House of iKons February 2021 A Strategic Win For Fashion

In the current climate of uncertainty, it is truly gratifying to know that fashion is finding a way and carving a new path that will showcase talent, bring the world of iKonic design to not just their established audience but a wider and more diverse range of people thanks to the savvy collaborations of Savita Kaye and the new media partner Rising Fashion, which will see The House of iKons go multiplatform including Amazon and Youtube to name but two of the places you will be able to find the show in its current form as a digital platform for design and innovation.

House of iKons become an official Associate to the International Art Fashion Council and is now on Wiki Video as one of the Top Six Brands World Wide changing the face of fashion with its innovative diversity and range of creatives globally.

Taking a new and innovative stance on showcasing fashion, the savvy and respected House of iKons team has brought the intimacy of a show and added a more personal element of behind the scenes with the designers that is changing how we view the industry and opening the door to a more inclusive and certainly private aspect that was the preserve of documentary footage and rarely offered this level of access to the world of fashion.

With pre-production already in motion for shows into 2022, there is a definite sense that fashion is here to stay and that iKonic design will always find a way to showcase in a fashion film form that is innovative and has caught the attention and support of Girl Meets Brush, The Fashion Life Tour, Zarya Azadi.

With featured designers including:

1. Sigrun

2. Joan’s Bridal Couture

3. Simi Sandhu

4. Be Unique Be You

5. Model’s Wardrobe

6. N8 by Nathan Vandevelde

7. Yade Couture

8. Korn Taylor

9. G.Seven Feat Yildizstoffe

10. Inci Hakbilen

11. Ethinicroyals

12. Post Code Fashion

13. Eye on Fashion

14. Atelier by Khosh

15. Bahar Yasin Studios

16. Dis is Me Couture

17. a la Mode

18. Love Collection by Emily & Anna

19. Jugger Onate for Jil & Jug Dallas

Scheduled to be released across a wide range of platforms on the 27th of February The House of iKons is The Show of the season and its continued work in the arena of fashion has opened doors to a whole new world of talent.

To learn more about The House of iKons or to get involved see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Youtube.

House of iKons Twitter.

Product Placement and Behind The Scenes

While we have been slow in going public with much of what we are doing, we are always working. Not just on the blog aspect but other elements and it has really started paying off for us in terms of a photo project and 2 short films with other aspects still in negotiation or set to be discussed soon.

In terms of the photo project, it has been split into different elements and lengthy calls and meetings have been held over the actual content in terms of how it will be shot, managed and promoted across the varying networks we have open to us and this took us down the path of product placement (which we are working through already and have a provisional interest for the editorial side from a designer in London).

Our creative director JamesC, has found a series of deals and offers with his preferred format of online magazines that will give us tear sheets and covers that will be promoted across the board, with a view to utilizing our resources in the designer realm and with our other contacts across South Asia at a later date, allow us to shoot editorials and submit with a higher percentage chance of publication with some careful structuring and planning at the creative director level.

Brushwork cosmetics code JamesC 10% discount

Something we are going to push is the “behind the scenes” element, capturing the team at work, focusing on the creative aspect because our talks are taking us down the line of makeup with options and avenues that we are keen to pursue heavily.

In the coming months, we will open this to allow for smaller packages and individual project support giving placement in the behind the scenes, in the projects themselves (for film and TV) and looking closely at building our own magazine.

The Lost Concept has been building slowly and we are really proud of what we have achieved and will be showcasing this in more detail soon with a series of new sites and public projects.

*featured image example of product placement is for Brushwork Cosmetics (promo code JamesC 10% off).