commercial projects

The iKons February 2025 Showcase

Since launching, The House of iKons has been a showcase of design and creative talent that was built on passion and determination. As we see the outcome of the February 22nd show, the first of 2025, they have once again pushed the boundaries of fashion and events to bring talent under one roof from across the globe and prove once again, why they are considered to be part of the top 10 independent shows worldwide.

Taking not only the bold and the beautiful of design, they have become a showcase of the diverse, the innovative and increasing sustainability.

With an ever increasing portfolio of talent, House of iKons is The ticket to have during fashion week and leading the way on how fashion can move with the zeitgeist if not tip the scales.

Representing everything that the front of house should be coupled with a representative talent roster of backstage crew from dressers to makeup artists and press photographers that have become as much a part of the conversation as the designers themselves. Led by Savita Kayes House of iKons is the pinnacle of the fashion entertainment welcoming a range of people from all walks of life and offers an entryway to talent that cannot be underestimated or ignored.

Innovating not just the fashion scene on a visual front, House of iKons is pushing the boundaries of what can be done within the creative arena with designers tackling everything from sustainable fabrics to cultural exposure with a finesse that deserves applause.

To learn more about The House of iKons and be part of the ongoing conversation see:

House of iKons Website.

Instagram: @hoifashionweeklondon

Facebook: HOI Fashion Week London

Source: http://www.houseofikons.com/

Cleaning House

cleaning house

The new year has been flying in, with our favourite fashion week event The House of iKons February show now done and the September showcase organization underway, along with a host of new interviews lined up with filmmakers and artists, Lost Creatives has been cleaning house in between to tidy up not just the physical space we use but our online presence.

In terms of our websites we have cleaned up some of the FAQs and changed the layouts to give a more polished look and really focus in on what we want to do in the future, which in turn has opened up conversations with artists and filmmakers across the world who will be part of the ongoing dialogue of the blog.

JamesC, is returning to work as a makeup artist and the new site is ready to go from a design perspective with a very exciting set of projects lined up with Sons of Adonis men’s grooming line that will be a real focus of our future and become integral to the launch of additional elements to the business this year along with artist Stewart Nicol Soutar, whose abstract work will be integrated into editorials and still image work as part of our future designs, an homage to a stellar artist and friend.

What we wanted to do was ensure that all the t’s were crossed and i’s dotted and the work was done with brands and people that fitted with the ethos and plans of the Lost concept.

Conceptually we will release details of our plans and images (editorial and advertorial) that are to be managed by Lost Agency, an arm of the business that is being designed and deployed to support the marketing of the business and offer a higher level of control over how the work is promoted and put the spotlight on the key elements of work chosen.

With so much in the works, we are slow to update the site but that will be changing soon as we launch new sites, projects and additional lines to the Lost Concept. So stay tuned for more news.

A New Year Begins

Now that 2024 is over and a new year begins, we are glad to be able to say that while we have been quiet things have not stopped. In the coming months we will be more focused than ever with a focus primarily on the relaunch of JamesC as a creative consultant and various in house projects moving forward coupled with work with a select number of private clients.

The final few months of 2024 were not ideal in many respects with sudden and drastic changes within the personal we had to slow down some of the more public work that we do but blogging was always going to be a big part of our focus coming into 2025 and it is with that in mind we want to preview what is coming up:

As JamesC makeup artist I have been working quietly on redesigning and redefining my work and while that has meant issues taking on new projects it has not stopped me working on the revamp with a new, fresh site and set of goals in play for the new year. I will be bringing back the behind the brush blog as part of the new site which will focus on consulting and gradually into my own working space/lab that I will be using to give a refined and more focused area that will be a photo/video space and lab for work that will come under The Lost Project Media banner.

Naturally we will continue to support indie talent and offer our services as a PR blog for actors, film and TV projects, etc so that they can promote their projects and welcome people reaching out to talk via email.

Stay tuned to the blog for further updates and news!

The Importance of Small Theatres

It is that time of year when peoples minds turn to panto, actors across the UK are rehearsing and crews are setting up the props, costumes and sets. Many will see that energy on the larger stages such as the Kings etc, but what about the small venues and local shows?

Small theatres be it a local church hall or a community centre put on shows of varying formats from the classic panto that we all know and love to kitchen sink dramas and musicals which can get overlooked.

These shows can be a huge part of the cultural landscape and offer a training ground for both cast and crew as well as a cost efficient way for people to experience stage shows that would otherwise be off their radar.

With many smaller venues closing or losing their funding it is important to support them by attending the shows and being part of that journey.

Cast and crew use these opportunities to build their cv, learn their craft and skillset and from experience, theatre skills such as time management or just being an extra pair of hands with the show when your starting out can be a Huge plus later in your career giving you a better sense of what the industry offers and allowing you a chance to Earn your craft and network. In broader terms am dram or even a pro show on a small scale can be a testing ground for yourself to see where you want to be in terms of your career path and offers in some cases a community based expansion of your network.

I have long endorses working in theatre in particular to makeup artists even if you are volunteering your time and energy you can learn a lot and it will benefit you in the future, the shows are well done and smaller venues offer different challenges that you will learn to overcome.

Taking the time to learn and be open to the options that are out there including those smaller venues can be a game changer and something I endorse.

Business and Life

Although it may seem we have been neglecting things of late that is far from the truth. Business and life has continued all be it a little quieter due to changes within the family that have slowed down some of our more ambitious plans, we are still working hard and will be posting increased updates and launching our creative director JamesC’s website very soon having secured a new domain tailored to his working plans.

We are very much on top of the work we have and arranging some very important meetings that will lead to a series of collaborations within the film and commercial sphere and JamesC will be working closely with the Sons of Adonis line on ad campaigns with other new elements being discussed for the future of the brand, in the meantime we are working with JamesC on the ad campaign for the range and in particular the sample kit that we will be blogging about soon.

There is also a real push with artist Stewart Nicol Soutar on the commercial that will see our team and in particular JamesC, working on ad campaigns and additional merchandising projects that have been discussed for the new year.

In summary, there is so much more to the business that we are building slowly and this is giving JamesC in particular, a much needed boost after the last few months where the focus and energy has been inward rather than outward.

Stay tuned for further updates and news.

Taking Notes

The last month has really flown in with more than a few meetings by phone and the various emails that fly back and forward concerning the blog and planning out PR pieces for clients or just the general research we have to do for our in house work that we thought it would be good to talk about some of it on the creatives site.

Over the next few weeks we will be doing more pieces promoting stage shows such as Smoke Not Included (Headless acting) as they go to the Edinburgh Fringe and talking to actors and most interesting for us, an increased amount of work with the Sons of Adonis brand expanding their marketing and other elements that we are closely involved in. *Stay tuned to our Facebook page for updated guest blogs by JamesC on the Adonis website.

We are really excited about the work that we have lined up and will of course, be sharing as much as possible across the blog and our social networks.


Propshak Ayrshire

Located in the heart of Ayrshire, Propshak has become the go-to location for creative talent in props, fx and combined with their community focused training academy that is opening the doors to talent from all walks of life the propshak is the place to be and the place to be seen in the Scottish industry.

Working with some of the best and brightest in the media industry, the teams work can be seen across genres from theatre to film and TV with clients ranging from the BBC and Netflix to stage production, it is no surprise that they are fast becoming a force to be reckoned with in the industry and earning a reputation for their workshops that are giving opportunities to learn and hone artistic skills in the creative fields.

The workshops are designed to be about community accessibility with a fantastic team of staff and volunteers training the next generation prop makers and fx artists in everything from masks to moulds, and so much more.

Propshak offers services to meet the needs of the smallest to the largest productions and pride themselves on the quality of their work and commitment to industry standards.

To learn more about Propshak and their work see:

Propshak Website.

Propshak Instagram.

Propshak Facebook.

Propshak YouTube.

Source: https://www.propshak.co.uk/

Introducing Alejandro Forcado Filmmaker

Having just completed his latest film project, which we will be talking about soon, we wanted to talk in detail about his work and introduce the talented Alejandro Forcada whose work has garnered international praise and accolades within the film community.

As a start to introducing your work in film and media, can you tell us more about yourself  and what you do?  

I’m a filmmaker since 20 years ago. I begun taking acting classes when I was twelve years  old, but later it got my attention the behind scene cinema business. For that reason at 18 years  old I introduced myself in Cinema school until I became a filmmaker, obviously that process  took its time, however with passion, love, commitment and hard work/ study I’m a filmmaker  as I do today. Although I’m a screen writer and most of my short films have been written by  me.

Can you tell us more about your past projects and what you are currently working on?  

In my career as an indie filmmaker I developed myself making not just short films, between  them I have made video clips, documentaries, tv shows and commercials. But If I honest, I’m  still making such productions, the small difference right now is that my big focus is totally headed in showcasing on international film festivals, with an unique objective to get in that  world and keep myself in that way to stay as a real indie professional filmmaker in cinema  matters. 

What is your biggest obstacle to creating films and what would you is your biggest  achievement as a filmmaker?  

Like everyone else who have had all kind of obstacles, in my case the biggest obstacle was  the lack of support, I mean about the goverment regarding at cultural issues or cultural  developments staff who almost never have heard us to supporting to carry on such projetc.  But beyond of it that I din’t have their help, that kind of experience helped me a lot to be  more self - sufficient and provide resources I needed from another more solid perspective  and I Can tell you about the mentioned experienced was the best thing ever happened to me,  because of that I’m the man I’m, and not just in my profession…in other senses of life as  well.

What does the future hold for you and your team in media and creative terms? What can we  expect to see from you?  

What I’m able to see so far about my “future” in media and creative or film terms, well…as a  team and my self are making a great sacrifice and effort to get what we feel on creative  business. We currently are having very good results both worldwide films festivals including  international press. Through those real evidences we’re living…we can ensure we’re in the  right way. Of course If we keep our philosophy how we manage such matters, we’ll have a  prosper future in the mentioned areas.

Is there any advice you would like to offer to people entering the field of film that you wish  you had known when you started?  

The advise…I mean I never advise anybody, but something I do is sharing my experience,  therefore the suggestion or recommendation is that anybody can give up themselves, we know is a hard path…we know takes time to get what we really wish…but never…ever give up…is  not an option…THE OPTION IS TO KEEP ON MOVING…ALWAYS…DESPITE ALL.  Another recommendation is to change the strategy of your goal/ objetive. We can’t use the  same method / strategy or plan…we need to change them according to every circunstance we  face, but there is something else: THE LOVE..THE PASSION FOR THIS PROFESSION  you never let that finish…you never let that fire goes out…before all…you keep on. That’s a  promise…doing in that way…you will get much more things you have expected.

To learn more about Alejandro and his work see:

Accion Films YouTube.

Accion Films Instagram.

Source: https://www.youtube.com/@alejandroforcada7...

Smoke Not Included Updates

‘*Smoke Not Included’ is well on its way for it’s Fringe debut and already gaining attention for its quirky story and social media savvy sharing not just updates on the cast and crew but giving us insights into the crowdfunding campaigns progress:

“I’m feeling incredibly proud that we have managed to get to this point, it didn’t feel long ago that we were just having the conversation on creating HeadlessActing. Our first play is coming to the fringe this year, I’m so excited, it’s a great cast. The play is funny and random and weird, which is what makes it brilliant” - Kayleigh Gallacher

HeadlessActing and the team behind the project are enthusiastic about the show and of course the potential of live theatre in Scotland, pushing their comedic, quirky project as hard as possible to give not only a platform to talent but some light relief to the audience in this one act play.

“I’m absolutely ecstatic to get started with this wonderful bunch! We’ve had some bumps recently but it’s looking like we’ll be well underway by April 20th! We really have something unique here and I can’t wait to share it. We’ve got lots of plans for the future! Two shows are coming next year! We will be working with a variety of different writers on one of them! Our Five Year plan has definitely grown…” - Brandon Ferguson

With the Fringe firmly in their sights, the scope of this project goes beyond a simple stage play comedy and opens up to wider possibilities that with time I am sure will make HeadlessActing developing other projects in the background. A company to watch not just for their performance but social commentary and satire. 

Moving into the future we can see so much potential for the company not just on stage but in the future TV (or even the now much lauded internet services) where stage shows are given as much of a voice as TV and film, however for now they are playing smart and building their platform based on vision and grassroots support.

To learn more about Headless Acting or ‘*Smoke Not Included’ see:

*Smoke Not Included Crowdfunding Campaign.

Smoke Not Included TikTok.

HeadlessActing Instagram.

HeadlessActing Twitter.

HeadlessActing Facebook.


An iKonic Start To 2024

As The House of iKons hits its 10 year anniversary, there is much to be celebrated with designers and creative talent from across the world joining the ranks, the talent and spectacle of the iKons show has become the standard bearer for how an independent fashion event can become a platform for music, design and creative talent that breaks boundaries.

“Amongst the many accomplishments of iKons as a show and platform it is worth noting their continued work promoting talent which has become something of a regal affair with Her Majesty Queen Sirikit of Thailand as the UK Ambassador of the Royal Thai project bringing the exquisite design and cultural heritage of Thailand to London and showing the potential of fashion to showcase her country in the most spectacular way.

Not just a showcase front of house with designers and models but backstage with a creative team behind the scenes who work hard from the makeup team to the dressers, House of iKons has become a hub of talent and a springboard to so many new and amazing talents:

Schedule of designers that showcased and exhibited on Saturday 17th February 2024, Sponsored by Girl Meets Brush & The Fashion Life Tour.

Doors open for Exhibition 11.00am

Exhibitors:

  • La Pham x Empower Women Asia

  • Silvia V Crafts

  • Love Collection

  • VIP 360

  • Her Rise Heritage

  • COSELF Represented by UKCNDEA

  • POL Magazine

  • Josh Rosales Photography

  • The Nose Family

  • B’Leo

Segment ONE 12.30pm

  • Grand Opening: Jhay Layson

  • MALONGWENA PRIDE BY DME

  • Music Performance - Eltee

  • CLC Couture

  • Grand Finale: House of Musa Represented by Lynette Medina

Segment TWO 3.00pm

  • Grand Opening: Celebration of Thailand & House of iKons Fashion Week London

  • Sonata

  • Norma Ebanks represented by The Fashion Life Tour

  • Love Collection

  • Anna Flowers Designs represented by The Fashion Life Tour

  • Music Performance - Taylor Fangman

  • Idol Jose represented by The Fashion Life Tour

  • Kéarnna Rhea

  • YS Clothier represented by The Fashion Life Tour

  • Grand Finale: House of Laith

Segment THREE 6.00pm

  • Presentation by COSELF Represented by UKCNDEA

  • Grand Opening: La Pham

  • Blueprint Effect represented by The Fashion Life Tour

  • Her Rise Heritage

  • Music Performance - Eltee

  • Bold Black Dresses represented by The Fashion Life Tour

  • Joan Madison Couture

  • Recep Demiray

  • Grand Finale: Tykorchélli

For further information on The House of iKons see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.


Source: https://www.houseofikons.com/