business development

Opening Doors For Working-Class Actors By Patricia Jones

There has been a push to get more working-class people into actors but with that, there has been little to no attempt at providing any information or support, which is why we at the lost creatives were very happy to be able to talk to Patricia Jones, a working actress of note, and the author of the book “Opening Doors for Working-Class Actors.” 

Opening up to her readers about her own journey from her Northern English roots, and struggles, her honest and upfront approach to the art of acting offers up hope for those who want a career in the arts and shows that it can be done. 

The book itself covers the basics of starting out and takes you through the process, offering advice based on experience, anecdotes about people she has met, and how her own life shaped her journey. 

Each chapter sets out a map of the craft and puts you in a position to set a clear path from starting out to finding yourself an agent, with a series of current options that are designed to be researched and cross-referenced to fit your plans, budget, and aspirations. 

Something that stood out for us was the reference to theater as a learning platform, we are big advocates of working on stage as an actor or backstage as a crew member, you will learn a huge amount about time management, voice work, character development and working to the constraints of the stage, another plus is the short and student film market, both of which can give you a chance to build showreel material and network (a very important part of the job of an actor). 

The *book “Opening Doors for Working-Class Actors.” is a book that has been needed for many years and in a content-hungry age of digital downloads, shows that the craft is not just for those with financial means, it is a journey that can be made by anyone with the determination to do it. 

With the full support and endorsement of The Lost Creatives, the book “Opening Doors for Working-Class Actors” is something we highly recommend to anyone looking to delve into the world of acting or to expand their knowledge of the working world of actors. 

To learn more about Patrician Jones or discuss bookings see:

Patricia Jones Twitter.

For further details of the book which is available in Kindle, hardback and paperback format see:

Opening Doors For Working Class Actors Amazon UK.

Source: shorturl.at/AO259

Revamping The Lost Sites

We are going to be working on the Lost sites over the next two weeks allowing us to decide what is and isn’t working, change out images, and update affiliate links and partnerships, we are incredibly lucky to have some amazing brands supporting us already and we have projects that have been completed (but shelved due to other aspects of work underway) that will be used to update the sites.

From a professional stance, in particular to the makeup side, our creative director and head of makeup JamesC’s website has already been reworked to make it cleaner and simpler to navigate, he has chosen several brands to work with including Mykitco (check out the pro discount program for eligibility), Illamasqua Pro will become a featured brand soon, and of course Sons of Adonis (JamesC personally consulted with the owner of the range and the brush).

Two small projects for the festival circuit are being written and developed with a view to expanding into a full-scale TV series, an idea we have wanted to really push forward with for a long time, with the festival path we can tailor our choices to suit garnering awards for the team including the makeup, actors, and director to help with promotion.

*This means we will add to the roster very soon to help with the creation of projects, and a new TV production site will be a part of this planning.

We are really pleased that our main site, The Lost Project, is gathering attention (organically) and continues to be a source of information on the consumer side, the book reviews and makeup stories are proving to be popular which is something we are incredibly proud of.

More changes are coming and it is truly exciting to be working on the lost group expansion. Stay tuned for more updates and news.

Talking About An Agents Life With Louise Gubbay

There are so many talents in the creative industries and we are lucky enough to be able to talk to Louise Gubbay about her work as an agent, and how she has built her talent agency and a stellar reputation with production companies as well as actors. Offering insights into the world of casting, Louise brings a fresh perspective to the world of film and TV sharing the journey with us.

Can you tell us more about yourself and your agency?  How you started out and what do you do as an agent in the social media age? 

Firstly, thank you for inviting me to do this Q&A! I sincerely hope everyone that reads this will find it of use.

After spending many years in different parts of the industry, my passion was to eventually become an agent and when the kids came along, I decided it was the right time to set up Louise Gubbay Associates back in 2006.  I have always been a boutique agent representing actors across the board.  


A few years later, I decided to set up an LA side to the agency! This certainly was not an easy task and took many months before I eventually became a US taxpayer! That was a hugely proud moment in my career! The only reason I eventually closed it was because six years of working from 9 am – 3 am Monday to Friday started to make me a tad tired! But it was a very rewarding time! 


”I never trained as an actor and as I occasionally put out on Twitter, that was a good thing as, to be frank, I would be utterly shockingly bad but envy every actor who does their job brilliantly.  When I see my clients on stage, I am like the proud mum in the audience and generally fighting back the tears! “

I believe social media is important for any business.  It helps you connect with others, support others and promote yourself.  The power of social media is extraordinary. For me though, the way I use social media is to announce confirmed castings of any of my clients and support other actors the best I can.

You have become something of a sensation on Twitter for your motivational Tweets and posts about your client's achievements.  Can you tell us what is your thinking behind this and why you feel it is important to show support across the network? 

I am not sure I would go that far but thank you! I didn’t use my Twitter that much until Covid hit us although I would always shout my client’s credits from the rooftops on it. It is a fantastic feeling when they get cast as we all know this is not an easy industry! There is a lot of rejection for actors, so when we get positive outcomes, I need to let the world know! 

When the entire industry shut down back in 2020, I read many tweets of uncertainty from actors, some of who were the ‘class of 2020’ and others who were left with anxiety as to when and how the industry would reopen, much like we all were and I wanted to give support which has carried on to present day and will continue to carry on.  I was (and still am) inspired by my actor John Craggs who runs The Actors Support Network (@network_actor ) and thought that if I could also offer support, then maybe it would give actors additional hope.  At the best of times, the industry is not an easy one but actors need to keep believing in themselves, do what they need to do to market themselves and keep plugging away.  Good things do happen in the biz and whilst some of the time, actors may feel negative, as I always say, a negative will turn into a positive at some point!

I am in my 17th year as an agent and like everyone has good days, bad days, frustrating days, and positive days but I still look forward to starting work on Monday mornings! The best part about our industry is anything can happen in the next five minutes and sometimes, it does exactly that! 


My motivational tweets are usually thought of when I am walking Mr. Sweetface (aka Zeb, the double terrier) out in the gorgeous areas of rural Devon where I am lucky enough to live. It gives me a chance to think about actors who I do not represent and how I can help, advise or support them but predominantly, give them positivity.  It is so important to me. Not every actor will have representation and those are the ones that need guidance to help make that happen.

What advice would you offer someone looking for an agent to represent them and if they are looking to join your books what would be the best approach? 

It is so important for actors seeking rep to keep reminding themselves they too, are a business. Agents get a huge amount of representation requests throughout the year and so it is important to make sure you stand out.

There is no point in sending an email saying simply ‘Hello, I am an actor and looking for representation but I am working on my showreel’ for example.  That is not selling yourself.  I’m not saying many do but the occasional one does come in.


All actors need to have a showreel.  Agents need to see if they can act.  It might sound daft as they are an actor who is approaching an agent but if I had an email such as that with the actor wanting to meet up for a coffee, why would I take time away from my own clients as well as spend money on travel to meet that actor when I have no idea if they can actually act! It may sound harsh but it is reality.

Actors need to be happy with the package they are sending over to agents which would ultimately include headshots and some kind of reel.  If they are starting out, it won’t be a professional reel with clips of scenes they have done on a professional level but they can create their own scenes and that is perfectly acceptable as long as the sound and quality are at a decent level.  Something is always better than nothing! Actors are creatives, so create!

Also, and importantly, actors need to research the agents they are interested in. We don’t expect any actor to just pick one agent to approach at any one time but look and see which ones you think you could be a part of.  Working with an agent is a two-way street.  Both are after the same goal so it is imperative that both sides can work together.  I cannot guarantee that I would get any new client seen tomorrow, the next day, or the next month.  I am not psychic (sometimes I wish I was!) but the most important factor is for any of my actors to have that trust in me knowing that I am doing my job, which thankfully they do but also for me to know that those that who are also starting out are being proactive too.  A saying I have had for years is to never wait for the phone to ring….

This industry is all about selling yourself so actors should pinpoint the highlights of their career achievements so far. This could be that they have just graduated or they have just been cast in a short film or that they have just finished in the West End.  It doesn’t matter how big or small the credit is, it is simply about selling themselves.

Can you tell us what would you say to aspiring agents out there?  Is there any advice you can offer to new and potential agents to help them grow? 

If they really want to become agents, then do it! I feel absolutely blessed to have a job that I am so passionate about and feel the same enthusiasm today as I did on day one.  

I have advised a couple of new agents recently who have got in touch and am very happy to do that as I was a new agent once.  It is not the easiest career to get started but it is doable! Like any business, again, it’s all about marketing yourself, making contacts, and not giving up. When I see new agents on Twitter and see how passionate they are, I will always happily re-tweet them. Support goes a long way for any new business! Make it happen!

To learn more about Louise Gubbay and Associates or to get in touch see:

Louise Gubbay and Associates Website.

Louise Gubbay and Associates Twitter.

Louise Gubbay and Associates Facebook.

Louise Gubbay and associates Linkedin.




Source: http://www.louisegubbay.com/

Touching Base With Our Friends in Nepal

Something we are incredibly proud of is our association with the Nepal Film Production team, and with a potential project being discussed at the moment it is good to be talking business again with the founder Digbijaya Bharati is a genuine pleasure and will open up doors again to work in the jewel of South Asia that is Nepal.

With their main work being documentary, Nepal Film Production works with filmmakers across the world we love that we can be a part of that remotely at the moment, talk about new avenues and bring the Lost Creative’s methods and projects to them where we know that they will be tackled with professionalism.

Now that things are moving again we can open up old projects we put to the side during the upheaval of the last two years and tackle ideas that we have been eager to get back to. South Asia is to us, the most beautiful place, having spent two years in India, our creative director JamesC, is very happy about the prospect of this and looking forward to talking film, TV, and other things with our friends and associates in Kathamandu.

Source: https://nepalfilmproduction.com/

Finding Solutions

Finding solutions is a big part of the work we do, from our creative consultation work with the Sons of Adonis brand to blogging about shows, The Lost Creatives was built around that concept and we are truly grateful to the people around us, in the last few days our dear friend Keziah Nyam-jim who has been bringing her immense talents in the business world to the table and supporting our changes with some advice, gentle nudges, and more than a few laughs in the process, she has been talking us through options that we would otherwise have missed.

What this means, is we have a much clearer end goal and thanks to Keziah, a timetable to work to, and someone outside of the creative world we live in who is going to give us a critical eye that is much needed looking over the work and plans. Something that we highly recommend.

There are also updates we know are coming to the vshowcards site which will make a huge impact on how we work, and open up doors to projects for many people in the arts and media that will be a gamechanger. Our creative director JamesC, will be amending and changing his own profile with vshowcards and adding the link directly to the website to make promotion a little easier overall.

More updates will be available soon so stay tuned.

Travel and Meeting Contacts Featuring vShowcards

We are really pleased when people reach out, especially when our contacts who have taken time off, come to us to talk about working on something fresh which has been happening a lot recently especially with photographers and a few actors who feel that the time is right to start working on smaller projects to stretch their muscles a little after the uncertainty of the last two years.

Naturally, this has given us the impetus to think a little more deeply about concepts and start stockpiling items that may seem strange but will in the long term be of advantage to us, such as the mix of ready-made prosthetics, butterflies, and other items that would on the surface seem strange.

In addition to this, we are planning a trip to London, part buyers trip and part meet up with friends, although the timing for this has been a little tricky due to family commitments, there are advantages to this that aside from being able to shop, we can discuss plans with the team at vShowcards gaining further insight their upcoming changes (which look to be amazing), our creative director JamesC is already a member which is another reason we want to sit with them and work out some details and add to his profile with strategic work.

What we are planning for is trips to the major makeup retailers, meeting with clients/friends, then returning to Scotland to work on additions to the sites across the board. There is something to be said for this plan that goes beyond the obvious networking, it really is about finding new sources of inspiration on route.

The scope and potential of this trip should be interesting and be a welcome break from the background work we have been doing.

To learn more about JamesC or the vShowcards site see:

JamesC vShowcards.

vShwocards official site.

Source: https://www.vshowcards.com/

Don't F*ck Up Your No Budget Movie! By Ivan Peric

As an accomplished filmmaker and actor in his own right, Ivan Peric has become something of a maven for the digital content market and with his book “Don’t F*ck Your No Budget Movie” takes you through the hard-earned and hard-learned process that took his passion for acting and film to a wider audience, detailing the process with retrospective ease to help others in the same place.

Working backward, Ivan Peric talks about his own experience of starting out as a filmmaker taking the mistakes he made, the lessons he learned, and compiling them into an easy-to-follow and frankly common-sense manner that will change the way you look at digital filmmaking and selling your product.

Many new and established filmmakers have the belief that “If I make it, they shall come,” and focus on film as an art form rather than a commercial venture, which if you want to make a career out of this is the wrong approach and often leads down the path of shelving a project. What this book focuses on is taking the art, and the commercial, combining the two, and producing work that will be a showcase of your talents and commercially viable.

What is really refreshing about “Don't F*ck Your No-Budget Movie” is the candor with which Ivan approaches the process, he openly talks about how hard it was to make things happen and why, giving a first-hand view of what he did, how he achieved it and what pitfalls he faced in the journey.

As a team, we can see the value in this book and fully endorse it, our team has worked behind and in front of the camera for over 20 years and we decided that we wanted to focus our energy on producing for ourselves which we had a broad idea of what was involved from previous work, however, taking that knowledge (along with our contacts in distribution, casting, etc), alongside the stellar advice offered by Ivan Peric in his book, we can clearly create a path that will reduce the process of creating a TV or film project and streamline it making it a much more cohesive journey. *It is worth noting even with the experience we have it is always good to source additional information and add to the arsenal of information we have in our pocket, which this book did by verifying our thought processes and giving a clear and concise plan that filled in certain gaps in our knowledge.

To learn more about Ivan Peric or to purchase the book see:

Ivan Peric Link Tree.

Ivan Peric Twitter.

Don't F*ck Up Your No Budget Movie! Amazon UK. (Kindle, Paperback, and Hardback)

Don't F*ck Up Your No Budget Movie! Amazon USA. (Kindle, Paperback, and Hardback)

Don't F*ck Up Your No Budget Movie! Barns and Noble USA

Don't F*ck Up Your No Budget Movie! Google Books.

Don't F*ck Up Your No Budget Movie! Apple Books.

Source: www.ivanperic.com

Adding To Your Pro Kit For Makeup Artists Featuring Mykitco

In our last blog, we talked about the books we are adding to our working library which included two fantastic makeup books and one on filmmaking which we thought would be beneficial not only to the team but to our readers.

Now we want to talk to the makeup artists out there and remind you that your kit is important, more so now than ever with changes happening on a regular basis and guidance altering how we work collectively, this admittedly varies by company and by budget, none the less it is a good time to invest in solid kit staples that will ensure you are working smart in the new year from fashion and print through to film and TV.

Mykitco is one of the brands that does feature heavily in our creative directors working kit and with a plan in motion to split the kit into 2 parts (more so the tools) a sale is always a good time to buy up brushes and other accessories especially when they are pro-grade and high quality.

What this means for JamesC, is that rather than a full array of kit items brought in and cleaned in stages, he and the rest of the team will focus on small projects that will allow space to clean and in terms of space reduce the need for a larger table so limiting things to 6 f each brush and careful planning for the looks to ensure that we are working smart, and in a time-efficient manner across commercial projects and our festival plans.

*It is worth taking the time to apply for the pro discount available from Mykitco as this will allow you the flexibility to add to your kit over time and add new items as and when you need them.

For further information on the Mykitco range or to follow them across social media see:

Mykitco Website.

Mykitco Instagram.

Mykitco Facebook.

Source: https://www.mykitco.uk/

Adding To Our Book Collection

With the Christmas and New Years’ break in midflow, we wanted to take some time to add to our collection of books for work both in filmmaking and of course in makeup artistry (at the behest of our creative director JamesC). Naturally, with Boxing day sales, and gift cards in our pocket it was a really good time to add to the collection and give us time to read up on new techniques and look at some other perspectives.

Of course, we wanted to share the top 3 books that have made our list and give a brief overview of why we bought them starting with:

Don't F*ck Up Your No Budget Movie!: Inexpensive Filmmaking In This Content-Hungry Age by Ivan Peric, aside from the title (which immediately grabs attention) this was one that from the chapter list alone spoke to the team because it does talk in terms we are thinking and puts the emphasis on the commercial aspect of filmmaking, so we did purchase the book in hardback for our collection. We will be going into more detail on this book for the blog soon with the support of the Author, so stay tuned.

Don't F*ck Up Your No Budget Movie! Amazon UK.

Don't F*ck Up Your No Budget Movie! Amazon USA.

A Complete Guide to Special Effects Makeup 3 by the Tokyo SFX makeup workshop, was a real plus as it will add dimension to the collection and be in line with our second makeup-oriented book, which is one that will be bought in again as a backup. Focusing on cuts, scars, and wounds, this book offers up a different perspective on techniques that we are really interested in and want to integrate into our work next year.

A Complete Guide to Special Effects Makeup 3 Amazon UK.

A Complete Guide to Special Effects Makeup 3 Amazon USA.

Special Effects Guide Of Real Human Wounds and Injuries By Mr. Benito Garcia iii, a must for anyone interested in film and TV makeup, this is a truly graphic and comprehensive book that covers different aspects of bodily injury and shows you in real terms what they should look like making it entirely possible to replicate this with special effects.

Special Effects Guide Of Real Human Wounds and Injuries Amazon UK.

Special Effects Guide Of Real Human Wounds and Injuries Amazon USA.

We have other books coming and within the collection but these were real standouts and worth sharing as we move forward with our own plans and goals.

Christmas Consultations and Other Business

The Christmas season (and by extension New Year) is always interesting for the Lost Creatives team. Our creative director JamesC has been working with a few regular faces pre-show in a private capacity to plan out makeup for the stellar talent Alex Robertson, currently appearing as Dame at the Falkirk Town Hall, alongside his usual work with brands.

As an old friend of the company Alex Robertson has been a supporter and a real boost to our morale, and to have him come to JamesC for advice was a genuine pleasure, he is not only an exceptional talent on stage but a respected character actor for a wide range of TV shows, indie films, and much more, so to be able to support him was a real pleasure and in truth a running laugh as he is a comical person to be around with self-deprecating humor that always makes us laugh out loud. For further information on the show, Beauty and the Beast, click here.

On top of this, we have been doing other types of consult work from PR advice to script work breaking down the financials (in basic form) to help a few indie projects that were stuck with a few minor details. We are incredibly proud of the work we do and appreciate that people see us as a viable source of information and of course promotion for their projects.

In the New Year, we are going to be taking some calculated risks and going public with our work which till now has been for clients and we have had to sign waivers preventing us from showcasing the work, frustrating but nonetheless important for our growth as a team and a company.

While we finish off some of the background work we have before we close for a few days of well-earned rest, we wish all our followers and everyone in the media industry a Merry Christmas, we look forward to coming back in the New Year with more news and updates.