Marketing and the Lost Concept

While we have been a little quiet over the last few days it has not stopped the work thanks in part to Facebook and Whatsapp we were able to continue meetings and even showcase some of our past work in line with our creative director and founder JamesC. The crux of much of this has been discussing marketing strategies. Many people are unaware of the pages and sites involved in our marketing just for the Lost Concept and our core team and we are now in a place where we feel that the sites and pages (in most cases) are sufficiently “liked” enough that we are collating all the backlog of work into a folio of work and with certain magazines offering open submissions of single images (we are going for exclusive but this is not a requirement for many digital magazines) and once the lockdowns are sufficiently lifted we do have plans to do a full marketing campaign with more work built around the Lost Boys and Lost Girls concept as outlined in the Lost Project blog.

Marketing is something we are really keen on and we do work with our partners in Nepal (the Nepal Film Production team), on campaigns and this will be revised again at the end of this month in line with changes to the market as it stands.

One of the main reasons we are looking at this now is we have time, the blogs are keeping us busy along with various other elements but like many in the creative fields, we really are keen to get back to our real work. The focus of our upcoming campaigns will start with the two lost sites and then the actual artists who are working on the creative side such as actor Raj Srivastava and of course JamesC.

Delilah Cosmetics a Professional Overview

We will be keeping this particular blog shorter than normal but we do want to talk about the Delilah range from a professional stance. Looking at the brand’s heritage and of course the overall professional aspect of the line as a pro makeup artist with ties to the bridal/salon industry in our past and potentially our future. Founded and defining themselves as a much needed British brand in the beauty market it is really easy to see the direction that the brand is taking, the founders all have the kind of credentials that would with just a cursory glance let you see that they are serious about the business and passionate about the cosmetics (quote from The Lost Stories):

“With the passion of a makeup artist (Rupert Kingston), the savvy of a beauty buyer (Hannah Nicholson) and the artistic eye of a photographer (Juliet White), the Delilah brand has some the best and brightest across the industry coming together to create a line that optimizes British Beauty and it is easily seen when you look to the details and consistency of the imaging that is both classic and simple showcasing the beauty and the products without drama.”

In the world of spa’s, salons and bridal artists, retail can be a major plus to your work and income and the Delilah team have taken that into account and offer a retail option (click here for details). A sensible approach to the retail side and allowing artists and salons to offer a range that is designed by some of the top creators in the business, which is immediately visible in the imaging, creative direction and above all the beauty of the makeup itself.

The cosmetics themselves are of high quality and speak to luxury, which when you are working from a salon perspective is a major plus and allows you to incentivize your staff, create a new customer base and if you are a bridal salon give your customers a cohesive experience and heritage brand from the UK that is designed and built to suit a more sedate beauty for the busy woman. *An interesting subpoint is they do have a youtube channel that offers up tricks and techniques based around the line.

A definite range on our watch list for potential future business endeavors, Delilah Cosmetics is a UK brand worthy of note from both a pro and a consumer stance. To learn more about the company and their range see:

Delilah Cosmetics Website.

Delilah Cosmetics Instagram.

Delilah Cosmetics Facebook.

Delilah Cosmetics Twitter.

Delilah Cosmetics Youtube.

*Images courtesy of Delilah Cosmetics website and Facebook.

Moonworkers Payroll, HR Management and Talent Sphere

When it comes to the financial side of being a freelancer or a company it can be difficult to keep track and ensure that your availability is visible to potential clients and requires a great deal of work which could be filtered to key areas of marketing, which is why the team behind Moonworkers came up with the new platform designed to streamline the process of corporate pay and freelance contracting. 

Built around a two-part process of a diary service and a financial platform for payment and invoicing which can be split into two key areas: 

Corporate: 

• Payroll accuracy: More easily pay workers accurately and on time with the continuous

  calculation of net pay.

• HR Management: Sign e-contracts, check right to work in the UK, enable auto-enrolment,

• approve worker's timesheets, that enable auto-generation of payslips/ invoices depending

• on the employment type.

• Talent acquisition and retention: Find, recruit and rate the best talent with an end-to-end

  talent management solution.

• Mitigate compliance risk: Moonworkers helps enable you to maintain compliance with HR requirements by automating and incorporating several legislative and regulatory requirements through flexible configuration options.

Freelancer/Talent: 

• Showcase your brand profile: Showcase your personal brand, easily link your social media profiles and self-rate your caliber.

• Get connected with trusted employers: You can easily check reviews and ratings of

• employers. You can also chat with the previous workers of employers to get feedback.

• Get paid on-time, every-time: Get job offers, negotiate and ensure getting paid on-time.

• Increase your take-home pay: We do not charge the companies any recruitment fees, hence your take-home pay increases.

• Manage all your documents in one place: You can track your timesheets, generate invoices and so on.

• payslips and access HMRC's statutory documents within the app.

The beauty of this is the simplicity and marketing potential that for those in the creative fields allows us to control our diary, advertise and handle potential clients from a central point.  Corporate clients can also use this to streamline their payroll, browse and book staff on a per requirement basis and offers a more open playing field with all levels and budgets catered to allowing employers to find the best candidates from a wide pool with minimal fuss.  

To learn more or to sign up for the service see:

Moonworkers Website.

Moonworkers Instagram.

Moonworkers Facebook.

Moonworkers LinkedIn.

Moonworkers Twitter.

Marketing using Magazines and Behind the Scenes

With the creative development work being done and a much more solid sense of the future of the Lost Concept, we are shooting content and work that is specifically tailored to marketing and will be slow-released as we set out our editorials and other magazine elements in the coming months.

Our goals have become really clear and we are determined to push forward with an agenda of creative commerciality that was our goal from the start of our journey.

All the strategies we are using require a certain amount of investment both financially and in terms of time but will ultimately bring into place what we want and can be used by a wide range of people to accommodate their own business model from makeup staff to the filmmakers themselves.

For us, we are focused on film and TV with a minor but none the less important aspect in fashion and print for the marketing value. *There are sites that are dedicated to magazines that offer different packages that with careful checks and a little effort will make good marketing tools for business.

The logic we are using to work this is we are a business, we want to create content that sells and promote ourselves in the best light with key members of the senior team organizing and looking at the different aspects structuring the photoshoots around the magazines to maximize the potential of the work across the board; this does mean we have had to calculate a budget to cover the costs and will be talking to a Google rep this week about SEO.

Our preference overall is for digital magazines and online content sites as the overall potential reach is higher when you combine the magazines reach and our own social networks (this can be a smart method of driving home your brand and giving validity to your skills).

From cover images to interviews, the options are endless and we are going to be adding behind the scenes stills and video to our arsenal with our script work in motion and a solid sense of the future of our company it is going to be a fun few months as we finish our additional sites and creative director JamesC reopening his portfolio site with fresh content, after 20 years in the job and his various travels the time feels right to relaunch his site, he will still be a heavy influence on our blogs but will also be influencing the direction of the business more strongly in terms of the look which we are all very excited about.