Fondation Valmont supports Publicolor with a new artistic initiative

Faithful to their core of giving back, Fondation Valmont is proud to continue their partnership with Publicolor, a New York-based nonprofit youth development organisation that engages at-risk students through design-based programs to help empower them to plan and prepare for success in school, college, work and life. To support this organisation, Didier Guillon, Owner and Creative Director of Valmont, created 14 pieces of original artwork during the quarantine lock down that will be offered for sale with 100% of the proceeds directly benefiting Publicolor.

Didier's inspiration for these new creations stemmed from his 'The Elegant Symmetry of the Gorilla' exhibition that travelled around the world to Munich and Berlin in 2019 after debuting in New York City in 2018. During a visit to the Berlin Zoo, Didier fell under the charm of Ivo, the famous gorilla and zoo mascot, and designed a series of artistic tributes to portray the quest of a gorilla in pursuit of happiness.

To embark on a new chapter of Ivo, Didier explored new materials and elevated daily objects to create a series of new compositions. As a result, new gorillas were created on dollar bills, newspaper articles and other sustainable materials.

To purchase artwork or donate directly to Publicolor, please email info@fondationvalmont.com.

Fondation Valmont extends its charitable operation until the end of the year.

About Valmont Art / Fondation Valmont:

Art is a fundamental pillar of the Valmont Group and plays a role in every initiative of the luxury Swiss beauty brand, promoting their motto ‘When Art Meets Beauty.’ An artist and collector himself, Valmont’s Owner and Creative Director, Didier Guillon founded Fondation Valmont to support artists globally by presenting international art exhibitions. The Valmont Group recently purchased Palazzo Bonvicini, a historic palace in Venice, Italy that is the new home to Fondation Valmont and hosts art exhibitions on a rolling basis. Through Fondation Valmont, Didier has curated art exhibitions all over the world, including multiple shows in Venice for the Biennale, Switzerland, Greece and New York City.

About Publicolor: 

Founded in 1996, Publicolor's mission is to improve educational equity by promoting an imaginative use of color and design in schools. Creating 'stay-in-school' youth development programs, Publicolor helps to mentor and guide students on how to achieve success in school, college, career and personal life. To date, Publicolor has helped to transform 270 under performing public schools in New York City, impacting over 900,000 students and teachers, and 241 community facilities.

Wolfskin London Mens Grooming Kit for Makeup Artists

As the makeup industry landscape changes to meet new standards and we see the need for new techniques and methods, especially for TV presenters, Wolfskin London offers a simple solution that allows men to look smart, well-groomed, and professional in any setting.

Increasingly people are required to work from home using software setups for digital meetings and the full HD screens are opening up our faces to closer scrutiny and the need for a clean, fresh, groomed look as we work from home is becoming a must and in a media format, this can also mean that for male presenters who are often used to having a makeup artist on set, they will now need to do their own makeup which is where Wolfskin London becomes integral to the media business.

For the Lost team, the reason we are looking to Wolfskin London is fairly straight forward, it is designed to suit men and is simple enough that it is suitable for most situations and we can (if required) teach our male talent to do their own makeup with minimal fuss and will be something we reach for when we cover events such as fashion shows.

Pushing forward in the make-up realm having a range that is designed for men both professionally and personally will be something we work with more in line with not only the projects we have in development but for the future of the company overall.

To learn more about the Wolfskin London range or to purchase see:

Wolfskin London Shop.

Wolfskin London Instagram.

Wolfskin London Facebook.

Wolfskin London Twitter.

Editorial Makeup Submission Featuring World Fashion Media News

Frustration is really kicking in for a lot of the creative talent out there (understandably) and it is gratifying to know that there is a light at the end of the tunnel for those who are returning to salons and for the photographic community this also means we can push forward with plans and marketing strategies with fresh, exclusive content for the digital market. The online magazine and long-standing supporter of the Lost Concept, World Fashion Media News has been hard at work creating new avenues for creative talents and revamping the website to better showcase artistic work from catwalks to individuals. Submitting your work has become a much easier prospect in the last few years and we (like many others) are getting our work collated ready to submit, promote and showcase our inhouse creative talents such as creative director JamesC.

While we are going down the exclusive route there are options to have editorials, covers, and tears with magazine logos that can be used to create not only a stellar portfolio of work at a low cost but a chance to experiment with new ideas and stretch your artistic muscles.

Our primary focus is going to be about exclusive content and will be shown across websites and as you can imagine with our ties to the HOD TV team, Horror concepts will be played alongside some other fashion portraits and of course we will be doing a full series of images and conceptual work with exclusive to our websites in amongst this.

In our capacity as a creative team and with the support of our partners in Nepal Film Production, we are structuring this to be a wider campaign based concept with a series of long and short term goals to be met over the next 12 months.

*To learn more about submitting to World Fashion Media News Click here.

Gama Professional Tools

From their heart in Italy, the Gama Pro Tools range has become a global phenomenon capturing first the European market then branching out into rest of the Globe and are amongst the elite brands used in salons taking the style and technical savvy of the Italians and putting it in the hands of artisan hairdressers and barbers.

“It all started in 1969 when the creative wizardry of a number of beauty salons inspired us to seek a new way of interpreting hair care.

The result was the first-ever professional straighteners, produced in large quantities by GAMA, and capturing the attention and interest of professional hairstylists around the globe.
In other words, GAMA haircare and styling products became the tool of choice and secret weapon both backstage at fashion events and in hair salons.”

Standing tall in the range is the new IQ Perfetto Hairdryer, a state of the art and aesthetically beautiful piece of hairdressing kit that is making waves across the pro hairdressing arena.

Moving into a whole new wave of business and with changes to how we work the tools we pick to do our work will be a much bigger part of the conversation and Gama Professional is an elite brand that understands the changing styles and needs of the salon, barber and home use with products tailored to meet this.

To learn more about the brand or to purchase see:

Gama Professional website.

Gama Professional Instagram.

Gama Professional Facebook.

Gama IQ Perfetto Instagram.

Project Planning With Nepal Productions

We really do owe a debt of gratitude to our team in Nepal especially Digbijaya Bharati from the Nepal Film Production team, who has been patient during the lockdown and happy to continue working via Whatsapp so we can as a team which gets our work moving forward, not just with media but other elements and promotional avenues we are exploring. As our regular readers will be aware our plans are geared toward Intenet TV, in particular, the horror and Thriller genres with a sideline in the editorial market to boost marketing via social accounts and strategic placement of ads.

For us, it has become planning and strategy that allows us to focus our energies in new areas of business and develop further as a business although at heart we still love makeup work and our creative director JamesC is part and parcel of the ongoing plans, we are all on board with changes being made to the business and have some smaller elements such as the facecharts being brought back in (the JamesC facechart will be available again via his site soon).

We already have several scripts in play for development in the realm of TV and will be working on a range of new images and behind the scenes work while the weather is good and allows us flexibility, the new guidelines for production work will be a big part of how we move forward ensuring everyone involved is safe and the work is handled carefully.

As our previous blog has stated we are going to also look at skills development for our in-house team to allow us to multitask and keep the crew requirements to a minimum and safe.

*Change in how the media and fashion industry will be massive and we are doing all we can to ensure that our staff is safe, the team (both the UK and South Asian) are up to date on the latest changes.

Taking Online Courses

Continuing education has become a much easier prospect in the last few months with courses available in a wide array of subjects including suitable training for those in the media industry that professionally add dimension to your work and are well worth taking the time to do (roughly one hour for health and safety training). We are really pleased to say that our creative director and head of makeup JamesC, has completed and passed the Safe Sets COVID 19 Level A certification on behalf of The Lost Agency to ensure that our team is leading the way forward and ensuring that all of our staff are safe at work.

We would really like to thank the team at The Makeup Armoury whose blog details options of different training including Barbacide certificates for salon and freelance workers.

At this time we are advising our partners to share and take the course themselves for future work and we will be taking additional online training in other areas of both the fashion and media business to expand on our creative work and give our team an extra edge as we move forward in 2020 into 2021 allowing us to be more cohesive and offer a better service to our clients.

Our plan is to take on photography and creative direction courses to augment our work in editorial and later add to this with courses in direction for film and TV.

Pushing forward we do recommend and will be asking for the Safe Sets COVID 19 Level A certificate as part of working with our team *as will many companies so it is worth doing to ensure that you are up to date with your health and safety training.

Internet TV and The Future of The Lost Creatives

We have been making calls again today to discuss a range of different business matters with our partners at Nepal Film Production, one of the subjects that got covered extensively was the future plans of The Lost Team. Naturally, we have talked in detail about the editorials for marketing and the video plans but it was the option of Internet TV that really captured the focus of our energy and where we are looking at for the future of our company. There has been a lot of research done into this and we feel that for us, TV (series based concepts) is the best route for us to go and we have been looking at keeping it genre-based. Obviously, Horror and Thriller are the two primary categories we are really looking at as we feel this is without question where we can make the most impact hence our teaming with HOD TV as a partner.

The biggest advantage we see in focusing our talents, efforts, and energies in this area is really about more than just sales avenues but how people are now viewing content ranging from streaming to TV in your home or directly to a tablet/smartphone you use on the move. In our research (and more than a little experience of traveling for business), we found that train and bus journeys, in particular, could be tedious and worked out a time frame along with our writers, that would suit this: taking a 40 to 45-minute journey to work you can potentially view a full TV series over the course of a working week of 5 days, it’s possible to watch a 25-minute episode at each end of the journey to and from work will not only kill time but gives you the space to find a seat, get settled and have the program ready to roll.

For ourselves, this is a method we feel works best and there will be extended features and standalone projects over time but our primary concern is to be TV projects.

If your are interested in learning more about HOD TV as a consumer click here or if you have a film/TV project you would like to sell check the HOD TV link on our partner’s page.

The Micromania Catalogue is Live

While many have put their careers on temporary hold and are now focusing on marketing or planning for a new slate of projects, the team behind the Micromania Film Festival have taken steps to support indie film and have opened up their back catalog of work (all films under 5 minutes) through their Vimeo channel, giving talent a new home and a chance to be seen. Which is a huge plus and opens the door to new and exciting names in the industry. A technical route that is often overlooked there is something incredible about the short that film should be appreciated and valued, a story can be as simple as a single image and Micromania is a shining example of showcasing talent, giving a voice and a platform to films under 5 minutes and talent off the charts.

The doors are open for 2020 and submissions can be made through Filmfreeway allowing you to open new doors and get your films seen.

Building a story and creating a cohesive look in a small format can be a big challenge that does not get the same reverence in the global scheme so its important to support not just the films but the talent behind and The Lost Creatives are fully behind the Micromania Film Festival.

To learn more about the Micromania Film Festival or to submit your project see:

Micromania Film Festival Website.

Micromania Film Festival Film Freeway.

Micromania Film Festival Facebook.

Micromania Film Festival Twitter.

Micromania Film Festival Instagram.

Creative and Editorial Research Featuring Lola Makeup

Over the last few weeks, we have been working quietly on new content designs and running not just our various blogs but also some research into styling for planned shoots (suggested by our media partners Nepal Film Production and coordinated by our creative director JamesC), focusing our energies on commercial concepts and the behind the scenes elements that will be showcased as part of the planned expansion of The Lost Concept, more on this later. What has really hit the right marker for us and our partners in style terms is the look of the Lola Makeup channel on youtube where whose campaign videos are a stellar example of how it should be done to showcase not just the cosmetics but the minds behind the work. A leading light of the Euro scene for both fashion and media, Lola Makeup is a brand that has captured artists' attention, designed to meet the needs of the consumer with the attention to the details that draw in makeup artists of all stripes.

For us, as a creative team, we are working on new editorials and do have some work to be edited and will be using both the still images and behind the scenes as a part of our upcoming marketing alongside our partners at Nepal Film Production.

We will be working on more designs over the next few weeks that will incorporate different elements of beauty and editorial from a commercial stance and nodding to more creative concepts that will push the boundaries a little more and take us away from the simple and clean into the more fashion show look (the Lola cream shadow pencils will feature heavily in this).

At the moment for simplicity and ease, we can work with smaller teams on editorial concepts, we are focused on fashion but we do have other projects in the works and as we push forward behind the scenes is going to become a larger part of our work which we are really excited about.

To learn more about the Lola Makeup range and why we are using them see:

Lola Makeup Website.

Lola Makeup Youtube.

Lola Makeup Facebook.

Lola makeup Instagram.

Starting The Ball rolling

The last few months have been a creative dead end for many in the arts and now we are starting to see a relaxing of the rules and feel that we can open up a little more our core UK team has begun putting together small shoots and will continue building up a whole new portfolio including videos for an upcoming new site and as a part of the current slate of Lost Media work, all headed up by creative director JamesC. At the moment we do have a small amount of work that is being edited (inhouse) being prepped for submission to a very specific selection of magazines and we are looking closely at the options for creating our own logo and branding around the Lost Concept that will expand our reach further into the future.

Naturally, we are still working with our South Asian contacts especially Nepal Film Production who has been instrumental in the most recent changes to what we are doing and helping us with details like our web presence which we are extremely grateful for.

Keeping the flow of work going has been difficult but thanks to a combination of social media like Instagram, Facebook messenger and of course Whatsapp, we have been able to continue working and the Lost Project, in particular, has been really gathering attention and support thanks to our resources and contacts in New York at the Sarah Gargano Agency, who are a fantastically professional team to work with.

Overall, the ideas that we had to set up our own small studio and continue have been shelved instead we are going to focus our energies on a more mobile version of this with our main work being done on the computer anyway from the running of the various sites and social accounts we have to the editing work for our shoots it has become more about practicality as we think of ways to minimize our footprint and give us the freedom to travel, move quickly and of course provide a service.

Lost In The Horror

We are in the midst of what would (and most likely will be) the source of many new thriller and horror film and TV plots, the lockdown is the start of a refresh of the industry which we will be taking full advantage of and have been in all honesty planning around for a long time as Horror is the genre of choice for us both artistically and commercially, more than ever with the support of the HOD TV team (submit your films here).

For us and our partners, Horror has all the potential we need to feel fulfilled as an artist: our actors can play the character and develop the narrative, the writers are loving the scope of the human mind for fear, for our creative director JamesC, it’s about the makeup and of course our remote teams it’s all about the locations (our Nepal production contacts are delighted with this idea). There is something in this for each of us to get our teeth into and we have room to work together as a collective to push an agenda that suits us and it does also open up other potential aspects that could be realistically deemed vanity projects with a slight commercial twist.

With many magazines and film festivals dedicated to the Horror and Thriller genres, we can easily utilize different suppliers and resources to keep the costs down while maintaining the gore and chills.

Talking of Keeping the costs down, it is fairly straightforward and can be augmented by companies like Monster Fx or the supply house Red Carpet FX (who stock our favorite IPA palettes from Ripper FX).

The future is in our hands and we are taking our own direction on this with plans in motion to do both editorial/print work in this darker style and of course TV projects that will be at the heart of the work, a commercially driven but still artistically driven venture.

Creating Something Fresh: A Portfolio Journey

In the last ten years, the media industry has changed and we focus our energy on creating curated websites and social media accounts that (especially in the UK) are designed to be our portfolio and showcase our work. However, we at The Lost Creatives can see that changing and the physical portfolio book will make a comeback for those in makeup and photography in particular. There will always be a three-tier system in place when it comes to business and we have our goals and understand that we will need to go back to an earlier incarnation of how we worked.

We have been quietly discussing this in the background in our WhatsApp calls and Facebook messages as something we need to really push forward with hence our editorial plans. *Because we work primarily in-house (with thanks to creative director JamesC for his support) we can keep the team small and with the options available in the digital market it is possible for us to completely change our outlook to fit a new audience which is a major plus. We will maintain the websites as part of a larger marketing campaign but for meetings, we want to be able to show our potential clients or collaborators a book of work that will allow them to look at images which admittedly we have not done in many years and it is an exciting challenge to be in a position to create something fresh.

For this we do have a plan of action in place and have started working out exactly what we want and which magazines we will shoot for, there will be two portfolios of work focusing on key areas of the work we do and keeping them distinct and separate.

As our primary focus with any shoots will be marketing we will be starting with our fashion and beauty folio which will be geared toward tear sheets and covers (we have done some digging and can make this happen fairly easily), with a film/TV book being secondary and scripts being chosen to shoot for festivals to start and of course an array of Commercial projects that will include a showreel of the work done.

Something to consider as we move into a whole new arena of work in the coming months will be how to stand out in the market as an artist.

The Changing Face of Cinema and TV

In the coming months, there will be some major changes to how we view film and TV with a massive shift in the production side, in conjunction with our partners at Nepal Film Production, we have been looking at the different elements we see changing and how you can logically, make the most of your budget and maximize the scope of your work using lower-cost locations and setups.

Naturally, as our partner, we looked closely at Nepal as a potential avenue for us to shoot when we are able to travel again. *Even allowing for travel, accommodation, visa’s, etc it is still a much more cost-effective prospect for us to work abroad than in our home base of the UK as we will get tax breaks and with the Lost team being more thriller/horror based in our plans we can use HOD TV distribution (Nepal also has this option available), we can tackle smaller budget projects with an exotic edge that really does appeal to our team aesthetically.

Taking logical steps toward the future here are the base reasons we work with the team and will be shooting on location in Nepal:

• Beautiful locations.

• Lower overall costs.

• A 24-hour service.

• The team can arrange any permits required.

The potential of Nepal is astronomical and more details can be found via their own blog by clicking here.

Using Editorials and Tears To Market The Lost Concept

Creative frustration is starting to kick in for many of us in the arts and while we are all on hold it is a good time to plan for the future and marketing your business once the restrictions are lifted and we can submit fresh work to the various online and print publications out there. For us, we do have several concepts that are part of a larger-scale and ultimately long-term project around The Lost concept.

Our goals are split into two areas:

1. Photo Stories and editorials.

2. Single image and portrait.

There are magazines that we are looking at with very specific designs and concepts, thankfully we have talked to a few of them and they have opened up the single image option (tears and covers) that will be integral to our marketing over the coming months along with our partners.

For us its the single image option that is the biggest challenge as we want that image as a standalone to tell a story or at least inspire the imagination which is the intellectual challenge part that we are eager to get into, none more so that our creative director JamesC who has been instrumental in much of the marketing planning underway and has offered insight based on his experience of the industry both good and bad.

Our style of work is going to change dramatically and we will have a more refined and focused look that is a different creative stream than what we would do for our private sector and commercial clients. Conceptually The Lost Concept is a mixture of styles and will strangely, benefit from the current lockdown as it has forced us to reassess how we look at images, models and who we will book for shoots especially for our in house projects.

We fully intend to keep the team small on shoots and make the maximum use of the locations around our current base with an emphasis on simplicity of look touching on the more creative with darker touches brought into play.

From a marketing stance, we are enjoying the plans being put into place and our budget is going to reflect this across our 3 main sites of JameC mua, Lost Project, and of course Lost Creatives.

Marketing and the Lost Concept

While we have been a little quiet over the last few days it has not stopped the work thanks in part to Facebook and Whatsapp we were able to continue meetings and even showcase some of our past work in line with our creative director and founder JamesC. The crux of much of this has been discussing marketing strategies. Many people are unaware of the pages and sites involved in our marketing just for the Lost Concept and our core team and we are now in a place where we feel that the sites and pages (in most cases) are sufficiently “liked” enough that we are collating all the backlog of work into a folio of work and with certain magazines offering open submissions of single images (we are going for exclusive but this is not a requirement for many digital magazines) and once the lockdowns are sufficiently lifted we do have plans to do a full marketing campaign with more work built around the Lost Boys and Lost Girls concept as outlined in the Lost Project blog.

Marketing is something we are really keen on and we do work with our partners in Nepal (the Nepal Film Production team), on campaigns and this will be revised again at the end of this month in line with changes to the market as it stands.

One of the main reasons we are looking at this now is we have time, the blogs are keeping us busy along with various other elements but like many in the creative fields, we really are keen to get back to our real work. The focus of our upcoming campaigns will start with the two lost sites and then the actual artists who are working on the creative side such as actor Raj Srivastava and of course JamesC.

TV Production and Development

As you can well imagine, we are really keen to get back on set and start working properly again, much the same as our partners in Nepal. The Lost Creatives team is working quietly on marketing, planning and with their usual dark minds in motion, we started looking at the horror/thriller script options we have open to us with a view to the future. Taking everything into consideration we are going to be focused on TV projects and have 2 already earmarked with a 3rd being discussed and developed. We want to have a set of projects that can be set up as long term with options for multiple series follow ons and continued creative development.

In the short term, we have been watching the indie magazine world and have decided on a total of 4 photoshoots planned as part of a wider project to be done as soon as we can. With 2 male and 2 female concepts in place and more being discussed collectively by the remote team. *Naturally, we are following current guidelines and our meetings are done over the phone or via Whatsapp/FB messenger to ease the strain on those who are not in the country or cannot risk attending meetings.

Our Creative Director JamesC, is happy to hold for the moment and has agreed that he will begin stock checking so we can order in new materials that are needed for the work planned, blush is going to be a big part of our upcoming beauty shoots.

Stay tuned for further updates and news from The Lost Creative Team.

Nepal Film Production and The Future of Cinema

In a rapidly changing cinematic and TV landscape Nepal Film Productions team is working on new developments in the world market to help augment and support film and TV creators at this time and will continue to do so. Budgets and other constraints are going to be first and foremost in peoples mind and the Nepal team are working around this to ensure that production companies get the best service at the most competitive price without compromising on the quality of the work.

Nepal is a historically beautiful country at the heart of Asia with cultural heritage to be rivaled and documented, however, it is the cinematic potential that is truly appealing and offers filmmakers and TV companies a host of new avenues and potential that is out of this world. With some of the most iconic locations on the planet such as Kathmandu city and of course the Hymilain mountain range, it can and does tailor itself to the needs of a wide range of film projects without losing any sense of its own identity and it is this that the team from Nepal Film Production are there to support, offering a bridge between worlds.

From a purely financial sense, Nepal as a film hub offers a cost-effective location and of course a talent pool of highly skilled actors, models, camera crew and more that can be hired locally reducing the overall need to bring staff in to shoot, a winner when working to a smaller budget or looking to split between another continent and still having the beauty of a natural location in your film/TV project. Multicultural and still traditional there is something special about Nepal as a location that cannot be found elsewhere to a point where crews from Hollywood to Bollywood understand that this is the place to be for stunning visuals and the best creative teams.

Something that is exclusive to the Nepal Film Production company is the deal with HOD TV (Horror and Thriller exclusive online distribution) that offers yet more reason to work with them. *More details on this option can be discussed with the team and it does mean that Nepal has the more to offer than just surface looks, the country is set to become the home of horror and thriller in South Asia.

Overall, Nepal as a location has so much to offer film/TV and Nepal Film Production understands this and offers a one-stop-shop service.

To learn more about the region or to talk to the team about filming see:

Nepal Film Production Website.

Digital Versus Print Editorials and Tears

As the economic and social climate changes the digital magazine market is going to be where we find our fix of fashion and beauty news for the ease and convenience of access through our mobiles and other devices which for makeup artists, photographers and creative staff (designers, stylists and so on) will change to some degree how we all work and require multi-tasking. For the lost team, that is not a big hassle as we already work small and aim high with the work we are doing, the goals in place and will be back to work as soon as possible tackling the list of magazines we have decided to shoot for.

Focusing your mind on goals is key to finding a path and putting your business into a new arena. With editorial for the lost team, it is a secondary consideration to our real goals of TV production but we do have a clear sense of the value of a tear sheet or cover with a good magazine that can be promoted which is why we focus on digital over print.

The big advantage of digital is overall social media reach, an image and a link to a website that can be shared and has more value (to us) because it becomes simpler to promote and has exponential reach with either paid postings on Facebook or Instagram or if you have a good audience and SEO through your website (ideally you have all three in place).

We have of course mapped out a plan of action and thankfully there are one-stop-shop sites that offer a creative outlet that is managed: you can find the submission terms, costs, and image requirements in one place with the option to handle multiple submissions. A major plus and reduces the amount of time you have to spend on research.

*See our previous blog on Luminar Photo Editing for a good option for editing images on a budget.

Our creative director JamesC makeup is itching to get started again and has a book full of concepts and ideas ready to roll and we are happy to see he is keeping busy not just with the blogs but also with his creative work.

A more focused plan and set of goals are being worked with our overseas contacts (primarily South Asia) for casting and of course production which we will talk about in another blog very soon.

Montarem Mens Grooming

In the world of male grooming, the landscape has changed dramatically with more and more people taking the care of their appearance, working in environments that require HD video calling and of course the current landscape of news presenting and on-camera appearances which is why brands like Montarem are important and offer a solution for the modern man.

The world has and still is in a state of fluctuation and more and more people are working from home, video calling and the media industry is working in the background to find new scripts and concepts for the day we can all start filming again and it will see a rise in the need for products tailored to men and offering options that will work across mediums from a laptop call to the screens of our TV’s. This is where Montarem will come into play offering a good option for solo workers, actors and more to create a more polished look when required.

While Montarem was started as a personal solution and will continue in this way, it is easy to see where the crossover to other areas of life are, simplifying the day to day and giving confidence back to the general populous, they have opened the door to the commercial, fashion and of course media world with their easy to use products that are solution-based.

“TV presenters take note if a makeup artist is unavailable for your show/newscast then Montarem will be able to help with their BB cream and concealer offering a way to ensure you are camera ready.” JamesC professional makeup artist.

To learn more about the range see:

Montarem Website (sign up for the newsletter).

Montarem Facebook.

Montarem Instagram.

Mykitco In Times of Reflection

Image courtesy of Mykitco Instagram

With an international reputation for their brushes, Mykitco has taken the savvy and generous step of supporting artists through social media and working with their clients both professional and consumer, to increase the use of the classic face chart. Spending time on Instagram TV designing and sketching with a showcase of the work of their viewers which has become a hit for the artistic scene.

Co-founder James Molloy is considered one of the elites of the makeup world with good reason and this step not only helps the business but shows how important it is to support and nurture talent with mentoring them through what is a difficult time for freelancers.

While primarily known for their brushes they are artist-led and look for solutions to the most common issues that are faced: storing your kit, packing your brushes being on-set with essential items and carrying a working kit that is both practical and stylish, which is at its heart what people look for as makeup staff. The logo also adds to the sense of artistic continuity and community, the badges are covetable with the added bonus of being a nod to your professional knowledge showing that you have your craft in mind and want the best in your working kit and life.

As a staple of many professional kits, it’s not uncommon to see Mykitco brushes and accessories popping up in pro kits backstage at the shows through to TV shows, a marker of how far they have come and the regard they are given as a brand and how they have become synonymous with a certain standard. Watching their channels and updates also has become integral to the rise of the company.

To learn more about the range or to purchase see:

Mykitco Website.

Mykitco Instagram.

Mykitco Facebook.

Mykitco Twitter.