will focus on darker elements and more chills than beauty.

Our plan is to bring some new talent into the mix and open the door to creative opportunities as we progress lead by our creative director JamesC, we are going to be announcing further collaborations and partnerships officially as we finetune the scripts and ideas fully.

Stay tuned for more news and updates.

Festive Thoughts From The Lost Creatives

Featured brand Lord and Berry (UK)

A slight departure from our normal scheduling but we wanted to get this post out before Christmas day and say a big thank you to all our supporters, the brands, and of course our readers as we share our final thoughts for 2020. From here we will be focusing heavily on the future and what will be happening for the team in the new year. We have been busy over the last few weeks setting in motion concepts, finalizing and in some cases reediting images for the various websites we run, there will also be a run of work that is designed specifically for editorial (we have some really fantastic magazines we have shot work for). We do want to look at the festival circuit, there will be an announcement of a new film festival media partnership in the new year, the goal of this will be to boost our video content and bring a little attention to talent. Naturally, these projects will be small crews/cast to keep the costs down and very much in the kitchen sink drama territory which will develop into other areas and our ultimate goal of tackling the horror/thriller market for TV, scripts are already earmarked for this.

One of our biggest supporters and our favorite writer, has offered us a development contract that will expand our portfolio to include video games for a variety of platforms which is an exciting prospect.

Our creative Director; JamesC, is working around different ideas and is editing, shooting, and managing our background work such as the brand placement and of course stock levels.

We will of course keep you all in the loop of changes and updates through the website and till then we want to, again, thank you for the support and wish you a Merry Christmas.

The collective Push of The Lost Team

In the last few months, we have been able to build some interesting relationships with brands and companies, taking steps toward our ultimate goals and aspirations slowly in light of the market changes that are underway to the film and TV market in particular which have opened our eyes to other potential avenues that The Lost can explore and has given us a collective push to work around boundaries. There are some interesting updates that even we are waiting for updates on as contracts (with non-disclosures) are being drawn up to affirm a new and exciting partnership.

Over time we intend to build a host of new creative images incorporating some of our favorite makeup and brushes that will be used on our creative director JamesC’s website as well as our own, with our magazine work coming to a close on the written side to focus on the massive backlog of shoots to be edited and curated across our multiple sites and blogs. Editing processes have been slowed down but are still happening and by mid-December, we will have new additions to the galleries and a new fashion/editorial specific gallery for the JamesC Website.

Nepal as many will be aware plays a large part in our work and we are very proud of that with the NCIFF (Nepal Culture and Film Festival) alongside our partners Nepal Film Production, it is interesting to see the work coming together so cleanly.

The Lost Creatives shoots are going well and while not yet public (magazine deadlines and release scheduling outwith our control) we will be working on the much more comprehensive Lost Boys/Girls concept which we are going to shoot exclusively in North Ayrshire and have already picked out some significant spots that fit our brief. As much an intellectual exercise as it is a photo project it will be the focus of our energies and a chance to clear some cobwebs.

Location Scouting a Lost Boy Shoot Part 1

Finding a little free time our creative director (JamesC) decided to break away from his usual duties of admin and management to do some location scouting for a 3 part story built around The Lost Boys concept, with his trusted point and shoot camera he walked along the promenade and into town to find some specific locations that would fit the brief and in doing so has settled on 3 distinct locations that will add a touch of drama to the shots (with a video being planned to add to the drama of the scene).

“The images themselves will be built around derelict buildings, waste ground, and a fractured symbolism of nature. Each model will have his own story that will hint at both the inspiration of Pans Lost Boys to the more dystopic visuals of the backdrop to fit with the ‘council estate boys’ look of the models.”

A full and detailed explanation of The Lost Boys shoots can be found by clicking here. We are really excited by the concept and the fact we have the support of fellow Creative Director Shakti Sood founder and brand manager of The Sons of Adonis and the amazing Lord and Berry makeup line, both seeing the potential of what we are working on.

Frederick Edward Social Commentator and Youtuber

We wanted to look at other elements of the media including Youtube commentators and a prime example of this would be Frederick Edward who took the leap into the world of social and historical commentary giving his viewers a unique insight into the world at large. Already a respected writer with articles featured in The Conservative Woman, he is taking steps in this new direction and bringing a new perspective to the public dialogue.

Frederick Edward Social Commentator and Youtuber

Can you start by telling us a little more about your background and what led you to set up a youtube channel?

Starting a YouTube channel is something I had intended to do for years. However, I never quite got round to it. I was always interested in issues surrounding politics and ideas but had been a consumer of content rather than a producer. Perhaps I lacked confidence or was just busy with other things. For example, I spent thousands of hours in my twenties learning Chinese – an unforgiving task which I’m still trying to find a post hoc justification for.

As strange as it may sound, the thing that made me decide to become more active was the death of Roger Scruton – the finest conservative philosopher of our age. Very suddenly, one of the most robust defenders of Western civilization was no longer around. While I am in no way suggesting that I in any way fill the vast gap left by his death, it made me realize that it is ultimately up to us all as individuals to speak plainly and enter the realm of debate. It is too easy to leave it to others to do the heavy lifting!

Tell us more about your target audience and what makes your channel unique?

I’m not sure whether I have a specific target audience in mind. My guiding principle is to make videos or write articles on topics that I find interesting; hopefully, this cathartic endeavor will resonate with people. My worry would be that if I try and target myself specifically to anyone niche I would end up adopting a style or lines of argument that aren’t necessarily mine. Putting on an act in that way is ultimately self-defeating.

In terms of uniqueness… that is hard to say. There are many incredibly erudite, talented, and insightful people who put out content online. I leave it to my audience to decide in what ways my endeavors create value-added in that realm. Nevertheless, over the last few decades, mainstream media has become victim to an intellectual and cultural monoculture that fails to speak to a majority of people, meaning appetite has grown for people who will say things that would certainly be unwelcome in an issue of The Guardian. I most definitely fall into that category – I’m yet to receive an invitation to write a column for that esteemed publication.

As a “YouTuber” are you a solo worker or do you have a team?  What has been your biggest challenge in creating your content?

Other than my mum making me the odd cup of tea, I’m a one-man-band. There were a few hurdles to overcome when I started producing videos – specifically that I had never used a video editor – but the process has not been as technically difficult as I first envisaged.

The greatest hurdle for me, instead, was the very act of speaking in front of a camera. Feeling comfortable, sounding natural, and cogently expressing thoughts when just speaking to the camera on your phone is something I still have to try and get used to. Going through all this, I definitely have a newly discovered respect for people who can deliver pieces in one, seemingly effortless, take. I’m quite not at that point myself. 慢慢来！

What is the future of your channel?  What is the longterm plan for your work?

I will continue to make videos alongside all of life’s other commitments. I think the next stage would be to learn how to make more visually engaging content: when you see a video that has unique and interesting visuals it can be hard to take your eyes off it. There are some YouTube channels that do this incredibly well and deserve their large audiences.

Otherwise, I will try and write more articles as well. While YouTube is a good platform, one wonders what may be at work behind the scenes in the website’s algorithms. As such, getting my articles and videos out there on other platforms is something I will increasingly try to do.

What advice would you offer to anyone looking to set up a channel?

Get ready to put in a lot of work and don’t be disappointed if you don’t strike gold immediately. It is peculiar to see some people’s attempts immediately translate into stardom, but the reality is more likely to involve a great deal of effort and long hours staring at your YouTube channel’s statistics and worrying about SEO.

More broadly, I would advise people in general – but also those who are thinking of starting a channel – to speak plainly and not to be cowed by the opinions of others. Be honest and speak truths as you see them. Honesty is a commodity that is increasingly in short supply today, and the truth is our greatest weapon in combatting the madness we see around us.

To learn more about Frederick or to follow his channel and social media see:

Frederick Edward Youtube.

Frederick Edward Facebook.

Frederick Edward Twitter.

Frederick Edward Parler.

Creative The Narrative

We are working in the background and will be showcasing new work soon through all 3 of our sites and talking about the creative process in more detail along with the logic behind what we did and how we did it. At the moment we are working on some site updates which will come into play across our sites. At this time we have some editorials in the edit suite with others in motion for publication alongside text articles that will be available through World Fashion Media News upcoming print magazine (which we are truly grateful to be a part of).

Our creative director JamesC, is working with a few brands on product testing (subject to non-disclosure agreements) which is an exciting prospect for our work collectively and announcements on longterm partnerships will be made as and when they are completed.

Understand that while we are quiet we do have a lot happening and cannot wait to showcase the new work and our refreshed sites and we are working to create new partnerships for future projects.

Editorial content will be playing a big part of our upcoming work with JamesC leading the charge on this and plans to completely change the layout and look of his site including an opening video for the site which we are designing the overall look for at the moment.

Focus is on publication and as previously mentioned, World Fashion Media News having a new print version coming soon, we will be working on editorials exclusive to them with an emphasis on clean beauty and male grooming.

Our list of magazines is growing and thankfully the terms are clearly laid out which means we can focus on the artistic over the corporate first with marketing taking a very close second.

Motivated and pushing forward The Lost Creative team is working hard and dreaming big.

Editorial Makeup Submission Featuring World Fashion Media News

Frustration is really kicking in for a lot of the creative talent out there (understandably) and it is gratifying to know that there is a light at the end of the tunnel for those who are returning to salons and for the photographic community this also means we can push forward with plans and marketing strategies with fresh, exclusive content for the digital market. The online magazine and long-standing supporter of the Lost Concept, World Fashion Media News has been hard at work creating new avenues for creative talents and revamping the website to better showcase artistic work from catwalks to individuals. Submitting your work has become a much easier prospect in the last few years and we (like many others) are getting our work collated ready to submit, promote and showcase our inhouse creative talents such as creative director JamesC.

While we are going down the exclusive route there are options to have editorials, covers, and tears with magazine logos that can be used to create not only a stellar portfolio of work at a low cost but a chance to experiment with new ideas and stretch your artistic muscles.

Our primary focus is going to be about exclusive content and will be shown across websites and as you can imagine with our ties to the HOD TV team, Horror concepts will be played alongside some other fashion portraits and of course we will be doing a full series of images and conceptual work with exclusive to our websites in amongst this.

In our capacity as a creative team and with the support of our partners in Nepal Film Production, we are structuring this to be a wider campaign based concept with a series of long and short term goals to be met over the next 12 months.

*To learn more about submitting to World Fashion Media News Click here.

Creating Something Fresh: A Portfolio Journey

In the last ten years, the media industry has changed and we focus our energy on creating curated websites and social media accounts that (especially in the UK) are designed to be our portfolio and showcase our work. However, we at The Lost Creatives can see that changing and the physical portfolio book will make a comeback for those in makeup and photography in particular. There will always be a three-tier system in place when it comes to business and we have our goals and understand that we will need to go back to an earlier incarnation of how we worked.

We have been quietly discussing this in the background in our WhatsApp calls and Facebook messages as something we need to really push forward with hence our editorial plans. *Because we work primarily in-house (with thanks to creative director JamesC for his support) we can keep the team small and with the options available in the digital market it is possible for us to completely change our outlook to fit a new audience which is a major plus. We will maintain the websites as part of a larger marketing campaign but for meetings, we want to be able to show our potential clients or collaborators a book of work that will allow them to look at images which admittedly we have not done in many years and it is an exciting challenge to be in a position to create something fresh.

For this we do have a plan of action in place and have started working out exactly what we want and which magazines we will shoot for, there will be two portfolios of work focusing on key areas of the work we do and keeping them distinct and separate.

As our primary focus with any shoots will be marketing we will be starting with our fashion and beauty folio which will be geared toward tear sheets and covers (we have done some digging and can make this happen fairly easily), with a film/TV book being secondary and scripts being chosen to shoot for festivals to start and of course an array of Commercial projects that will include a showreel of the work done.

Something to consider as we move into a whole new arena of work in the coming months will be how to stand out in the market as an artist.

Choosing our Editorial Path

Editorial is often used as a means to test new styles, try new techniques and work with new people but if you are smart it can also be a way to create new business and a smart proactive tool that will draw attention to your business and bring new clients to the table. Which for us is the primary reason we are being selective about the magazines we are choosing and calculating our approach carefully and strategically to ensure we get the maximum from the work. When we look at a magazine we have certain criteria that we are looking for and markers that will put them higher on our list:

• Branded tears.

• Covers.

• Minimal costume requirements.

• Minimal image requirements.

• Cost of submission.

Starting with these factors we then spend time pouring over their content and style as part of phase two, of our plans, we prefer simplistic and clean looks with priority going to men’s magazines at a ratio of two shoots for our male models to one for our females. *The reasoning for this is simple, we have core team members who are actors and models and they are our priority in marketing as this will have a knock-on effect in the spread of our work over time with social media advertising. Our preference is for digital magazine first but we will (for certain clients) be working toward print at a later stage. The reason we prefer online is fairly straightforward: reach. A print magazine can have an overall reach of 20,000 in terms of people buying the magazine whereas digital can move into the millions of views between social feeds and website stats, which for us makes it a more profitable and farreaching prospect.

At this point we have it broken down to a total of 2 magazines that are being marked as priority for us and will be used to promote the business overall building to what will be a series of shoots with our remote team headed up by creative director JamesC.

Choosing our editorial path is in truth is 1 part art and 2 parts commercial with our team plotting out how we can maximize the potential of the work undertaken.