Something we are really keen on is marketing as low cost as possible but with a maximum push. I know this might sound odd but it is possible and we are working on a few different strategies that will help that.
Featured Product: Brushwork Cosmetics (promo code Jamesc 10% off your order)
To begin with, we have given serious thought to festival entry films (short) and of course editorial work. Naturally as a makeup artist myself and the creative director of The Lost Project, principally an arts and lifestyle blog with a heavy hand toward beauty because it’s my passion, it’s actually quite enjoyable to think of the terms we need to address and how we can make this work in our favor.
Keeping the costs to a minimum to begin we are looking at magazines that allow minimal submissions (for example 1 plus images) that will allow us to push all the social accounts of those involved. There are some great options and of course, will produce something for the World Fashion Media News website who we have a long-standing relationship that will continue.
Editorial is a fantastic method and can with planning and a little effort, give a wider audience reach that will bring attention to the work we are doing and of course what we are planning.
Naturally, we will make full use of the contacts and resources we have built over time and as we always do share and talk about the different brands we are supported by through careful and strategic placement of products to help not only ourselves but the brands as a thank for sticking with us.
Our goal is to push The Lost Concept as hard as possible and of course, create a cohesive, commercial story that illustrates what we do.