Global talent

The iKons February 2025 Showcase

Since launching, The House of iKons has been a showcase of design and creative talent that was built on passion and determination. As we see the outcome of the February 22nd show, the first of 2025, they have once again pushed the boundaries of fashion and events to bring talent under one roof from across the globe and prove once again, why they are considered to be part of the top 10 independent shows worldwide.

Taking not only the bold and the beautiful of design, they have become a showcase of the diverse, the innovative and increasing sustainability.

With an ever increasing portfolio of talent, House of iKons is The ticket to have during fashion week and leading the way on how fashion can move with the zeitgeist if not tip the scales.

Representing everything that the front of house should be coupled with a representative talent roster of backstage crew from dressers to makeup artists and press photographers that have become as much a part of the conversation as the designers themselves. Led by Savita Kayes House of iKons is the pinnacle of the fashion entertainment welcoming a range of people from all walks of life and offers an entryway to talent that cannot be underestimated or ignored.

Innovating not just the fashion scene on a visual front, House of iKons is pushing the boundaries of what can be done within the creative arena with designers tackling everything from sustainable fabrics to cultural exposure with a finesse that deserves applause.

To learn more about The House of iKons and be part of the ongoing conversation see:

House of iKons Website.

Instagram: @hoifashionweeklondon

Facebook: HOI Fashion Week London

Source: http://www.houseofikons.com/

Cleaning House

cleaning house

The new year has been flying in, with our favourite fashion week event The House of iKons February show now done and the September showcase organization underway, along with a host of new interviews lined up with filmmakers and artists, Lost Creatives has been cleaning house in between to tidy up not just the physical space we use but our online presence.

In terms of our websites we have cleaned up some of the FAQs and changed the layouts to give a more polished look and really focus in on what we want to do in the future, which in turn has opened up conversations with artists and filmmakers across the world who will be part of the ongoing dialogue of the blog.

JamesC, is returning to work as a makeup artist and the new site is ready to go from a design perspective with a very exciting set of projects lined up with Sons of Adonis men’s grooming line that will be a real focus of our future and become integral to the launch of additional elements to the business this year along with artist Stewart Nicol Soutar, whose abstract work will be integrated into editorials and still image work as part of our future designs, an homage to a stellar artist and friend.

What we wanted to do was ensure that all the t’s were crossed and i’s dotted and the work was done with brands and people that fitted with the ethos and plans of the Lost concept.

Conceptually we will release details of our plans and images (editorial and advertorial) that are to be managed by Lost Agency, an arm of the business that is being designed and deployed to support the marketing of the business and offer a higher level of control over how the work is promoted and put the spotlight on the key elements of work chosen.

With so much in the works, we are slow to update the site but that will be changing soon as we launch new sites, projects and additional lines to the Lost Concept. So stay tuned for more news.

The 2025 iKons February Showcase

As we move into 2025 it is time to talk about The House of iKons and their February show: the grand spectacle that has taken the fashion world by storm and created a multifaceted platform for the industry.

With the leadership of Savita Kaye and a stellar team of creatives, House of iKons has become The ticket to have for the fashion week calendar drawing talent from across the globe to this fashion spectacular that has earned a place in the top ten off schedule global fashion events and cemented their place in the calendar as a must see event.

Always innovating and advancing House of iKons is breaking boundaries with their catwalk show streamed live via Wiki Lounge and Lounges TV, bringing the digital realm and fashion together and opening doors to a wide spectrum of people and making fashion accessible and a cultural phenomena that cannot be stopped and as one of the Media Partners we are incredibly proud to be a part of such a huge movement that has changed the fashion landscape.

The event is Sponsored by: Made Up By Samuel & The Fashion Life Tour

Segment ONE 12.00pm

  • Grand Opening: MALONGWENA PRIDE BY DME 

  • Shaleena Nowbuth represented by The Fashion Life Tour

  • Norman M Acuba - represented by Estilo de Amor

  • CLC Couture

  • Estilo de Amor

  • Grand Opening: Ella B Designs

Segment Two Show: 3.00pm

  • Grand Opening: Don Cristobal 

  • Saima Chaudhury represented by The Fashion Life Tour

  • Adrianna Ostrowkska

  • The Fashion Life Tour

  • Little Camden

  • Savvi Kids represented by The Fashion Life Tour

  • Grand Finale: Lynette Couture London

Segment Three Show: 6.00pm

  • Grand Opening: Recep Demiray

  • Jacqueline Duenas by JD Events

  • Tiara Donyale represented by The Fashion Life Tour

  • Emily Sy 

  • Marjorie Renner of Renner Fashion House

  • The Fashion Life Tour

  • House of Magsarili

  • Made in Africa Brand

  • Grand Finale: THINK OCEAN

    To learn more about the show or to book tickets see:

    House of iKons Tickets.

    Instagram: @hoifashionweeklondon

    Face Book: HOI Fashion Week London

Source: https://www.eventbrite.co.uk/e/house-of-ik...

A New Year Begins

Now that 2024 is over and a new year begins, we are glad to be able to say that while we have been quiet things have not stopped. In the coming months we will be more focused than ever with a focus primarily on the relaunch of JamesC as a creative consultant and various in house projects moving forward coupled with work with a select number of private clients.

The final few months of 2024 were not ideal in many respects with sudden and drastic changes within the personal we had to slow down some of the more public work that we do but blogging was always going to be a big part of our focus coming into 2025 and it is with that in mind we want to preview what is coming up:

As JamesC makeup artist I have been working quietly on redesigning and redefining my work and while that has meant issues taking on new projects it has not stopped me working on the revamp with a new, fresh site and set of goals in play for the new year. I will be bringing back the behind the brush blog as part of the new site which will focus on consulting and gradually into my own working space/lab that I will be using to give a refined and more focused area that will be a photo/video space and lab for work that will come under The Lost Project Media banner.

Naturally we will continue to support indie talent and offer our services as a PR blog for actors, film and TV projects, etc so that they can promote their projects and welcome people reaching out to talk via email.

Stay tuned to the blog for further updates and news!

Taking Notes

The last month has really flown in with more than a few meetings by phone and the various emails that fly back and forward concerning the blog and planning out PR pieces for clients or just the general research we have to do for our in house work that we thought it would be good to talk about some of it on the creatives site.

Over the next few weeks we will be doing more pieces promoting stage shows such as Smoke Not Included (Headless acting) as they go to the Edinburgh Fringe and talking to actors and most interesting for us, an increased amount of work with the Sons of Adonis brand expanding their marketing and other elements that we are closely involved in. *Stay tuned to our Facebook page for updated guest blogs by JamesC on the Adonis website.

We are really excited about the work that we have lined up and will of course, be sharing as much as possible across the blog and our social networks.


Soutar Fine Art: Inspiration and Appreciation

Inspiration comes in many forms when you work in media, from the walk to work to the art on our walls, there is always something that catches your attention and as a collector of art, our creative director takes inspiration from the work and many stories of the talented Stewart Nicol Soutar, a fine artist with an extensive back catalogue of work and anecdotes that we wanted to share.

Stewart Nicol Soutar has a creative background that has seen him teach, work on sets with a wide range of TV shows and creating advertising blocks while working on what has been dubbed neo surrealist abstract work that captivates the imagination and sold to critical acclaim in the European and American markets where his work features in the finest galleries and homes.

His newest venture takes some of his iconic work and puts them in limited edition format encapsulating his stellar art and varied collection into a series of beautiful framed images that can be placed in your home as an accent piece or in a work environment as a conversation piece.

*Corporate art collections are now common and can elevate your space from a standard office to a comfortable gallery atmosphere with minimal effort.

Personally we are going to be negotiating with Stewart about hiring pieces that will be used for editorials and film and possibly even adding to our collection of original art work because we appreciate the value of having these stunning images as both art and inspiration.

To learn more about the artist or to purchase work see:

Soutar Fine Art Website.

Source: https://www.soutarfineart.co.uk/

Film Thoughts with Peter Tilley Producer and Actor

Peter Tilley, actor and producer took time to talk to us about his latest co-project: The Foreboding: Fractured, and share his insights from not just this project but what the future holds for him as a creative.

You have been working on promotion for your most recent project The Foreboding:  Fractured, where you are part of the cast. Can you tell us more about the project and  your involvement?  

Back in the summer of this year I messaged my good friend Alexander Staunton-Hill, who is  an incredibly talented writer and actor. I said how I wanted to put my own spin on a teen  horror story and make a film specifically for the Horror-On-Sea Film Festival in January  2024. Not long later, he returned with a fantastic script that completely elevated the idea of  that take on a group of teens coming face to face with a deadly enemy in the woods. We  soon took this into production, undertaking the casting process and filming just a matter of  weeks later. I took on the credit of producer for this film, along with playing one of the titular  roles as Aaron. Balancing both learning lines and taking on all of the producer  responsibilities was certainly a challenge, but this allowed me to gain great experience within  the film industry and help to create something fresh and exciting.  

The film follows a group of university students who have just finished their first year of Uni  and decide to go on a little camping trip into the woods to celebrate, however this trip won’t  be so plain sailing as they soon encounter a deadly presence lurking within the forest.  However there’s a lot more to this story than meets the eye, for this isn’t your stereotypical  teen horror flick. What fates lie ahead for Aaron, Connor, Abigail and Lauren?  

As an actor what challenges did you face involving yourself in The Foreboding:  Fractured and how did you overcome them?  

There was quite a few issues that came up on set, some of which were completely out of our  control. For example, we were shooting for long hours going into the night and was hit by a  thunderstorm with torrential rain, temperatures hitting low figures in the early hours of the  morning not having very warm layers of clothing on. Filming these scenes out in the open on  a farm in the middle of Sussex with this bad weather certainly proved tricky, but we got  through those obstacles as a team still gaining good results. 

Which side of the camera do you prefer working and why?  

I’ve been fortunate to have experienced both now, however I am primarily an actor and  mostly enjoy working infront of the camera, portraying different characters and bringing  these scenes to life. Saying that, I worked as a producer on this film which was enjoyable  and would certainly dip my toes into that role again in the future, so it is fun to work on both  sides of the camera. It’s mesmerising to see how a production all comes together from either  side. I would never rule anything out! 

What have you got planned next as a creative that you can share and how can people  find out more about you and your work?  

We’ve got BIG plans for The Foreboding, so I will mainly be putting all my attention on that  going forward. I’ve got some other projects lined up for the year ahead but am just waiting  on getting schedules for those films, which I’m very much looking forward to shooting. You can find me on multiple social media platforms, on Twitter (or X now as it’s called!) at  PeterTilley20 and on Instagram with the handle @Tilley.Peter. You can follow the official page  for The Foreboding @theforebodingofficial and tickets are now available to purchase for the  film via horror-on-sea.com with it’s world premiere screening at the Horror-On-Sea Film  Festival on Saturday 20th January 2024!

To learn more about the film see:

IMDB The Foreboding: Fractured.

Horror Scream Video Vault Interview.

Blazing Minds Interview.

Podcast Interview.

Source: https://www.instagram.com/tilley.peter/

Introducing Screaming Unicorn Productions

In the current content hungry world we find ourselves talking to Screaming Unicorn Productions, based in Glasgow, and making films for the world, they have already garnered numerous festival accolades for their short horror films and quest to bring cinematic projects to a worldwide audience.

A close knit group, they welcome new faces and talents who join the team whose passion for films shines out in their grindhouse style of horror filmmaking and gives them something of a unique look that works well and keeps the content flowing as well as creating opportunities such as their latest project (crowdfunding is underway) Skelf a Christmas Horror, which judging by previous projects will be a critical success and garner the team more accolades to add to the growing list.

Open to the potential of collaboration, the Screaming Unicorn productions ethos is about community and learning with each project opening up the chance to expand on skills or add to your repertoire by being part of something new, a really clever way of building not just a network but making film accessible and something The Lost Creatives approves of.

From a purely artistic stance, horror offers the most potential for creativity and fun in film, making this a concept that works and opens up (creaking) doors to festival accolades and commercial sales with the digital download market.

To learn more about the company or to support their new project via their crowdfunding campaign see:

Skelf: A Christmas Horror Short Fundraiser.

Screaming Unicorn Productions Website.

Screaming Unicorn Productions YouTube.

Screaming Unicorn Productions Instagram.

Screaming Unicorn Productions Facebook.

Source: https://www.kickstarter.com/projects/screa...

The House of iKons September Show 2023

London fashion week is the social event of the fashion calendar with House of iKons standing high in the field with good reason, this top 6 show worldwide has become the go to event for buyers, designers and creatives of all stripes to showcase their talents to an audience that spans the globe.

“From the simple to the sublime, House of iKons has new reached new heights with The CEO of the Company Savita Kaye was honoured to receive a prestigious award from the Government of Thailand on behalf of Her Majesty Queen Sirkit of Thailand. Making this show and CEO Savita Kaye Herself an iKon of regal proportions.”

From the catwalk to the big screen, there are no limits to the range of the House of iKons show as this September has shown, there are no limits to creativity and each season they continue to outdo the last and leave the audience (in person and online) in awe.

Sponsored by Girl Meets Brush & The Fashion Life Tour.

Segment One Show

  • Grand Opening: Jhay Layson 

  • CLC Couture 

  • Fantasma 

  • Grand Finale: Love Collection 

Segment Two Show

  • Grand Opening: Celebration of Thai Arts & Culture by Bangkok Event Management Co Ltd

  • Kat Couture 

  • D’BPHOR represented by The Fashion Life Tour 

  • Jennifer Younger 

  • La Petite Wardrobe 

  • Hafanana represented by The Fashion Life Tour

  • Postcode Fashion

  • Anvi Couture represented by The Fashion Life Tour 

  • AU10TIC

  • Grand Finale: Stephan Russell

Segment Three Show

  • Grand Opening: Zaira Christa

  • TSafari

  • Wanda Beauchamp

  • Perry Jones represented by The Fashion Life Tour

  • TAMTA

  • Saima Chaudhry represented by The Fashion Life Tour

  • Adrianna Ostrowska

  • TUVZA represented by B20 Events 

  • Shameless Opinion represented by The Fashion Life Tour

  • Grand Finale: Andre Soriano

    Image credits: 

    London Show: Ram Eagle

    New York Show: Johnny Jones


    For further information on The House of iKons or opportunities to get involved in the show see:

    House of iKons Website.

    House of iKons Facebook.

    House of iKons Instagram.


New Village Video

As we are all aware there are major changes in motion in the mainstream market of film and TV, which is leading to the question “can the indies step in and entertain us?”  Happily the answer is yes, and sites like New Village Video are stepping up to the plate with gusto and bringing old school values and entertainment back to the market.

Focused on the best and brightest of the indie, art, and grindhouse movie scene, New Village Video is about the charms of a video store combined with the best of the digital age. 

Indie film is the heart of much of their work and their films have that “straight to video” feel that is somewhere between nostalgic and innovative, offering you the chance to support new and emerging talents, filmmakers and artists in a way that is entertainingly quirky.

What this means is there Is an option for us out there who have lower budget visuals and tongue in cheek chic films that are about pure entertainment, getting films out there and opening the door to genre based films that focus on the popcorn chucking entertainment, and scares that a good movie should.  From a filmmaking perspective New Village Video is the modern version of the VHS for hire route that gave us cult/underground movies that went from backyard films to schoolyard legend without the need for a PR team.  

Giving power to the indies is just a small part of what this offers, New Village Video is set to become the digital film archive for those who just want to entertain.  Worthy of checking out on all fronts: from consumer to artiste, the potential to showcase your work, make money on your investment, and have your film seen is enough to tip the scales in their favour and as someone who appreciates movies, and has a set of goals that include schlock horror, this will be top of the list for me to showcase my own films and with their commission rates in the favour of the filmmaker, it is without question a good time to be an indie filmmaker in a fluctuating market. 

To learn more about New Village Video or to discuss submissions see:

New Village Video.

Submissions at New Village Video.





Source: https://newvillagevideo.com/