Refreshing The Lost Concept

In the last month, we have been working really hard on the creative and more solid business elements of our work and we are really grateful to our partners for not only being in regular contact but helping with giving us a new direction and helping to define boundaries.

Over the next few weeks, we will be working with our creative director JamesC on what will be his relaunch, a new portfolio website and shop with My Beauty Brand is being constructed to showcase his work and separate him from the more lifestyle and art-based work of the Lost Project.

With all the new doors being opened up to us with our new collaborative relationships and partnerships in place with companies such as Nepal Film Production and HOD TV, whos horror and thriller distribution service we will be making good use of, we are really gearing up for the new year as the starting point of a whole new and fresh business year.

Lost Project will continue as an art, beauty and lifestyle blog with a new element of travel (which we are really happy to take on) with efforts made toward creating new work for that site around its current themes.

Lost creatives as a site is going to expand and we will have a new banner for production coming soon, with ties to our current team members here in Scotland and some more options coming to the fore with our partners overseas.

Overall, we are happy with our new direction and will continue to push boundaries with our team and media partners.

Smartere Secrets London a New Professional Kit Staple

From a media and fashion perspective the Smartere Secrets London concealer has all the hallmarks of an artist staple; waterproof with a good shade range that can be mixed and customized, a built-in brush for convenience, it is the total package for longevity and artistically can and does suit multi-use from concealing blemishes to contouring and sculpting the face (a must in the fashion arena). 

Ideally suited to the rigors of fashion shoots with strong lighting and longevity on a film TV shoot minimizing the interruption to scenes allowing additional time to other areas.  Smartere Secrets London is a brand that must be seen for anyone working media and fashion. 

When it comes to male grooming there is often a demand for quick, easy solutions as most male presenters and on-air talent (including models) want to look clean and tidy rather than made up (news readers often make this request).  

In fashion terms, the ability to use two of the six shades to sculpt and contour the face with minimal hassle is a savior for time when on a shoot or backstage at a show.  Defining the face and giving coverage with a few simple strokes of the built-in brush, again minimizing the need for brushes, etc. 

A range that is designed to work with both consumers and prosumers, it is vegan and cruelty-free with the added and frankly noteworthy certification from the World Land Trust an accolade alone that makes this a brand worth noting and integrating into a fashion and media artist kit. 

To learn more about the brand or to purchase see:

Smartere Secrets London Website

Smartere Secrets London Instagram

Smartere Secrets London Facebook

The Process of Consultation and Management At Lost Creatives

As we move ever closer to our goals for the end of the year with contracts being reviewed and an increase in our consultation work for production and other areas, it is interesting to see how our work is being viewed and see the key areas that we wanted to tackle being put into action.

To date, we have secured deals and partnerships with Italy (HOD TV) and Nepal, with further plans to create our own projects in 2020 with some of our business contacts in India such as actor and model Raj Srivastava who has become integral, alongside the team at Nepal Film production, to our overall goals.

Of course, we do have plans for the UK and in particular, Scotland where we will be shooting some of the new content for our website (hopefully by mid-December), it has been slower on that front than we would have liked but certainly positive as we can say that our goals and aspirations are being met in a time frame that is frankly speaking ahead of schedule in key areas.

As we have always maintained, we would prefer to have all the I’s dotted and t’s crossed to ensure that things roll smoothly, which at this point the consultation and management structure we have in place is really moving things forward.

Continuing forward we are looking at stock levels, camera equipment and planning around this to ensure that we have everything in place to a level that creative director JamesC (also senior artist and blogger for Lost Project) is happy with.

In addition to our film and TV goals, we have reopened dialogue with some of our fashion contacts including London and Delhi.

Planning and Development with a PR agency

Image Courtesy of Pexels

In what is a short amount of time, we have secured a great deal of support both in our (current) home base and with outside parties (Nepal Film Production) to a point where we have had early morning video calls back and forth, planning strategies via email, WhatsApp and occasional phone calls.

While this may seem a little strange for a creative team to be doing less of the creation and more of the management it is the nature of the work and we are happy with the progress and deals being pushed which include negotiations with distributors, PR support for the beauty blog side of the business (The Lost Stories) all of this leading to what will be a multi-faceted and diverse company.

This for us means we are making the right choices and dealing with the right people which is a positive step forward and will later, give us the flexibility to be creative as there will be a multinational team rather than just a local base, handling the work. Such an amazing opportunity for us to take risks and put in motion projects that have been on the backburner for a while.

With so much in the works and a clear set of short and longterm goals being placed in motion, it is really an exciting time to be a Lost creative.

TV Scripts and Other Plans

The last week has been really interesting from a purely momentum stance. We have secured additional support in the form of the Nepal Film Production team and have started looking at some of the scripts we have had sitting in waiting. Two real standouts have been picked and the first is now under review (by outside parties) with the second being looked at by the in-house team for potential future work.

In the short term, we are working on some of the smaller elements such as editorial and we will now be doing some character concept work (wounds, bruising, etc) to showcase our work and that of the team.

One of our favorite actors, who is currently in negotiations with Lost creatives to be an actor/director on our first TV series in 2020 with the option to join for the second project.

In the coming months, we will be working even closer to our overseas contacts with a view to taking the work to a different level.

On a side note to all this, we are really happy to be working on something special with the HOD TV team that will give a foothold in new territory. More on this later.

Nepal Film Production Partnership

Nepal Film Production

Our creative director and founder JamesC has done his time across the globe working in Europe, across the UK and of course a 2-year stint in India, so it was a natural progression to deal with Nepal and this new partnership with Nepal Film Production is an absolute joy to announce.

One of the most unique and beautiful countries in the world, Nepal is the jewel in the crown of South Asia and is considered a hub for creativity, tourism, and spirituality that has no parallel anywhere in the world.

We are familiar with the managing director Digbijaya Bharati who’s connections and business skills are widely known and respected throughout Kathmandu (Nepal). His attention to detail, malicious business sense and ability to spot trends have put him in a unique position of authority in the media industry.

With Lost Creatives and Lost Project (by extension makeup artist and creative director JamesC) all joining forces making us the UK partner to the Nepal Film Production team with more options being discussed and contracts being drawn up it is the start of our existing business relationship that will see us make changes alongside Digbijaya Bharati and his team across 2020 and beyond affecting not just how the Lost concept moves but the Nepal film production team works as well.

Having built a solid reputation for their professionalism in media including previous work as location fixers and production managers for companies working documentary, drama and a huge array of film and TV projects from across the world including the USA and mainland Europe.

More announcements on this partnership will be coming soon. If you want to learn more about the potential of Nepal for film and TV production see:

Nepal Film Production Website.

How We Plan To Move Forward Creatively

There have been some really interesting changes and updates in the background of our work that from a creative perspective have been good and bad. Our creative journey is really getting interesting and as we have a very definitive idea of what we want we have had to put somethings on the back burner to allow us the space to focus on the grander scheme.

We were approached by a New York agency that wanted to take our creative director on their books for development, a huge compliment, but not really a fit for what is planned for the Lost Project and Lost Creatives at the moment but we will look at this in the future.

From this, it becomes clear to us how we want to move forward and we are planning accordingly. As we have outlined previously there is to be a studio shoot, some location work and we are waiting for feedback from a film festival about working together as a form of a PR support network which is fantastic.

Our goals have been getting worked on for a few years and now we have started the ball rolling toward what will be a long term plan with some smaller short term projects in between to bolster the narrative. The dream won’t come true unless we work for it.

With some longstanding inspiration behind our plan (we will be revealing details in the new year), and careful research and experience backing our goals it is really about creating the narrative that we want to see in motion.

It is worth noting we are giving serious consideration to relocating the business as well, we can see from demographics across our sites where the support is coming from and who is conspicuously absent and will adjust our plans accordingly so watch this space.

Creating a Narrative

When I talk about creating a narrative what I mean is keeping the story linear. Each aspect of what the Lost Concept is has to fit smoothly with the other elements and gel. From the language, I use in The Lost Stories to the way I talk to a potential or existing client.

As the founder and creative director of the Lost Project and Lost Creatives, I do spend my time on the background work and fitting the pieces together. With shoots planned and brand campaign articles to write for PR agents its a matter of juggling my time to fit in what is feasible in a day.

Checking the stats on both our websites, we can see a real global reach to the Lost Project and the start of something similar to the Lost Creatives that is really gratifying given the short amount of time we have been working on this.

Seeing a pattern to the stats is giving us the team a more concrete sense of what we need to do and how to focus our energy on moving forward from a business and geographical stance.

We really are grateful to our audience and will be working on showcasing the other elements of the business very soon, we are looking at relocating and equipment, adding new stock for shoots and so much more is planned much of which will be put in motion in 2020.

The Lost Concept is growing and we cannot be prouder and will be increasing our marketing over the next few months to make the whole package even bigger.

Working Smart in a Hustlers Market

Working Smart in a Hustlers Market

We are taking our time over how and where we market ourselves as a business, building the groundwork before we go full scale in 2020 with our projects in the wider media spectrum. We are focusing on the bigger picture overall and adding smaller details as we go.

To us, the hustle of creating in this market is part of our reason for taking time to get things right, dotting the I’s and crossing the t’s to ensure that every single aspect of the work is clearly defined and fits our brief and look.

We are working with some amazing talents across the globe and have a solid idea of what we want to do and how we want to approach this from a business perspective it does look slow but trust us when we say it, there is a method to the madness.

Aside from our studio based shoot plans, we will be doing a series of location shoots in the UK focused on the Lost Boys and Lost Girls concept taking the dynamic of these ideas and expanding it in a visual context and padding out the idea overall to match our vision.

With our media plans, we have in place the HOD TV option for horror and thriller (they have some amazing projects already in place) and Streamlette who are nonexclusive and open to all styles of shoots, that we will be working with to push our film and TV projects.

Taking the initiative has always been at the heart of our work and will continue to be so, The Lost Concept is built on experience and expanding to encompass and support creative talent.

Searching For a Studio

We are currently on the lookout for a natural light studio to book so we can do what will be a 2-day shoot focusing on the areas of work we will be focused on in the long term.

• Portrait and beauty.

• Character and out of the box FX for film and TV.

Our goals are simple, we want to create inhouse, a series of still images that will be portfolio based for the models and ourselves to showcase not just the skill set of the team but the potential of what we are doing.

With a series of long term plans and targets for 2020, it is really interesting to get to be able to see our hard work behind the scenes coming together, we are constantly dealing with brands and opening up new avenues that will include product placement and video of the work in action. Which we might send-off to one of the many fashion film festivals if we can find something suited to our work.

In fact, part of the plan for the studio shoot is to be behind the scenes videos that will be a showcase of the work as it’s done with our Lost Boys and Lost Girls them from The Lost Project being carried over into the work we are doing.

Naturally, we will do some outdoor shoots in and around the Lost Concept in industrial and bleak landscapes, adding a touch of dystopian drama to our work.

While we are really aiming to be making waves in 2020, we are laying the groundwork now to help with the marketing push we have planned that will integrate all of our social accounts and give a deeper insight into the creative process.