House of iKons Press Opportunities September 2021

As we come closer to fashion week, one of the leading names of the independent and off-schedule events: The House of iKons, has opened the doors to press and photographers giving yet more opportunities to the creative talents of fashion.

Being a part of the creative industries, especially fashion, is hard work requiring a good agent or contacts that can open the door for you, which is something Savita as the founder of the iKons show understands and appreciates and why as a show, The House of iKons has become so important in the global market and built in a short amount of time, a reputation for excellence and a place in the top 10 globally for fashion shows.

“Proud to announce that America’s Got Talent Winner Sal Valentinetti will be performing at the House of iKons Fashion Week London Show September 2021, in collaboration with our American TV partner “Rising Fashion TV” and will be aired on Amazon & ROKU TV.”

Since its inception, House of iKons has been able to connect not just brands and designers with an audience, but open the door to creative talents such as makeup staff, backstage production, photographers, and press/bloggers. *The Full schedule breakdown can be found by clicking here.

At the moment House of iKons is supported by The Fashion Life Tour, Chengdu Fashion Week, Girl Meets Brush & Zarya Azadi, with the event itself garnering accolades from across the globe and the press pit being one of the most coveted slots during fashion week to capture the latest trends in clothing, makeup, and the networking opportunities that go with it.

To learn more about the show or to discuss options available through The House of iKons email by clicking here. For tickets or further information on the show see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Twitter.

House of iKons Youtube.

House of iKons Tickets.

The iKons Fashion Film 2021

In a year that has seen industry slow down and in some cases completely stop, it is gratifying to see the fashion industry and the creative talent behind it have found a way to showcase not only the designers but the creative talent from behind the scenes.

The House of iKons has stood tall in this with a fashion film and series of collaborations, and partnerships that have shown clearly that fashion talent still has a voice and a place in the world with the people speaking softly and letting the video do the real work. A creative tour de force, this latest incarnation to one of the leading off-schedule fashion events worldwide, has allowed everyone from the makeup staff to the designers to showcase their wares and remind us that there is a light at the end of the tunnel.

Featuring leading designers, creatives, and modeling talent The House of iKons is planning for live events later in the year and into 2022 with their ever-popular show is leading the way for fashion elites and giving a voice to professionals from across the globe.

To learn more about The House of iKons or to get involved see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Youtube.

House of iKons Twitter.

Lord and Berry Supporting The Fashion Elite

With fashion week coming up and so many shows, designer showcases and events happening across the globe that it is impossible not to talk about one of the leading brands working behind the scenes in the European fashion scene: Lord and Berry. A staple of Milan fashion week and a standout during London and Paris, the company has become a go-to for the premiere event artists of the world for their cohesive, professionally-oriented and comprehensive makeup line.

From a professional stance, the Lord and Berry range is growing to meet the demands of designers and models with key elements and new products that are designed to fit the beauty industries’ commercial needs. As many of us know (especially those from a show background be it theatre or fashion) you need products that are going to work, be cost-effective and give you a comprehensive range from the base (foundations) to shadows that will work with your business.

What catches the eye with Lord and Berry, aside from their stellar credentials, is the dedication. From its start in 1992, when it was considered a niche brand to the current ties to Milan Fashion Week and a household name, they have created a clean, simple line with all the hallmarks that for working artists mark it out professionally as a brand to know, not just developing products in their lab they are using them backstage testing the limits and showcasing the potential of their makeup.

*Noteworthy products like the cream blusher and the new Skin Control Primer (must-see items for the bridal artists and of course fashion) are taking the world by storm, and rightly so, showing the savvy of the team who are thinking of their working artist clientele and giving us products that will work on editorial, event and more. The creme foundations with their clear and concise range of tones and the clever use of plastic bottles making them lightweight and easy to use which realistically in a working kit is a major plus point that shows the thought process behind the company working at fashion week, full understanding that we artists need to travel and extra weight can be a strain.

With a professional discount program: for details of the pro discount click here, their extensive fashion week credentials and of course the range itself, they are in the top list to have in a working kit by many professional makeup artists in the industry today.

To learn more about the Lord and Berry range see:

Lord and Berry UK Website.

Lord and Berry Facebook.

Lord and Berry Twitter.

Lord and Berry Instagram.

*Image courtesy of the lord and Berry website.

Creating an iKonic Show

When talking about fashion week or even the off-schedule events, there is one show that stands out above and beyond the rest: House of iKons. a stellar showcase weekend of fashion that is fast becoming a household name globally for their savvy marketing, press coverage and the divine array of designers whos work grace the catwalk.

From humble roots to a leading light in fashion in a few short years, it goes without saying that the talent-driven event holds a place creative director JamesC’s heart as he was there for the very first show working backstage as a makeup artist.

Through the years House of iKons has built a solid reputation for the shows and taken risks in film and music supporting various projects both inhouse and on a global scale with CEO and founder Savita Kaye taking on the line producer role for projects more than once in her career.

Giving a platform to the creative and working that tricky middle ground of commercial, it is within our sites to return to the fold and possibly pitch for members of our own team to work (alongside a sponsor) at the show which at this time has an extensive waitlist for not only the designer slots but the backstage area and we will be discussing the options with the CEO later in the year, although we most likely will be sponsors and front of house as a blog team.

With so much on the table with the lost creatives and our sister site Lost Project, we love the potential to showcase and it is little to no wonder that the House of iKons is top of the list for fashion bloggers and magazines with an ever-increasing TV channels like BBC worldwide, etc, vying for a slot at the prestigious show and a waiting list for the press pit.

To learn more about the iKons show or to purchase tickets see:

House of iKons February Ticket link.

House of iKons Website.

House of iKons Twitter.

House of iKons Facebook.

House of iKons Instagram.

Digital Magazine Research

In the grand scheme of editorial, it is a great tool for marketing when you handle it correctly and put a little effort into the background work of creating and then the marketing after the image(s) are published. Over the last week, we have been really carefully planning around this idea and thanks to certain websites, we have pulled together a list of potential magazines we will shoot Marketing content for.

We are putting together a budget for this, as its a marketing tool, we will be spending a little extra time and money to make this work the best for us as a team.

looking at this as part and parcel of running a business, we decided that alongside our social accounts, website and film plans (a separate blog will come soon on this), editorials are a great tool for putting out your information and showcasing the work we do and what we are planning for 2020.

Each of our planned shoots will be built around themes that suit the magazines we are targetting and interestingly there is an option that will give us front cover style images that can be showcased across the board on our social media accounts.

An option we are looking at which a few of the magazines do look for is behind the scenes stills and video to be included in the submission, which admittedly is a great concept and allows a greater degree of marketing to the images and opens up an interesting dialogue about shoots that we do love.

As creative director and head of makeup this also allows flexibility in changing up the products used, JamesC is looking to downsize some elements of his kit and bring in new products including the My Beauty Brand range for one shoot, in particular, offering an overall experimental feel to the shoots we have planned.

More updates will be coming soon on the forward momentum of The Lost Creatives.

Brushwork Cosmetics Customisation a Professional Take

As the creative director and senior makeup artist of the Lost Project and Lost Creatives, I do work in different areas from film and TV through to fashion and editorial. My working kit is something I am constantly working on editing it by adding or changing up the kit but one thing I am really big on is an investment in key components such as makeup brushes. With this in mind when I saw the news that Brushwork Cosmetics was offering customization throughout January, I knew I had to talk about it from a professional stance.

While I appreciate this is a limited offer (for the month of January) it is really savvy for artists in makeup such as bridal and salon, fashion, film, and TV, to take advantage of this deal and here’s my reasoning why:

• Customized brushes with your name on the handle are easy to keep track of when you're on a job or with a client.

• It adds an extra dimension, think of it, clients will see this and know that you have taken time and care over what you have in your working kit and shows you have invested in your business.

• This also allows you to add your brand to the brush and it becomes a subliminal part of your marketing when you post images on social media. People will be aware of your name and associate it with professional brushes.

As someone who is a brush aficionado, I do support and endorse the range and this added dimension of “tagging” is for me a fantastic option that as stated above allows you to keep track of your kit. Brushwork Cosmetics as a whole offers Japanese Heritage brushes and cosmetics that are beyond compare and offer a premium range of well-curated brushes and cosmetics that sit beautifully in a working kit with or without the customization.

To learn more about the range or to purchase see:

Brushwork Cosmetics Website.

Brushwork Cosmetics Instagram.

Brushwork Cosmetics Facebook.

Searching For a Studio

We are currently on the lookout for a natural light studio to book so we can do what will be a 2-day shoot focusing on the areas of work we will be focused on in the long term.

• Portrait and beauty.

• Character and out of the box FX for film and TV.

Our goals are simple, we want to create inhouse, a series of still images that will be portfolio based for the models and ourselves to showcase not just the skill set of the team but the potential of what we are doing.

With a series of long term plans and targets for 2020, it is really interesting to get to be able to see our hard work behind the scenes coming together, we are constantly dealing with brands and opening up new avenues that will include product placement and video of the work in action. Which we might send-off to one of the many fashion film festivals if we can find something suited to our work.

In fact, part of the plan for the studio shoot is to be behind the scenes videos that will be a showcase of the work as it’s done with our Lost Boys and Lost Girls them from The Lost Project being carried over into the work we are doing.

Naturally, we will do some outdoor shoots in and around the Lost Concept in industrial and bleak landscapes, adding a touch of dystopian drama to our work.

While we are really aiming to be making waves in 2020, we are laying the groundwork now to help with the marketing push we have planned that will integrate all of our social accounts and give a deeper insight into the creative process.

A meeting With Style

We are pushing forward with plans and setting things in motion that will become clear in the next few months for the creative side of our business. In what was part catch up and part brainstorming session, I met with two of my favorite wardrobe people: Shona Boudica Blair and Amber Richards, to talk clothes for some of our marketing shoots.

With two distinct areas of expertise I wanted to pick their brains on, Shona who is known for her reenactment and historical costuming and Amber (currently studying fashion manufacture and retail) who came to the table with the more current and fashion-led options, it was a fun little catch up that led to me leaving with a beautiful 3 piece suit that will be split up to create two different and distinct looks thanks to the input of the girls during our little meeting.

Aside from being a fun time to catch up and discuss our individual progress, it also allowed me to run ideas past them concerning future plans such as collections and our TV plans for 2020.

The Lost Creatives is pushing forward into new areas of business and with the support of the various talented people in our address book, such as our fantastic wardrobe mistresses Shona and Amber, we are able to pull resources and access different areas of expertise that will benefit the projects either by consultation in our meetings with style or through direct action on film/TV/print projects.

In what we are pushing to become a regular thing, we will be calling these get-togethers “a meeting with style.”

The Lost Creatives continue to be a priority for The Lost Team and we are really excited about the future.

Putting A Value On Assisting And Earning Your Craft

Being an assistant can be a big game-changer for your career and allow you to learn new skills, meet new people in the business and if you're smart about it you will gain more work and credits.

“Being an Assistant is not a negative thing.”

many people think that once they have a certificate they can walk onto a photoshoot, a film set or into the backstage area of a fashion event and immediately become the supervisor. Sadly that isn’t the case. Like any job you need to learn the ropes and there are multiple ways to do this but the best and most sensible is observing and assisting, you get all the advantages of being involved without the responsibility of being in charge.

Something I hear all the time is people feeling disappointed that the job (makeup artist, creative director, camera tech etc) is not what they expected or as glamorous as they thought, the reality of early mornings, late nights and dull corporate gigs can be mundane but pay well. Its, not all glitz and glamour, its called business for a reason, bear that in mind when you start touting for work.

The right people to deal with have done their time as a trainee (myself included) and know that what you learn in college is important but there is more to the job than what you learn in a class so you have to come in with an open mind, and be a team player.

It is not a denigration of your work that you are an assistant it can be a really smart move, especially when dealing in the film and TV realm.

If you are working, being paid and doing the job you are passionate about that is the important part. use it as a chance to learn a new skill or add to your CV. It’s better to get a credit as an assistant on a shoot be it film, TV, editorial or event than not get any credit at all. It shows you are proactive in your work and can be a part of a team.

No matter your age or status being an assistant can open new doors, create opportunities and if you're smart, look at the situation and put a value on what you are being offered and use it as a chance to advance your own work.