Adding To Our Book Collection

With the Christmas and New Years’ break in midflow, we wanted to take some time to add to our collection of books for work both in filmmaking and of course in makeup artistry (at the behest of our creative director JamesC). Naturally, with Boxing day sales, and gift cards in our pocket it was a really good time to add to the collection and give us time to read up on new techniques and look at some other perspectives.

Of course, we wanted to share the top 3 books that have made our list and give a brief overview of why we bought them starting with:

Don't F*ck Up Your No Budget Movie!: Inexpensive Filmmaking In This Content-Hungry Age by Ivan Peric, aside from the title (which immediately grabs attention) this was one that from the chapter list alone spoke to the team because it does talk in terms we are thinking and puts the emphasis on the commercial aspect of filmmaking, so we did purchase the book in hardback for our collection. We will be going into more detail on this book for the blog soon with the support of the Author, so stay tuned.

Don't F*ck Up Your No Budget Movie! Amazon UK.

Don't F*ck Up Your No Budget Movie! Amazon USA.

A Complete Guide to Special Effects Makeup 3 by the Tokyo SFX makeup workshop, was a real plus as it will add dimension to the collection and be in line with our second makeup-oriented book, which is one that will be bought in again as a backup. Focusing on cuts, scars, and wounds, this book offers up a different perspective on techniques that we are really interested in and want to integrate into our work next year.

A Complete Guide to Special Effects Makeup 3 Amazon UK.

A Complete Guide to Special Effects Makeup 3 Amazon USA.

Special Effects Guide Of Real Human Wounds and Injuries By Mr. Benito Garcia iii, a must for anyone interested in film and TV makeup, this is a truly graphic and comprehensive book that covers different aspects of bodily injury and shows you in real terms what they should look like making it entirely possible to replicate this with special effects.

Special Effects Guide Of Real Human Wounds and Injuries Amazon UK.

Special Effects Guide Of Real Human Wounds and Injuries Amazon USA.

We have other books coming and within the collection but these were real standouts and worth sharing as we move forward with our own plans and goals.

Hitting Deadlines

Working from home and doing multiple blogs, consulting with production companies, and doing costings for projects has been fantastic, it has allowed us to be a part of the creative field and opened up conversations with potential collaborators for the next year. What it also means is we have been able to set deadlines for work and give ourselves flexibility on the stock we have with a view to curating and adding what is needed for the near future.

As you can imagine we are now close to one of the deadlines for an in-house project, small, but nonetheless important. So within the next 10 days, we have to complete a minimum of 3 shoots that will be submitted for a competition we have had our collective eye on for a while now.

It also has been a good time to work on a marketing plan for the new year, which is scarily close and our creative director and head of makeup JamesC has now got a profile with the fantastic vshowcards which is in need of some small updates but is officially live!

Something we have discussed at length is websites, JamesC will revert to his old website soon with some much-needed changes as we have a huge amount of his work saved on the old site, we felt it made more sense just to edit and relaunch versus a rebuild.

Another option we are reviewing and giving serious thought to is an electronic notebook to reduce our paper use or at least a tablet with a good note keeper app, with so much in the market changing we are working to keep on top of this and be as practical about our work as possible.

Stay tuned for updates and further information.

Whouknow a New Marketing Tool

We were really intrigued by the idea of the site Whouknow for marketing targetting the creative side of the world and opening up doors to new and interesting prospects with both clients and collaborators. The site itself is straightforward to set up and our creative director JamesC has already thrown his cap into the ring and created a profile.

“There's no such thing as buyers and sellers in creative communities, which is why Whouknow works the way you do. We've also thrown in a bunch of other features that'll make your life a whole lot easier.”

Whouknow offers the option to set a base budget and offer your services to projects on other terms such as barter, it has real scope for marketing and has gathered some interesting talents to the table who are open to opportunities and marketing their skills through the site.

Naturally, we plan to use this as a part of our upcoming projects and where possible source additional team members to the fold for this. In fact, with our 3 shorts and a small-scale commercial/showreel project in the works, this could be something positive and give us access to a host of new faces to work with which is a real boost to our goals both short and longterm.

We recommend you go check out the site and see the potential for yourself:

Whouknow website.

Whouknow Instagram.

Whouknow Facebook.

Whouknow Twitter.

A New Year A New Plan

In many respects, 2020 has been a lost year for a lot of people with the world changing dramatically. For us, it has opened up doors to a whole host of new potential avenues and given us a chance to reevaluate what we have been doing and look at how we can fit ourselves into the market long-term. To do this we have broken our work into key areas that will be public and those which will be kept private to the inhouse team.

In the public sense, we have two key areas we will be focusing on in the first quarter of the year:

Editorial and print: we have been putting this on the backburner in some respect taking time to look at locations, edit work already shot, slowly build up a series of images and work that will be released over the early part of 2021 with additional planned small shoots that will be a combination of artistic and commercial. *This will include product placement in behind the scenes imaging and video with brands such as Lord and Berry, Mykitco, and Brushwork Cosmetics to start. We are open to new potential brand partners for projects contact the team to discuss.

Film and TV: something that we have been doing since the start of Lost Creatives is supporting a range of festivals including Micromania and The Nepal Cultural and Film Centers' own festival. We do have plans to partner with a European festival and will reveal details on that soon.

Our initial goal is to work on 3 projects that will be shorts, designed specifically to go to festivals and as an opening gambit for our planned digital TV shoots in the horror/thriller market (for Which we have already spoken to several distributors and have options in place including the HOD TV route which is our number 1 choice).

In the coming months, our projects will be smaller in nature to help push forward and test the waters of the market and expand out. Our ties to South Asia (Including Nepal Film Production and our key actor contacts in India), will play a heavy part in our work as we are questioning how we will be able to work in Scotland and the UK in general.

Each of the current websites: JamesC mua. Lost Project and of course Lost Creatives will be receiving overhauls and updated images across the galleries, and the welcome pages, additional sites are being planned for our film/TV work to keep the Creatives solely about marketing and the background elements we have built.

Further updates will be released over the course of the month. We are really excited about our plans for 2021 and look forward to pushing the boundaries of our work.

Rethinking Your Kit Featuring Mykitco

Now that we are seeing more productions opening up and shoots starting to push forward people are having to rethink and replan how they will work (including our own creative director JamesC). Packing for a shoot is becoming a more carefully structured process with a lot it requiring you think in terms of what to bring and if you are working on the fly doing shoots on location, minimizing as much as possible for speed and efficiency.

Mykitco has always been ahead of the curve in that respect and has set the benchmark for practicality (with a touch of artistic quirkiness) that allows artists from across the spectrum to work. The latest additions to the Mykitco bag range are a prime example of this and soon to be added to our own working kit in particular the My Mini PVC Pod which for us means we can carry separate kits of brushes built to suit rather than mixed into a general set up it is possible to pack around your needs, (Yes the “spread” looks good but in current working environments it’s not practical).

Putting practicality in motion and packing smart is something that co-founder of Mykitco: James Molloy is really keen and it shows, combined with the business and event savvy of Alex Thompson, you can see the logical process behind the brand as they both understand (from different angles) the need for efficient working kits.

The new bags which consist of My PVC Cube (perfect for skincare and larger items), My PVC Slim (for those miscellaneous items we all have in our working kit), My Mini PVC Pod (a perfect add-on to store brushes for individual talent or those in need of cleaning separately from the rest).

*Special credit should go to the My Body Buddy designed to work in a similar and more practical fashion to the classic set bag or an apron.

More than ever we need to be cognizant of how we work and the practical aspects of the craft.

To learn more about Mykitco or to purchase see (including information on the pro program) see:

*Mykitco Pro details can be found by clicking here.

Mykitco website.

Mykitco Instagram.

Mykitco Facebook.

Mykitco Twitter.

Mykitco Pinterest.

Location Scouting a Lost Boy Shoot Part 1

Finding a little free time our creative director (JamesC) decided to break away from his usual duties of admin and management to do some location scouting for a 3 part story built around The Lost Boys concept, with his trusted point and shoot camera he walked along the promenade and into town to find some specific locations that would fit the brief and in doing so has settled on 3 distinct locations that will add a touch of drama to the shots (with a video being planned to add to the drama of the scene).

“The images themselves will be built around derelict buildings, waste ground, and a fractured symbolism of nature. Each model will have his own story that will hint at both the inspiration of Pans Lost Boys to the more dystopic visuals of the backdrop to fit with the ‘council estate boys’ look of the models.”

A full and detailed explanation of The Lost Boys shoots can be found by clicking here. We are really excited by the concept and the fact we have the support of fellow Creative Director Shakti Sood founder and brand manager of The Sons of Adonis and the amazing Lord and Berry makeup line, both seeing the potential of what we are working on.

Lord and Berry Touch Up Blotting Powder

When it comes to makeup for fashion Lord and Berry has set a benchmark that is hard to beat, the range is a staple of various fashion weeks and additions like the Lord and Berry Touch Up Blotting Powder add not only to a professional backstage kit for LFW but to that of the working artist such as our creative director JamesC whose eye for commercial detail is drawn to the brand for its credentials, quality, and an array of savvy products designed for fashion and available to the world.

From a purely practical stance, JamesC prefers pressed powders for their convenience: you can slip them easily into a working kit box/bag, they take up less space, and in the form of the Lord and Berry touch up powders they offer a simplistic solution to minimizing your kit without losing quality. The 3 shades are ideal for a working artist kit and offer a multifaceted and cross-gender solution to finishing a look for print or video.

• TRANSLUCENT: it is a white-toned powder meant for just about every skin tone because it turns invisible when applied to the skin.

• BANANA: it is a yellow-toned powder which works its magic to offset any redness, illuminate the skin, neutralizes dark under-eye circles, and set makeup – and the best part is that it works on any skin tone.

• JUST PEACH: it is a peach-toned powder designed to give brightness to a dull complexion, to neutralize blue tones and set makeup. It works on any skin tone.

On a purely practical stance, these 3 powders have been tested at various fashion weeks making them perfect for a downsized kit and suitable for a working professional who needs quick solutions to on shoot problems. *Well worth noting that a pro discount is available making this an even more appealing brand for the professional arena including those in bridal, film, TV, and fashion (from live events to print).

To learn more about the range see:

Lord and Berry Website.

Lord and Berry Instagram.

Lord and Berry Facebook.

Lord and Berry Twitter.

Editorial Makeup Submission Featuring World Fashion Media News

Frustration is really kicking in for a lot of the creative talent out there (understandably) and it is gratifying to know that there is a light at the end of the tunnel for those who are returning to salons and for the photographic community this also means we can push forward with plans and marketing strategies with fresh, exclusive content for the digital market. The online magazine and long-standing supporter of the Lost Concept, World Fashion Media News has been hard at work creating new avenues for creative talents and revamping the website to better showcase artistic work from catwalks to individuals. Submitting your work has become a much easier prospect in the last few years and we (like many others) are getting our work collated ready to submit, promote and showcase our inhouse creative talents such as creative director JamesC.

While we are going down the exclusive route there are options to have editorials, covers, and tears with magazine logos that can be used to create not only a stellar portfolio of work at a low cost but a chance to experiment with new ideas and stretch your artistic muscles.

Our primary focus is going to be about exclusive content and will be shown across websites and as you can imagine with our ties to the HOD TV team, Horror concepts will be played alongside some other fashion portraits and of course we will be doing a full series of images and conceptual work with exclusive to our websites in amongst this.

In our capacity as a creative team and with the support of our partners in Nepal Film Production, we are structuring this to be a wider campaign based concept with a series of long and short term goals to be met over the next 12 months.

*To learn more about submitting to World Fashion Media News Click here.

Project Planning With Nepal Productions

We really do owe a debt of gratitude to our team in Nepal especially Digbijaya Bharati from the Nepal Film Production team, who has been patient during the lockdown and happy to continue working via Whatsapp so we can as a team which gets our work moving forward, not just with media but other elements and promotional avenues we are exploring. As our regular readers will be aware our plans are geared toward Intenet TV, in particular, the horror and Thriller genres with a sideline in the editorial market to boost marketing via social accounts and strategic placement of ads.

For us, it has become planning and strategy that allows us to focus our energies in new areas of business and develop further as a business although at heart we still love makeup work and our creative director JamesC is part and parcel of the ongoing plans, we are all on board with changes being made to the business and have some smaller elements such as the facecharts being brought back in (the JamesC facechart will be available again via his site soon).

We already have several scripts in play for development in the realm of TV and will be working on a range of new images and behind the scenes work while the weather is good and allows us flexibility, the new guidelines for production work will be a big part of how we move forward ensuring everyone involved is safe and the work is handled carefully.

As our previous blog has stated we are going to also look at skills development for our in-house team to allow us to multitask and keep the crew requirements to a minimum and safe.

*Change in how the media and fashion industry will be massive and we are doing all we can to ensure that our staff is safe, the team (both the UK and South Asian) are up to date on the latest changes.

Taking Online Courses

Continuing education has become a much easier prospect in the last few months with courses available in a wide array of subjects including suitable training for those in the media industry that professionally add dimension to your work and are well worth taking the time to do (roughly one hour for health and safety training). We are really pleased to say that our creative director and head of makeup JamesC, has completed and passed the Safe Sets COVID 19 Level A certification on behalf of The Lost Agency to ensure that our team is leading the way forward and ensuring that all of our staff are safe at work.

We would really like to thank the team at The Makeup Armoury whose blog details options of different training including Barbacide certificates for salon and freelance workers.

At this time we are advising our partners to share and take the course themselves for future work and we will be taking additional online training in other areas of both the fashion and media business to expand on our creative work and give our team an extra edge as we move forward in 2020 into 2021 allowing us to be more cohesive and offer a better service to our clients.

Our plan is to take on photography and creative direction courses to augment our work in editorial and later add to this with courses in direction for film and TV.

Pushing forward we do recommend and will be asking for the Safe Sets COVID 19 Level A certificate as part of working with our team *as will many companies so it is worth doing to ensure that you are up to date with your health and safety training.

Creative and Editorial Research Featuring Lola Makeup

Over the last few weeks, we have been working quietly on new content designs and running not just our various blogs but also some research into styling for planned shoots (suggested by our media partners Nepal Film Production and coordinated by our creative director JamesC), focusing our energies on commercial concepts and the behind the scenes elements that will be showcased as part of the planned expansion of The Lost Concept, more on this later. What has really hit the right marker for us and our partners in style terms is the look of the Lola Makeup channel on youtube where whose campaign videos are a stellar example of how it should be done to showcase not just the cosmetics but the minds behind the work. A leading light of the Euro scene for both fashion and media, Lola Makeup is a brand that has captured artists' attention, designed to meet the needs of the consumer with the attention to the details that draw in makeup artists of all stripes.

For us, as a creative team, we are working on new editorials and do have some work to be edited and will be using both the still images and behind the scenes as a part of our upcoming marketing alongside our partners at Nepal Film Production.

We will be working on more designs over the next few weeks that will incorporate different elements of beauty and editorial from a commercial stance and nodding to more creative concepts that will push the boundaries a little more and take us away from the simple and clean into the more fashion show look (the Lola cream shadow pencils will feature heavily in this).

At the moment for simplicity and ease, we can work with smaller teams on editorial concepts, we are focused on fashion but we do have other projects in the works and as we push forward behind the scenes is going to become a larger part of our work which we are really excited about.

To learn more about the Lola Makeup range and why we are using them see:

Lola Makeup Website.

Lola Makeup Youtube.

Lola Makeup Facebook.

Lola makeup Instagram.

Starting The Ball rolling

The last few months have been a creative dead end for many in the arts and now we are starting to see a relaxing of the rules and feel that we can open up a little more our core UK team has begun putting together small shoots and will continue building up a whole new portfolio including videos for an upcoming new site and as a part of the current slate of Lost Media work, all headed up by creative director JamesC. At the moment we do have a small amount of work that is being edited (inhouse) being prepped for submission to a very specific selection of magazines and we are looking closely at the options for creating our own logo and branding around the Lost Concept that will expand our reach further into the future.

Naturally, we are still working with our South Asian contacts especially Nepal Film Production who has been instrumental in the most recent changes to what we are doing and helping us with details like our web presence which we are extremely grateful for.

Keeping the flow of work going has been difficult but thanks to a combination of social media like Instagram, Facebook messenger and of course Whatsapp, we have been able to continue working and the Lost Project, in particular, has been really gathering attention and support thanks to our resources and contacts in New York at the Sarah Gargano Agency, who are a fantastically professional team to work with.

Overall, the ideas that we had to set up our own small studio and continue have been shelved instead we are going to focus our energies on a more mobile version of this with our main work being done on the computer anyway from the running of the various sites and social accounts we have to the editing work for our shoots it has become more about practicality as we think of ways to minimize our footprint and give us the freedom to travel, move quickly and of course provide a service.

Lost In The Horror

We are in the midst of what would (and most likely will be) the source of many new thriller and horror film and TV plots, the lockdown is the start of a refresh of the industry which we will be taking full advantage of and have been in all honesty planning around for a long time as Horror is the genre of choice for us both artistically and commercially, more than ever with the support of the HOD TV team (submit your films here).

For us and our partners, Horror has all the potential we need to feel fulfilled as an artist: our actors can play the character and develop the narrative, the writers are loving the scope of the human mind for fear, for our creative director JamesC, it’s about the makeup and of course our remote teams it’s all about the locations (our Nepal production contacts are delighted with this idea). There is something in this for each of us to get our teeth into and we have room to work together as a collective to push an agenda that suits us and it does also open up other potential aspects that could be realistically deemed vanity projects with a slight commercial twist.

With many magazines and film festivals dedicated to the Horror and Thriller genres, we can easily utilize different suppliers and resources to keep the costs down while maintaining the gore and chills.

Talking of Keeping the costs down, it is fairly straightforward and can be augmented by companies like Monster Fx or the supply house Red Carpet FX (who stock our favorite IPA palettes from Ripper FX).

The future is in our hands and we are taking our own direction on this with plans in motion to do both editorial/print work in this darker style and of course TV projects that will be at the heart of the work, a commercially driven but still artistically driven venture.

Keeping The Creative Flow Going

While many are rethinking their place in the industry and how to progress, ranging from selfies to blogs, we at The Lost Creatives are working hard behind the scenes and taking time to reevaluate (as you will guess by our previous blog). A complete overhaul is underway and along with our partners in Nepal, this is pushing us to think about how we want to be seen in the market.

As you can imagine, social media plays a heavy part in this and it is really exciting to see Nepal film Productions opening a new account with Instagram which is a step forward as we see the restrictions being lifted and people slowly returning to normal and business becoming a part of their thinking again.

We are also putting the social media plan into action and will be reviewing our work and creative plans, led by our creative director JamesC, with a view to pushing forward which as we have previously stated means we will be looking at investment into editorial marketing with tears and covers which we are excited about and have to admit the design process alone is worth it to help clear our collective headspace.

Our film and TV plans are on standby and we are extremely grateful that we have HOD TV on our side with their platform for horror and thriller distribution. Which we fully intend to make use of and recommend those who have projects they want to sell check the link here for submissions.

As time moves forward we are going to push to show more of a commercial stance and stay away from more theatrical styles as we just feel it doesn’t suit the working look we want to create. From the portfolio plans to the film and TV projects we have in mind our goals are strong and we are pushing forward progressively and with mutual support from our remote partners.

Creating Something Fresh: A Portfolio Journey

In the last ten years, the media industry has changed and we focus our energy on creating curated websites and social media accounts that (especially in the UK) are designed to be our portfolio and showcase our work. However, we at The Lost Creatives can see that changing and the physical portfolio book will make a comeback for those in makeup and photography in particular. There will always be a three-tier system in place when it comes to business and we have our goals and understand that we will need to go back to an earlier incarnation of how we worked.

We have been quietly discussing this in the background in our WhatsApp calls and Facebook messages as something we need to really push forward with hence our editorial plans. *Because we work primarily in-house (with thanks to creative director JamesC for his support) we can keep the team small and with the options available in the digital market it is possible for us to completely change our outlook to fit a new audience which is a major plus. We will maintain the websites as part of a larger marketing campaign but for meetings, we want to be able to show our potential clients or collaborators a book of work that will allow them to look at images which admittedly we have not done in many years and it is an exciting challenge to be in a position to create something fresh.

For this we do have a plan of action in place and have started working out exactly what we want and which magazines we will shoot for, there will be two portfolios of work focusing on key areas of the work we do and keeping them distinct and separate.

As our primary focus with any shoots will be marketing we will be starting with our fashion and beauty folio which will be geared toward tear sheets and covers (we have done some digging and can make this happen fairly easily), with a film/TV book being secondary and scripts being chosen to shoot for festivals to start and of course an array of Commercial projects that will include a showreel of the work done.

Something to consider as we move into a whole new arena of work in the coming months will be how to stand out in the market as an artist.

The Changing Face of Cinema and TV

In the coming months, there will be some major changes to how we view film and TV with a massive shift in the production side, in conjunction with our partners at Nepal Film Production, we have been looking at the different elements we see changing and how you can logically, make the most of your budget and maximize the scope of your work using lower-cost locations and setups.

Naturally, as our partner, we looked closely at Nepal as a potential avenue for us to shoot when we are able to travel again. *Even allowing for travel, accommodation, visa’s, etc it is still a much more cost-effective prospect for us to work abroad than in our home base of the UK as we will get tax breaks and with the Lost team being more thriller/horror based in our plans we can use HOD TV distribution (Nepal also has this option available), we can tackle smaller budget projects with an exotic edge that really does appeal to our team aesthetically.

Taking logical steps toward the future here are the base reasons we work with the team and will be shooting on location in Nepal:

• Beautiful locations.

• Lower overall costs.

• A 24-hour service.

• The team can arrange any permits required.

The potential of Nepal is astronomical and more details can be found via their own blog by clicking here.

Using Editorials and Tears To Market The Lost Concept

Creative frustration is starting to kick in for many of us in the arts and while we are all on hold it is a good time to plan for the future and marketing your business once the restrictions are lifted and we can submit fresh work to the various online and print publications out there. For us, we do have several concepts that are part of a larger-scale and ultimately long-term project around The Lost concept.

Our goals are split into two areas:

1. Photo Stories and editorials.

2. Single image and portrait.

There are magazines that we are looking at with very specific designs and concepts, thankfully we have talked to a few of them and they have opened up the single image option (tears and covers) that will be integral to our marketing over the coming months along with our partners.

For us its the single image option that is the biggest challenge as we want that image as a standalone to tell a story or at least inspire the imagination which is the intellectual challenge part that we are eager to get into, none more so that our creative director JamesC who has been instrumental in much of the marketing planning underway and has offered insight based on his experience of the industry both good and bad.

Our style of work is going to change dramatically and we will have a more refined and focused look that is a different creative stream than what we would do for our private sector and commercial clients. Conceptually The Lost Concept is a mixture of styles and will strangely, benefit from the current lockdown as it has forced us to reassess how we look at images, models and who we will book for shoots especially for our in house projects.

We fully intend to keep the team small on shoots and make the maximum use of the locations around our current base with an emphasis on simplicity of look touching on the more creative with darker touches brought into play.

From a marketing stance, we are enjoying the plans being put into place and our budget is going to reflect this across our 3 main sites of JameC mua, Lost Project, and of course Lost Creatives.

Marketing and the Lost Concept

While we have been a little quiet over the last few days it has not stopped the work thanks in part to Facebook and Whatsapp we were able to continue meetings and even showcase some of our past work in line with our creative director and founder JamesC. The crux of much of this has been discussing marketing strategies. Many people are unaware of the pages and sites involved in our marketing just for the Lost Concept and our core team and we are now in a place where we feel that the sites and pages (in most cases) are sufficiently “liked” enough that we are collating all the backlog of work into a folio of work and with certain magazines offering open submissions of single images (we are going for exclusive but this is not a requirement for many digital magazines) and once the lockdowns are sufficiently lifted we do have plans to do a full marketing campaign with more work built around the Lost Boys and Lost Girls concept as outlined in the Lost Project blog.

Marketing is something we are really keen on and we do work with our partners in Nepal (the Nepal Film Production team), on campaigns and this will be revised again at the end of this month in line with changes to the market as it stands.

One of the main reasons we are looking at this now is we have time, the blogs are keeping us busy along with various other elements but like many in the creative fields, we really are keen to get back to our real work. The focus of our upcoming campaigns will start with the two lost sites and then the actual artists who are working on the creative side such as actor Raj Srivastava and of course JamesC.

TV Production and Development

As you can well imagine, we are really keen to get back on set and start working properly again, much the same as our partners in Nepal. The Lost Creatives team is working quietly on marketing, planning and with their usual dark minds in motion, we started looking at the horror/thriller script options we have open to us with a view to the future. Taking everything into consideration we are going to be focused on TV projects and have 2 already earmarked with a 3rd being discussed and developed. We want to have a set of projects that can be set up as long term with options for multiple series follow ons and continued creative development.

In the short term, we have been watching the indie magazine world and have decided on a total of 4 photoshoots planned as part of a wider project to be done as soon as we can. With 2 male and 2 female concepts in place and more being discussed collectively by the remote team. *Naturally, we are following current guidelines and our meetings are done over the phone or via Whatsapp/FB messenger to ease the strain on those who are not in the country or cannot risk attending meetings.

Our Creative Director JamesC, is happy to hold for the moment and has agreed that he will begin stock checking so we can order in new materials that are needed for the work planned, blush is going to be a big part of our upcoming beauty shoots.

Stay tuned for further updates and news from The Lost Creative Team.

Digital Versus Print Editorials and Tears

As the economic and social climate changes the digital magazine market is going to be where we find our fix of fashion and beauty news for the ease and convenience of access through our mobiles and other devices which for makeup artists, photographers and creative staff (designers, stylists and so on) will change to some degree how we all work and require multi-tasking. For the lost team, that is not a big hassle as we already work small and aim high with the work we are doing, the goals in place and will be back to work as soon as possible tackling the list of magazines we have decided to shoot for.

Focusing your mind on goals is key to finding a path and putting your business into a new arena. With editorial for the lost team, it is a secondary consideration to our real goals of TV production but we do have a clear sense of the value of a tear sheet or cover with a good magazine that can be promoted which is why we focus on digital over print.

The big advantage of digital is overall social media reach, an image and a link to a website that can be shared and has more value (to us) because it becomes simpler to promote and has exponential reach with either paid postings on Facebook or Instagram or if you have a good audience and SEO through your website (ideally you have all three in place).

We have of course mapped out a plan of action and thankfully there are one-stop-shop sites that offer a creative outlet that is managed: you can find the submission terms, costs, and image requirements in one place with the option to handle multiple submissions. A major plus and reduces the amount of time you have to spend on research.

*See our previous blog on Luminar Photo Editing for a good option for editing images on a budget.

Our creative director JamesC makeup is itching to get started again and has a book full of concepts and ideas ready to roll and we are happy to see he is keeping busy not just with the blogs but also with his creative work.

A more focused plan and set of goals are being worked with our overseas contacts (primarily South Asia) for casting and of course production which we will talk about in another blog very soon.