House of iKons Press Opportunities September 2021

As we come closer to fashion week, one of the leading names of the independent and off-schedule events: The House of iKons, has opened the doors to press and photographers giving yet more opportunities to the creative talents of fashion.

Being a part of the creative industries, especially fashion, is hard work requiring a good agent or contacts that can open the door for you, which is something Savita as the founder of the iKons show understands and appreciates and why as a show, The House of iKons has become so important in the global market and built in a short amount of time, a reputation for excellence and a place in the top 10 globally for fashion shows.

“Proud to announce that America’s Got Talent Winner Sal Valentinetti will be performing at the House of iKons Fashion Week London Show September 2021, in collaboration with our American TV partner “Rising Fashion TV” and will be aired on Amazon & ROKU TV.”

Since its inception, House of iKons has been able to connect not just brands and designers with an audience, but open the door to creative talents such as makeup staff, backstage production, photographers, and press/bloggers. *The Full schedule breakdown can be found by clicking here.

At the moment House of iKons is supported by The Fashion Life Tour, Chengdu Fashion Week, Girl Meets Brush & Zarya Azadi, with the event itself garnering accolades from across the globe and the press pit being one of the most coveted slots during fashion week to capture the latest trends in clothing, makeup, and the networking opportunities that go with it.

To learn more about the show or to discuss options available through The House of iKons email by clicking here. For tickets or further information on the show see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Twitter.

House of iKons Youtube.

House of iKons Tickets.

Whouknow a New Marketing Tool

We were really intrigued by the idea of the site Whouknow for marketing targetting the creative side of the world and opening up doors to new and interesting prospects with both clients and collaborators. The site itself is straightforward to set up and our creative director JamesC has already thrown his cap into the ring and created a profile.

“There's no such thing as buyers and sellers in creative communities, which is why Whouknow works the way you do. We've also thrown in a bunch of other features that'll make your life a whole lot easier.”

Whouknow offers the option to set a base budget and offer your services to projects on other terms such as barter, it has real scope for marketing and has gathered some interesting talents to the table who are open to opportunities and marketing their skills through the site.

Naturally, we plan to use this as a part of our upcoming projects and where possible source additional team members to the fold for this. In fact, with our 3 shorts and a small-scale commercial/showreel project in the works, this could be something positive and give us access to a host of new faces to work with which is a real boost to our goals both short and longterm.

We recommend you go check out the site and see the potential for yourself:

Whouknow website.

Whouknow Instagram.

Whouknow Facebook.

Whouknow Twitter.

Lost Beauty in Derelict Spaces

As summer is in full bloom, The Lost Team is restocking, rethinking, and getting our camera gear prepped to shoot specifically for ourselves over the next two weeks. Our goal will be to create content for the various existing lost sites and the upcoming photography site, showcasing Lost Beauty in Derelict Spaces.

With an aesthetic goal in mind that will fit with future TV project plans, we are looking at simple clean beauty for our Lost Girls and Lost Boys. Thankfully we have the Sons of Adonis brush (and soon concealer) to help with this and with our pro accounts all up to date, we can create something fresh and test run products before we go for the really big projects that will focus on darker elements and more chills than beauty.

Our plan is to bring some new talent into the mix and open the door to creative opportunities as we progress lead by our creative director JamesC, we are going to be announcing further collaborations and partnerships officially as we finetune the scripts and ideas fully.

Stay tuned for more news and updates.

Updates From The Creative Sphere

Over at the Lost Creatives home office, we have been plugging away at our work and will have some project announcements and cast/crew requirements going live very soon. While this is being worked out, we have some announcements that as a team we are really excited about and wanted to share.

As creative director and head of makeup, JamesC, has been instrumental in the development of his new site and working on a consultation basis, for Sons of Adonis makeup (it will be added to his working kit), as part o this a limited edition brush was created featuring his logo and the brand: available from the Sons of Adonis site.

In terms of production and editorial, we have decided to add to our site holdings and will be launching a separate photography site that will feature the work of JamesC both his commercial work and the behind-the-scenes stills on film and TV shoots. The reasoning for this is to allow an expanded sense of his creative work and offer a different perspective on the work of a makeup artist.

Lost Agency is being formed and set around the needs of the main business and will handle the overall marketing, banking, and other elements of our work as an umbrella creating an in-house and full-spectrum setup that is own, controlled, and managed for the needs of the Lost team.

Over the next few weeks, we will be releasing additional details on what is happening and casting/crew opportunities for smaller festival entry projects.

Tackling The JamesC Website

We have been talking (via Twitter) about taking down our creative director JamesC’s website and completely overhauling it with a mix of his work from previous shoots, and of course new editorials mixed with additional TV/character-based concepts. That is now in motion and for the next two weeks, we will be doing the wrap-up work with a view to having a profile with vShowcards that will be central to his marketing as a makeup artist.

Taking this step has been really scary, as you can imagine, but it was a necessary move that we felt was long overdue, and with so many changes in motion to the market overall, we did this with a view to the long-term goals of the Lost Creatives and it will give a more focused and cohesive look to his work. With this in mind, we are debating adding a further 3 sites to the Lost portfolio making the overall theme of our work more cohesive and taking much of our business internally which will give us a stronger control over the imaging, marketing, and projects we tackle.

For those interested in keeping up with the news and updates JamesC will continue writing for our blogs and is still on Twitter. The new site is mostly complete and will be focused solely on his artistry work, while The Lost Creatives expands with him at the helm we will be working on the development of TV projects, short films for festival entry, and photo projects, to name but a few of our plans.

The iKons Fashion Film 2021

In a year that has seen industry slow down and in some cases completely stop, it is gratifying to see the fashion industry and the creative talent behind it have found a way to showcase not only the designers but the creative talent from behind the scenes.

The House of iKons has stood tall in this with a fashion film and series of collaborations, and partnerships that have shown clearly that fashion talent still has a voice and a place in the world with the people speaking softly and letting the video do the real work. A creative tour de force, this latest incarnation to one of the leading off-schedule fashion events worldwide, has allowed everyone from the makeup staff to the designers to showcase their wares and remind us that there is a light at the end of the tunnel.

Featuring leading designers, creatives, and modeling talent The House of iKons is planning for live events later in the year and into 2022 with their ever-popular show is leading the way for fashion elites and giving a voice to professionals from across the globe.

To learn more about The House of iKons or to get involved see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Youtube.

House of iKons Twitter.

Motivational Changes

With so many changes happening in the world of cinema, our predictions are starting to look more and more like a reality as people move toward digital platforms and the rise of the Indie film scene as smaller companies step to the plate and create films and TV projects that are specific to the likes of Prime and Amazon in general and of course our own personal favorite HOD TV.

Part of this for us has been about rethinking the websites and the content, we have made some small steps in this and will be taking our creative director’s portfolio site fully offline for a few days to reorganize and rebrand to fit upcoming projects.

While this is happening we did pull out some images that for us are a marker of what we are aiming to showcase and have a very commercial leaning that suits our style and future plans. What we have also been doing is talking to other small companies via Twitter, where we have been making a push toward support for Indie film of all stripes and will be publishing interviews with some fantastic small companies who have been talking about their pre-production work for their projects and how they are working within the guidelines. taking time to talk to distributors about what is out there for us as a team.

Naturally, for us, we are going to be looking at web TV first and foremost and have looked into various festivals and options to promote with our ultimate plan being commercially driven.

A New Year A New Plan

In many respects, 2020 has been a lost year for a lot of people with the world changing dramatically. For us, it has opened up doors to a whole host of new potential avenues and given us a chance to reevaluate what we have been doing and look at how we can fit ourselves into the market long-term. To do this we have broken our work into key areas that will be public and those which will be kept private to the inhouse team.

In the public sense, we have two key areas we will be focusing on in the first quarter of the year:

Editorial and print: we have been putting this on the backburner in some respect taking time to look at locations, edit work already shot, slowly build up a series of images and work that will be released over the early part of 2021 with additional planned small shoots that will be a combination of artistic and commercial. *This will include product placement in behind the scenes imaging and video with brands such as Lord and Berry, Mykitco, and Brushwork Cosmetics to start. We are open to new potential brand partners for projects contact the team to discuss.

Film and TV: something that we have been doing since the start of Lost Creatives is supporting a range of festivals including Micromania and The Nepal Cultural and Film Centers' own festival. We do have plans to partner with a European festival and will reveal details on that soon.

Our initial goal is to work on 3 projects that will be shorts, designed specifically to go to festivals and as an opening gambit for our planned digital TV shoots in the horror/thriller market (for Which we have already spoken to several distributors and have options in place including the HOD TV route which is our number 1 choice).

In the coming months, our projects will be smaller in nature to help push forward and test the waters of the market and expand out. Our ties to South Asia (Including Nepal Film Production and our key actor contacts in India), will play a heavy part in our work as we are questioning how we will be able to work in Scotland and the UK in general.

Each of the current websites: JamesC mua. Lost Project and of course Lost Creatives will be receiving overhauls and updated images across the galleries, and the welcome pages, additional sites are being planned for our film/TV work to keep the Creatives solely about marketing and the background elements we have built.

Further updates will be released over the course of the month. We are really excited about our plans for 2021 and look forward to pushing the boundaries of our work.

Festive Thoughts From The Lost Creatives

Featured brand Lord and Berry (UK)

A slight departure from our normal scheduling but we wanted to get this post out before Christmas day and say a big thank you to all our supporters, the brands, and of course our readers as we share our final thoughts for 2020. From here we will be focusing heavily on the future and what will be happening for the team in the new year. We have been busy over the last few weeks setting in motion concepts, finalizing and in some cases reediting images for the various websites we run, there will also be a run of work that is designed specifically for editorial (we have some really fantastic magazines we have shot work for). We do want to look at the festival circuit, there will be an announcement of a new film festival media partnership in the new year, the goal of this will be to boost our video content and bring a little attention to talent. Naturally, these projects will be small crews/cast to keep the costs down and very much in the kitchen sink drama territory which will develop into other areas and our ultimate goal of tackling the horror/thriller market for TV, scripts are already earmarked for this.

One of our biggest supporters and our favorite writer, has offered us a development contract that will expand our portfolio to include video games for a variety of platforms which is an exciting prospect.

Our creative Director; JamesC, is working around different ideas and is editing, shooting, and managing our background work such as the brand placement and of course stock levels.

We will of course keep you all in the loop of changes and updates through the website and till then we want to, again, thank you for the support and wish you a Merry Christmas.

Advertising Plans

In the last few weeks, we have been quiet in terms of our advertising thanks in part to the ongoing work with PR agencies we do through The Lost Project. What this has meant is we do have a backlog of images to edit and products to test, some of this will be used as part of bigger ad campaigns for 2021.

While it might seem we are slow in updating our galleries, there is a reason for this and a strategic goal that will become clear in the next few weeks.

Our editorial shoots (ongoing) are being supported by a new men’s cosmetic line (to be revealed soon) and the fantastic team at Lord and Berry, we do have some new shoots planned and will be doing some macro work with glitter and possibly even a cover shoot.

We have specific magazines and styles we are working on and that takes time to complete more so with the restrictions in place in Scotland, it can be difficult to find the right models and locations without traveling too far from our base. Our head of makeup and creative director JamesC, is working on new projects and wants to do some flat lay images to bolster the galleries which we are hoping to have done before Christmas and our main push through FB started in the new year.

Our remote team members are all working hard with our favorite indie Bollywood actor developing his own projects for the future which we are in full support of and have started working on a website for him.

Something we are really excited about is that one of the magazines we are keen to be published with has taken away deadlines which will, in turn, allow us to do more work with male models and really experiment with concepts at a low cost and showcase the work in the best possible light.

We will be adding more stock soon from Lord and Berry, Mykitco, and our favorite Brushwork cosmetics with a view to creating a brand new cover image for the JamesC website, this will combine our beauty and TV work with some other elements cut in to bring a new depth to not only JamesC’s work but also to the Lost Creative portfolio.

With a series of creative plans to deliver on for the new year, we are putting a whole host of work being finished off The Lost Creative journey is gearing up for bigger things.