Motivational Changes

With so many changes happening in the world of cinema, our predictions are starting to look more and more like a reality as people move toward digital platforms and the rise of the Indie film scene as smaller companies step to the plate and create films and TV projects that are specific to the likes of Prime and Amazon in general and of course our own personal favorite HOD TV.

Part of this for us has been about rethinking the websites and the content, we have made some small steps in this and will be taking our creative director’s portfolio site fully offline for a few days to reorganize and rebrand to fit upcoming projects.

While this is happening we did pull out some images that for us are a marker of what we are aiming to showcase and have a very commercial leaning that suits our style and future plans. What we have also been doing is talking to other small companies via Twitter, where we have been making a push toward support for Indie film of all stripes and will be publishing interviews with some fantastic small companies who have been talking about their pre-production work for their projects and how they are working within the guidelines. taking time to talk to distributors about what is out there for us as a team.

Naturally, for us, we are going to be looking at web TV first and foremost and have looked into various festivals and options to promote with our ultimate plan being commercially driven.

Film Festival Tie-ins

In the run-up to the festive season, we were talking to various small film festivals gathering information, and planning for the future. Naturally, this meant opening accounts with sites like Film Freeway and doing some in-depth checks and planning around our goals for the company. What this has led to will be announced soon with full details of how and where we will work. One of the festivals (in Eastern Europe) reached out to us and we are now talking in terms of being a media partner which we do love as a concept. Film and TV, particularly web TV, is something we as a team are keen to push forward with now more than ever.

This does not mean we will be abandoning our editorial work, far from it, we will work with magazines on a continuous basis as part of our marketing strategies but will not be the sole aspect of what we do. In fact, we have found a very interesting film crew based magazine that looks really promising in marketing terms so we will be writing inhouse articles to publish and take ad space later in the year.

Our plans are coming together well and there is some diversification in motion. More announcements and news will be released on the completion of the contracts. We are excited about the prospects of 2021 and look forward to showcasing the hard work that has already been done in the background.

A New Year A New Plan

In many respects, 2020 has been a lost year for a lot of people with the world changing dramatically. For us, it has opened up doors to a whole host of new potential avenues and given us a chance to reevaluate what we have been doing and look at how we can fit ourselves into the market long-term. To do this we have broken our work into key areas that will be public and those which will be kept private to the inhouse team.

In the public sense, we have two key areas we will be focusing on in the first quarter of the year:

Editorial and print: we have been putting this on the backburner in some respect taking time to look at locations, edit work already shot, slowly build up a series of images and work that will be released over the early part of 2021 with additional planned small shoots that will be a combination of artistic and commercial. *This will include product placement in behind the scenes imaging and video with brands such as Lord and Berry, Mykitco, and Brushwork Cosmetics to start. We are open to new potential brand partners for projects contact the team to discuss.

Film and TV: something that we have been doing since the start of Lost Creatives is supporting a range of festivals including Micromania and The Nepal Cultural and Film Centers' own festival. We do have plans to partner with a European festival and will reveal details on that soon.

Our initial goal is to work on 3 projects that will be shorts, designed specifically to go to festivals and as an opening gambit for our planned digital TV shoots in the horror/thriller market (for Which we have already spoken to several distributors and have options in place including the HOD TV route which is our number 1 choice).

In the coming months, our projects will be smaller in nature to help push forward and test the waters of the market and expand out. Our ties to South Asia (Including Nepal Film Production and our key actor contacts in India), will play a heavy part in our work as we are questioning how we will be able to work in Scotland and the UK in general.

Each of the current websites: JamesC mua. Lost Project and of course Lost Creatives will be receiving overhauls and updated images across the galleries, and the welcome pages, additional sites are being planned for our film/TV work to keep the Creatives solely about marketing and the background elements we have built.

Further updates will be released over the course of the month. We are really excited about our plans for 2021 and look forward to pushing the boundaries of our work.

Festive Thoughts From The Lost Creatives

Featured brand Lord and Berry (UK)

A slight departure from our normal scheduling but we wanted to get this post out before Christmas day and say a big thank you to all our supporters, the brands, and of course our readers as we share our final thoughts for 2020. From here we will be focusing heavily on the future and what will be happening for the team in the new year. We have been busy over the last few weeks setting in motion concepts, finalizing and in some cases reediting images for the various websites we run, there will also be a run of work that is designed specifically for editorial (we have some really fantastic magazines we have shot work for). We do want to look at the festival circuit, there will be an announcement of a new film festival media partnership in the new year, the goal of this will be to boost our video content and bring a little attention to talent. Naturally, these projects will be small crews/cast to keep the costs down and very much in the kitchen sink drama territory which will develop into other areas and our ultimate goal of tackling the horror/thriller market for TV, scripts are already earmarked for this.

One of our biggest supporters and our favorite writer, has offered us a development contract that will expand our portfolio to include video games for a variety of platforms which is an exciting prospect.

Our creative Director; JamesC, is working around different ideas and is editing, shooting, and managing our background work such as the brand placement and of course stock levels.

We will of course keep you all in the loop of changes and updates through the website and till then we want to, again, thank you for the support and wish you a Merry Christmas.

Advertising Plans

In the last few weeks, we have been quiet in terms of our advertising thanks in part to the ongoing work with PR agencies we do through The Lost Project. What this has meant is we do have a backlog of images to edit and products to test, some of this will be used as part of bigger ad campaigns for 2021.

While it might seem we are slow in updating our galleries, there is a reason for this and a strategic goal that will become clear in the next few weeks.

Our editorial shoots (ongoing) are being supported by a new men’s cosmetic line (to be revealed soon) and the fantastic team at Lord and Berry, we do have some new shoots planned and will be doing some macro work with glitter and possibly even a cover shoot.

We have specific magazines and styles we are working on and that takes time to complete more so with the restrictions in place in Scotland, it can be difficult to find the right models and locations without traveling too far from our base. Our head of makeup and creative director JamesC, is working on new projects and wants to do some flat lay images to bolster the galleries which we are hoping to have done before Christmas and our main push through FB started in the new year.

Our remote team members are all working hard with our favorite indie Bollywood actor developing his own projects for the future which we are in full support of and have started working on a website for him.

Something we are really excited about is that one of the magazines we are keen to be published with has taken away deadlines which will, in turn, allow us to do more work with male models and really experiment with concepts at a low cost and showcase the work in the best possible light.

We will be adding more stock soon from Lord and Berry, Mykitco, and our favorite Brushwork cosmetics with a view to creating a brand new cover image for the JamesC website, this will combine our beauty and TV work with some other elements cut in to bring a new depth to not only JamesC’s work but also to the Lost Creative portfolio.

With a series of creative plans to deliver on for the new year, we are putting a whole host of work being finished off The Lost Creative journey is gearing up for bigger things.

Nepal Film Festival News Featuring Allied FX

With the 2nd Annual Nepal Cultural International Film Festival streaming from December 1st to the 29th, it is really gratifying to know that the work is paying off and that the Allied FX team is on board to support this: Allied FX are amongst the most respected brands in the FX market and understand the difference that makeup can be in a film, especially for character work and stand tall with their portfolio of clients and body of work hitting the highest marks in International cinema and TV.

Combining these two elements of the Nepal film festival showcasing international talent in cinema with Allied FX is a huge coup and shows the creatives that are behind the films are respected, redefining boundaries and bringing a whole new level of artistry to Nepal is something that the festival organizers are passionate about with their training and Q and A Sessions designed to bring about a creative dialogue.

Taking a commercial and intellectual stance on the film sector this media partnership is going to change the game of many artists in the FX realm both pros and trainees allowing a greater dynamic of creativity.

To learn more about the Festival click here. For more information and details on the Allied FX range see the Allied FX Facebook page.

The collective Push of The Lost Team

In the last few months, we have been able to build some interesting relationships with brands and companies, taking steps toward our ultimate goals and aspirations slowly in light of the market changes that are underway to the film and TV market in particular which have opened our eyes to other potential avenues that The Lost can explore and has given us a collective push to work around boundaries. There are some interesting updates that even we are waiting for updates on as contracts (with non-disclosures) are being drawn up to affirm a new and exciting partnership.

Over time we intend to build a host of new creative images incorporating some of our favorite makeup and brushes that will be used on our creative director JamesC’s website as well as our own, with our magazine work coming to a close on the written side to focus on the massive backlog of shoots to be edited and curated across our multiple sites and blogs. Editing processes have been slowed down but are still happening and by mid-December, we will have new additions to the galleries and a new fashion/editorial specific gallery for the JamesC Website.

Nepal as many will be aware plays a large part in our work and we are very proud of that with the NCIFF (Nepal Culture and Film Festival) alongside our partners Nepal Film Production, it is interesting to see the work coming together so cleanly.

The Lost Creatives shoots are going well and while not yet public (magazine deadlines and release scheduling outwith our control) we will be working on the much more comprehensive Lost Boys/Girls concept which we are going to shoot exclusively in North Ayrshire and have already picked out some significant spots that fit our brief. As much an intellectual exercise as it is a photo project it will be the focus of our energies and a chance to clear some cobwebs.

Rethinking Your Kit Featuring Mykitco

Now that we are seeing more productions opening up and shoots starting to push forward people are having to rethink and replan how they will work (including our own creative director JamesC). Packing for a shoot is becoming a more carefully structured process with a lot it requiring you think in terms of what to bring and if you are working on the fly doing shoots on location, minimizing as much as possible for speed and efficiency.

Mykitco has always been ahead of the curve in that respect and has set the benchmark for practicality (with a touch of artistic quirkiness) that allows artists from across the spectrum to work. The latest additions to the Mykitco bag range are a prime example of this and soon to be added to our own working kit in particular the My Mini PVC Pod which for us means we can carry separate kits of brushes built to suit rather than mixed into a general set up it is possible to pack around your needs, (Yes the “spread” looks good but in current working environments it’s not practical).

Putting practicality in motion and packing smart is something that co-founder of Mykitco: James Molloy is really keen and it shows, combined with the business and event savvy of Alex Thompson, you can see the logical process behind the brand as they both understand (from different angles) the need for efficient working kits.

The new bags which consist of My PVC Cube (perfect for skincare and larger items), My PVC Slim (for those miscellaneous items we all have in our working kit), My Mini PVC Pod (a perfect add-on to store brushes for individual talent or those in need of cleaning separately from the rest).

*Special credit should go to the My Body Buddy designed to work in a similar and more practical fashion to the classic set bag or an apron.

More than ever we need to be cognizant of how we work and the practical aspects of the craft.

To learn more about Mykitco or to purchase see (including information on the pro program) see:

*Mykitco Pro details can be found by clicking here.

Mykitco website.

Mykitco Instagram.

Mykitco Facebook.

Mykitco Twitter.

Mykitco Pinterest.

Nepal Culture and Film Center Media Partnership

We are immensely proud of our connections to the South Asian market, having lived and worked in India our creative director JamesC has kept close ties to filmmakers and his friends there. In the last few years, there has been an increase in work with Nepal in particular the team at Nepal Film Production and now we are happy to announce our collaboration with the Nepal Culture and Film Center.

One of the most beautiful countries in the world, truly the jewel in the crown of South Asia, Nepal has become a go-to destination for tourism, film, and documentary makers for decades.

The Nepal Culture and Film Center is a major part of this and alongside companies like Nepal Film Production, they have become a destination that holds a mystique and beauty with leading professionals across genres traveling there to learn, film, and be a part of a vibrant film and TV scene.

Designed to facilitate talent development the Nepal Culture and Film Center hosts film festivals and seminars, supporting the creative talent of the country and keeping them in the public eye.

To be associated with such a prestigious group is an honor worthy of note and we will be working closely with them and of course, our longstanding friends at Nepal film production, the future of The Lost is looking bright and we cannot be happier.

To learn more about The Nepal Culture and Film Center see:

Nepal Culture and Film Center Website.

Nepal Culture and Film Center Facebook.

Nepal Culture and Film Center Youtube.

Location Scouting a Lost Boy Shoot Part 1

Finding a little free time our creative director (JamesC) decided to break away from his usual duties of admin and management to do some location scouting for a 3 part story built around The Lost Boys concept, with his trusted point and shoot camera he walked along the promenade and into town to find some specific locations that would fit the brief and in doing so has settled on 3 distinct locations that will add a touch of drama to the shots (with a video being planned to add to the drama of the scene).

“The images themselves will be built around derelict buildings, waste ground, and a fractured symbolism of nature. Each model will have his own story that will hint at both the inspiration of Pans Lost Boys to the more dystopic visuals of the backdrop to fit with the ‘council estate boys’ look of the models.”

A full and detailed explanation of The Lost Boys shoots can be found by clicking here. We are really excited by the concept and the fact we have the support of fellow Creative Director Shakti Sood founder and brand manager of The Sons of Adonis and the amazing Lord and Berry makeup line, both seeing the potential of what we are working on.

Advancing Our Cinema Plans

While we appreciate that the world is changing it is interesting that in the last few weeks we have had people reaching out for collaborations and partnerships that will open the door to cinema as well as a wide array of other digital and satellite platforms on a global scale.

From a purely creative stance, this opens up additional doors that along with our partners in Nepal (the Nepal film production team), we now have avenues and opportunities for the future of our company and in line with our expansion plans that are currently in motion. This partnership process will also allow us to work around different genres and push new boundaries in our cinematic plans and keep to our commercial routes.

In the next week, we will be sitting down to do the varied Google meetings, Whatsapp and a few Facebook calls that need to be done to clarify and solidify the options we have which is an exciting prospect and will offer an even wider array of possibilities that we can work with.

Advancing The Lost Creatives and the Lost Concept overall has been something that we have built from the ground up and we are really proud of what we have achieved with the support of various brands, actors, artists, and companies across Europe, the USA, most importantly with our partners in Nepal.

September in Fashion With The House of iKons

With the world in a state of flux and so many changes underway it was gratifying to know that fashion is always going forward and at this moment in time, House of iKons took the lead and showcased talent (as they always do) taking the designers from the catwalk and showing them in a new light with a digital showcase for their Septembers fashion week event. A rare insight has been offered into the world of fashion and it was as grand a spectacle as we have come to expect but, with a uniquely iKonic twist.

With a stable of established designers under the iKons family umbrella, there was also a sense of the new and it was all pulled together in a way that gave us a glimpse into the ateliers of some of the worlds finest design houses from couture bridal and gowns to streetwear and kids clothing, the access and insights into the mind of the creative talent was beyond comparison.

From humble roots to one of the top 10 off schedule fashion shows in the world. From all across the globe, The House of iKons showcase has opened the door to new and exciting paths for everyone from the backstage staff to the designers and dressmakers, and this latest show in its digital form was a hit with the “attendance” hitting the high notes of views on the day and opening up the world of fashion to a diverse audience and tells everyone that fashion has no limits.

To learn more about the House of iKon see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Twitter.

House of iKons Youtube.

Frederick Edward Social Commentator and Youtuber

We wanted to look at other elements of the media including Youtube commentators and a prime example of this would be Frederick Edward who took the leap into the world of social and historical commentary giving his viewers a unique insight into the world at large. Already a respected writer with articles featured in The Conservative Woman, he is taking steps in this new direction and bringing a new perspective to the public dialogue.

Frederick Edward Social Commentator and Youtuber

Can you start by telling us a little more about your background and what led you to set up a youtube channel?

Starting a YouTube channel is something I had intended to do for years. However, I never quite got round to it. I was always interested in issues surrounding politics and ideas but had been a consumer of content rather than a producer. Perhaps I lacked confidence or was just busy with other things. For example, I spent thousands of hours in my twenties learning Chinese – an unforgiving task which I’m still trying to find a post hoc justification for.

As strange as it may sound, the thing that made me decide to become more active was the death of Roger Scruton – the finest conservative philosopher of our age. Very suddenly, one of the most robust defenders of Western civilization was no longer around. While I am in no way suggesting that I in any way fill the vast gap left by his death, it made me realize that it is ultimately up to us all as individuals to speak plainly and enter the realm of debate. It is too easy to leave it to others to do the heavy lifting!

Tell us more about your target audience and what makes your channel unique?

I’m not sure whether I have a specific target audience in mind. My guiding principle is to make videos or write articles on topics that I find interesting; hopefully, this cathartic endeavor will resonate with people. My worry would be that if I try and target myself specifically to anyone niche I would end up adopting a style or lines of argument that aren’t necessarily mine. Putting on an act in that way is ultimately self-defeating.

In terms of uniqueness… that is hard to say. There are many incredibly erudite, talented, and insightful people who put out content online. I leave it to my audience to decide in what ways my endeavors create value-added in that realm. Nevertheless, over the last few decades, mainstream media has become victim to an intellectual and cultural monoculture that fails to speak to a majority of people, meaning appetite has grown for people who will say things that would certainly be unwelcome in an issue of The Guardian. I most definitely fall into that category – I’m yet to receive an invitation to write a column for that esteemed publication.

As a “YouTuber” are you a solo worker or do you have a team?  What has been your biggest challenge in creating your content?

Other than my mum making me the odd cup of tea, I’m a one-man-band. There were a few hurdles to overcome when I started producing videos – specifically that I had never used a video editor – but the process has not been as technically difficult as I first envisaged.

The greatest hurdle for me, instead, was the very act of speaking in front of a camera. Feeling comfortable, sounding natural, and cogently expressing thoughts when just speaking to the camera on your phone is something I still have to try and get used to. Going through all this, I definitely have a newly discovered respect for people who can deliver pieces in one, seemingly effortless, take. I’m quite not at that point myself. 慢慢来！

What is the future of your channel?  What is the longterm plan for your work?

I will continue to make videos alongside all of life’s other commitments. I think the next stage would be to learn how to make more visually engaging content: when you see a video that has unique and interesting visuals it can be hard to take your eyes off it. There are some YouTube channels that do this incredibly well and deserve their large audiences.

Otherwise, I will try and write more articles as well. While YouTube is a good platform, one wonders what may be at work behind the scenes in the website’s algorithms. As such, getting my articles and videos out there on other platforms is something I will increasingly try to do.

What advice would you offer to anyone looking to set up a channel?

Get ready to put in a lot of work and don’t be disappointed if you don’t strike gold immediately. It is peculiar to see some people’s attempts immediately translate into stardom, but the reality is more likely to involve a great deal of effort and long hours staring at your YouTube channel’s statistics and worrying about SEO.

More broadly, I would advise people in general – but also those who are thinking of starting a channel – to speak plainly and not to be cowed by the opinions of others. Be honest and speak truths as you see them. Honesty is a commodity that is increasingly in short supply today, and the truth is our greatest weapon in combatting the madness we see around us.

To learn more about Frederick or to follow his channel and social media see:

Frederick Edward Youtube.

Frederick Edward Facebook.

Frederick Edward Twitter.

Frederick Edward Parler.

Restructuring The Lost

With our two blogs (Lost Creatives on the professional side and Lost Project on the consumer), our creative director JamesC, and a new site in the wings, the overall concept of The Lost as we started it has grown in the last 2 years into a much bigger and much more refined business that while it was our plan, is still surprising how things have changed for the better. In the next few weeks, we will be adding heavily to the various galleries we have of our work and making amendments to the overall layout and general themes of our work to better fit what we feel in the direction we are heading in. What this means is we will be changing a few of the frequently asked questions, designated accounts, and announcing the longer-term plans and goals of how we will progress in business terms including that of our base location.

*We did consider an office but in the current climate that seems like a redundant step that would be overly complicated and serve no purpose for what is coming into play.

Admittedly many of the changes will be small and have a minimal effect on the business there is something larger that will be taking public soon that focuses heavily on the vision of founder, creative director, and head of makeup JamesC, who has led the charge on the basis of “be the change you want to see.” Creating The Lost and carefully selecting who we work with, researching and planning, taking additional training as and when required, he has taken the lead on the business and we do want to offer a nod to the Nepal Film Production team who have offered up several opportunities and been a huge supporter of the work we are doing.

In an industry that is evolving and changing we fully intend to make the most of the digital landscape in whatever format we can and we are taking steps to ensure that our work is seen in the best possible light with more updates on this coming soon we are really excited about the future of The Lost.

As Summer Ends We Are Starting New Public Projects

As we close out the summer and move into autumn, the change in weather is also a good time for the team to really push through with some new editorials and change up the digital portfolios, look at online training, and add to our marketing strategies with carefully chosen platforms and later this month release the new websites we have been planning in the background.

We are truly honored to have been working with Lord and Berry, who have agreed to support our upcoming work and we will be sharing images and other stories with the team soon. What really pushed this for us was the fact they are a sustainable brand and cruelty-free which for us was an important aspect especially in the current climate, the wood pencils (an absolute must in our view both eye and lip) are worth checking out if you are in the market for high quality, fashion-led cosmetics, **we really do recommend you look at the pressed powders in transparent, peach and banana.

Add in some of the amazing brushes from Mykitco our creative director JamesC, has recently purchased with a view to restyling his working kit to suit the upcoming very public projects we have planned we wanted to share two of the brushes we think people need to consider as an “artist must-have” in your kit:

My Ultra Multi

My Cream Shadow

Something we will be adding very soon for both hygiene reasons and the practicality of it is the My Clear Palette, which is designed to allow you to custom blend color, foundation check, and is a convenient size to add to a working kit (with a spatula for decanting).

We have been watching the magazine world really closely and thankfully the ones we are looking to shoot content for have open submissions at the moment and we will be able to gain some covers and tears in a relatively short amount of time that we will be using for marketing, supported by our media partner Nepal Film Production, who have come up with a fantastic offer for filmmakers that have projects that are ready to be sold (contact us for further details).

The last few months have felt really strange as we have been unable to release some of the work due to client terms and contracts, so now that we have more support and a little flexibility to what we do and how we release it, we are going to spend time focusing heavily on what will be the beginning of a much more focused and driven period in terms of video and still output.

***We are looking at online courses for production and expanding on the creative direction side for our team to ensure that they are up to date on technique, we have already started this with added health and safety training.

For The Lost Creatives, the days have been busy and we are excited about what the future holds as a team we have and will continue to work with a commercial eye to the creative world.

The Show Must Go On With The House of iKons 2020

Johny Pach and Savita Kaye

With so many changes in the world at large, it is gratifying to see that The House of iKons has found a way to continue their creative vision of supporting talent in the realms of fashion. While fashions weeks across the globe are on hold and catwalks are postponed Savita Kaye and her team has decided that the show must go on and the talents must be seen and that is taking the form of a digital showcase.

The House of iKons started as a means to bring new and emerging talent into the world of fashion, London being the heart of fashion week and the iKons show has become a staple of this with the kind of global coverage that is so in-demand.

From the backstage crew to the designers themselves, the opportunities that The House of iKons has created are above and beyond expectations and has seen the show rise not only in local terms but globally featuring designers from every corner of the globe.

Established and new designers, makeup staff, backstage crew, and press flock to The iKons Show to be seen and to learn, which makes it even more important that that the team has found a way to showcase with a digital platform:

“The business of fashion is thriving and The House of iKons is a star attraction in that space with innovative designers and a catwalk that has become a worldwide phenomenon and talking point with good reason.”

Launching the digital show on September 19th the list of designers, brands, and speakers, such as the talented Johny Pach, The House of iKons is fast becoming the new benchmark for independent fashion events across the world.

To learn more about the show, or to discuss sponsorships, showcasing your designs, or getting involved see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Twitter.

House of iKons Youtube.

Lord and Berry Touch Up Blotting Powder

When it comes to makeup for fashion Lord and Berry has set a benchmark that is hard to beat, the range is a staple of various fashion weeks and additions like the Lord and Berry Touch Up Blotting Powder add not only to a professional backstage kit for LFW but to that of the working artist such as our creative director JamesC whose eye for commercial detail is drawn to the brand for its credentials, quality, and an array of savvy products designed for fashion and available to the world.

From a purely practical stance, JamesC prefers pressed powders for their convenience: you can slip them easily into a working kit box/bag, they take up less space, and in the form of the Lord and Berry touch up powders they offer a simplistic solution to minimizing your kit without losing quality. The 3 shades are ideal for a working artist kit and offer a multifaceted and cross-gender solution to finishing a look for print or video.

• TRANSLUCENT: it is a white-toned powder meant for just about every skin tone because it turns invisible when applied to the skin.

• BANANA: it is a yellow-toned powder which works its magic to offset any redness, illuminate the skin, neutralizes dark under-eye circles, and set makeup – and the best part is that it works on any skin tone.

• JUST PEACH: it is a peach-toned powder designed to give brightness to a dull complexion, to neutralize blue tones and set makeup. It works on any skin tone.

On a purely practical stance, these 3 powders have been tested at various fashion weeks making them perfect for a downsized kit and suitable for a working professional who needs quick solutions to on shoot problems. *Well worth noting that a pro discount is available making this an even more appealing brand for the professional arena including those in bridal, film, TV, and fashion (from live events to print).

To learn more about the range see:

Lord and Berry Website.

Lord and Berry Instagram.

Lord and Berry Facebook.

Lord and Berry Twitter.

The Makeup Museum new York

In terms of the cultural lexicon makeup has a place from the realms of film to fashion, the creative artists of makeup have been front and center of this and in a move that will span the globe the Makeup Museum New York was founded. Giving legitimacy to the craft by exhibiting talent and looking at how makeup has become central to the lives of men and women alike.

Historically, makeup has been a part of life and often missed in the grander scheme of things and has been a respected craft from the Egyptians to the current talents and stars of the cosmetics work such as the amazing Pat Mcgrath who has created iconic looks for both print and catwalk before pushing boundaries with her own makeup line.

The Makeup Museum has taken all those elements and put them in the limelight taking both current and historic icons of the industry and given them a place to be seen.

From the fashion world, the renowned and respected Kevin Aucoin’s journals have been made available giving the world at large an insight into one of the leading lights in beauty whose talents saw him work with stars like Liza Minelli, Tina Turner and many more, creating books and talking openly about the tricks and techniques that made him a household name and The name on everyone’s lips when it came to beauty.

In film and TV, it is without question the innovators and founding fathers of the industry as we know it: The Westmore’s that truly stand out shaping how we as makeup artists work today and creating iconic images and characters that are still recognizable today, the family was and still is a respected benchmark for excellence in the creative fields and to this day are part of the industry offering their insight and professionalism to the world.

Having a dedicated space for makeup as an art form is a stellar move that is lauded in the press and offers a space for the makeup artists to the makeup lovers to appreciate and revel in a craft that is both an art form and a pleasurable indulgence.

The Lost Creatives along with Lost Project and our hard of makeup and creative director JamesC will be showing support for the museum as a part of the industry we feel that this is a cause we can get behind and love the fact that talent in the creative side is being showcased.

To learn more about The Makeup Museum or to shop from the store see:

The makeup Museum Website.

The makeup Museum Shop.

The makeup Museum Instagram

The makeup Museum Facebook.

The Makeup Museum Twitter.

The makeup Museum Youtube.

Creative The Narrative

We are working in the background and will be showcasing new work soon through all 3 of our sites and talking about the creative process in more detail along with the logic behind what we did and how we did it. At the moment we are working on some site updates which will come into play across our sites. At this time we have some editorials in the edit suite with others in motion for publication alongside text articles that will be available through World Fashion Media News upcoming print magazine (which we are truly grateful to be a part of).

Our creative director JamesC, is working with a few brands on product testing (subject to non-disclosure agreements) which is an exciting prospect for our work collectively and announcements on longterm partnerships will be made as and when they are completed.

Understand that while we are quiet we do have a lot happening and cannot wait to showcase the new work and our refreshed sites and we are working to create new partnerships for future projects.

Editorial content will be playing a big part of our upcoming work with JamesC leading the charge on this and plans to completely change the layout and look of his site including an opening video for the site which we are designing the overall look for at the moment.

Focus is on publication and as previously mentioned, World Fashion Media News having a new print version coming soon, we will be working on editorials exclusive to them with an emphasis on clean beauty and male grooming.

Our list of magazines is growing and thankfully the terms are clearly laid out which means we can focus on the artistic over the corporate first with marketing taking a very close second.

Motivated and pushing forward The Lost Creative team is working hard and dreaming big.

Upcoming Changes to The Lost Plan

With the new rules and mandates in place for England coming soon and those in Scotland already started, we are disappointed that it has meant we are going to have to make massive changes to the way we work now and how we will continue forward. In the coming weeks, we will be updating the websites and blogs to reflect changes to the business and our goals.

The Lost Stories will continue as it stands with the support of our various PR contacts and the JamesC website along with the Lost Creatives will be looking at how we can work within the rules and regulations outlined and taking the time over the next 14 days to talk with our remote teams in Nepal and India to discuss options. Our ultimate goals will not change and we will continue to work diligently and professionally in the capacity of media with new websites and extension to our business being set up including the registration of our production company that will be solely aimed at the Horror and Thriller market along with the fantastic team at HOD TV.

By 2021 we will be a completely different company within the media realms and pushing toward what is an old school method of working which we will reveal soon. While we put these changes in place we do have projects that we will be working on alongside our normal business and look forward to what the future has to offer.

It is time to start with a new way of looking at the business we are in and thinking differently to move into the future. Additional training is being looked at alongside the certification our creative director has taken for safe sets and makeup safety with Dermalogica., we are looking at production training short courses for the longterm benefit of the team.