We will be keeping this particular blog shorter than normal but we do want to talk about the Delilah range from a professional stance. Looking at the brand’s heritage and of course the overall professional aspect of the line as a pro makeup artist with ties to the bridal/salon industry in our past and potentially our future. Founded and defining themselves as a much needed British brand in the beauty market it is really easy to see the direction that the brand is taking, the founders all have the kind of credentials that would with just a cursory glance let you see that they are serious about the business and passionate about the cosmetics (quote from The Lost Stories):

“With the passion of a makeup artist (Rupert Kingston), the savvy of a beauty buyer (Hannah Nicholson) and the artistic eye of a photographer (Juliet White), the Delilah brand has some the best and brightest across the industry coming together to create a line that optimizes British Beauty and it is easily seen when you look to the details and consistency of the imaging that is both classic and simple showcasing the beauty and the products without drama.”

In the world of spa’s, salons and bridal artists, retail can be a major plus to your work and income and the Delilah team have taken that into account and offer a retail option (click here for details). A sensible approach to the retail side and allowing artists and salons to offer a range that is designed by some of the top creators in the business, which is immediately visible in the imaging, creative direction and above all the beauty of the makeup itself.

The cosmetics themselves are of high quality and speak to luxury, which when you are working from a salon perspective is a major plus and allows you to incentivize your staff, create a new customer base and if you are a bridal salon give your customers a cohesive experience and heritage brand from the UK that is designed and built to suit a more sedate beauty for the busy woman. *An interesting subpoint is they do have a youtube channel that offers up tricks and techniques based around the line.

A definite range on our watch list for potential future business endeavors, Delilah Cosmetics is a UK brand worthy of note from both a pro and a consumer stance. To learn more about the company and their range see:

Delilah Cosmetics Website.

Delilah Cosmetics Instagram.

Delilah Cosmetics Facebook.

Delilah Cosmetics Twitter.

Delilah Cosmetics Youtube.

*Images courtesy of Delilah Cosmetics website and Facebook.

From its launch in September 2014, The House of iKons has grown into a leader of the fashion world evolving above and beyond expectations with talents in design and crew coming to the forefront of fashion giving the elite a run for their money. The 2020 February show was no exception to this with a sense of style and panache, they have brought diversity to the world of fashion.

Developing the show was no easy task and it has all been overseen by the smart and talented Savita Kaye who has been front and center of the move to push the fashion business to new and exciting heights, a spectacle, yes, savvy, absolutely, it is without question a show but it is the behind the scenes elements that have really grabbed the attention of the mainstream, in particular, the new deal in place with China:

“The evening solo segment was in partnership with the UK-CHINA FASHION ARTS & CULTURE celebrating the beauty, culture, art, and fashion. With the media and press coverage on China at present due to the ‘coronavirus’, the CEO stated it was imperative that this segment is pushed to the forefront, highlighting that House of iKons does not discriminate and that there is only one race and that is the Human Race. Feedback from this segment was very positive, collections were graceful with a twist of both Chinese and western influences.”

Celebrity Sinitta/ Photo by Hicks Mestry

With a clear message that nothing will stop business and fashion wins, it is no surprise that The House of iKons team has become one of the top 6 respected fashion events worldwide and the media are loving it with this season’s show was also part of a USA reality TV show ‘Rising Fashion Show’ which will be aired on Amazon Prime, and this iKons show will be the grand season 2 opening. The reality TV show will also be returning to London in September’s fashion week with House of iKons highlighting not just the show but the build-up, drama just before the catwalk.

As they move forward to begin the planning of the (even bigger) September show it is with bated breath that we watch the exceptional growth of the company that has broken taboos (trans, nonbinary and gender-fluid models gracing the runway) whilst maintaining a dignity that rivals are clamoring to match and the celebrities are flocking to see.

To learn more about The House of iKons:

The House of iKons Website.

The House of iKons Facebook.

The House of iKons Instagram.

The House of iKons Twitter.

The House of iKons Youtube.

The Lost Creative Blog

Delilah Cosmetics a Professional Overview

iKonic February Fashion Moments