Revamping The Lost Sites

We are going to be working on the Lost sites over the next two weeks allowing us to decide what is and isn’t working, change out images, and update affiliate links and partnerships, we are incredibly lucky to have some amazing brands supporting us already and we have projects that have been completed (but shelved due to other aspects of work underway) that will be used to update the sites.

From a professional stance, in particular to the makeup side, our creative director and head of makeup JamesC’s website has already been reworked to make it cleaner and simpler to navigate, he has chosen several brands to work with including Mykitco (check out the pro discount program for eligibility), Illamasqua Pro will become a featured brand soon, and of course Sons of Adonis (JamesC personally consulted with the owner of the range and the brush).

Two small projects for the festival circuit are being written and developed with a view to expanding into a full-scale TV series, an idea we have wanted to really push forward with for a long time, with the festival path we can tailor our choices to suit garnering awards for the team including the makeup, actors, and director to help with promotion.

*This means we will add to the roster very soon to help with the creation of projects, and a new TV production site will be a part of this planning.

We are really pleased that our main site, The Lost Project, is gathering attention (organically) and continues to be a source of information on the consumer side, the book reviews and makeup stories are proving to be popular which is something we are incredibly proud of.

More changes are coming and it is truly exciting to be working on the lost group expansion. Stay tuned for more updates and news.

Travel and Meeting Contacts Featuring vShowcards

We are really pleased when people reach out, especially when our contacts who have taken time off, come to us to talk about working on something fresh which has been happening a lot recently especially with photographers and a few actors who feel that the time is right to start working on smaller projects to stretch their muscles a little after the uncertainty of the last two years.

Naturally, this has given us the impetus to think a little more deeply about concepts and start stockpiling items that may seem strange but will in the long term be of advantage to us, such as the mix of ready-made prosthetics, butterflies, and other items that would on the surface seem strange.

In addition to this, we are planning a trip to London, part buyers trip and part meet up with friends, although the timing for this has been a little tricky due to family commitments, there are advantages to this that aside from being able to shop, we can discuss plans with the team at vShowcards gaining further insight their upcoming changes (which look to be amazing), our creative director JamesC is already a member which is another reason we want to sit with them and work out some details and add to his profile with strategic work.

What we are planning for is trips to the major makeup retailers, meeting with clients/friends, then returning to Scotland to work on additions to the sites across the board. There is something to be said for this plan that goes beyond the obvious networking, it really is about finding new sources of inspiration on route.

The scope and potential of this trip should be interesting and be a welcome break from the background work we have been doing.

To learn more about JamesC or the vShowcards site see:

JamesC vShowcards.

vShwocards official site.

Adding To Your Pro Kit For Makeup Artists Featuring Mykitco

In our last blog, we talked about the books we are adding to our working library which included two fantastic makeup books and one on filmmaking which we thought would be beneficial not only to the team but to our readers.

Now we want to talk to the makeup artists out there and remind you that your kit is important, more so now than ever with changes happening on a regular basis and guidance altering how we work collectively, this admittedly varies by company and by budget, none the less it is a good time to invest in solid kit staples that will ensure you are working smart in the new year from fashion and print through to film and TV.

Mykitco is one of the brands that does feature heavily in our creative directors working kit and with a plan in motion to split the kit into 2 parts (more so the tools) a sale is always a good time to buy up brushes and other accessories especially when they are pro-grade and high quality.

What this means for JamesC, is that rather than a full array of kit items brought in and cleaned in stages, he and the rest of the team will focus on small projects that will allow space to clean and in terms of space reduce the need for a larger table so limiting things to 6 f each brush and careful planning for the looks to ensure that we are working smart, and in a time-efficient manner across commercial projects and our festival plans.

*It is worth taking the time to apply for the pro discount available from Mykitco as this will allow you the flexibility to add to your kit over time and add new items as and when you need them.

For further information on the Mykitco range or to follow them across social media see:

Mykitco Website.

Mykitco Instagram.

Mykitco Facebook.

Christmas Consultations and Other Business

The Christmas season (and by extension New Year) is always interesting for the Lost Creatives team. Our creative director JamesC has been working with a few regular faces pre-show in a private capacity to plan out makeup for the stellar talent Alex Robertson, currently appearing as Dame at the Falkirk Town Hall, alongside his usual work with brands.

As an old friend of the company Alex Robertson has been a supporter and a real boost to our morale, and to have him come to JamesC for advice was a genuine pleasure, he is not only an exceptional talent on stage but a respected character actor for a wide range of TV shows, indie films, and much more, so to be able to support him was a real pleasure and in truth a running laugh as he is a comical person to be around with self-deprecating humor that always makes us laugh out loud. For further information on the show, Beauty and the Beast, click here.

On top of this, we have been doing other types of consult work from PR advice to script work breaking down the financials (in basic form) to help a few indie projects that were stuck with a few minor details. We are incredibly proud of the work we do and appreciate that people see us as a viable source of information and of course promotion for their projects.

In the New Year, we are going to be taking some calculated risks and going public with our work which till now has been for clients and we have had to sign waivers preventing us from showcasing the work, frustrating but nonetheless important for our growth as a team and a company.

While we finish off some of the background work we have before we close for a few days of well-earned rest, we wish all our followers and everyone in the media industry a Merry Christmas, we look forward to coming back in the New Year with more news and updates.

Hitting Deadlines

Working from home and doing multiple blogs, consulting with production companies, and doing costings for projects has been fantastic, it has allowed us to be a part of the creative field and opened up conversations with potential collaborators for the next year. What it also means is we have been able to set deadlines for work and give ourselves flexibility on the stock we have with a view to curating and adding what is needed for the near future.

As you can imagine we are now close to one of the deadlines for an in-house project, small, but nonetheless important. So within the next 10 days, we have to complete a minimum of 3 shoots that will be submitted for a competition we have had our collective eye on for a while now.

It also has been a good time to work on a marketing plan for the new year, which is scarily close and our creative director and head of makeup JamesC has now got a profile with the fantastic vshowcards which is in need of some small updates but is officially live!

Something we have discussed at length is websites, JamesC will revert to his old website soon with some much-needed changes as we have a huge amount of his work saved on the old site, we felt it made more sense just to edit and relaunch versus a rebuild.

Another option we are reviewing and giving serious thought to is an electronic notebook to reduce our paper use or at least a tablet with a good note keeper app, with so much in the market changing we are working to keep on top of this and be as practical about our work as possible.

Stay tuned for updates and further information.

Creating a Story and Building the Brand

When Lost Creatives was first started it was about a journey and finding a path, in that time we have covered a wide range of people’s stories and given a voice to some amazing filmmakers who have helped bring our creative narrative as well as their own, to the public domain.

Over the next few months we plan to add to the stories in a more visual sense, with so much of our work having to be held due to publication terms, it will be fun to finally be able to showcase the work that has been done in the background by our creative director and head of makeup JamesC. Some new portfolio pieces are being finalized with the JamesC portfolio site (frustratingly) taken longer than planned we will be reverting back and reworking the current site with the new content and bringing in a much more cohesive workflow across the sites we already have with the additions of showcasing his work as a photographer into the bargain.

When it comes to production, there is some light at the end of a long tunnel, we have chosen two TV shows to produce along with two short films that we will use as entry back into the market, and with our work with some Amazingly talented filmmakers when it comes to cost, we have been able to work the angles and find additional avenues of marketing, sales, and of course open up our team to different potential projects outside of horror and thriller.

Naturally, we will be working with vshowcards who have been fantastic and are rapidly gaining ground in the production realm and have even got Bollywood on their side which is an amazing coup for the team.

In the next few weeks, we will be making a return to social media with the Lost Creatives and Lost Agency Instagram being updated with new work and some experimental shots we have been playing around with as part of a planned concept.

More news and updates on The Lost coming soon.

Backstage at The iKons Show featuring Girl Meets Brush

With the return of live events, it was a true showcase of talent both on the catwalk and behind the scenes, at The House of iKons show. Featuring the makeup and hair team of Girl Meets Brush, fashion week is back with a bang.

As one of the leading off-schedule events during London fashion week, The House of iKons has returned to the global stage with a show that gives a voice and platform to designers from across the spectrum, but it is the backstage area that really is where the work happens. Having worked on countless live events myself, I know that is no mean feat to prep an army of models which is why teamwork is a must.

The Girl Meets Brush team showed they are up to the challenge and led by founder Lynn Mills, they created a makeup and hair showcase that was both translatable to the real world and very much high fashion without losing stride. The look had to work for multiple designers and a range of skin tones which to their credit, they made this look effortless working seamlessly on what is a significant and important fashion event with the world’s press capturing every detail.

House of iKons is a top-tier show with designers from across the globe so the backstage crew needs to be on top of their game and The Girl Meets Brush team pulled it out of the bag with grace and style.

To learn more about Girl Meets Brush or The House of iKons see:

Girl Meets Brush

Girl Meets Brush Pro Team.

Girl Meets Brush Shop.

Girl Meets Brush Facebook.

Girl Meets Brush Instagram.

Girl Meets Brush Twitter.

The House of iKons

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Twitter.

House of iKons Youtube.

House of iKons Press Opportunities September 2021

As we come closer to fashion week, one of the leading names of the independent and off-schedule events: The House of iKons, has opened the doors to press and photographers giving yet more opportunities to the creative talents of fashion.

Being a part of the creative industries, especially fashion, is hard work requiring a good agent or contacts that can open the door for you, which is something Savita as the founder of the iKons show understands and appreciates and why as a show, The House of iKons has become so important in the global market and built in a short amount of time, a reputation for excellence and a place in the top 10 globally for fashion shows.

“Proud to announce that America’s Got Talent Winner Sal Valentinetti will be performing at the House of iKons Fashion Week London Show September 2021, in collaboration with our American TV partner “Rising Fashion TV” and will be aired on Amazon & ROKU TV.”

Since its inception, House of iKons has been able to connect not just brands and designers with an audience, but open the door to creative talents such as makeup staff, backstage production, photographers, and press/bloggers. *The Full schedule breakdown can be found by clicking here.

At the moment House of iKons is supported by The Fashion Life Tour, Chengdu Fashion Week, Girl Meets Brush & Zarya Azadi, with the event itself garnering accolades from across the globe and the press pit being one of the most coveted slots during fashion week to capture the latest trends in clothing, makeup, and the networking opportunities that go with it.

To learn more about the show or to discuss options available through The House of iKons email by clicking here. For tickets or further information on the show see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Twitter.

House of iKons Youtube.

House of iKons Tickets.

Whouknow a New Marketing Tool

We were really intrigued by the idea of the site Whouknow for marketing targetting the creative side of the world and opening up doors to new and interesting prospects with both clients and collaborators. The site itself is straightforward to set up and our creative director JamesC has already thrown his cap into the ring and created a profile.

“There's no such thing as buyers and sellers in creative communities, which is why Whouknow works the way you do. We've also thrown in a bunch of other features that'll make your life a whole lot easier.”

Whouknow offers the option to set a base budget and offer your services to projects on other terms such as barter, it has real scope for marketing and has gathered some interesting talents to the table who are open to opportunities and marketing their skills through the site.

Naturally, we plan to use this as a part of our upcoming projects and where possible source additional team members to the fold for this. In fact, with our 3 shorts and a small-scale commercial/showreel project in the works, this could be something positive and give us access to a host of new faces to work with which is a real boost to our goals both short and longterm.

We recommend you go check out the site and see the potential for yourself:

Whouknow website.

Whouknow Instagram.

Whouknow Facebook.

Whouknow Twitter.

Lost Beauty in Derelict Spaces

As summer is in full bloom, The Lost Team is restocking, rethinking, and getting our camera gear prepped to shoot specifically for ourselves over the next two weeks. Our goal will be to create content for the various existing lost sites and the upcoming photography site, showcasing Lost Beauty in Derelict Spaces.

With an aesthetic goal in mind that will fit with future TV project plans, we are looking at simple clean beauty for our Lost Girls and Lost Boys. Thankfully we have the Sons of Adonis brush (and soon concealer) to help with this and with our pro accounts all up to date, we can create something fresh and test run products before we go for the really big projects that will focus on darker elements and more chills than beauty.

Our plan is to bring some new talent into the mix and open the door to creative opportunities as we progress lead by our creative director JamesC, we are going to be announcing further collaborations and partnerships officially as we finetune the scripts and ideas fully.

Stay tuned for more news and updates.