Cleaning House

The new year has been flying in, with our favourite fashion week event The House of iKons February show now done and the September showcase organization underway, along with a host of new interviews lined up with filmmakers and artists, Lost Creatives has been cleaning house in between to tidy up not just the physical space we use but our online presence.

In terms of our websites we have cleaned up some of the FAQs and changed the layouts to give a more polished look and really focus in on what we want to do in the future, which in turn has opened up conversations with artists and filmmakers across the world who will be part of the ongoing dialogue of the blog.

JamesC, is returning to work as a makeup artist and the new site is ready to go from a design perspective with a very exciting set of projects lined up with Sons of Adonis men’s grooming line that will be a real focus of our future and become integral to the launch of additional elements to the business this year along with artist Stewart Nicol Soutar, whose abstract work will be integrated into editorials and still image work as part of our future designs, an homage to a stellar artist and friend.

What we wanted to do was ensure that all the t’s were crossed and i’s dotted and the work was done with brands and people that fitted with the ethos and plans of the Lost concept.

Conceptually we will release details of our plans and images (editorial and advertorial) that are to be managed by Lost Agency, an arm of the business that is being designed and deployed to support the marketing of the business and offer a higher level of control over how the work is promoted and put the spotlight on the key elements of work chosen.

With so much in the works, we are slow to update the site but that will be changing soon as we launch new sites, projects and additional lines to the Lost Concept. So stay tuned for more news.

Business and Life

Although it may seem we have been neglecting things of late that is far from the truth. Business and life has continued all be it a little quieter due to changes within the family that have slowed down some of our more ambitious plans, we are still working hard and will be posting increased updates and launching our creative director JamesC’s website very soon having secured a new domain tailored to his working plans.

We are very much on top of the work we have and arranging some very important meetings that will lead to a series of collaborations within the film and commercial sphere and JamesC will be working closely with the Sons of Adonis line on ad campaigns with other new elements being discussed for the future of the brand, in the meantime we are working with JamesC on the ad campaign for the range and in particular the sample kit that we will be blogging about soon.

There is also a real push with artist Stewart Nicol Soutar on the commercial that will see our team and in particular JamesC, working on ad campaigns and additional merchandising projects that have been discussed for the new year.

In summary, there is so much more to the business that we are building slowly and this is giving JamesC in particular, a much needed boost after the last few months where the focus and energy has been inward rather than outward.

Stay tuned for further updates and news.

Soutar Fine Art: Inspiration and Appreciation

Inspiration comes in many forms when you work in media, from the walk to work to the art on our walls, there is always something that catches your attention and as a collector of art, our creative director takes inspiration from the work and many stories of the talented Stewart Nicol Soutar, a fine artist with an extensive back catalogue of work and anecdotes that we wanted to share.

Stewart Nicol Soutar has a creative background that has seen him teach, work on sets with a wide range of TV shows and creating advertising blocks while working on what has been dubbed neo surrealist abstract work that captivates the imagination and sold to critical acclaim in the European and American markets where his work features in the finest galleries and homes.

His newest venture takes some of his iconic work and puts them in limited edition format encapsulating his stellar art and varied collection into a series of beautiful framed images that can be placed in your home as an accent piece or in a work environment as a conversation piece.

*Corporate art collections are now common and can elevate your space from a standard office to a comfortable gallery atmosphere with minimal effort.

Personally we are going to be negotiating with Stewart about hiring pieces that will be used for editorials and film and possibly even adding to our collection of original art work because we appreciate the value of having these stunning images as both art and inspiration.

To learn more about the artist or to purchase work see:

Soutar Fine Art Website.