Montarem Mens Grooming

April 07, 2020 in Montarem Mens Grooming, Montarem Mens cosmetics, Montarem Mens BB cream, Montarem Mens concealer, a meeting with style, beauty, beauty blogger, beauty makeup, behind the beauty, behind the scenes, behind the shoot, british makeup brand, business development, business of makeup, creating the show, creative direction, creative management, creative team, editorial, editorial makeup, editorial makeup kit, editorial placement, editorial plans, editorial shoot, editorial shoots, fashion blogger, fashion films, film makeup kit, film/tv makeup, Global talent, JamesC creative, jamesc creative director, JamesC movie makeup, JamesC mua, jamesc tv makeup, lost beauty, lost behind the lens, lost behind the scenes, lost blog, lost boys, lost boys shoot, lost creative, lost creative blog, lost creative shoot, lost creative shoots, lost creative stories, lost creative work, lost creatives, lost mua, lost mua team, Lost Stories, lost video, makeup kit, male model shoot, Male Models, marketing, out of kit, photo shoot, press release, product placement, style team, the lost agency blog, the lost creative, The Lost Creatives, the lost creatives, the lost creatives blog, the lost mua, The Lost Project, the makeup business, tv makeup, tv makeup kit, TV shoot, mens grooming essentials, mens makeup kit, pro makeup for men, media makeup kit, TV presenter makeup kit

In the world of male grooming, the landscape has changed dramatically with more and more people taking the care of their appearance, working in environments that require HD video calling and of course the current landscape of news presenting and on-camera appearances which is why brands like Montarem are important and offer a solution for the modern man.

The world has and still is in a state of fluctuation and more and more people are working from home, video calling and the media industry is working in the background to find new scripts and concepts for the day we can all start filming again and it will see a rise in the need for products tailored to men and offering options that will work across mediums from a laptop call to the screens of our TV’s. This is where Montarem will come into play offering a good option for solo workers, actors and more to create a more polished look when required.

While Montarem was started as a personal solution and will continue in this way, it is easy to see where the crossover to other areas of life are, simplifying the day to day and giving confidence back to the general populous, they have opened the door to the commercial, fashion and of course media world with their easy to use products that are solution-based.

“TV presenters take note if a makeup artist is unavailable for your show/newscast then Montarem will be able to help with their BB cream and concealer offering a way to ensure you are camera ready.” JamesC professional makeup artist.

To learn more about the range see:

Montarem Website (sign up for the newsletter).

Montarem Facebook.

Montarem Instagram.

Mykitco In Times of Reflection

April 02, 2020 in a meeting with style, beauty, beauty blogger, beauty makeup, behind the beauty, behind the scenes, behind the shoot, british makeup brand, business of makeup, character makeup, character makeup kit, code of conduct, creating the show, creative direction, creative team, creative meeting, Earning your craft, editorial, editorial concept, editorial makeup kit, fashion blogger, Global talent, lost beauty, lost behind the lens, lost behind the scenes, lost blog, lost creative, lost creative blog, lost creative work, lost creatives, lost girls, lost mua, makeup kit, makeup assistant, marketing, meetings with style, press release, product placement, professional brushes, project development, the lost creative, The Lost Creatives, the lost creatives, the lost creatives blog, the lost mua, The Lost Project, the makeup business, mykitco, mykitco facechart, facechart, mykitco brushes, mykitco marketing, brushes from mykitco, mykitco badges, instagram tv

With an international reputation for their brushes, Mykitco has taken the savvy and generous step of supporting artists through social media and working with their clients both professional and consumer, to increase the use of the classic face chart. Spending time on Instagram TV designing and sketching with a showcase of the work of their viewers which has become a hit for the artistic scene.

Co-founder James Molloy is considered one of the elites of the makeup world with good reason and this step not only helps the business but shows how important it is to support and nurture talent with mentoring them through what is a difficult time for freelancers.

While primarily known for their brushes they are artist-led and look for solutions to the most common issues that are faced: storing your kit, packing your brushes being on-set with essential items and carrying a working kit that is both practical and stylish, which is at its heart what people look for as makeup staff. The logo also adds to the sense of artistic continuity and community, the badges are covetable with the added bonus of being a nod to your professional knowledge showing that you have your craft in mind and want the best in your working kit and life.

As a staple of many professional kits, it’s not uncommon to see Mykitco brushes and accessories popping up in pro kits backstage at the shows through to TV shows, a marker of how far they have come and the regard they are given as a brand and how they have become synonymous with a certain standard. Watching their channels and updates also has become integral to the rise of the company.

To learn more about the range or to purchase see:

Mykitco Website.

Mykitco Instagram.

Mykitco Facebook.

Mykitco Twitter.

Delilahs New Fluid Foundation

March 31, 2020 in beauty, beauty blogger, beauty makeup, behind the beauty, behind the scenes, behind the shoot, british makeup brand, business development, business of makeup, creative direction, creative team, delilah beauty brand, Delilah cosmetics, Earning your craft, editorial makeup, editorial makeup kit, editorial, editorial makeup shoot, editorial placement, editorial plans, editorial shoot, fashion blogger, fashion films, film makeup, film makeup kit, film/tv makeup, JamesC creative, jamesc creative director, JamesC movie makeup, JamesC mua, jamesc tv makeup, lost beauty, lost behind the lens, lost behind the scenes, lost blog, lost creative, lost creative blog, lost creative shoot, lost creative shoots, lost creative stories, lost creative work, lost creatives, lost girls, lost mua, lost mua team, Lost Stories, makeup kit, marketing, out of kit film makeup, out of kit essentials, press release, product placement, professional brushes, the lost creative, The Lost Creatives, the lost creatives, the lost creatives blog, the lost mua, The Lost Project, the makeup business, tv makeup, tv makeup kit, delilah professional, delilah cosmetics, delilah makeup line

In the realm of professional makeup, things are changing rapidly. We are seeing a completely new landscape opening up and with a sense of serendipity, delilah makeup has launched the new Alibi Liquid Foundation, a long-wearing, sweatproof and waterproof full coverage foundation that is going to set the pro-market in the UK on its head when it comes to areas such as bridal, fashion and digital media such as film and TV. Over the next few months, we will see a change in how we work and the savvy of the clientele in the makeup fields and services like bridal and fashion makeup along with work in TV and film will start up again which in turn will mean that products, as well as skills, will be viewed with a careful eye and it is the new delilah foundation that will shine through in the top end of the services.

With 8 shades, they are customizable and can be mixed to suit your needs, full coverage and long-wearing which on a shoot will be a must to reduce touch up times and of course for the wedding sector will help maintain the look for the day adding a level of confidence in your artistic skills.

Delilah as a British brand offers a pro-grade product with a beautiful aesthetic that will sit as well on a dressing table as it does on the makeup stations of a studio shoot and can be used as an addon or as part of a more brand-centric working kit. *The new Full Coverage Foundation brush has all the markers of a professional artist tool and fits perfectly within the lines of the range giving you an added dimension of cohesion and a sense of the linear to your brushes.

To learn more about the range or to purchase see:

delilah makeup website.

delilah makeup Instagram.

delilah makeup Facebook.

delilah makeup Twitter.

delilah makeup Youtube.

delilah full coverage foundation brush.jpg

Luminar Photo Editing Software

March 30, 2020 in beauty, beauty blogger, beauty photo shoot, behind the beauty, behind the scenes, behind the shoot, business development, creative direction, creative management, creative team, Earning your craft, editorial, editorial concept, editorial makeup shoot, editorial placement, editorial plan, editorial plans, editorial shoot, editorial shoots, fashion blogger, Global talent, JamesC creative, jamesc creative director, JamesC mua, location shoot, lost beauty, lost behind the lens, lost behind the scenes, lost blog, lost boys, lost boys shoot, lost creative, lost creative blog, lost creative management, lost creative shoot, lost creative shoots, lost creative stories, lost creative work, lost creatives, lost girl shoot, lost girls, lost management, lost management team, lost mua, Lost Stories, marketing, photo shoot, photo shoot team, press release, product placement, project development, project management, project development team, shoot planning, studio shoot, the lost agency blog, the lost agency, the lost creative, The Lost Creatives, the lost creatives, the lost creatives blog, the lost mua, The Lost Project, world fashion media news, luminar, luminar ai editing, luminar photo editing, luminar photo, luminar creative

Something that we have talked about frequently and have in hand at the moment is our editorial work since much of this is done in house, we wanted a simple, easy to use photo editing software that would make the flow of work easier for the team and we found Luminar. Designed to work independently or as a plugin with other photo editing software, the Luminar Photo Editing Software is a dream for someone like our creative director JamesC, who likes the control aspect of being able to work with a small team which in the long term may be a good thing.

Naturally, at the moment we are holding back on further work (we do have some work in the can for publication later), the time we have has been set into doing other elements of business and the process of editing images, in some cases reedits has allowed us a little flexibility and changed the dynamic of what we offer. Which is positive all around for the creative process. Based on artificial intelligence the Luminar Software is designed to smooth the flow of work and reduce time spent on editing and will change the game for many people not just for the ease of use but the cost factor. With a series of deals available at this time and the added bonus of a donation from each sale going to Corona Virus research, the Luminar packages are excellent value and have the bonus of lifetime ownership.

To learn more or to purchase the software see:

Luminar Website.

*Affiliate Link Included in this article/blog.

Bahoma Hand Sanatizer A Professional View

March 30, 2020 in a meeting with style, assisting rules, beauty, beauty blogger, beauty makeup, behind the beauty, behind the scenes, behind the shoot, business development, business of makeup, character makeup kit, code of conduct, creative management, creative meeting, creative team, Earning your craft, editorial makeup kit, editorial placement, fashion blogger, film makeup kit, film management, film/tv makeup, fx makeup, Global talent, JamesC creative, jamesc creative director, JamesC movie makeup, JamesC mua, jamesc tv makeup, lost beauty, lost behind the lens, lost behind the scenes, lost blog, lost creative, lost creative blog, lost creative management, lost creative work, lost creatives, lost management, lost management team, lost mua team, lost mua, Lost Stories, makeup kit, marketing, press release, product placement, style team, the lost agency, the lost agency blog, the lost creative, The Lost Creatives, the lost creatives, the lost creatives blog, the lost mua, The Lost Project, the makeup business, tv makeup kit, world fashion media news

Many professionals know that a good hand sanitizer can make a difference when working with the public. The team at Bahoma understands this and in the current climate, in particular, have come to the table with their range taking priority at this time. It is always a good idea to carry sanitizer when working and if you are planning to go back to the salon, beauty therapy or makeup work in particular where you will be working with the public and your hands its a good idea to have this available. *The Lavender Viel is one to be noted as lavender is often used for its calming properties, in a situation where you are working closely with patients/clients you may want to consider this when purchasing for your staff or own use.

As we move forward in the profession the welfare of our clients Must be front and center of our thinking and Bahoma is offering not just the peace of mind of a hand sanitizer but a touch of perfume to add aromatically to the process.

For those who will be returning to freelance work in the bridal/media/fashion sector, hand sanitizer should be an immediate item in your kit when packing for a job even more so now and from a purely aesthetic stance, Bahoma will look good, smell good and perform giving your clientele extra peace of mind as you work.

With three sizes available:

500ml (£19-99)
250ml (£12-99)
75ml (£4-99)

And a total of 4 scents; lavender veil, ocean spa, original, and pomelo grapefruit there is something to suit your tastes and give you a little sense of relief in troubling times.

To learn more of for quick purchases see:

Bahoma Website.

Bahoma Amazon.

Delilah Cosmetics a Professional Overview

March 23, 2020 in a meeting with style, beauty blogger, beauty, beauty makeup, behind the beauty, behind the scenes, behind the shoot, business of makeup, creative direction, creative management, creative team, Earning your craft, editorial, editorial concept, editorial makeup, editorial makeup kit, editorial placement, editorial shoots, editorial shoot, fashion blogger, film makeup kit, film makeup, Global talent, JamesC creative, JamesC movie makeup, JamesC mua, jamesc tv makeup, lost beauty, lost behind the lens, lost behind the scenes, lost blog, lost creative, lost creative blog, lost creative shoot, lost creative shoots, lost creative stories, lost creative work, lost creatives, lost mua, Lost Stories, makeup kit, marketing, meetings with style, out of kit essentials, photo shoot, photo shoot team, press release, product placement, professional brushes, project development, project management, style team, the lost agency blog, the lost creative, The Lost Creatives, the lost creatives, the lost creatives blog, the lost mua, The Lost Project, the makeup business, tv makeup kit, Delilah cosmetics, delilah beauty brand, british makeup brand

We will be keeping this particular blog shorter than normal but we do want to talk about the Delilah range from a professional stance. Looking at the brand’s heritage and of course the overall professional aspect of the line as a pro makeup artist with ties to the bridal/salon industry in our past and potentially our future. Founded and defining themselves as a much needed British brand in the beauty market it is really easy to see the direction that the brand is taking, the founders all have the kind of credentials that would with just a cursory glance let you see that they are serious about the business and passionate about the cosmetics (quote from The Lost Stories):

“With the passion of a makeup artist (Rupert Kingston), the savvy of a beauty buyer (Hannah Nicholson) and the artistic eye of a photographer (Juliet White), the Delilah brand has some the best and brightest across the industry coming together to create a line that optimizes British Beauty and it is easily seen when you look to the details and consistency of the imaging that is both classic and simple showcasing the beauty and the products without drama.”

In the world of spa’s, salons and bridal artists, retail can be a major plus to your work and income and the Delilah team have taken that into account and offer a retail option (click here for details). A sensible approach to the retail side and allowing artists and salons to offer a range that is designed by some of the top creators in the business, which is immediately visible in the imaging, creative direction and above all the beauty of the makeup itself.

The cosmetics themselves are of high quality and speak to luxury, which when you are working from a salon perspective is a major plus and allows you to incentivize your staff, create a new customer base and if you are a bridal salon give your customers a cohesive experience and heritage brand from the UK that is designed and built to suit a more sedate beauty for the busy woman. *An interesting subpoint is they do have a youtube channel that offers up tricks and techniques based around the line.

A definite range on our watch list for potential future business endeavors, Delilah Cosmetics is a UK brand worthy of note from both a pro and a consumer stance. To learn more about the company and their range see:

Delilah Cosmetics Website.

Delilah Cosmetics Instagram.

Delilah Cosmetics Facebook.

Delilah Cosmetics Twitter.

Delilah Cosmetics Youtube.

*Images courtesy of Delilah Cosmetics website and Facebook.

JamesC Makeup artist and Creative Director

March 17, 2020 in a meeting with style, beauty, beauty blogger, beauty makeup, beauty photo shoot, behind the beauty, behind the horror, behind the scenes, behind the shoot, business of makeup, business development, character makeup, creating the show, creative direction, creative management, creative manager site, creative meeting, creative team, Earning your craft, editorial, editorial concept, editorial makeup, editorial makeup shoot, editorial placement, editorial plan, editorial plans, editorial shoot, fashion blogger, fashion film plans, fashion films, festival films, festival projects, film festival, film makeup, film/tv makeup, fx makeup, film shoot, Global talent, jamesc creative director, JamesC movie makeup, jamesc my beauty brand, jamesc tv makeup, lost beauty, lost agency, lost behind the lens, lost behind the scenes, lost blog, lost creative, lost creative blog, lost creative management, lost creative shoot, lost creative shoots, lost creative stories, lost creative work, lost creatives, lost crew, lost film, lost films, lost management, lost management team, lost mua, lost mua team, Lost Stories, lost TV, Male Models, male model shoot, marketing, my beauty brand, photo shoot, photo shoot team, press release, product placement, professional brushes, project development, project development team, project management, shoot planning, short film, short film festival, staff, the lost agency, the lost agency blog, the lost creative, The Lost Creatives, the lost creatives, the lost creatives blog, the lost mua, The Lost Project, the makeup business, tv makeup, tv management, tv management service, tv projects, TV shoot, JamesC creative

It has been just over a year since JamesC took down his website and took a break from the world of media and fashion, focusing his energies on the blogs and building up The Lost Concept (for which the team is extremely grateful) but we all decided that it was long overdue that he came back. With new commercial projects and plans in motion, we needed our creative director standing tall and being showcased.

We have been planning this for several months and carefully selected from his previous work for the new site, showcasing only the pieces we felt were the best illustration of his work creatively and offering a starting point to what will be a resurgence in the commercial aspect of his and our business.

The team is really excited about the prospects of this and with our Lost Photo and Video project being planned strategically (for further details or collaborations please email the team) with a series of editorial shoots, cover images and of course short films to start the ball rolling, it is gratifying to see his work back online and moving toward a goal again.

JamesC has been instrumental in all aspects of the Lost Project and Lost Creatives, making the calls and arranging the meetings so it’s truly a pleasure for us to be able to showcase the work.

Naturally, we will be taking steps toward an increased marketing strategy that will fit all aspects of the work of the Lost Concept and the Lost Team with JamesC leading the charge toward new and exciting areas.

To learn more about JamesC and his work see:

JamesC Website.

JamesC Instagram.

JamesC Facebook.

JamesC Linkedin.

Creating the moment with character makeup

Grand Finale Powders by Lord and Berry

March 16, 2020 in a meeting with style, beauty, beauty blogger, beauty makeup, behind the beauty, behind the scenes, behind the shoot, business of makeup, creating the show, creative direction, creative team, editorial, editorial makeup, editorial makeup kit, fashion blogger, fashion styling, film makeup, film makeup kit, film/tv makeup, Global talent, jamesc creative director, JamesC movie makeup, JamesC mua, jamesc tv makeup, lord and berry, lord and berry elite, lord and berry fashion, lord and berry makeup, lost agency, lost beauty, lost behind the lens, lost behind the scenes, lost blog, lost creative, lost creative blog, lost creatives, lost mua, lost mua team, Lost Stories, lost TV, makeup kit, product placement, the lost agency, the lost agency blog, the lost creative, The Lost Creatives, the lost creatives, the lost creatives blog, the lost mua, The Lost Project, the makeup business, tv makeup kit

Fresh from fashion week the team at Lord and Berry have been testing the Gran Finale loose powders are designed to be a multipurpose powder that will complete your look and offer a professional finish with minimal fuss.

A savvy powder, Gran Finale comes in three shades and makes a great minimalist addition to a working kit for people who want to keep the weight of a working kit down and for shows where there will be multiple skin tones and a restricted amount of space to lay out your makeup kit.

TRANSLUCENT: it is a white-toned powder meant for just about every skin tone because it turns invisible when applied to the skin.
BANANA: it is a yellow-toned powder which works its magic to offset any redness, illuminate the skin, neutralizes dark under-eye circles and set makeup – and the best part is that it works on any skin tone.
JUST PEACH: it is a peach-toned powder designed to give brightness to a dull complexion, to neutralize blue tones and set makeup. It works on any skin tone.

A skin blurring powder which minimizes pores is a soft-focus finish and is universally suitable to work across mediums: film/TV, print, live event and special occasion thanks to the professionally driven team who test the products and produce makeup that suits not just the consumer but the professional needs of artists. *A pro discount is available click here for details.

To learn more about Lord and Berry and their range see:

Lord and Berry UK Website.

Lord and Berry UK Instagram.

Lord and Berry UK Twitter.

Lord and Berry UK Facebook.

Product Placement and Behind The Scenes

March 06, 2020 in a meeting with style, assisting reality, assisting rules, beauty, beauty blogger, beauty makeup, beauty photo shoot, behind the beauty, behind the horror, behind the scenes, behind the shoot, bollywood, bollywood actors, brushwork cosmetics, brushwork culture, business development, business of makeup, code of conduct, creative direction, creative management, creative manager site, creative meeting, creative team, Earning your craft, editorial concept, editorial makeup, editorial makeup kit, editorial makeup shoot, editorial plan, editorial shoot, editorial shoots, fashion blogger, fashion film, fashion film plans, fashion films, fashion styling, festival films, festival projects, film festival, film makeup, film makeup kit, film management, film services nepal, film services south asia, film shoot, film/tv makeup, fx makeup, Global talent, horror film, horror tv, horror cinema, jamesc creative director, JamesC movie makeup, JamesC mua, jamesc tv makeup, lost tv, lost beauty, lost behind the lens, lost behind the scenes, lost blog, lost boys, lost boys shoot, Lost cinema, lost creative, lost creative blog, lost creative shoot, lost creative shoots, lost creative stories, lost creatives, lost creative work, lost film, lost films, lost girl shoot, lost girls, lost horror, lost management, lost mua, Lost Stories, lost TV, lost tv projects, lost video, makeup assistant, makeup kit, male model shoot, Male Models, marketing, nepal film location, nepal cinema team, Nepal Film Partner, nepal film production, Nepal Film Production, nepal film productions, nepal partnership, nepal tv production, nepal tv locations, out of kit, out of the box fx, photo shoot, photo shoot team, press release, professional brushes, shoot planning, short film, short film festival, studio shoot, style team, the lost creative, The Lost Creatives, the lost creatives, the lost creatives blog, the lost mua, The Lost Project, the makeup business, tv makeup, tv makeup kit, tv management, tv management service, tv projects, TV shoot, wardrobe team, world fashion media news, product placement, editorial placement, project management, project development team

While we have been slow in going public with much of what we are doing, we are always working. Not just on the blog aspect but other elements and it has really started paying off for us in terms of a photo project and 2 short films with other aspects still in negotiation or set to be discussed soon.

In terms of the photo project, it has been split into different elements and lengthy calls and meetings have been held over the actual content in terms of how it will be shot, managed and promoted across the varying networks we have open to us and this took us down the path of product placement (which we are working through already and have a provisional interest for the editorial side from a designer in London).

Our creative director JamesC, has found a series of deals and offers with his preferred format of online magazines that will give us tear sheets and covers that will be promoted across the board, with a view to utilizing our resources in the designer realm and with our other contacts across South Asia at a later date, allow us to shoot editorials and submit with a higher percentage chance of publication with some careful structuring and planning at the creative director level.

Brushwork cosmetics code JamesC 10% discount

Something we are going to push is the “behind the scenes” element, capturing the team at work, focusing on the creative aspect because our talks are taking us down the line of makeup with options and avenues that we are keen to pursue heavily.

In the coming months, we will open this to allow for smaller packages and individual project support giving placement in the behind the scenes, in the projects themselves (for film and TV) and looking closely at building our own magazine.

The Lost Concept has been building slowly and we are really proud of what we have achieved and will be showcasing this in more detail soon with a series of new sites and public projects.

*featured image example of product placement is for Brushwork Cosmetics (promo code JamesC 10% off).

Creative Direction and Marketing Within The Lost Group

February 27, 2020 in a meeting with style, beauty blogger, beauty photo shoot, behind the beauty, behind the horror, behind the scenes, behind the shoot, bollywood, bollywood actors, business development, business of makeup, code of conduct, creating the show, creative direction, creative management, creative meeting, creative team, Earning your craft, editorial, editorial concept, editorial makeup shoot, editorial plan, editorial plans, editorial shoot, editorial shoots, fashion blogger, fashion film, fashion film plans, fashion films, fashion styling, festival films, festival projects, film festival, film location, film location services, film management, film services everest, film services nepal, film services south asia, film shoot, Global talent, himalayan film festival, HOD TV, HOD TV And Nepal, horror cinema, horror film, horror tv, house of ikons, House of iKons show, ikonic shows, ikons, jamesc creative director, JamesC movie makeup, JamesC mua, jamesc tv makeup, location shoot, lola beauty, lola bridal makeup, lola editorial, lola fashion makeup, lola film makeup, lola makeup, lola TV makeup, lost tv, lost beauty, lost behind the lens, lost behind the scenes, lost blog, Lost cinema, lost creative, lost creative blog, lost creative shoot, lost creative shoots, lost creative stories, lost creative work, lost creatives, lost film, lost films, lost horror, lost management, lost mua, Lost Stories, lost TV, lost tv projects, lost video, marketing, meetings with style, MicroMania Film Festival, nepal and hod tv, nepal cinema team, nepal film location, Nepal Film Partner, Nepal film partners, nepal film production, Nepal Film Production, nepal film productions, nepal partnership, nepal tv locations, nepal tv production, photo shoot team, press release, project development, shoot planning, short film, short film festival, style team, the lost creative, The Lost Creatives, the lost creatives, the lost creatives blog, the lost mua, The Lost Project, tv location nepal, tv management, tv management service, tv projects, TV shoot, world fashion media news

The Lost Concept has really taken off and we cannot be happier about the direction it is taking. With clients across various genres: beauty in particular, within the realms of film/TV (in South Asia) and fashion services (London) and a travel company making full use of tour services as an industry blog to name but a few of the services we have provided.

In the next few weeks, we will be fully implementing our marketing plans with editorial and short films (for festival entry) before we release our new and exciting next stage in our venture. As the founder and creative director, JamesC is really excited and has been front and center of all the upcoming changes and planning for the new websites, his own portfolio upgrade and of course the selection of the scripts.

A big thank you to all the people who have supported The Lost Project and The Lost Creatives and helped make it the success it has been so far and continues to be Naturally, we are going to keep working hard on this and have got so much more to come.

We, of course, owe special thanks to the following people and companies for their support and encouragement (as well as trust), who have been a part of the onward journey:

Nepal Film Production.

Pinnacle Expeditions.

House of iKons.

World Fashion Media News.

Lola Makeup.

Over the next few weeks and months, there is so much more planned and we will continue to grow the business within the parameters of commercial arts and media with a series of projects designed for the marketing of the team and our clients.

iKonic February Fashion Moments

February 25, 2020 in a meeting with style, beauty, beauty blogger, behind the beauty, behind the scenes, behind the shoot, business development, code of conduct, creating the show, creative direction, creative management, creative meeting, creative team, Earning your craft, editorial, editorial concept, fashion blogger, fashion film, fashion styling, fashion films, Global talent, house of ikons, House of iKons show, ikons, jamesc creative director, JamesC mua, lost beauty, lost behind the lens, lost behind the scenes, lost blog, lost creative, lost creative blog, lost creative stories, lost creative work, lost creatives, Lost Stories, Male Models, marketing, meetings with style, press release, photo shoot, photo shoot team, project development, staff, style team, the lost creative, The Lost Creatives, the lost creatives blog, the lost creatives, the lost mua, The Lost Project, wardrobe team, world fashion media news, ikonic shows

From its launch in September 2014, The House of iKons has grown into a leader of the fashion world evolving above and beyond expectations with talents in design and crew coming to the forefront of fashion giving the elite a run for their money. The 2020 February show was no exception to this with a sense of style and panache, they have brought diversity to the world of fashion.

Developing the show was no easy task and it has all been overseen by the smart and talented Savita Kaye who has been front and center of the move to push the fashion business to new and exciting heights, a spectacle, yes, savvy, absolutely, it is without question a show but it is the behind the scenes elements that have really grabbed the attention of the mainstream, in particular, the new deal in place with China:

“The evening solo segment was in partnership with the UK-CHINA FASHION ARTS & CULTURE celebrating the beauty, culture, art, and fashion. With the media and press coverage on China at present due to the ‘coronavirus’, the CEO stated it was imperative that this segment is pushed to the forefront, highlighting that House of iKons does not discriminate and that there is only one race and that is the Human Race. Feedback from this segment was very positive, collections were graceful with a twist of both Chinese and western influences.”

Celebrity Sinitta/ Photo by Hicks Mestry

With a clear message that nothing will stop business and fashion wins, it is no surprise that The House of iKons team has become one of the top 6 respected fashion events worldwide and the media are loving it with this season’s show was also part of a USA reality TV show ‘Rising Fashion Show’ which will be aired on Amazon Prime, and this iKons show will be the grand season 2 opening. The reality TV show will also be returning to London in September’s fashion week with House of iKons highlighting not just the show but the build-up, drama just before the catwalk.

As they move forward to begin the planning of the (even bigger) September show it is with bated breath that we watch the exceptional growth of the company that has broken taboos (trans, nonbinary and gender-fluid models gracing the runway) whilst maintaining a dignity that rivals are clamoring to match and the celebrities are flocking to see.

To learn more about The House of iKons:

The House of iKons Website.

The House of iKons Facebook.

The House of iKons Instagram.

The House of iKons Twitter.

The House of iKons Youtube.

Professional Supplies With The Makeup Armoury

February 24, 2020 in a meeting with style, beauty, beauty blogger, beauty makeup, beauty photo shoot, behind the beauty, behind the horror, behind the scenes, behind the shoot, character makeup, creating the show, creative direction, creative management, creative team, Earning your craft, editorial, editorial makeup, editorial makeup kit, fashion blogger, film makeup, film makeup kit, film/tv makeup, fx makeup, fx makeup and glues, Global talent, JamesC movie makeup, jamesc creative director, JamesC mua, jamesc tv makeup, lost beauty, lost behind the lens, lost behind the scenes, lost blog, lost creative blog, lost creative, lost creative stories, lost creatives, lost mua, Lost Stories, makeup kit, out of kit, professional brushes, the lost creative, The Lost Creatives, the lost creatives, the lost creatives blog, the lost mua, The Lost Project, the makeup business, tv makeup, tv makeup kit, the makeup armoury

Founded in 2016 The Makeup Armoury has become a go-to for industry suppliers. From beauty to FX they are a community-style shop designed to support the professional working artists of the industry. Started by a veteran of the industry Jan Sewell, this has become a go-to supply station and all-round makeup hub.

With a wide range of products from across the beauty and FX spectrum, The Makeup Armoury is setting a new benchmark in professionalism with their dedicated team of working artists making the biggest difference to how the shop works, the team are able to answer questions and offer support which can easily be seen from the blog and the general tenor of the reviews and people being interviewed.

A savvy array of products such as the world-renowned Makeup forever and artist dream Viseart palettes, it is the set bags that have become their biggest sellers. As any artist will tell you, carting your kit onset is just not practical. A good set bag, which the working artists behind the brand have found, can make your job so much easier.

Standing out (for our creative director in particular) is the Marlene, with a detachable tissue pocket and dividers internally it is the perfect accompaniment to working on set for film, TV, editorial and more.

“The makeup industry with all its effervescence and ingenuity can be relentless and ruthless – this is where we come in. We are your comrades. We are your tools. We are your Armoury.”

To learn more or to purchase from the Makeup Armoury store see:

The Makeup Armoury Website.

The Makeup Armoury Instagram.

The Makeup Armoury Twitter.

The Makeup Armoury Facebook.

Its All In The Details a tale of Two Beads

February 20, 2020 in a meeting with style, assisting reality, assisting rules, beauty, beauty blogger, beauty makeup, beauty photo shoot, behind the beauty, behind the scenes, behind the shoot, business development, business of makeup, character makeup, code of conduct, creative direction, creative management, creative meeting, creative team, editorial, Earning your craft, editorial concept, editorial makeup, editorial makeup kit, editorial makeup shoot, editorial plan, editorial plans, editorial shoot, editorial shoots, fashion blogger, fashion film, fashion film plans, fashion styling, Global talent, jamesc creative director, JamesC mua, jamesc tv makeup, location shoot, lost beauty, lost behind the lens, lost behind the scenes, lost blog, lost creative, lost creative blog, lost creative shoot, lost creative shoots, lost creative stories, lost creative work, lost creatives, lost girl shoot, lost girls, lost management, lost mua, Lost Stories, marketing, meetings with style, out of kit essentials, photo shoot, photo shoot team, press release, project development, shoot planning, staff, style team, the lost creative, The Lost Creatives, the lost creatives, the lost creatives blog, the lost mua, The Lost Project, the makeup business, wardrobe team, world fashion media news, Amber Richards stylist, stylist amber richards

One of the fun things about arranging shoots is talking to the other more remote members of the team about details such as bracelets and other jewelry, do we go custom or search charity shops for pretty and unique costume pieces? All of this had to be discussed at length along with different styles and possibilities for our upcoming cover shoots.

In all of the discussions which have covered a range of subjects from clothes to jewelry it has become something of a tale of two beads, with our shoots designed around more of an old school method of character creation:

Hero/heroine with lighter color tones and softer touches to the clothing and accessories.
Villian more about dark colors and textures.

Amber (Richards) our wardrobe stylist normally works on films and wanted to take this on as a challenge to her own skills and has been really good about creating/sourcing pieces from her own collection, all handmade by the lady herself, and is going to create some specific pieces that will be worn not just by the models but by creative director JamesC for the headshots to be featured on his new portfolio site.

Our first of the female-led shoots is based around a beautiful jacket and set consisting of a pastel green necklace, earrings and bracelet, a portrait shot, this will be submitted to a newer magazine with an amazing following on social media and an aesthetic we at The Lost team can fully get behind.

Alfa Italia Pro Styling Tools

February 19, 2020 in beauty, beauty blogger, behind the beauty, behind the scenes, behind the shoot, business of makeup, business development, code of conduct, creating the show, creative direction, creative team, creative management, Earning your craft, editorial, editorial concept, editorial makeup kit, editorial plan, editorial plans, editorial shoot, editorial shoots, fashion blogger, fashion styling, film makeup kit, film/tv makeup, Global talent, jamesc creative director, JamesC movie makeup, JamesC mua, jamesc tv makeup, lost beauty, lost behind the lens, lost behind the scenes, lost blog, lost creative, lost creative blog, lost creative shoot, lost creative shoots, lost creative stories, lost creative work, lost creatives, lost management, lost mua, Lost Stories, makeup kit, press release, professional brushes, style team, the lost creative, The Lost Creatives, the lost creatives, the lost creatives blog, The Lost Project, the makeup business, tv makeup kit, alfa italia, alfa italia hair tools, alfa italia session style, alfa italia styling tools, alfa italia styling tool, alfa italia hairdressing

Within the hairdressing arena, Alfa Italia has become synonymous with style and grace, professional tools designed to work in a salon as easily as backstage at fashion week. Inspired by Italian style icons such as Sofia Lauren, Carla Bruni, and Monica Belluci whos beauty has become the benchmark for Italian style, they are always at the forefront of professional style the team research and development top tier products designed to work as hard as they look good.

Pushing new boundaries in the pro realms, it is common to see the Alfa Italia range used in demos of session styling and in the working kits of leading hair and beauty artists. *A backstage must they are amongst an elite range of brands that can make the claim of fashion week approved.

Standing tall in the market they have won numerous awards, noteworthy is the detangling brush which has become an icon for its looks and a staple for its practicality. When it comes to the prosumer we are finicky and want the best tools and kit with a touch of style. Another reason to take the plunge and become a part of the Alfia Italia family, the styling tools are solidly built to hold up to the rigors and needs of a professional hairdresser or makeup artist working in the market today.

Defining themselves in the market as pro-grade essential, Alfa Italia is the choice of professionals.

To learn more about the range or to purchase see:

Alfa Italia Website.

Alfa Italia Instagram.

Alfa Italia Facebook.

Lord and Berry Supporting The Fashion Elite

February 12, 2020 in a meeting with style, assisting reality, assisting rules, beauty, beauty blogger, beauty makeup, beauty photo shoot, behind the beauty, behind the scenes, behind the shoot, business of makeup, creating the show, creative direction, creative management, creative meeting, creative team, Earning your craft, editorial, editorial concept, editorial makeup, editorial makeup kit, editorial makeup shoot, editorial plan, editorial plans, editorial shoot, editorial shoots, fashion blogger, fashion film, fashion films, fashion styling, film/tv makeup, Global talent, jamesc creative director, JamesC movie makeup, JamesC mua, jamesc tv makeup, lost beauty, lost behind the lens, lost behind the scenes, lost blog, lost creative, lost creative blog, lost creative stories, lost creative work, lost creatives, lost management, lost mua, makeup assistant, makeup kit, marketing, meetings with style, photo shoot, photo shoot team, press release, professional brushes, style team, the lost creative, The Lost Creatives, the lost creatives, the lost creatives blog, the lost mua, The Lost Project, the makeup business, world fashion media news, lord and berry, lord and berry makeup, lord and berry elite

With fashion week coming up and so many shows, designer showcases and events happening across the globe that it is impossible not to talk about one of the leading brands working behind the scenes in the European fashion scene: Lord and Berry. A staple of Milan fashion week and a standout during London and Paris, the company has become a go-to for the premiere event artists of the world for their cohesive, professionally-oriented and comprehensive makeup line.

From a professional stance, the Lord and Berry range is growing to meet the demands of designers and models with key elements and new products that are designed to fit the beauty industries’ commercial needs. As many of us know (especially those from a show background be it theatre or fashion) you need products that are going to work, be cost-effective and give you a comprehensive range from the base (foundations) to shadows that will work with your business.

What catches the eye with Lord and Berry, aside from their stellar credentials, is the dedication. From its start in 1992, when it was considered a niche brand to the current ties to Milan Fashion Week and a household name, they have created a clean, simple line with all the hallmarks that for working artists mark it out professionally as a brand to know, not just developing products in their lab they are using them backstage testing the limits and showcasing the potential of their makeup.

*Noteworthy products like the cream blusher and the new Skin Control Primer (must-see items for the bridal artists and of course fashion) are taking the world by storm, and rightly so, showing the savvy of the team who are thinking of their working artist clientele and giving us products that will work on editorial, event and more. The creme foundations with their clear and concise range of tones and the clever use of plastic bottles making them lightweight and easy to use which realistically in a working kit is a major plus point that shows the thought process behind the company working at fashion week, full understanding that we artists need to travel and extra weight can be a strain.

With a professional discount program: for details of the pro discount click here, their extensive fashion week credentials and of course the range itself, they are in the top list to have in a working kit by many professional makeup artists in the industry today.

To learn more about the Lord and Berry range see:

Lord and Berry UK Website.

Lord and Berry Facebook.

Lord and Berry Twitter.

Lord and Berry Instagram.

*Image courtesy of the lord and Berry website.

Dollbaby London lashes for Professionals

February 11, 2020 in Dollbaby London, Dollbaby London lashes, Dollbaby London lash, Dollbaby London falsies, beauty, beauty blogger, beauty makeup, behind the beauty, behind the scenes, behind the shoot, business of makeup, creating the show, creative direction, creative team, editorial, editorial concept, editorial makeup, editorial makeup kit, fashion blogger, fashion film, fashion films, fashion styling, film makeup kit, film/tv makeup, Global talent, jamesc creative director, JamesC movie makeup, JamesC mua, jamesc tv makeup, lost beauty, lost behind the lens, lost behind the scenes, lost blog, lost creative, lost creative blog, lost creative shoot, lost creative shoots, lost creative stories, lost creative work, lost creatives, lost management, lost mua, Lost Stories, makeup assistant, makeup kit, marketing, out of kit, press release, style team, the lost creative, The Lost Creatives, the lost creatives, the lost creatives blog, the lost mua, The Lost Project, the makeup business, tv makeup, tv makeup kit

Already seen as a pro must have and a celebrity favorite with artists such as Cardi B, the Dollbaby London Magnetic lashes are a professional addon that is well on its way to becoming the professional beauty artists choice for fashion shows, shoots and bridal.

Designed to be quick and easy to apply the lashes are an ideal solution for those who worry about latex-based glues and want something that will speed up the process without losing any of the glamor that goes with the right set of lashes.

An on the go solution, Dollbaby London is at the cutting edge of lash technology being faux mink (cruelty-free) and vegan. With several awards already under their belt, there is something to be said for the range that is making waves and drawing eyes.

From a purely pro stance, the Dollbaby London range fits perfectly into a working kit for fashion week through to the upcoming wedding season, the potential for these lashes is endless as we see more and more professionals picking them up and using them in their day to day work in live events, weddings, print, and red carpet events.

With our plans for film and TV as well as several editorials we will be integrating these lashes into our work and feel that they will change how we work with our female models and actors in prep time giving them something fresh, innovative and designed to work within a professional scenario.

To learn more about the range (including trade options) or to purchase see:

Dollbaby London Website.

Dollbaby London Instagram.

Dollbaby London Facebook.

Dollbaby London Twitter.

Lola Makeup The New TV Makeup Staple

February 10, 2020 in a meeting with style, beauty, beauty blogger, beauty makeup, beauty photo shoot, behind the beauty, behind the scenes, behind the shoot, business development, business of makeup, creative direction, creative management, creative meeting, creative team, Earning your craft, editorial, editorial concept, editorial makeup, editorial makeup kit, editorial makeup shoot, editorial shoot, editorial plans, editorial shoots, fashion blogger, fashion film, fashion films, film makeup kit, film makeup, film/tv makeup, Global talent, jamesc creative director, JamesC movie makeup, JamesC mua, jamesc tv makeup, lost beauty, lost behind the scenes, lost behind the lens, lost blog, lost creative, lost creative blog, lost creative stories, lost creative work, lost creatives, lost management, lost mua, Lost Stories, makeup kit, marketing, professional brushes, style team, the lost creative, The Lost Creatives, the lost creatives, the lost creatives blog, the lost mua, tv makeup, tv makeup kit, lola makeup, lola TV makeup, lola fashion makeup, lola film makeup, lola bridal makeup, lola editorial, lola beauty

An industry insider and consumer adored brand, Lola makeup has been savvy in its approach to the cosmetics market and what it means to be a pro makeup line with a wider audience appeal and from a purely business perspective sits high on the list of film, TV, and fashion forward-thinking brands for the European artists working kit.

Starting with their incredibly smart and strategic work with the UK’s own Next Top Model (season 12), one of two sponsors for the show, to the current support of the Voice in Spain, they have proven themselves to be a cosmetics line that is suited to the rigors of fashion and TV with an eye for detail they are standing tall in the market.

“Lola makeup is fast becoming the new TV makeup brand of choice with more and more professionals seeking them out for their cohesive and camera ready cosmetics.”

With plans to make the entire range vegan by the end of 2020, the team is working with a leading cosmetics developer on the creation of additional shades to the foundation amongst other elements in play it is really exciting from a creative stance to see the brand develop even further.

They are taking steps toward new and exciting areas and with their fashion/TV-oriented (but still a consumer-friendly) for example, the cream shadow pencils available in 4 colors can be played to suit your needs and is a classic example of what makes them a brand that is taking a pro stance for TV, fashion and more giving us the kind of products that have longevity and hitting the markers not just for the consumer but for the working artist who needs cosmetics that perform.

Working forward Lola is and continues to be a range that is pro driven, HD ready, vegan-friendly and suited to all aspects of the professional makeup artists’ needs.

To learn more about the brand see:

Lola Makeup website.

Lola Makeup Instagram.

Lola Makeup Twitter.

Lola Makeup Facebook.

Marketing using Magazines and Behind the Scenes

February 05, 2020 in a meeting with style, assisting reality, assisting rules, beauty, beauty blogger, beauty photo shoot, behind the beauty, behind the scenes, behind the shoot, bollywood, bollywood actors, brushwork culture, brushwork cosmetics, business development, business of makeup, character makeup, code of conduct, creating the show, creative direction, creative management, creative meeting, creative team, Earning your craft, editorial, editorial concept, editorial makeup, editorial makeup kit, editorial makeup shoot, editorial plan, editorial plans, editorial shoot, editorial shoots, fashion blogger, fashion film, fashion film plans, fashion films, festival projects, film festival, film makeup, film makeup kit, film management, film/tv makeup, fx makeup, Global talent, HOD TV, horror film, horror tv, jamesc creative director, JamesC movie makeup, JamesC mua, jamesc tv makeup, location shoot, lost tv, lost beauty, lost behind the lens, lost behind the scenes, lost blog, lost boys, lost boys shoot, Lost cinema, lost creative, lost creative blog, lost creative shoot, lost creative shoots, lost creative stories, lost creative work, lost creatives, lost film, lost films, lost girl shoot, lost girls, lost management, lost mua, Lost Stories, lost TV, lost tv projects, lost video, male model shoot, Male Models, marketing, meetings with style, photo shoot, photo shoot team, press release, project development, raj srivastava actor, raj srivastava model, roaj srivastava bollywood, shoot planning, short film, staff, style team, the lost creative, The Lost Creatives, the lost creatives, the lost creatives blog, the lost mua, The Lost Project, the makeup business, tv makeup, tv makeup kit, tv management, tv management service, tv projects, TV shoot, wardrobe team, world fashion media news

With the creative development work being done and a much more solid sense of the future of the Lost Concept, we are shooting content and work that is specifically tailored to marketing and will be slow-released as we set out our editorials and other magazine elements in the coming months.

Our goals have become really clear and we are determined to push forward with an agenda of creative commerciality that was our goal from the start of our journey.

All the strategies we are using require a certain amount of investment both financially and in terms of time but will ultimately bring into place what we want and can be used by a wide range of people to accommodate their own business model from makeup staff to the filmmakers themselves.

For us, we are focused on film and TV with a minor but none the less important aspect in fashion and print for the marketing value. *There are sites that are dedicated to magazines that offer different packages that with careful checks and a little effort will make good marketing tools for business.

The logic we are using to work this is we are a business, we want to create content that sells and promote ourselves in the best light with key members of the senior team organizing and looking at the different aspects structuring the photoshoots around the magazines to maximize the potential of the work across the board; this does mean we have had to calculate a budget to cover the costs and will be talking to a Google rep this week about SEO.

Our preference overall is for digital magazines and online content sites as the overall potential reach is higher when you combine the magazines reach and our own social networks (this can be a smart method of driving home your brand and giving validity to your skills).

From cover images to interviews, the options are endless and we are going to be adding behind the scenes stills and video to our arsenal with our script work in motion and a solid sense of the future of our company it is going to be a fun few months as we finish our additional sites and creative director JamesC reopening his portfolio site with fresh content, after 20 years in the job and his various travels the time feels right to relaunch his site, he will still be a heavy influence on our blogs but will also be influencing the direction of the business more strongly in terms of the look which we are all very excited about.

Cult Candy Cosmetics For Professionals

February 03, 2020 in beauty, beauty blogger, beauty makeup, beauty photo shoot, behind the beauty, behind the scenes, behind the shoot, business of makeup, business development, character makeup, creating the show, creative direction, creative team, Earning your craft, editorial, editorial concept, editorial makeup, editorial makeup kit, editorial makeup shoot, editorial plan, editorial plans, editorial shoot, editorial shoots, fashion blogger, fashion films, fashion styling, film makeup kit, film/tv makeup, JamesC movie makeup, jamesc creative director, JamesC mua, lost beauty, lost behind the lens, lost behind the scenes, lost blog, lost creative, lost creative blog, lost creative shoot, lost creative shoots, lost creative stories, lost creative work, lost creatives, lost girl shoot, lost girls, lost mua, Lost Stories, makeup kit, out of kit fantasty, photo shoot, photo shoot team, press release, style team, the lost creative, The Lost Creatives, the lost creatives, the lost creatives blog, the lost mua, the makeup business, tv makeup kit, Cult candy, cult candy cosmetics, cult candy pro, clt candy makeup pro, cult candy discount, cult candy pro discount

In a savvy move that will benefit makeup artists across the board, Cult Candy Cosmetics is taking their range into the pro realm and offering a discount aimed at professionals and makeup schools to open the door to the brand as a staple of a working kit.

What this means is an already affordable and vegan-friendly brand is showing solidarity with the creative community and giving back to the people who are using the makeup.

*For more details on the discount or the potential of the range for schools and artists talk to the team.

“The colours are vibrant, deep, warm, cool and versatile. The palettes each encompass eight diverse shades, with a mix of deep and light. They allow for experimentation and as a vegan product the pigment is vibrant and has staying power.”

To learn more about the brand or purchase from the range see:

Cult Candy Cosmetics Website.

Cult Candy Cosmetics Instagram.

Starting The New Year With a Social Media Shoot

January 28, 2020 in a meeting with style, assisting reality, assisting rules, beauty, beauty blogger, beauty makeup, beauty photo shoot, behind the beauty, behind the scenes, behind the shoot, bollywood actors, bollywood, business development, business of makeup, code of conduct, creative direction, creative management, creative meeting, creative team, Earning your craft, editorial, editorial concept, editorial makeup, editorial makeup shoot, editorial plan, editorial plans, editorial shoot, editorial shoots, fashion blogger, fashion film plans, fashion film, fashion films, fashion styling, Global talent, jamesc creative director, JamesC movie makeup, JamesC mua, jamesc my beauty brand, jamesc tv makeup, location shoot, lost beauty, lost behind the lens, lost behind the scenes, lost blog, lost boys, lost boys shoot, lost creative, lost creative blog, lost creative shoot, lost creative shoots, lost creative stories, lost creative work, lost creatives, lost management, lost mua, Lost Stories, marketing, meetings with style, photo shoot, photo shoot team, press release, project development, shoot planning, staff, style team, the lost creative, The Lost Creatives, the lost creatives, the lost creatives blog, the lost mua, The Lost Project, the makeup business, wardrobe team, Male Models, male model shoot

Sunday was a breath of fresh air for the team as we finally got out and did some shooting with one of our regular models Burhan Javid, who asked us to help create some new content for his social media accounts. For us, it was a really good excuse to take dig out our little bridge camera and take some shots while we picked his brains over potential avenues we are looking at for advertising using editorial submission.

While we did keep the whole shoot casual and simple, it was still fun and gave us the chance to dust off the cobwebs a little and take the time to use an old friend of the company as a sounding board for ideas.

Interestingly, we have found several really smart options that will allow us to be creative and market ourselves with a minimal outlay for the fashion sector which as any business owner will tell you is a real bonus and will allow us to push a narrative of creativity that will be commercially appealing as well as visually.

*A little side note to this is we are going to be putting out casting calls very soon through one of the major networking and booking sites, our plan is to give new faces from the modeling world a chance to be showcased.

With so much potential for 2020, we felt this was a really good start to the year and will continue working on the new developments and concepts.