The Show Must Go On With The House of iKons 2020

Johny Pach and Savita Kaye

With so many changes in the world at large, it is gratifying to see that The House of iKons has found a way to continue their creative vision of supporting talent in the realms of fashion. While fashions weeks across the globe are on hold and catwalks are postponed Savita Kaye and her team has decided that the show must go on and the talents must be seen and that is taking the form of a digital showcase.

The House of iKons started as a means to bring new and emerging talent into the world of fashion, London being the heart of fashion week and the iKons show has become a staple of this with the kind of global coverage that is so in-demand.

From the backstage crew to the designers themselves, the opportunities that The House of iKons has created are above and beyond expectations and has seen the show rise not only in local terms but globally featuring designers from every corner of the globe.

Established and new designers, makeup staff, backstage crew, and press flock to The iKons Show to be seen and to learn, which makes it even more important that that the team has found a way to showcase with a digital platform:

“The business of fashion is thriving and The House of iKons is a star attraction in that space with innovative designers and a catwalk that has become a worldwide phenomenon and talking point with good reason.”

Launching the digital show on September 19th the list of designers, brands, and speakers, such as the talented Johny Pach, The House of iKons is fast becoming the new benchmark for independent fashion events across the world.

To learn more about the show, or to discuss sponsorships, showcasing your designs, or getting involved see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Twitter.

House of iKons Youtube.

Lord and Berry Touch Up Blotting Powder

When it comes to makeup for fashion Lord and Berry has set a benchmark that is hard to beat, the range is a staple of various fashion weeks and additions like the Lord and Berry Touch Up Blotting Powder add not only to a professional backstage kit for LFW but to that of the working artist such as our creative director JamesC whose eye for commercial detail is drawn to the brand for its credentials, quality, and an array of savvy products designed for fashion and available to the world.

From a purely practical stance, JamesC prefers pressed powders for their convenience: you can slip them easily into a working kit box/bag, they take up less space, and in the form of the Lord and Berry touch up powders they offer a simplistic solution to minimizing your kit without losing quality. The 3 shades are ideal for a working artist kit and offer a multifaceted and cross-gender solution to finishing a look for print or video.

• TRANSLUCENT: it is a white-toned powder meant for just about every skin tone because it turns invisible when applied to the skin.

• BANANA: it is a yellow-toned powder which works its magic to offset any redness, illuminate the skin, neutralizes dark under-eye circles, and set makeup – and the best part is that it works on any skin tone.

• JUST PEACH: it is a peach-toned powder designed to give brightness to a dull complexion, to neutralize blue tones and set makeup. It works on any skin tone.

On a purely practical stance, these 3 powders have been tested at various fashion weeks making them perfect for a downsized kit and suitable for a working professional who needs quick solutions to on shoot problems. *Well worth noting that a pro discount is available making this an even more appealing brand for the professional arena including those in bridal, film, TV, and fashion (from live events to print).

To learn more about the range see:

Lord and Berry Website.

Lord and Berry Instagram.

Lord and Berry Facebook.

Lord and Berry Twitter.

Lord and Berry Supporting The Fashion Elite

With fashion week coming up and so many shows, designer showcases and events happening across the globe that it is impossible not to talk about one of the leading brands working behind the scenes in the European fashion scene: Lord and Berry. A staple of Milan fashion week and a standout during London and Paris, the company has become a go-to for the premiere event artists of the world for their cohesive, professionally-oriented and comprehensive makeup line.

From a professional stance, the Lord and Berry range is growing to meet the demands of designers and models with key elements and new products that are designed to fit the beauty industries’ commercial needs. As many of us know (especially those from a show background be it theatre or fashion) you need products that are going to work, be cost-effective and give you a comprehensive range from the base (foundations) to shadows that will work with your business.

What catches the eye with Lord and Berry, aside from their stellar credentials, is the dedication. From its start in 1992, when it was considered a niche brand to the current ties to Milan Fashion Week and a household name, they have created a clean, simple line with all the hallmarks that for working artists mark it out professionally as a brand to know, not just developing products in their lab they are using them backstage testing the limits and showcasing the potential of their makeup.

*Noteworthy products like the cream blusher and the new Skin Control Primer (must-see items for the bridal artists and of course fashion) are taking the world by storm, and rightly so, showing the savvy of the team who are thinking of their working artist clientele and giving us products that will work on editorial, event and more. The creme foundations with their clear and concise range of tones and the clever use of plastic bottles making them lightweight and easy to use which realistically in a working kit is a major plus point that shows the thought process behind the company working at fashion week, full understanding that we artists need to travel and extra weight can be a strain.

With a professional discount program: for details of the pro discount click here, their extensive fashion week credentials and of course the range itself, they are in the top list to have in a working kit by many professional makeup artists in the industry today.

To learn more about the Lord and Berry range see:

Lord and Berry UK Website.

Lord and Berry Facebook.

Lord and Berry Twitter.

Lord and Berry Instagram.

*Image courtesy of the lord and Berry website.

Creating an iKonic Show

When talking about fashion week or even the off-schedule events, there is one show that stands out above and beyond the rest: House of iKons. a stellar showcase weekend of fashion that is fast becoming a household name globally for their savvy marketing, press coverage and the divine array of designers whos work grace the catwalk.

From humble roots to a leading light in fashion in a few short years, it goes without saying that the talent-driven event holds a place creative director JamesC’s heart as he was there for the very first show working backstage as a makeup artist.

Through the years House of iKons has built a solid reputation for the shows and taken risks in film and music supporting various projects both inhouse and on a global scale with CEO and founder Savita Kaye taking on the line producer role for projects more than once in her career.

Giving a platform to the creative and working that tricky middle ground of commercial, it is within our sites to return to the fold and possibly pitch for members of our own team to work (alongside a sponsor) at the show which at this time has an extensive waitlist for not only the designer slots but the backstage area and we will be discussing the options with the CEO later in the year, although we most likely will be sponsors and front of house as a blog team.

With so much on the table with the lost creatives and our sister site Lost Project, we love the potential to showcase and it is little to no wonder that the House of iKons is top of the list for fashion bloggers and magazines with an ever-increasing TV channels like BBC worldwide, etc, vying for a slot at the prestigious show and a waiting list for the press pit.

To learn more about the iKons show or to purchase tickets see:

House of iKons February Ticket link.

House of iKons Website.

House of iKons Twitter.

House of iKons Facebook.

House of iKons Instagram.

Digital Magazine Research

In the grand scheme of editorial, it is a great tool for marketing when you handle it correctly and put a little effort into the background work of creating and then the marketing after the image(s) are published. Over the last week, we have been really carefully planning around this idea and thanks to certain websites, we have pulled together a list of potential magazines we will shoot Marketing content for.

We are putting together a budget for this, as its a marketing tool, we will be spending a little extra time and money to make this work the best for us as a team.

looking at this as part and parcel of running a business, we decided that alongside our social accounts, website and film plans (a separate blog will come soon on this), editorials are a great tool for putting out your information and showcasing the work we do and what we are planning for 2020.

Each of our planned shoots will be built around themes that suit the magazines we are targetting and interestingly there is an option that will give us front cover style images that can be showcased across the board on our social media accounts.

An option we are looking at which a few of the magazines do look for is behind the scenes stills and video to be included in the submission, which admittedly is a great concept and allows a greater degree of marketing to the images and opens up an interesting dialogue about shoots that we do love.

As creative director and head of makeup this also allows flexibility in changing up the products used, JamesC is looking to downsize some elements of his kit and bring in new products including the My Beauty Brand range for one shoot, in particular, offering an overall experimental feel to the shoots we have planned.

More updates will be coming soon on the forward momentum of The Lost Creatives.

Refreshing The Lost Concept

In the last month, we have been working really hard on the creative and more solid business elements of our work and we are really grateful to our partners for not only being in regular contact but helping with giving us a new direction and helping to define boundaries.

Over the next few weeks, we will be working with our creative director JamesC on what will be his relaunch, a new portfolio website and shop with My Beauty Brand is being constructed to showcase his work and separate him from the more lifestyle and art-based work of the Lost Project.

With all the new doors being opened up to us with our new collaborative relationships and partnerships in place with companies such as Nepal Film Production and HOD TV, whos horror and thriller distribution service we will be making good use of, we are really gearing up for the new year as the starting point of a whole new and fresh business year.

Lost Project will continue as an art, beauty and lifestyle blog with a new element of travel (which we are really happy to take on) with efforts made toward creating new work for that site around its current themes.

Lost creatives as a site is going to expand and we will have a new banner for production coming soon, with ties to our current team members here in Scotland and some more options coming to the fore with our partners overseas.

Overall, we are happy with our new direction and will continue to push boundaries with our team and media partners.

Creating a Narrative

When I talk about creating a narrative what I mean is keeping the story linear. Each aspect of what the Lost Concept is has to fit smoothly with the other elements and gel. From the language, I use in The Lost Stories to the way I talk to a potential or existing client.

As the founder and creative director of the Lost Project and Lost Creatives, I do spend my time on the background work and fitting the pieces together. With shoots planned and brand campaign articles to write for PR agents its a matter of juggling my time to fit in what is feasible in a day.

Checking the stats on both our websites, we can see a real global reach to the Lost Project and the start of something similar to the Lost Creatives that is really gratifying given the short amount of time we have been working on this.

Seeing a pattern to the stats is giving us the team a more concrete sense of what we need to do and how to focus our energy on moving forward from a business and geographical stance.

We really are grateful to our audience and will be working on showcasing the other elements of the business very soon, we are looking at relocating and equipment, adding new stock for shoots and so much more is planned much of which will be put in motion in 2020.

The Lost Concept is growing and we cannot be prouder and will be increasing our marketing over the next few months to make the whole package even bigger.

Searching For a Studio

We are currently on the lookout for a natural light studio to book so we can do what will be a 2-day shoot focusing on the areas of work we will be focused on in the long term.

• Portrait and beauty.

• Character and out of the box FX for film and TV.

Our goals are simple, we want to create inhouse, a series of still images that will be portfolio based for the models and ourselves to showcase not just the skill set of the team but the potential of what we are doing.

With a series of long term plans and targets for 2020, it is really interesting to get to be able to see our hard work behind the scenes coming together, we are constantly dealing with brands and opening up new avenues that will include product placement and video of the work in action. Which we might send-off to one of the many fashion film festivals if we can find something suited to our work.

In fact, part of the plan for the studio shoot is to be behind the scenes videos that will be a showcase of the work as it’s done with our Lost Boys and Lost Girls them from The Lost Project being carried over into the work we are doing.

Naturally, we will do some outdoor shoots in and around the Lost Concept in industrial and bleak landscapes, adding a touch of dystopian drama to our work.

While we are really aiming to be making waves in 2020, we are laying the groundwork now to help with the marketing push we have planned that will integrate all of our social accounts and give a deeper insight into the creative process.