film festival

Creating Something Fresh: A Portfolio Journey

In the last ten years, the media industry has changed and we focus our energy on creating curated websites and social media accounts that (especially in the UK) are designed to be our portfolio and showcase our work. However, we at The Lost Creatives can see that changing and the physical portfolio book will make a comeback for those in makeup and photography in particular. There will always be a three-tier system in place when it comes to business and we have our goals and understand that we will need to go back to an earlier incarnation of how we worked.

creating soemthing new a portfolio journey

We have been quietly discussing this in the background in our WhatsApp calls and Facebook messages as something we need to really push forward with hence our editorial plans. *Because we work primarily in-house (with thanks to creative director JamesC for his support) we can keep the team small and with the options available in the digital market it is possible for us to completely change our outlook to fit a new audience which is a major plus. We will maintain the websites as part of a larger marketing campaign but for meetings, we want to be able to show our potential clients or collaborators a book of work that will allow them to look at images which admittedly we have not done in many years and it is an exciting challenge to be in a position to create something fresh.

For this we do have a plan of action in place and have started working out exactly what we want and which magazines we will shoot for, there will be two portfolios of work focusing on key areas of the work we do and keeping them distinct and separate.

As our primary focus with any shoots will be marketing we will be starting with our fashion and beauty folio which will be geared toward tear sheets and covers (we have done some digging and can make this happen fairly easily), with a film/TV book being secondary and scripts being chosen to shoot for festivals to start and of course an array of Commercial projects that will include a showreel of the work done.

Something to consider as we move into a whole new arena of work in the coming months will be how to stand out in the market as an artist.

The Changing Face of Cinema and TV

In the coming months, there will be some major changes to how we view film and TV with a massive shift in the production side, in conjunction with our partners at Nepal Film Production, we have been looking at the different elements we see changing and how you can logically, make the most of your budget and maximize the scope of your work using lower-cost locations and setups.

Naturally, as our partner, we looked closely at Nepal as a potential avenue for us to shoot when we are able to travel again. *Even allowing for travel, accommodation, visa’s, etc it is still a much more cost-effective prospect for us to work abroad than in our home base of the UK as we will get tax breaks and with the Lost team being more thriller/horror based in our plans we can use HOD TV distribution (Nepal also has this option available), we can tackle smaller budget projects with an exotic edge that really does appeal to our team aesthetically.

Taking logical steps toward the future here are the base reasons we work with the team and will be shooting on location in Nepal:

  • Beautiful locations.

  • Lower overall costs.

  • A 24-hour service.

  • The team can arrange any permits required.

The potential of Nepal is astronomical and more details can be found via their own blog by clicking here.

Marketing and the Lost Concept

While we have been a little quiet over the last few days it has not stopped the work thanks in part to Facebook and Whatsapp we were able to continue meetings and even showcase some of our past work in line with our creative director and founder JamesC. The crux of much of this has been discussing marketing strategies. Many people are unaware of the pages and sites involved in our marketing just for the Lost Concept and our core team and we are now in a place where we feel that the sites and pages (in most cases) are sufficiently “liked” enough that we are collating all the backlog of work into a folio of work and with certain magazines offering open submissions of single images (we are going for exclusive but this is not a requirement for many digital magazines) and once the lockdowns are sufficiently lifted we do have plans to do a full marketing campaign with more work built around the Lost Boys and Lost Girls concept as outlined in the Lost Project blog.

Marketing is something we are really keen on and we do work with our partners in Nepal (the Nepal Film Production team), on campaigns and this will be revised again at the end of this month in line with changes to the market as it stands.

One of the main reasons we are looking at this now is we have time, the blogs are keeping us busy along with various other elements but like many in the creative fields, we really are keen to get back to our real work. The focus of our upcoming campaigns will start with the two lost sites and then the actual artists who are working on the creative side such as actor Raj Srivastava and of course JamesC.

TV Production and Development

As you can well imagine, we are really keen to get back on set and start working properly again, much the same as our partners in Nepal. The Lost Creatives team is working quietly on marketing, planning and with their usual dark minds in motion, we started looking at the horror/thriller script options we have open to us with a view to the future. Taking everything into consideration we are going to be focused on TV projects and have 2 already earmarked with a 3rd being discussed and developed. We want to have a set of projects that can be set up as long term with options for multiple series follow ons and continued creative development.

In the short term, we have been watching the indie magazine world and have decided on a total of 4 photoshoots planned as part of a wider project to be done as soon as we can. With 2 male and 2 female concepts in place and more being discussed collectively by the remote team. *Naturally, we are following current guidelines and our meetings are done over the phone or via Whatsapp/FB messenger to ease the strain on those who are not in the country or cannot risk attending meetings.

Our Creative Director JamesC, is happy to hold for the moment and has agreed that he will begin stock checking so we can order in new materials that are needed for the work planned, blush is going to be a big part of our upcoming beauty shoots.

Stay tuned for further updates and news from The Lost Creative Team.

Nepal Film Production and The Future of Cinema

In a rapidly changing cinematic and TV landscape Nepal Film Productions team is working on new developments in the world market to help augment and support film and TV creators at this time and will continue to do so. Budgets and other constraints are going to be first and foremost in peoples mind and the Nepal team are working around this to ensure that production companies get the best service at the most competitive price without compromising on the quality of the work.

Nepal is a historically beautiful country at the heart of Asia with cultural heritage to be rivaled and documented, however, it is the cinematic potential that is truly appealing and offers filmmakers and TV companies a host of new avenues and potential that is out of this world. With some of the most iconic locations on the planet such as Kathmandu city and of course the Hymilain mountain range, it can and does tailor itself to the needs of a wide range of film projects without losing any sense of its own identity and it is this that the team from Nepal Film Production are there to support, offering a bridge between worlds.

From a purely financial sense, Nepal as a film hub offers a cost-effective location and of course a talent pool of highly skilled actors, models, camera crew and more that can be hired locally reducing the overall need to bring staff in to shoot, a winner when working to a smaller budget or looking to split between another continent and still having the beauty of a natural location in your film/TV project. Multicultural and still traditional there is something special about Nepal as a location that cannot be found elsewhere to a point where crews from Hollywood to Bollywood understand that this is the place to be for stunning visuals and the best creative teams.

Something that is exclusive to the Nepal Film Production company is the deal with HOD TV (Horror and Thriller exclusive online distribution) that offers yet more reason to work with them. *More details on this option can be discussed with the team and it does mean that Nepal has the more to offer than just surface looks, the country is set to become the home of horror and thriller in South Asia.

Overall, Nepal as a location has so much to offer film/TV and Nepal Film Production understands this and offers a one-stop-shop service.

To learn more about the region or to talk to the team about filming see:

Nepal Film Production Website.

The Changing Face of The Lost Business

While we are restricting our movements and only going out when we absolutely need to, we decided to look at the future and what will become of business as time goes on. It is fairly positive and we can see already changes to the market that will be making massive waves to how we view the media world.

There will key aspects of the current climate we will be maintaining such as having smaller shoots and focusing on story rather than just an image which we have talked about before but never seemed to find the time, from a photographic stance it really is interesting working out how we can do this and still have a cohesive narrative.

On a film and TV side, our favorite writers are working from home happily and have taken it under advisement that we want thrillers and horror that can and should be creatable on a smaller budget to fit with the requirements of the current market, will offer us quick turn around for shoots and of course minimal cast and crew requirements which will be a challenge in and of itself that we as a team we look forward to. The Lost Concept is something we are immensely proud of and can see the potential to take our initial idea of moving The Lost Boys and The Lost Girls as a story for stills and to turn this into a storied TV series with a dark edge built around individual stories and characters.

In the interim, we are working on designs, talking to our remote teams as best we can, naturally, we are very worried about our Indian and Nepal contacts and wish them the best at this time of full lockdown in their countries. However, everyone is in good spirits and has been positive so far.

The future is something we cannot solidly control or predict but we do know that we will continue our work for as long as we can. We will finish this by asking that our readers stay safe and well, keep positive and we will all be back to work soon and entertaining the world.

The rise of On Demand TV

With the current climate being so uncertain for the media business in terms of new productions, there is a little hope for those with projects already made or want to find something to watch during the quarantine. Like many, I love a good thriller or a nail-biting horror movie from a viewers perspective to being a member of the team, this is the right time to be thinking about those projects that are backlogged or just to find something to fill the days and nights.

Over time we have been working on some interesting projects (that we have put on hold temporarily) that we will release through HOD TV, the on-demand service tailored to the horror and thriller market, so much is the faith in the service that we signed up as a partner to the company allowing us to offer some support to indie filmmakers across the board.

As a film buff, you can watch a wide array of films from across the world and show some support for the indie film scene, but crucially for us, there is an opportunity here to open a door (admittedly a creaky, groaning door), there are many filmmakers out there looking for an outlet for their movie and its an easier sell to take on horror than any other genre.

So with the downtime we have, the team at lost creatives are making plans for the future and wanted to share this with our contacts out there in the film and TV world, there is a way to enjoy and sell your movies that will be beneficial long term through the HOD TV network.

To learn more about the HOD TV service as a viewer click here.

For submissions and to put your film or project in the horror and thriller genre to the team click here.

We want to wish all our readers the best at this difficult time and ask that you please be sensible and safe. The Lost Project will be continuing to talk about beauty and lifestyle so check the site out for something a little more fun about the makeup world to keep you entertained.

Source: https://hodtv.net/

Commercial Shoots and Editorial Goals

We are really excited about the upcoming photo project we are creating and have been carefully selecting clients to work with to augment this and take it in a more commercial direction, with a deal being worked alongside a Scottish clothing designer and a fashion media house in London that will see The Lost Creatives and The Lost Project, taking massive strides toward the creation of our goal of multimedia work.

Structuring the planned work round behind the scenes capturing the collective work of the Lost Creatives and the brands we will be working with to give an increased sense of cohesion and showcase not just the in house talent but also the brands and creatives we meet on our journey.

Within the next few months, we will be adding to our South Asian Stable of clients and collaborators with a new casting service that will be based out of Mumbai, one of our creative director’s favorite places to work incidentally. We will be continuing to work with the team at Nepal Film Production and pushing boundaries with them in what is set to be a hugely important aspect of the business we do. More on this soon.

Our business is naturally evolving and we are starting to see more and more interest from companies and we plan to offer packages for brand placement within the various behind the scenes for editorial/advertorial shoots, our TV series plans (we have 2 fantastic scripts in place) and on a smaller scale 3 short films we are currently planning for the festival circuit combining our in-house artists and actors with talent from other fields.

If any brands are interested in knowing more then please drop us an email to discuss.

JamesC Makeup artist and Creative Director

It has been just over a year since JamesC took down his website and took a break from the world of media and fashion, focusing his energies on the blogs and building up The Lost Concept (for which the team is extremely grateful) but we all decided that it was long overdue that he came back. With new commercial projects and plans in motion, we needed our creative director standing tall and being showcased.

We have been planning this for several months and carefully selected from his previous work for the new site, showcasing only the pieces we felt were the best illustration of his work creatively and offering a starting point to what will be a resurgence in the commercial aspect of his and our business.

The team is really excited about the prospects of this and with our Lost Photo and Video project being planned strategically (for further details or collaborations please email the team) with a series of editorial shoots, cover images and of course short films to start the ball rolling, it is gratifying to see his work back online and moving toward a goal again.

JamesC has been instrumental in all aspects of the Lost Project and Lost Creatives, making the calls and arranging the meetings so it’s truly a pleasure for us to be able to showcase the work.

Naturally, we will be taking steps toward an increased marketing strategy that will fit all aspects of the work of the Lost Concept and the Lost Team with JamesC leading the charge toward new and exciting areas.

To learn more about JamesC and his work see:

JamesC Website.

JamesC Instagram.

JamesC Facebook.

JamesC Linkedin.

Product Placement and Behind The Scenes

While we have been slow in going public with much of what we are doing, we are always working. Not just on the blog aspect but other elements and it has really started paying off for us in terms of a photo project and 2 short films with other aspects still in negotiation or set to be discussed soon.

In terms of the photo project, it has been split into different elements and lengthy calls and meetings have been held over the actual content in terms of how it will be shot, managed and promoted across the varying networks we have open to us and this took us down the path of product placement (which we are working through already and have a provisional interest for the editorial side from a designer in London).

Our creative director JamesC, has found a series of deals and offers with his preferred format of online magazines that will give us tear sheets and covers that will be promoted across the board, with a view to utilizing our resources in the designer realm and with our other contacts across South Asia at a later date, allow us to shoot editorials and submit with a higher percentage chance of publication with some careful structuring and planning at the creative director level.

Brushwork cosmetics code JamesC 10% discount

Something we are going to push is the “behind the scenes” element, capturing the team at work, focusing on the creative aspect because our talks are taking us down the line of makeup with options and avenues that we are keen to pursue heavily.

In the coming months, we will open this to allow for smaller packages and individual project support giving placement in the behind the scenes, in the projects themselves (for film and TV) and looking closely at building our own magazine.

The Lost Concept has been building slowly and we are really proud of what we have achieved and will be showcasing this in more detail soon with a series of new sites and public projects.

*featured image example of product placement is for Brushwork Cosmetics (promo code JamesC 10% off).

MonsterFX Supplies

Founded in 2014, MonsterFX has become a staple of artists kits worldwide.  From its humble roots in a spare room to a respected and loved brand of character appliance suited to the film, TV and print market.  

Created inhouse and developed by UK artists, the brand has gone from being an intellectual exercise and Halloween sideline to a cottage industry with global reach that has seen the product range increase to the now 40+ prosthetics including classics such as “the mummy” to the more contemporary “zombie” with the most commonly required casualty sim pieces.  

A horror artist dream when working to a tight budget the team is happy to talk terms and will even create custom pieces and orders when required.  The inhouse sculptors all bring something unique to the table and have built a stellar reputation both for their work with MonsterFX and within the industry. 

From a professional artist whose work goes across various budgets and constraints, the scope and potential of the MonsterFX range is epic and offers a creative playground that will not only add dimension to film and TV projects but save cost without compromising on quality.  

With the constant changes and innovations in the market, the company is excelling in the character field and giving artists of all stripes access to the best possible products and materials making the work of a makeup artist a little simpler and creating happy productions with the depth of horror required to offer thrills, chills and on Halloween a dimension of fear that will be unrivaled at parties.

To learn more about the Monster FX range or to purchase see:

MonsterFX Website.

MonsterFX Facebook.

MonsterFX Instagram.

MonsterFX Youtube.

MonsterFX Twitter.

Creative Direction and Marketing Within The Lost Group

The Lost Concept has really taken off and we cannot be happier about the direction it is taking. With clients across various genres: beauty in particular, within the realms of film/TV (in South Asia) and fashion services (London) and a travel company making full use of tour services as an industry blog to name but a few of the services we have provided.

In the next few weeks, we will be fully implementing our marketing plans with editorial and short films (for festival entry) before we release our new and exciting next stage in our venture. As the founder and creative director, JamesC is really excited and has been front and center of all the upcoming changes and planning for the new websites, his own portfolio upgrade and of course the selection of the scripts.

A big thank you to all the people who have supported The Lost Project and The Lost Creatives and helped make it the success it has been so far and continues to be Naturally, we are going to keep working hard on this and have got so much more to come.

We, of course, owe special thanks to the following people and companies for their support and encouragement (as well as trust), who have been a part of the onward journey:

Nepal Film Production.

Pinnacle Expeditions.

House of iKons.

World Fashion Media News.

Lola Makeup.

Over the next few weeks and months, there is so much more planned and we will continue to grow the business within the parameters of commercial arts and media with a series of projects designed for the marketing of the team and our clients.

Phone Calls, Planning and Pushing Boundaries

In the last few months, we have been working on something a little different that will change how we approach business longterm. While the goals are still the same it is the actions that will be redefined with a new corporate name and the closure of our books, we will not be taking in new staff long term but focusing on short term contracts and freelancers to create opportunities that will be agency (management based) giving us a more structured sense of control on the artistic and fiscal aspects of the work we undertake.

The overall feel of the Lost Concept is what we are planning to focus on and our South Asian contacts including Nepal film Production and a select number of artists in the acting field to create a stable of talent that will be at the heart of the business. HOD TV will be a major part of our future plans along with actor and model Raj Srivastava who has been a big supporter of the work.

Structuring a full-scale marketing plan built around different media elements such as editorial, short film, and TV with some cover images being created just for this project to showcase what we are and what we do.

New sites and business development projects/strategies that we will be announced soon are going to be leading the charge on how The Lost Concept is showcased and offering a different slant on how the creative art world works. While there is more to be done, we are really happy with the progress we have made and the support we have received so far to the prospect of our goals and proposals.

It is worth note that much of the work (and support) has been dependent on scheduling phonecalls via Whatsapp and Facebook messenger due to time differences etc.

Marketing using Magazines and Behind the Scenes

With the creative development work being done and a much more solid sense of the future of the Lost Concept, we are shooting content and work that is specifically tailored to marketing and will be slow-released as we set out our editorials and other magazine elements in the coming months.

Our goals have become really clear and we are determined to push forward with an agenda of creative commerciality that was our goal from the start of our journey.

All the strategies we are using require a certain amount of investment both financially and in terms of time but will ultimately bring into place what we want and can be used by a wide range of people to accommodate their own business model from makeup staff to the filmmakers themselves.

For us, we are focused on film and TV with a minor but none the less important aspect in fashion and print for the marketing value. *There are sites that are dedicated to magazines that offer different packages that with careful checks and a little effort will make good marketing tools for business.

The logic we are using to work this is we are a business, we want to create content that sells and promote ourselves in the best light with key members of the senior team organizing and looking at the different aspects structuring the photoshoots around the magazines to maximize the potential of the work across the board; this does mean we have had to calculate a budget to cover the costs and will be talking to a Google rep this week about SEO.

Our preference overall is for digital magazines and online content sites as the overall potential reach is higher when you combine the magazines reach and our own social networks (this can be a smart method of driving home your brand and giving validity to your skills).

From cover images to interviews, the options are endless and we are going to be adding behind the scenes stills and video to our arsenal with our script work in motion and a solid sense of the future of our company it is going to be a fun few months as we finish our additional sites and creative director JamesC reopening his portfolio site with fresh content, after 20 years in the job and his various travels the time feels right to relaunch his site, he will still be a heavy influence on our blogs but will also be influencing the direction of the business more strongly in terms of the look which we are all very excited about.

Westmore FX

Something that is often missed when talking about the Westmore’s as a brand (and a Hollywood family) is that they were also part of the FX revolution that for the film and TV industry has helped shape the film industry in particular character work in the horror and sci-fi genres.

Westmore Effects SilicONE Adhesive

Split into 8 distinct areas the Westmore FX range of glues, removers, and primers for FX work is a savvy and well-curated range designed to fit the needs of most situations:

  1. SilicONE Adhesive

  2. SilicONE Thinner

  3. SilicONE Matte Adhesive

  4. SilicONE Adhesive Spray

  5. DEUX Adhesive

  6. SilicONE Remover

  7. PrimeONE Surface Prep

  8. NEXUS Bond Enhancer

Developed alongside the Westmore Families’ own work in the industry, these are the products that have become staples of the smart FX artists working kit and are recognized for their pro-grade and homegrown industry credentials. Independently owned, the range is a standout in the profession with a heritage that goes back over a century making it not only a legacy brand in its own right but a must for those specialists who want a tried and tested range that will stand up to the rigors of the professional arenas of film and TV FX work.

With the pus points of being a vegan, USA made and cruelty-free the Westmore FX range is one of those professional ranges that is designed, manufactured and tested within the industry to the highest standards.

To learn more about the range or to find a stockist see:

Westmore FX website.

Westmore FX Instagram.

Westmore FX Facebook.

Westmore FX Twitter.

Nepal Film Production and HOD TV

In what will be a game-changer for the team at Nepal film production, we are very happy to announce our exclusive partnership with HOD TV, a digital distributor of horror and thriller films.  This deal will open doors to new potential commercial avenues for the industry in Nepal and wider, giving not only our own in-country talent a platform for their films but also offers an extra incentive to shoot in our beautiful country.

As a partner we have access to the parameters for projects in the thriller and horror genres to potentially be sold to a global audience, a major advantage for filmmakers across South Asia and worldwide making Nepal the new home of horror. 

For filmmakers, this means they can find a one-stop-shop for all their needs with our access to the best production staff and equipment with the added draw of a platform to sell your horror/thriller film.  Nepal is one of the most beautiful countries in the world with talent coming from every corner of the globe to work here on documentary films, commercials and more, so for us to be able to offer this additional aspect of support to filmmakers and take the stress out of making a horror/thriller and giving you more room to work on the story and visuals.

To learn more about HOD TV and the requirements for distribution email a member of our team. 

The Lost Creatives in 2020

In a short space of time, The Lost Creatives has become a major part f the Lost Narrative and we are really proud of what we have achieved to date. In 2020 we are looking forward to what will be a clean slate opportunity and taking the more strides toward achieving our creative goals.

We will be working on new and exciting projects with our affiliates and partners across the globe and making a concentrated effort to increase our marketing, expand on the narrative of professionals in the media sector. Our creative director is reopening his website as a portfolio only site and will continue in his capacity as the resident beauty blogger for The Lost Project and as our primary blogger as well as.

Expansion of the Lost Narrative is being worked on and we will be looking at bringing online (over the course of the year) an additional site that will become our home for film and TV, management services are also being addressed for the new year which will allow us a higher degree of control over how and where we are pushed as a brand.

Part of the expansion will include an increased and focused drive to work closely with our partners Nepal film production and of course HOD TV.

Both of whom we are really proud to be associated with on the film and TV side of our business. It is also worthy of note that World Fashion Media News will see more of our work in print and have exclusive access to the creative team for profiles etc.

In the coming year, The Lost Creatives will be pushed heavily and we will continue to work The Lost Narrative to showcase not just our creative team but the creativity and ingenuity of the media sector as a commercial entity.

Research and Planning

research and planning

We are just days away from the New Year (2020 is going to be huge) and our work has already started with blogs being prewritten and scheduled, stay tuned for a huge announcement, and we are now working on the next phase of our plans with a meeting lined up with one of our favorite indie film directors; Jim Manclark to discuss project development in TV and of course some new editorial behind the scenes and of course portfolio pieces for our creative directors new portfolio site.

Something we are really keen to get done is some projects designed specifically for the festival circuit and editorial submission as promotional material to help push the lost concept and of course, to promote our team as a whole.

Part of this will be a selection of small meetings and then a full-scale push through January to do the work. We are being selective about the work we do with planning and research being put in motion now. We are starting to add to the makeup artist library we have with new FX and character makeup books being added and a definite must-have that will be coming soon to our collection will be the book on out of the box FX.

From a purely creative stance, our plans are more commercial than artistic which ultimately what the business is all about.

Adding to the overall theme of change will be the addition of news sites and management services for the Lost concept already in the works allowing us to have a wider and more comprehensive business model and umbrella formation around the Lost Concept.

Over the next year, our goals are to create, commercialize and push a narrative of the media as a commercial art form.

Flexible Planning Strategies

We are as a team pushing forward with the creative plans to update all our websites and with the upcoming relaunch of the JamesC site, it is going to be interesting to move into 2020. With so many new and exciting options being brought into play, not just with our UK clients but our partners and affiliates in South Asia (particularly Kathmandu and Mumbai).

It is our intention to start working on new, flexible strategies for the new year, something we have always maintained from the beginning has been we need to be flexible and open to new options and look at the possibilities, hence the revamping and reopening of our creative directors artist site and plans to bring in a set of new projects that will be used as showcase work for the team.

At the moment we have a digital marketing specialist looking at our sites and will be working on a strategic marketing campaign that will push the Lost Concept harder than our current organically built following.

Our lightbulb moment and planning come in place thanks to our friends and supporters including the fantastic owner of World Fashion media news and of course the author and scriptwriter Susan Ronnie Marshall, who have both been instrumental in the promotion of our latest articles.

Naturally, we will be working to set briefs for our initial commercial projects in line with the partnership with HOD TV (submission details and parameters on request).

We intend to continue down the path we are on and look forward to all this brings.

The Office of Lost Creatives

We have been really working hard over the last few months designing, meeting with stylists and wardrobe staff and negotiating contacts that will come into full effect in the new year. Much of the work has been done in our home office with emails, WhatsApp messages and our social accounts being heavily used for international calls and messaging.

There are some really big announcements to come as our continuing work Nepal Film Production and they're associated businesses along with plans to shoot a TV series here in Scotland mid-2020.

Portfolio wise, the JamesC mua site will be reopened for the new year and we are working with James on updates and script choices for festival entries (micromania film festival we are coming). Naturally, we will be looking at the Himalayan film festival as well.

Something we are focused on getting done is more of the out of the box fx work to update our books and give some depth to the upcoming shoots we have planned and of course there is our beauty work which will be tied to creative director JamesC webstore with My Beauty Brand.

We are really excited about the prospects for 2020 and so grateful to all our supporters.