JamesC Makeup artist and Creative Director

It has been just over a year since JamesC took down his website and took a break from the world of media and fashion, focusing his energies on the blogs and building up The Lost Concept (for which the team is extremely grateful) but we all decided that it was long overdue that he came back. With new commercial projects and plans in motion, we needed our creative director standing tall and being showcased.

We have been planning this for several months and carefully selected from his previous work for the new site, showcasing only the pieces we felt were the best illustration of his work creatively and offering a starting point to what will be a resurgence in the commercial aspect of his and our business.

The team is really excited about the prospects of this and with our Lost Photo and Video project being planned strategically (for further details or collaborations please email the team) with a series of editorial shoots, cover images and of course short films to start the ball rolling, it is gratifying to see his work back online and moving toward a goal again.

JamesC has been instrumental in all aspects of the Lost Project and Lost Creatives, making the calls and arranging the meetings so it’s truly a pleasure for us to be able to showcase the work.

Naturally, we will be taking steps toward an increased marketing strategy that will fit all aspects of the work of the Lost Concept and the Lost Team with JamesC leading the charge toward new and exciting areas.

To learn more about JamesC and his work see:

JamesC Website.

JamesC Instagram.

JamesC Facebook.

JamesC Linkedin.

Grand Finale Powders by Lord and Berry

Fresh from fashion week the team at Lord and Berry have been testing the Gran Finale loose powders are designed to be a multipurpose powder that will complete your look and offer a professional finish with minimal fuss.

A savvy powder, Gran Finale comes in three shades and makes a great minimalist addition to a working kit for people who want to keep the weight of a working kit down and for shows where there will be multiple skin tones and a restricted amount of space to lay out your makeup kit.

• TRANSLUCENT: it is a white-toned powder meant for just about every skin tone because it turns invisible when applied to the skin.

• BANANA: it is a yellow-toned powder which works its magic to offset any redness, illuminate the skin, neutralizes dark under-eye circles and set makeup – and the best part is that it works on any skin tone.

• JUST PEACH: it is a peach-toned powder designed to give brightness to a dull complexion, to neutralize blue tones and set makeup. It works on any skin tone.

A skin blurring powder which minimizes pores is a soft-focus finish and is universally suitable to work across mediums: film/TV, print, live event and special occasion thanks to the professionally driven team who test the products and produce makeup that suits not just the consumer but the professional needs of artists. *A pro discount is available click here for details.

To learn more about Lord and Berry and their range see:

Lord and Berry UK Website.

Lord and Berry UK Instagram.

Lord and Berry UK Twitter.

Lord and Berry UK Facebook.

Expanding our Horizons With The Lost Agency

There is a number of different ways to look at the word agency which is partly why we are using it. It can be referenced to a management service or the idea of self-agency which in psychological terms is taking control of your own life, both are apt in the case of the lost agency. We wanted to have some degree of management and self-rule over our work which is overall what the lost concept is and why we are now bringing in The Lost Agency as part of our business future.

We often talk about the changes that have become part and parcel of the industry (both good and bad) and how commercial makeup, in particular, has become something of a “lost art,” instead the salon/party style is taking over and newer artists are focusing on the more personal side of the industry leaving people who want to work on the more film and TV level or commercial media side lost in the mix which we found frustrating as did some of our actors.

Focusing on the in-house staff we will be managing a small number of people and business elements as part of the ongoing work of The Lost Concept building on the creative, artistic and media work we have already done taking things forward and bringing The Lost Vision to new levels.

At the forefront of this will be our creative director JamesC who will be heading up more of the media elements and being central to the staff requirements for upcoming work taking a stronger more managerial stance and running The Lost Agency whilst simultaneously developing editorials and project work such as TV shows and photographic work for the sites portfolio and marketing needs.

What this means for the future of The Lost Creatives is we will be posting on the blog requirements for crew and looking at offering training positions on our work and tackling larger-scale projects. One of which we are close to finalizing at the moment with some fantastic brands/designers supporting the concept giving us a chance to showcase the creative work of our team.

Later in the year and into 2021, we will also be looking to put forward bids to take a team to London for off-schedule events during fashion week:

“Our plans and any work within the confines of The Lost Agency and affiliated sites/companies will be subject to agreed terms and a code of conduct. “

Stay tuned for news and updates on The Lost Agency and more in our blog.

Product Placement and Behind The Scenes

While we have been slow in going public with much of what we are doing, we are always working. Not just on the blog aspect but other elements and it has really started paying off for us in terms of a photo project and 2 short films with other aspects still in negotiation or set to be discussed soon.

In terms of the photo project, it has been split into different elements and lengthy calls and meetings have been held over the actual content in terms of how it will be shot, managed and promoted across the varying networks we have open to us and this took us down the path of product placement (which we are working through already and have a provisional interest for the editorial side from a designer in London).

Our creative director JamesC, has found a series of deals and offers with his preferred format of online magazines that will give us tear sheets and covers that will be promoted across the board, with a view to utilizing our resources in the designer realm and with our other contacts across South Asia at a later date, allow us to shoot editorials and submit with a higher percentage chance of publication with some careful structuring and planning at the creative director level.

Brushwork cosmetics code JamesC 10% discount

Something we are going to push is the “behind the scenes” element, capturing the team at work, focusing on the creative aspect because our talks are taking us down the line of makeup with options and avenues that we are keen to pursue heavily.

In the coming months, we will open this to allow for smaller packages and individual project support giving placement in the behind the scenes, in the projects themselves (for film and TV) and looking closely at building our own magazine.

The Lost Concept has been building slowly and we are really proud of what we have achieved and will be showcasing this in more detail soon with a series of new sites and public projects.

*featured image example of product placement is for Brushwork Cosmetics (promo code JamesC 10% off).

MonsterFX Supplies

Founded in 2014, MonsterFX has become a staple of artists kits worldwide.  From its humble roots in a spare room to a respected and loved brand of character appliance suited to the film, TV and print market.  

Created inhouse and developed by UK artists, the brand has gone from being an intellectual exercise and Halloween sideline to a cottage industry with global reach that has seen the product range increase to the now 40+ prosthetics including classics such as “the mummy” to the more contemporary “zombie” with the most commonly required casualty sim pieces.  

A horror artist dream when working to a tight budget the team is happy to talk terms and will even create custom pieces and orders when required.  The inhouse sculptors all bring something unique to the table and have built a stellar reputation both for their work with MonsterFX and within the industry. 

From a professional artist whose work goes across various budgets and constraints, the scope and potential of the MonsterFX range is epic and offers a creative playground that will not only add dimension to film and TV projects but save cost without compromising on quality.  

With the constant changes and innovations in the market, the company is excelling in the character field and giving artists of all stripes access to the best possible products and materials making the work of a makeup artist a little simpler and creating happy productions with the depth of horror required to offer thrills, chills and on Halloween a dimension of fear that will be unrivaled at parties.

To learn more about the Monster FX range or to purchase see:

MonsterFX Website.

MonsterFX Facebook.

MonsterFX Instagram.

MonsterFX Youtube.

MonsterFX Twitter.

Creative Direction and Marketing Within The Lost Group

The Lost Concept has really taken off and we cannot be happier about the direction it is taking. With clients across various genres: beauty in particular, within the realms of film/TV (in South Asia) and fashion services (London) and a travel company making full use of tour services as an industry blog to name but a few of the services we have provided.

In the next few weeks, we will be fully implementing our marketing plans with editorial and short films (for festival entry) before we release our new and exciting next stage in our venture. As the founder and creative director, JamesC is really excited and has been front and center of all the upcoming changes and planning for the new websites, his own portfolio upgrade and of course the selection of the scripts.

A big thank you to all the people who have supported The Lost Project and The Lost Creatives and helped make it the success it has been so far and continues to be Naturally, we are going to keep working hard on this and have got so much more to come.

We, of course, owe special thanks to the following people and companies for their support and encouragement (as well as trust), who have been a part of the onward journey:

Nepal Film Production.

Pinnacle Expeditions.

House of iKons.

World Fashion Media News.

Lola Makeup.

Over the next few weeks and months, there is so much more planned and we will continue to grow the business within the parameters of commercial arts and media with a series of projects designed for the marketing of the team and our clients.

Professional Supplies With The Makeup Armoury

Founded in 2016 The Makeup Armoury has become a go-to for industry suppliers. From beauty to FX they are a community-style shop designed to support the professional working artists of the industry. Started by a veteran of the industry Jan Sewell, this has become a go-to supply station and all-round makeup hub.

With a wide range of products from across the beauty and FX spectrum, The Makeup Armoury is setting a new benchmark in professionalism with their dedicated team of working artists making the biggest difference to how the shop works, the team are able to answer questions and offer support which can easily be seen from the blog and the general tenor of the reviews and people being interviewed.

A savvy array of products such as the world-renowned Makeup forever and artist dream Viseart palettes, it is the set bags that have become their biggest sellers. As any artist will tell you, carting your kit onset is just not practical. A good set bag, which the working artists behind the brand have found, can make your job so much easier.

Standing out (for our creative director in particular) is the Marlene, with a detachable tissue pocket and dividers internally it is the perfect accompaniment to working on set for film, TV, editorial and more.

 “The makeup industry with all its effervescence and ingenuity can be relentless and ruthless – this is where we come in. We are your comrades. We are your tools. We are your Armoury.”

To learn more or to purchase from the Makeup Armoury store see:

The Makeup Armoury Website.

The Makeup Armoury Instagram.

The Makeup Armoury Twitter.

The Makeup Armoury Facebook.

Its All In The Details a tale of Two Beads

Styled by Amber Richards

One of the fun things about arranging shoots is talking to the other more remote members of the team about details such as bracelets and other jewelry, do we go custom or search charity shops for pretty and unique costume pieces? All of this had to be discussed at length along with different styles and possibilities for our upcoming cover shoots.

In all of the discussions which have covered a range of subjects from clothes to jewelry it has become something of a tale of two beads, with our shoots designed around more of an old school method of character creation:

• Hero/heroine with lighter color tones and softer touches to the clothing and accessories.

• Villian more about dark colors and textures.

Amber (Richards) our wardrobe stylist normally works on films and wanted to take this on as a challenge to her own skills and has been really good about creating/sourcing pieces from her own collection, all handmade by the lady herself, and is going to create some specific pieces that will be worn not just by the models but by creative director JamesC for the headshots to be featured on his new portfolio site.

Our first of the female-led shoots is based around a beautiful jacket and set consisting of a pastel green necklace, earrings and bracelet, a portrait shot, this will be submitted to a newer magazine with an amazing following on social media and an aesthetic we at The Lost team can fully get behind.

Alfa Italia Pro Styling Tools

LISCIO DETANGLING BRUSH

Within the hairdressing arena, Alfa Italia has become synonymous with style and grace, professional tools designed to work in a salon as easily as backstage at fashion week. Inspired by Italian style icons such as Sofia Lauren, Carla Bruni, and Monica Belluci whos beauty has become the benchmark for Italian style, they are always at the forefront of professional style the team research and development top tier products designed to work as hard as they look good.

Pushing new boundaries in the pro realms, it is common to see the Alfa Italia range used in demos of session styling and in the working kits of leading hair and beauty artists. *A backstage must they are amongst an elite range of brands that can make the claim of fashion week approved.

Standing tall in the market they have won numerous awards, noteworthy is the detangling brush which has become an icon for its looks and a staple for its practicality. When it comes to the prosumer we are finicky and want the best tools and kit with a touch of style. Another reason to take the plunge and become a part of the Alfia Italia family, the styling tools are solidly built to hold up to the rigors and needs of a professional hairdresser or makeup artist working in the market today.

Defining themselves in the market as pro-grade essential, Alfa Italia is the choice of professionals.

To learn more about the range or to purchase see:

Alfa Italia Website.

Alfa Italia Instagram.

Alfa Italia Facebook.

Phone Calls, Planning and Pushing Boundaries

In the last few months, we have been working on something a little different that will change how we approach business longterm. While the goals are still the same it is the actions that will be redefined with a new corporate name and the closure of our books, we will not be taking in new staff long term but focusing on short term contracts and freelancers to create opportunities that will be agency (management based) giving us a more structured sense of control on the artistic and fiscal aspects of the work we undertake.

The overall feel of the Lost Concept is what we are planning to focus on and our South Asian contacts including Nepal film Production and a select number of artists in the acting field to create a stable of talent that will be at the heart of the business. HOD TV will be a major part of our future plans along with actor and model Raj Srivastava who has been a big supporter of the work.

Structuring a full-scale marketing plan built around different media elements such as editorial, short film, and TV with some cover images being created just for this project to showcase what we are and what we do.

New sites and business development projects/strategies that we will be announced soon are going to be leading the charge on how The Lost Concept is showcased and offering a different slant on how the creative art world works. While there is more to be done, we are really happy with the progress we have made and the support we have received so far to the prospect of our goals and proposals.

It is worth note that much of the work (and support) has been dependent on scheduling phonecalls via Whatsapp and Facebook messenger due to time differences etc.

Lord and Berry Supporting The Fashion Elite

With fashion week coming up and so many shows, designer showcases and events happening across the globe that it is impossible not to talk about one of the leading brands working behind the scenes in the European fashion scene: Lord and Berry. A staple of Milan fashion week and a standout during London and Paris, the company has become a go-to for the premiere event artists of the world for their cohesive, professionally-oriented and comprehensive makeup line.

From a professional stance, the Lord and Berry range is growing to meet the demands of designers and models with key elements and new products that are designed to fit the beauty industries’ commercial needs. As many of us know (especially those from a show background be it theatre or fashion) you need products that are going to work, be cost-effective and give you a comprehensive range from the base (foundations) to shadows that will work with your business.

What catches the eye with Lord and Berry, aside from their stellar credentials, is the dedication. From its start in 1992, when it was considered a niche brand to the current ties to Milan Fashion Week and a household name, they have created a clean, simple line with all the hallmarks that for working artists mark it out professionally as a brand to know, not just developing products in their lab they are using them backstage testing the limits and showcasing the potential of their makeup.

*Noteworthy products like the cream blusher and the new Skin Control Primer (must-see items for the bridal artists and of course fashion) are taking the world by storm, and rightly so, showing the savvy of the team who are thinking of their working artist clientele and giving us products that will work on editorial, event and more. The creme foundations with their clear and concise range of tones and the clever use of plastic bottles making them lightweight and easy to use which realistically in a working kit is a major plus point that shows the thought process behind the company working at fashion week, full understanding that we artists need to travel and extra weight can be a strain.

With a professional discount program: for details of the pro discount click here, their extensive fashion week credentials and of course the range itself, they are in the top list to have in a working kit by many professional makeup artists in the industry today.

To learn more about the Lord and Berry range see:

Lord and Berry UK Website.

Lord and Berry Facebook.

Lord and Berry Twitter.

Lord and Berry Instagram.

*Image courtesy of the lord and Berry website.

Dollbaby London lashes for Professionals

Already seen as a pro must have and a celebrity favorite with artists such as Cardi B, the Dollbaby London Magnetic lashes are a professional addon that is well on its way to becoming the professional beauty artists choice for fashion shows, shoots and bridal.

Designed to be quick and easy to apply the lashes are an ideal solution for those who worry about latex-based glues and want something that will speed up the process without losing any of the glamor that goes with the right set of lashes.

An on the go solution, Dollbaby London is at the cutting edge of lash technology being faux mink (cruelty-free) and vegan. With several awards already under their belt, there is something to be said for the range that is making waves and drawing eyes.

From a purely pro stance, the Dollbaby London range fits perfectly into a working kit for fashion week through to the upcoming wedding season, the potential for these lashes is endless as we see more and more professionals picking them up and using them in their day to day work in live events, weddings, print, and red carpet events.

With our plans for film and TV as well as several editorials we will be integrating these lashes into our work and feel that they will change how we work with our female models and actors in prep time giving them something fresh, innovative and designed to work within a professional scenario.

To learn more about the range (including trade options) or to purchase see:

Dollbaby London Website.

Dollbaby London Instagram.

Dollbaby London Facebook.

Dollbaby London Twitter.

Lola Makeup The New TV Makeup Staple

An industry insider and consumer adored brand, Lola makeup has been savvy in its approach to the cosmetics market and what it means to be a pro makeup line with a wider audience appeal and from a purely business perspective sits high on the list of film, TV, and fashion forward-thinking brands for the European artists working kit.

Starting with their incredibly smart and strategic work with the UK’s own Next Top Model (season 12), one of two sponsors for the show, to the current support of the Voice in Spain, they have proven themselves to be a cosmetics line that is suited to the rigors of fashion and TV with an eye for detail they are standing tall in the market.

“Lola makeup is fast becoming the new TV makeup brand of choice with more and more professionals seeking them out for their cohesive and camera ready cosmetics.”

With plans to make the entire range vegan by the end of 2020, the team is working with a leading cosmetics developer on the creation of additional shades to the foundation amongst other elements in play it is really exciting from a creative stance to see the brand develop even further.

They are taking steps toward new and exciting areas and with their fashion/TV-oriented (but still a consumer-friendly) for example, the cream shadow pencils available in 4 colors can be played to suit your needs and is a classic example of what makes them a brand that is taking a pro stance for TV, fashion and more giving us the kind of products that have longevity and hitting the markers not just for the consumer but for the working artist who needs cosmetics that perform.

Working forward Lola is and continues to be a range that is pro driven, HD ready, vegan-friendly and suited to all aspects of the professional makeup artists’ needs.

To learn more about the brand see:

Lola Makeup website.

Lola Makeup Instagram.

Lola Makeup Twitter.

Lola Makeup Facebook.

Marketing using Magazines and Behind the Scenes

With the creative development work being done and a much more solid sense of the future of the Lost Concept, we are shooting content and work that is specifically tailored to marketing and will be slow-released as we set out our editorials and other magazine elements in the coming months.

Our goals have become really clear and we are determined to push forward with an agenda of creative commerciality that was our goal from the start of our journey.

All the strategies we are using require a certain amount of investment both financially and in terms of time but will ultimately bring into place what we want and can be used by a wide range of people to accommodate their own business model from makeup staff to the filmmakers themselves.

For us, we are focused on film and TV with a minor but none the less important aspect in fashion and print for the marketing value. *There are sites that are dedicated to magazines that offer different packages that with careful checks and a little effort will make good marketing tools for business.

The logic we are using to work this is we are a business, we want to create content that sells and promote ourselves in the best light with key members of the senior team organizing and looking at the different aspects structuring the photoshoots around the magazines to maximize the potential of the work across the board; this does mean we have had to calculate a budget to cover the costs and will be talking to a Google rep this week about SEO.

Our preference overall is for digital magazines and online content sites as the overall potential reach is higher when you combine the magazines reach and our own social networks (this can be a smart method of driving home your brand and giving validity to your skills).

From cover images to interviews, the options are endless and we are going to be adding behind the scenes stills and video to our arsenal with our script work in motion and a solid sense of the future of our company it is going to be a fun few months as we finish our additional sites and creative director JamesC reopening his portfolio site with fresh content, after 20 years in the job and his various travels the time feels right to relaunch his site, he will still be a heavy influence on our blogs but will also be influencing the direction of the business more strongly in terms of the look which we are all very excited about.

Starting The New Year With a Social Media Shoot

Burhan Javid

Sunday was a breath of fresh air for the team as we finally got out and did some shooting with one of our regular models Burhan Javid, who asked us to help create some new content for his social media accounts. For us, it was a really good excuse to take dig out our little bridge camera and take some shots while we picked his brains over potential avenues we are looking at for advertising using editorial submission.

While we did keep the whole shoot casual and simple, it was still fun and gave us the chance to dust off the cobwebs a little and take the time to use an old friend of the company as a sounding board for ideas.

Interestingly, we have found several really smart options that will allow us to be creative and market ourselves with a minimal outlay for the fashion sector which as any business owner will tell you is a real bonus and will allow us to push a narrative of creativity that will be commercially appealing as well as visually.

*A little side note to this is we are going to be putting out casting calls very soon through one of the major networking and booking sites, our plan is to give new faces from the modeling world a chance to be showcased.

With so much potential for 2020, we felt this was a really good start to the year and will continue working on the new developments and concepts.

George Westmore Establishing an Industry the Legacy of Makeup Artistry

George Westmore an on Set Moment

In the early days of cinema, it was common for actors to do their own makeup and wigs, a craft that found its roots in theatre and vaudeville and carried over to the beginnings of the film industry and changed dramatically thanks to the savvy and artistic vision of George Westmore.

George Westmore, whose vision brought him from the Isle of Wight in the UK where he had established himself as a hairdresser and wigmaker, going onto become a leading light in the film industry working his way from Canada to the USA as a wigmaker with his family and taking risks along the way that led to a career and legacy that is still talked about today. 

With an inauspicious entry into cinema: offering his services for hair and makeup to the Selig Polyscope Company at a starting rate of $25 per week to later and by chance, it was Perc Westmore (son) offering support to Adolphe Menjou who had accidentally shaved off part of his mustache, which so impressed the legendary Douglas Fairbanks (senior) that the Westmore’s were hired to create all the wigs and take care of the hairdressing needs thanks to the professionalism of Perc Westmore and his father George Westmore (father of the clan and founder of the makeup artist industry we all know). 

With a client list that reads like the who's who of cinema throughout the years, from the Talmage family, Theda Barr, Douglas Fairbanks to name but a few, it is no surprise that the ethics and work started in early cinema with the Westmore clan have carried on throughout the cinema age into TV and beyond keeping alive a family legacy of excellence and defining a now multi-million-dollar industry.

To learn more about the Westmore family and its legacy see:

The Westmore’s of Hollywood Website

*With Special thanks to the Westmore family for supporting this blog series.

Westmore FX

Something that is often missed when talking about the Westmore’s as a brand (and a Hollywood family) is that they were also part of the FX revolution that for the film and TV industry has helped shape the film industry in particular character work in the horror and sci-fi genres.

Westmore Effects SilicONE Adhesive

Split into 8 distinct areas the Westmore FX range of glues, removers, and primers for FX work is a savvy and well-curated range designed to fit the needs of most situations:

1. SilicONE Adhesive

2. SilicONE Thinner

3. SilicONE Matte Adhesive

4. SilicONE Adhesive Spray

5. DEUX Adhesive

6. SilicONE Remover

7. PrimeONE Surface Prep

8. NEXUS Bond Enhancer

Developed alongside the Westmore Families’ own work in the industry, these are the products that have become staples of the smart FX artists working kit and are recognized for their pro-grade and homegrown industry credentials. Independently owned, the range is a standout in the profession with a heritage that goes back over a century making it not only a legacy brand in its own right but a must for those specialists who want a tried and tested range that will stand up to the rigors of the professional arenas of film and TV FX work.

With the pus points of being a vegan, USA made and cruelty-free the Westmore FX range is one of those professional ranges that is designed, manufactured and tested within the industry to the highest standards.

To learn more about the range or to find a stockist see:

Westmore FX website.

Westmore FX Instagram.

Westmore FX Facebook.

Westmore FX Twitter.

Brushwork Cosmetics Customisation a Professional Take

As the creative director and senior makeup artist of the Lost Project and Lost Creatives, I do work in different areas from film and TV through to fashion and editorial. My working kit is something I am constantly working on editing it by adding or changing up the kit but one thing I am really big on is an investment in key components such as makeup brushes. With this in mind when I saw the news that Brushwork Cosmetics was offering customization throughout January, I knew I had to talk about it from a professional stance.

While I appreciate this is a limited offer (for the month of January) it is really savvy for artists in makeup such as bridal and salon, fashion, film, and TV, to take advantage of this deal and here’s my reasoning why:

• Customized brushes with your name on the handle are easy to keep track of when you're on a job or with a client.

• It adds an extra dimension, think of it, clients will see this and know that you have taken time and care over what you have in your working kit and shows you have invested in your business.

• This also allows you to add your brand to the brush and it becomes a subliminal part of your marketing when you post images on social media. People will be aware of your name and associate it with professional brushes.

As someone who is a brush aficionado, I do support and endorse the range and this added dimension of “tagging” is for me a fantastic option that as stated above allows you to keep track of your kit. Brushwork Cosmetics as a whole offers Japanese Heritage brushes and cosmetics that are beyond compare and offer a premium range of well-curated brushes and cosmetics that sit beautifully in a working kit with or without the customization.

To learn more about the range or to purchase see:

Brushwork Cosmetics Website.

Brushwork Cosmetics Instagram.

Brushwork Cosmetics Facebook.

The Westmores of Hollywood

For anyone in the makeup industry, there is a nod of reverence due to the Westmore family that needs to be done as we move into a new decade: acknowledging those whose innovations and skills have helped to drive our industry forward, defining and shaping how we view the beauty side of makeup as well as creating iconic characters and showing the potential of makeup in a cinematic realm, the Westmore family is amongst those founding clans that have changed the way we look at makeup and created an art form second to none with a flourish that has spanned over a century in film and TV.

Icons of cinema and TV makeup, they are often overlooked in the public domain but remain firmly (and rightly), a part of cinema history with a continuing stance of professional standards that echoes across the world.  Hollywood royalty is a term that is often thrown around without knowledge and rarely looks at the talent behind the cameras who helped create the iconic images and star looks that are still held up today as a classics of both stills and moving images.

Credited as the founders of the makeup artist role in cinema, the Westmore family are seen across the board as being innovators at the start of an industry giving it an edge and sense of style to a world that is unrivaled to this day.  With reams of coverage over the years, the family historian, Christiana Benson a makeup artist and beauty marketing guru of repute in her own right, is taking the lengthy and storied history of her family and making them available to everyone as a part of cinema history. 

From its early days with George Westmore and his sons to its current family artists, the Westmore clan is amongst the elite of the elite in cinematic history and worthy of note to anyone in or entering the field of makeup artistry.  

To learn more about the Westmore family and their brands see:

The Westmore’s of Hollywood Site.

The Westmore Beauty Makeup line.

The Westmore FX line.

The Lost Creatives in 2020

In a short space of time, The Lost Creatives has become a major part f the Lost Narrative and we are really proud of what we have achieved to date. In 2020 we are looking forward to what will be a clean slate opportunity and taking the more strides toward achieving our creative goals.

We will be working on new and exciting projects with our affiliates and partners across the globe and making a concentrated effort to increase our marketing, expand on the narrative of professionals in the media sector. Our creative director is reopening his website as a portfolio only site and will continue in his capacity as the resident beauty blogger for The Lost Project and as our primary blogger as well as.

Expansion of the Lost Narrative is being worked on and we will be looking at bringing online (over the course of the year) an additional site that will become our home for film and TV, management services are also being addressed for the new year which will allow us a higher degree of control over how and where we are pushed as a brand.

Part of the expansion will include an increased and focused drive to work closely with our partners Nepal film production and of course HOD TV.

Both of whom we are really proud to be associated with on the film and TV side of our business. It is also worthy of note that World Fashion Media News will see more of our work in print and have exclusive access to the creative team for profiles etc.

In the coming year, The Lost Creatives will be pushed heavily and we will continue to work The Lost Narrative to showcase not just our creative team but the creativity and ingenuity of the media sector as a commercial entity.