the new digitial market

Frustrations Within Casting

casting woes

Being an actor or working in the creative arts has always been something of a passion led career path with many feeling they cannot get a foot in the door thanks in part to the ability to gain parts, an agent, or that elusive and somewhat necessary profile with the #1 casting directory. This has come to a head now and people are feeling pushed out with the system being called elitist, we at the lost creatives wanted to share some insights and options that are gaining ground and opening doors to people with a few added options that even at the lowest budgets, can make the dream become a reality with strategic work and a little planning.

As regular readers will know, we advocate for indie film and the creative talent behind it from the cast to the crew with our own allegiances being openly stated.

We are happy to endorse creative and commercial avenues of filmmaking with companies such as New Village Video and HOD TV being two of our favoured routes,

*It is worth noting that HOD TV has parameters that you need to match to get through their vetting process, we have this in a document and will share with those who require it through email.

In casting terms, it is not quite as simple, there are certain sites and companies that have all but cornered the market and are seen as the gold standard, this however, has been changing slowly and we want to talk about 2 of those options and are open to hearing from new services that may appear or alternative options at any time.

vShowcards: a game changing paid for service with a dedicated team who not only help and support their members with advice, but a multi-faceted company that takes on actors and crew giving them a manageable route to showcase themselves and promote their skills to multiple audiences and welcome new and established talent because the site was built by actors, there is more understanding of the challenges out there.

Casting Callback: a free at point of use service for the UK, I personally checked out the layout and actors pages to see how it works and I am impressed, the company ethos is simple, they want to the creative arts to be open to all backgrounds making it one of the best of the free services for its open platform and honest approach to the industry.

With just these 2 options under your belt, it offers up scope in particular to new entrants, and with the media market slowly getting back on its feet with global financial concerns, it shows that no matter what your background, no matter your financial status as an actor or filmmaker, there is a means to promote and market yourself and fortunately, in this content hungry age, platforms available to sell your work.

Lost Creatives will be using these platforms both for casting and for promotion over the next year and focusing on opportunities outside the mainstream with digital TV and film being our goal and of course, supporting creatives across the spectrum with the blog being open to those who need support to promote their projects.

We will be talking in our next blog about commercial avenues for short films and touching on team building for projects with small budget.

Whouknow a New Marketing Tool

We were really intrigued by the idea of the site Whouknow for marketing targetting the creative side of the world and opening up doors to new and interesting prospects with both clients and collaborators. The site itself is straightforward to set up and our creative director JamesC has already thrown his cap into the ring and created a profile.

“There's no such thing as buyers and sellers in creative communities, which is why Whouknow works the way you do. We've also thrown in a bunch of other features that'll make your life a whole lot easier.”

Whouknow offers the option to set a base budget and offer your services to projects on other terms such as barter, it has real scope for marketing and has gathered some interesting talents to the table who are open to opportunities and marketing their skills through the site.

Naturally, we plan to use this as a part of our upcoming projects and where possible source additional team members to the fold for this. In fact, with our 3 shorts and a small-scale commercial/showreel project in the works, this could be something positive and give us access to a host of new faces to work with which is a real boost to our goals both short and longterm.

We recommend you go check out the site and see the potential for yourself:

Whouknow website.

Whouknow Instagram.

Whouknow Facebook.

Whouknow Twitter.

Source: https://whouknow.co/