Cleaning House

The new year has been flying in, with our favourite fashion week event The House of iKons February show now done and the September showcase organization underway, along with a host of new interviews lined up with filmmakers and artists, Lost Creatives has been cleaning house in between to tidy up not just the physical space we use but our online presence.

In terms of our websites we have cleaned up some of the FAQs and changed the layouts to give a more polished look and really focus in on what we want to do in the future, which in turn has opened up conversations with artists and filmmakers across the world who will be part of the ongoing dialogue of the blog.

JamesC, is returning to work as a makeup artist and the new site is ready to go from a design perspective with a very exciting set of projects lined up with Sons of Adonis men’s grooming line that will be a real focus of our future and become integral to the launch of additional elements to the business this year along with artist Stewart Nicol Soutar, whose abstract work will be integrated into editorials and still image work as part of our future designs, an homage to a stellar artist and friend.

What we wanted to do was ensure that all the t’s were crossed and i’s dotted and the work was done with brands and people that fitted with the ethos and plans of the Lost concept.

Conceptually we will release details of our plans and images (editorial and advertorial) that are to be managed by Lost Agency, an arm of the business that is being designed and deployed to support the marketing of the business and offer a higher level of control over how the work is promoted and put the spotlight on the key elements of work chosen.

With so much in the works, we are slow to update the site but that will be changing soon as we launch new sites, projects and additional lines to the Lost Concept. So stay tuned for more news.

A New Year Begins

Now that 2024 is over and a new year begins, we are glad to be able to say that while we have been quiet things have not stopped. In the coming months we will be more focused than ever with a focus primarily on the relaunch of JamesC as a creative consultant and various in house projects moving forward coupled with work with a select number of private clients.

The final few months of 2024 were not ideal in many respects with sudden and drastic changes within the personal we had to slow down some of the more public work that we do but blogging was always going to be a big part of our focus coming into 2025 and it is with that in mind we want to preview what is coming up:

As JamesC makeup artist I have been working quietly on redesigning and redefining my work and while that has meant issues taking on new projects it has not stopped me working on the revamp with a new, fresh site and set of goals in play for the new year. I will be bringing back the behind the brush blog as part of the new site which will focus on consulting and gradually into my own working space/lab that I will be using to give a refined and more focused area that will be a photo/video space and lab for work that will come under The Lost Project Media banner.

Naturally we will continue to support indie talent and offer our services as a PR blog for actors, film and TV projects, etc so that they can promote their projects and welcome people reaching out to talk via email.

Stay tuned to the blog for further updates and news!

Taking Notes

The last month has really flown in with more than a few meetings by phone and the various emails that fly back and forward concerning the blog and planning out PR pieces for clients or just the general research we have to do for our in house work that we thought it would be good to talk about some of it on the creatives site.

Over the next few weeks we will be doing more pieces promoting stage shows such as Smoke Not Included (Headless acting) as they go to the Edinburgh Fringe and talking to actors and most interesting for us, an increased amount of work with the Sons of Adonis brand expanding their marketing and other elements that we are closely involved in. *Stay tuned to our Facebook page for updated guest blogs by JamesC on the Adonis website.

We are really excited about the work that we have lined up and will of course, be sharing as much as possible across the blog and our social networks.

Timeline Updates

While the blog and other elements have been very quiet of late, we do apologize for this, it does not mean we have been idle. In fact it is the opposite with so much in the works we have had to set deadlines for projects and new launches before time really ran away and we lost track of what is being done.

Some of the domains we own are now due for renewal and we are using that as the baseline for soft launching websites and taking down some of the older work to make things as clean as possible.

With a wedding under our belt, in what will be a two-part package, there is some really beautiful images coming from that which will showcase our creative director and founder working as well as our beautiful bride.

Lost Creatives is going to be changed dramatically as well with new galleries being worked out to match the upcoming Lost Project Media site that will be the home of our video and print work, a mix of editorial and commercial campaigns, more on this later.

James will be launching a fresh new site which as a makeup artist he wanted to be a whole set of new work all tailored to the lost identity and brand and completely different from his previous site with a focus on the commercial.

In the next week we will be doing a very interesting set of blogs piece about indie brands that popped up on our radar and will be playing a part in the working kit of our house artist. Both of which are interesting and will offer very different perspectives on a makeup kit as well as product usage and placement.

With an end goal of updating not just the websites but our other networking sites such as Vshowcards, by August we will be well on our way to the whole new look and entirely different brand identity than when we started and it is truly exciting to see how things have developed from where we began.

Time For a Change

The last few weeks have been really hard, a combination of ill health and just general contract negotiations have meant that we really haven’t had the time to update the website. However, this has been a positive overall and allowed us to really prioritize the future of the Lost as a concept.

One of the biggest things to come out of this has been our creative director JamesC has made the decision to close his current portfolio website, we have maintained control of the domain name, and will be starting from scratch with a new fresh work in conjunction with a select number of very good photographers hand picked from a list of contacts and sources, the images from which will be submitted to publications.

We are also looking at reshuffling all the domains we own and bringing a more mixed media focus to our work with films of varying lengths and commercial status being worked on to change the very restricted state we are in.

Over the next month there will be more updates and galleries showcasing fresh work and taking the whole Lost concept back to basics and putting the energy where we want it to be as a whole with a focused print/digital fashion portfolio and a slate of smaller video projects that have been carefully researched and plotted around our requirements for festivals.

More updates will be released soon.

Building Your Team Featuring Vshowcards

Something I have seen quite a lot of when on social media is the individualist aspect of marketing, by that I mean promotion of just one aspect of what you do as a creative, forgetting that when it comes to a shoot be it film, TV, or photographic it is a team affair.

One of the biggest reasons we say this is because our own creative director JamesC has reached out to the team behind vshowcards and will be working with them to assess a proposal for upcoming projects.

Networking, promotion and just old fashioned relationship building over time can be a difference maker in the world of film and TV, we rely on each other to make a shoot run smoothly and efficiently so having good relationships with the team make a huge difference.

With Vshowcards you have access to the a huge number of professionals within industry that will support your moves and if you reach out are willing to help and support, you just need to ask.

From an industry standpoint there is so much more than just your skillset to consider, you are a part of a team, the machine works because we do and supporting each other is the way to move forward and building your team is a lot easier when you have all your information at your fingertips and know you can reach out to others with questions.

To learn more about the Vshowcards set up or to join see:

Vshowcards Website.

Vshowcards Facebook.

Vshowcards Twitter.

Vshowcards Instagram.

Vshowcards YouTube.

Reaching Out in 2023

As we are in the first week of a new year, the lost creatives team has been making really positive moves and reaching out to not just new people but spending time talking to old friends in the realm of photography to discuss potential studio and location shoots.

With our first official telephone meeting of the year now done, we are very excited by the potential of what is being proposed and can start really taking stock with a view to moving our own brand forward.

New in the mix is creative director Jamesc, who wants to do not just horror based shoots but go back to freestyle painting (inspired by the amazing makeup artist Linda Mason) for editorial and showcase once again, his creative talents.

Over the coming weeks we will be releasing more news and updates including interviews with actors, producers and other creative talent.

Welcome to 2023, lets make it a good one!

The Lost Creatives Christmas

In the last few weeks of 2022 (where has the time gone!!??) The Lost Creatives has gone from strength to strength, don’t get me wrong there have been pitfalls, but overall we have been able to create a network of people that is amazing, offer PR and other forms of support to fellow creatives that was after all the goal of the site.

Christmas for us, will be a time of relaxation with a heavy focus on what will be done in the new year, with commercial work and PR for clients having been the heaviest part of our workload, our creative director JamesC, will be returning to work as a makeup artist on a more open basis and taking on smaller projects to bolster the public side of his work and spending time on some personal projects that will be featured not just here on the Lost Creative but his own site and our partner site The Lost Agency who will be taking a heavier hand in our own marketing and internal affairs. *This means we will be returning to Instagram soon!

We have had some disappointments lately, with meetings and reaching out to potential collaborators falling through mainly due to scheduling issues which as you can imagine as a freelancer, has been a pain, however that will not stop us from pushing forward and with our ties to HOD TV, we will be focusing on that for the future and tackling things in a much more hard-line manner.

Our passion for the arts is not waning, far from it, we have collated magazines, festivals and other information that we intend to make full use of for ourselves, up until now we have put a vast amount of time into clients and not been able to put the lost concept at the forefront but, we are incredibly proud of the fact people have trusted the team.

In the next few weeks we will be releasing our goals and a schedule for this through the site along with a few snippets of art projects to test the waters.

For the moment we are going to allow ourselves a little breathing space for the festive season and release more information soon and options to get involved.

Revamping The Lost Sites

We are going to be working on the Lost sites over the next two weeks allowing us to decide what is and isn’t working, change out images, and update affiliate links and partnerships, we are incredibly lucky to have some amazing brands supporting us already and we have projects that have been completed (but shelved due to other aspects of work underway) that will be used to update the sites.

From a professional stance, in particular to the makeup side, our creative director and head of makeup JamesC’s website has already been reworked to make it cleaner and simpler to navigate, he has chosen several brands to work with including Mykitco (check out the pro discount program for eligibility), Illamasqua Pro will become a featured brand soon, and of course Sons of Adonis (JamesC personally consulted with the owner of the range and the brush).

Two small projects for the festival circuit are being written and developed with a view to expanding into a full-scale TV series, an idea we have wanted to really push forward with for a long time, with the festival path we can tailor our choices to suit garnering awards for the team including the makeup, actors, and director to help with promotion.

*This means we will add to the roster very soon to help with the creation of projects, and a new TV production site will be a part of this planning.

We are really pleased that our main site, The Lost Project, is gathering attention (organically) and continues to be a source of information on the consumer side, the book reviews and makeup stories are proving to be popular which is something we are incredibly proud of.

More changes are coming and it is truly exciting to be working on the lost group expansion. Stay tuned for more updates and news.

Touching Base With Our Friends in Nepal

Something we are incredibly proud of is our association with the Nepal Film Production team, and with a potential project being discussed at the moment it is good to be talking business again with the founder Digbijaya Bharati is a genuine pleasure and will open up doors again to work in the jewel of South Asia that is Nepal.

With their main work being documentary, Nepal Film Production works with filmmakers across the world we love that we can be a part of that remotely at the moment, talk about new avenues and bring the Lost Creative’s methods and projects to them where we know that they will be tackled with professionalism.

Now that things are moving again we can open up old projects we put to the side during the upheaval of the last two years and tackle ideas that we have been eager to get back to. South Asia is to us, the most beautiful place, having spent two years in India, our creative director JamesC, is very happy about the prospect of this and looking forward to talking film, TV, and other things with our friends and associates in Kathamandu.