ikonic shows

Creative Direction and Marketing Within The Lost Group

The Lost Concept has really taken off and we cannot be happier about the direction it is taking. With clients across various genres: beauty in particular, within the realms of film/TV (in South Asia) and fashion services (London) and a travel company making full use of tour services as an industry blog to name but a few of the services we have provided.

In the next few weeks, we will be fully implementing our marketing plans with editorial and short films (for festival entry) before we release our new and exciting next stage in our venture. As the founder and creative director, JamesC is really excited and has been front and center of all the upcoming changes and planning for the new websites, his own portfolio upgrade and of course the selection of the scripts.

A big thank you to all the people who have supported The Lost Project and The Lost Creatives and helped make it the success it has been so far and continues to be Naturally, we are going to keep working hard on this and have got so much more to come.

We, of course, owe special thanks to the following people and companies for their support and encouragement (as well as trust), who have been a part of the onward journey:

Nepal Film Production.

Pinnacle Expeditions.

House of iKons.

World Fashion Media News.

Lola Makeup.

Over the next few weeks and months, there is so much more planned and we will continue to grow the business within the parameters of commercial arts and media with a series of projects designed for the marketing of the team and our clients.

iKonic February Fashion Moments

From its launch in September 2014, The House of iKons has grown into a leader of the fashion world evolving above and beyond expectations with talents in design and crew coming to the forefront of fashion giving the elite a run for their money. The 2020 February show was no exception to this with a sense of style and panache, they have brought diversity to the world of fashion.

Developing the show was no easy task and it has all been overseen by the smart and talented Savita Kaye who has been front and center of the move to push the fashion business to new and exciting heights, a spectacle, yes, savvy, absolutely, it is without question a show but it is the behind the scenes elements that have really grabbed the attention of the mainstream, in particular, the new deal in place with China:

“The evening solo segment was in partnership with the UK-CHINA FASHION ARTS & CULTURE celebrating the beauty, culture, art, and fashion. With the media and press coverage on China at present due to the ‘coronavirus’, the CEO stated it was imperative that this segment is pushed to the forefront, highlighting that House of iKons does not discriminate and that there is only one race and that is the Human Race. Feedback from this segment was very positive, collections were graceful with a twist of both Chinese and western influences.”

Celebrity Sinitta/ Photo by Hicks Mestry

With a clear message that nothing will stop business and fashion wins, it is no surprise that The House of iKons team has become one of the top 6 respected fashion events worldwide and the media are loving it with this season’s show was also part of a USA reality TV show ‘Rising Fashion Show’ which will be aired on Amazon Prime, and this iKons show will be the grand season 2 opening. The reality TV show will also be returning to London in September’s fashion week with House of iKons highlighting not just the show but the build-up, drama just before the catwalk.

As they move forward to begin the planning of the (even bigger) September show it is with bated breath that we watch the exceptional growth of the company that has broken taboos (trans, nonbinary and gender-fluid models gracing the runway) whilst maintaining a dignity that rivals are clamoring to match and the celebrities are flocking to see.

To learn more about The House of iKons:

The House of iKons Website.

The House of iKons Facebook.

The House of iKons Instagram.

The House of iKons Twitter.

The House of iKons Youtube.