Discussions On Publishing With The Red Cape Team

When we were approached by the Red Cape Publishing team to review the new short story collection “Six” by Mark Cassell, it was too good an opportunity to miss in what has become a series of blogs looking at different aspects of the media business. Taking time to ask questions about the publishers themselves and how the business was formed, is the growing presence and support of indie authors in the digital age.

Can you tell us more about Red Cape publishing and the services you provide? 

Thanks for having us! Red Cape Publishing was formed towards the end of 2018, initially as a brand name to cover a few things – my own writing, Leanne’s design work, and some author promo services we had begun to offer. Since then, the range of services has grown, we moved into publishing anthologies towards the end of 2019, and in 2020 began taking on other authors. It’s very much a family-run business, with even our children reviewing books on our website (age-appropriate, of course!). 

What was the motivation for starting your business and building the brand? 

Writing had always been a passion but a few years ago I never would have thought we’d be doing what we are. In 2016 I wrote my first novel (books available on Amazon), with no expectation that anyone would read it and no knowledge of what to do with it when it was finished! I went down the route of self-publishing, learned as much as I could, and put the book out there. At the time, Leanne and I were running a catering business but at Christmas 2016 she ended up in hospital for some time and was diagnosed with quite severe Crohn’s disease. This led to us closing the catering and taking a chance on my writing and building a book-related business from home. It hasn’t been easy and it’s taken a lot of work but the horror community has been great with advice and support and, we hope, we’ve been able to give help to a number of authors as well. 

Is there any advice you would give to aspiring entrepreneurs and potential authors out there looking to get published? 

Connecting with other people is a huge help. Most of the people we first connected with were through some promotional blogs we would run, spotlighting other people’s books. This was done purely to help writers gain a little more exposure and it’s something we still do, of course. Most people are incredibly supportive as so many of us are in the same situation and networking is key to building a following and reputation. 

Regarding getting published, do your research. Look at the presses who work in your genre, see who has open calls and what their other releases are like. Make sure your manuscript is as ready as you can make it. And if you’re submitting to an anthology call, ensure you’ve followed the guidelines. Around 10% of stories we receive get discarded immediately for silly things like having no name on, no title, or too far beyond or under the word count. 

What are the future plans of Red Cape Publishing and how can people get involved? 

Our releases are now scheduled into 2022 so there are many new books coming. We have been releasing a series of horror anthologies (The A-Z of Horror) and submissions for book nine close on May 31st, with book ten opening June 1st (Red Cape publishing submission page ). These are released every 8-10 weeks and see us through to early 2023! May 26th is our next release, and our fifth title from the talented Caroline Angel, Origin of Evil. In June we’ll be bringing out a new anthology (Castle Heights), a cosmic horror novella by Tim Mendees (Spiffing) and J is for Jack-O’-Lantern at the end of the month or the start of July. We have an art book with some flash fiction coming as a collaboration between myself and David Paul Harris (Demons Never Die), an epic dark fantasy from Antoinette Corvo (Appletown), and a trilogy of crime novels from David Owain Hughes. Not to mention my own half-finished books and the submissions we have for consideration. All in all, there is quite a lot on the way and it’s really exciting to be bringing it out. If anyone would like to look at our previous titles, there is a PDF catalog on the home page of our website and most titles are available on Audible as well. 

To learn more about Red Cape Publishing and its authors, or to support the business see:

Red Cape Publishing Website.

Red Cape Publishing Facebook.

Red Cape Publishing Twitter.

Red Cape Publishing Instagram.

Red Cape Publishing Patreon.

Red Cape Publishing Buy Me a Coffee.

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Short and Micro Films

We have been extremely lucky with our contacts across the board and privy to a variety of amazing short/microfilms that have been either experimental or designed to augment actors’ showreels. Each that we have seen (both the public and password protected) had a common thread: they make you think.

Taking this further we have been discussing with the very talented, Alistair Smith, his own scene work as potentially a festival project. *We were lucky to be given access through a password-protected link, but can honestly say that he has got us thinking about micro/short projects as a tool to promote.

We are supporters of using short and microfilms as promotional tools and understand that the concepts can vary from a 30-second commercial to a 20-minute film, the key to this for us, is the story must work and make the watcher think. You should want to see more or ask questions about the backstory, this for us is successful.

Someone else who appreciates this idea is the team behind Micromania Film Festival, focused specifically on films under 5 minutes, there is a real challenge to the process of filmmaking in general but the potential of a film of 5 minutes or less is to us, something we want to explore in more depth as a combination of marketing tool and experimental process with films that will challenge us a team.

We are going to be reviewing options and looking at scripts that will give us that room to experiment, showcase the talents of both those in front and behind the cameras with the added element of documentary footage, and potentially showreel material for certain members of the team.

Stay tuned for updates.

Tackling The JamesC Website

We have been talking (via Twitter) about taking down our creative director JamesC’s website and completely overhauling it with a mix of his work from previous shoots, and of course new editorials mixed with additional TV/character-based concepts. That is now in motion and for the next two weeks, we will be doing the wrap-up work with a view to having a profile with vShowcards that will be central to his marketing as a makeup artist.

Taking this step has been really scary, as you can imagine, but it was a necessary move that we felt was long overdue, and with so many changes in motion to the market overall, we did this with a view to the long-term goals of the Lost Creatives and it will give a more focused and cohesive look to his work. With this in mind, we are debating adding a further 3 sites to the Lost portfolio making the overall theme of our work more cohesive and taking much of our business internally which will give us a stronger control over the imaging, marketing, and projects we tackle.

For those interested in keeping up with the news and updates JamesC will continue writing for our blogs and is still on Twitter. The new site is mostly complete and will be focused solely on his artistry work, while The Lost Creatives expands with him at the helm we will be working on the development of TV projects, short films for festival entry, and photo projects, to name but a few of our plans.

Motivational Changes

With so many changes happening in the world of cinema, our predictions are starting to look more and more like a reality as people move toward digital platforms and the rise of the Indie film scene as smaller companies step to the plate and create films and TV projects that are specific to the likes of Prime and Amazon in general and of course our own personal favorite HOD TV.

Part of this for us has been about rethinking the websites and the content, we have made some small steps in this and will be taking our creative director’s portfolio site fully offline for a few days to reorganize and rebrand to fit upcoming projects.

While this is happening we did pull out some images that for us are a marker of what we are aiming to showcase and have a very commercial leaning that suits our style and future plans. What we have also been doing is talking to other small companies via Twitter, where we have been making a push toward support for Indie film of all stripes and will be publishing interviews with some fantastic small companies who have been talking about their pre-production work for their projects and how they are working within the guidelines. taking time to talk to distributors about what is out there for us as a team.

Naturally, for us, we are going to be looking at web TV first and foremost and have looked into various festivals and options to promote with our ultimate plan being commercially driven.

Film Festival Tie-ins

In the run-up to the festive season, we were talking to various small film festivals gathering information, and planning for the future. Naturally, this meant opening accounts with sites like Film Freeway and doing some in-depth checks and planning around our goals for the company. What this has led to will be announced soon with full details of how and where we will work. One of the festivals (in Eastern Europe) reached out to us and we are now talking in terms of being a media partner which we do love as a concept. Film and TV, particularly web TV, is something we as a team are keen to push forward with now more than ever.

This does not mean we will be abandoning our editorial work, far from it, we will work with magazines on a continuous basis as part of our marketing strategies but will not be the sole aspect of what we do. In fact, we have found a very interesting film crew based magazine that looks really promising in marketing terms so we will be writing inhouse articles to publish and take ad space later in the year.

Our plans are coming together well and there is some diversification in motion. More announcements and news will be released on the completion of the contracts. We are excited about the prospects of 2021 and look forward to showcasing the hard work that has already been done in the background.

A New Year A New Plan

In many respects, 2020 has been a lost year for a lot of people with the world changing dramatically. For us, it has opened up doors to a whole host of new potential avenues and given us a chance to reevaluate what we have been doing and look at how we can fit ourselves into the market long-term. To do this we have broken our work into key areas that will be public and those which will be kept private to the inhouse team.

In the public sense, we have two key areas we will be focusing on in the first quarter of the year:

Editorial and print: we have been putting this on the backburner in some respect taking time to look at locations, edit work already shot, slowly build up a series of images and work that will be released over the early part of 2021 with additional planned small shoots that will be a combination of artistic and commercial. *This will include product placement in behind the scenes imaging and video with brands such as Lord and Berry, Mykitco, and Brushwork Cosmetics to start. We are open to new potential brand partners for projects contact the team to discuss.

Film and TV: something that we have been doing since the start of Lost Creatives is supporting a range of festivals including Micromania and The Nepal Cultural and Film Centers' own festival. We do have plans to partner with a European festival and will reveal details on that soon.

Our initial goal is to work on 3 projects that will be shorts, designed specifically to go to festivals and as an opening gambit for our planned digital TV shoots in the horror/thriller market (for Which we have already spoken to several distributors and have options in place including the HOD TV route which is our number 1 choice).

In the coming months, our projects will be smaller in nature to help push forward and test the waters of the market and expand out. Our ties to South Asia (Including Nepal Film Production and our key actor contacts in India), will play a heavy part in our work as we are questioning how we will be able to work in Scotland and the UK in general.

Each of the current websites: JamesC mua. Lost Project and of course Lost Creatives will be receiving overhauls and updated images across the galleries, and the welcome pages, additional sites are being planned for our film/TV work to keep the Creatives solely about marketing and the background elements we have built.

Further updates will be released over the course of the month. We are really excited about our plans for 2021 and look forward to pushing the boundaries of our work.

Festive Thoughts From The Lost Creatives

Featured brand Lord and Berry (UK)

A slight departure from our normal scheduling but we wanted to get this post out before Christmas day and say a big thank you to all our supporters, the brands, and of course our readers as we share our final thoughts for 2020. From here we will be focusing heavily on the future and what will be happening for the team in the new year. We have been busy over the last few weeks setting in motion concepts, finalizing and in some cases reediting images for the various websites we run, there will also be a run of work that is designed specifically for editorial (we have some really fantastic magazines we have shot work for). We do want to look at the festival circuit, there will be an announcement of a new film festival media partnership in the new year, the goal of this will be to boost our video content and bring a little attention to talent. Naturally, these projects will be small crews/cast to keep the costs down and very much in the kitchen sink drama territory which will develop into other areas and our ultimate goal of tackling the horror/thriller market for TV, scripts are already earmarked for this.

One of our biggest supporters and our favorite writer, has offered us a development contract that will expand our portfolio to include video games for a variety of platforms which is an exciting prospect.

Our creative Director; JamesC, is working around different ideas and is editing, shooting, and managing our background work such as the brand placement and of course stock levels.

We will of course keep you all in the loop of changes and updates through the website and till then we want to, again, thank you for the support and wish you a Merry Christmas.

Advertising Plans

In the last few weeks, we have been quiet in terms of our advertising thanks in part to the ongoing work with PR agencies we do through The Lost Project. What this has meant is we do have a backlog of images to edit and products to test, some of this will be used as part of bigger ad campaigns for 2021.

While it might seem we are slow in updating our galleries, there is a reason for this and a strategic goal that will become clear in the next few weeks.

Our editorial shoots (ongoing) are being supported by a new men’s cosmetic line (to be revealed soon) and the fantastic team at Lord and Berry, we do have some new shoots planned and will be doing some macro work with glitter and possibly even a cover shoot.

We have specific magazines and styles we are working on and that takes time to complete more so with the restrictions in place in Scotland, it can be difficult to find the right models and locations without traveling too far from our base. Our head of makeup and creative director JamesC, is working on new projects and wants to do some flat lay images to bolster the galleries which we are hoping to have done before Christmas and our main push through FB started in the new year.

Our remote team members are all working hard with our favorite indie Bollywood actor developing his own projects for the future which we are in full support of and have started working on a website for him.

Something we are really excited about is that one of the magazines we are keen to be published with has taken away deadlines which will, in turn, allow us to do more work with male models and really experiment with concepts at a low cost and showcase the work in the best possible light.

We will be adding more stock soon from Lord and Berry, Mykitco, and our favorite Brushwork cosmetics with a view to creating a brand new cover image for the JamesC website, this will combine our beauty and TV work with some other elements cut in to bring a new depth to not only JamesC’s work but also to the Lost Creative portfolio.

With a series of creative plans to deliver on for the new year, we are putting a whole host of work being finished off The Lost Creative journey is gearing up for bigger things.

Nepal Film Festival News Featuring Allied FX

With the 2nd Annual Nepal Cultural International Film Festival streaming from December 1st to the 29th, it is really gratifying to know that the work is paying off and that the Allied FX team is on board to support this: Allied FX are amongst the most respected brands in the FX market and understand the difference that makeup can be in a film, especially for character work and stand tall with their portfolio of clients and body of work hitting the highest marks in International cinema and TV.

Combining these two elements of the Nepal film festival showcasing international talent in cinema with Allied FX is a huge coup and shows the creatives that are behind the films are respected, redefining boundaries and bringing a whole new level of artistry to Nepal is something that the festival organizers are passionate about with their training and Q and A Sessions designed to bring about a creative dialogue.

Taking a commercial and intellectual stance on the film sector this media partnership is going to change the game of many artists in the FX realm both pros and trainees allowing a greater dynamic of creativity.

To learn more about the Festival click here. For more information and details on the Allied FX range see the Allied FX Facebook page.

The collective Push of The Lost Team

In the last few months, we have been able to build some interesting relationships with brands and companies, taking steps toward our ultimate goals and aspirations slowly in light of the market changes that are underway to the film and TV market in particular which have opened our eyes to other potential avenues that The Lost can explore and has given us a collective push to work around boundaries. There are some interesting updates that even we are waiting for updates on as contracts (with non-disclosures) are being drawn up to affirm a new and exciting partnership.

Over time we intend to build a host of new creative images incorporating some of our favorite makeup and brushes that will be used on our creative director JamesC’s website as well as our own, with our magazine work coming to a close on the written side to focus on the massive backlog of shoots to be edited and curated across our multiple sites and blogs. Editing processes have been slowed down but are still happening and by mid-December, we will have new additions to the galleries and a new fashion/editorial specific gallery for the JamesC Website.

Nepal as many will be aware plays a large part in our work and we are very proud of that with the NCIFF (Nepal Culture and Film Festival) alongside our partners Nepal Film Production, it is interesting to see the work coming together so cleanly.

The Lost Creatives shoots are going well and while not yet public (magazine deadlines and release scheduling outwith our control) we will be working on the much more comprehensive Lost Boys/Girls concept which we are going to shoot exclusively in North Ayrshire and have already picked out some significant spots that fit our brief. As much an intellectual exercise as it is a photo project it will be the focus of our energies and a chance to clear some cobwebs.