Showcasing Creative Talent with The House of iKons

Considered by many to be in the top of the social calendar for fashion week, The House of iKons is returning this September with their stable of designers and creatives for what is set to be a high light of the fashion calendar and a chance to be seen (as a designer) and showcase (as a creative) with the backstage being as much of the prestige, as the front of house.

With some of the worlds top designers attending and showcasing at The House of iKons show, it is no surprise that the backstage team are as big a part of this as the front of house, taking fashion events into a new realm and offering a platform that is fast becoming the benchmark for excellence with good reason.

“Schedule for Show Saturday 16th September 2023 the show is sponsored by Girl Meets Brush & The Fashion Life Tour.”

Segment One Show: 12.00pm

• Grand Opening: Jhay Layson 

• CLC Couture 

• Fantasma 

• Grand Finale: Love Collection 

Segment Two Show: 3.00pm

• Grand Opening: Celebration of Thai Arts & Culture by Bangkok Event Management Co Ltd

• Kat Couture 

• D’BPHOR represented by The Fashion Life Tour 

• Jennifer Younger 

• La Petite Wardrobe 

• Hafanana represented by The Fashion Life Tour

• Postcode Fashion

• Anvi Couture represented by The Fashion Life Tour 

• Grand Finale: Stephan Russell

Segment Three Show: 6.00pm

• Grand Opening: Zaira Christa

• TSafari

• Wanda Beauchamp

• Perry Jones represented by The Fashion Life Tour

• TAMTA

• Saima Chaudhry represented by The Fashion Life Tour

• Adrianna Ostrowska

• TUVZA represented by B20 Events 

• Shameless Opinion represented by The Fashion Life Tour

• Grand Finale: Andre Soriano

For further information on The House of iKons, how to get involved, or to purchase tickets see:

House of iKons.

Tickets for The iKons Show.

New Village Video

As we are all aware there are major changes in motion in the mainstream market of film and TV, which is leading to the question “can the indies step in and entertain us?”  Happily the answer is yes, and sites like New Village Video are stepping up to the plate with gusto and bringing old school values and entertainment back to the market.

Focused on the best and brightest of the indie, art, and grindhouse movie scene, New Village Video is about the charms of a video store combined with the best of the digital age. 

Indie film is the heart of much of their work and their films have that “straight to video” feel that is somewhere between nostalgic and innovative, offering you the chance to support new and emerging talents, filmmakers and artists in a way that is entertainingly quirky.

What this means is there Is an option for us out there who have lower budget visuals and tongue in cheek chic films that are about pure entertainment, getting films out there and opening the door to genre based films that focus on the popcorn chucking entertainment, and scares that a good movie should.  From a filmmaking perspective New Village Video is the modern version of the VHS for hire route that gave us cult/underground movies that went from backyard films to schoolyard legend without the need for a PR team.  

Giving power to the indies is just a small part of what this offers, New Village Video is set to become the digital film archive for those who just want to entertain.  Worthy of checking out on all fronts: from consumer to artiste, the potential to showcase your work, make money on your investment, and have your film seen is enough to tip the scales in their favour and as someone who appreciates movies, and has a set of goals that include schlock horror, this will be top of the list for me to showcase my own films and with their commission rates in the favour of the filmmaker, it is without question a good time to be an indie filmmaker in a fluctuating market. 

To learn more about New Village Video or to discuss submissions see:

New Village Video.

Submissions at New Village Video.

Talking Business with Lukey Lukey

Something we find fascinating is the desire and passion behind brands, Lukey Lukey is a great example of this with the line already gathering attention we wanted to find out more about the beginnings and future of this eye-catching collection.

Lukey Lukey is a curated, yet all encompassing color range that has really grabbed people's attention. Can you tell us more about the line and how it all started?   

 It all started for me during the lockdown. I had been working in the beauty industry as a stylist, colourist and educator for well over a decade, and I had just started a new career as a freelance beauty editor. It was a nice change of pace from the type of work I had been doing for the longest time. I always felt like there was something missing from my career. Whenever I achieved what I set out to do, I wanted to move on to the next thing immediately. I never felt fully content with what I was doing. Finally, it just hit me: I need to start my own brand. Once I had that "Aha moment", everything just became really clear to me. I was grateful to be working fully remotely at the time because it gave me enough time to research everything that I’d need to know to start my own business. The hard work started there, but my vision was crystal clear, so to me the hardest part was already complete. 

When you were designing the Lukey Lukey range what was the driving force behind the look?   

 Lukey Lukey, it’s branding and everything about the aesthetic is like something that’s been trapped inside my head that’s always been yearning to break out. I can’t explain how easy it all came to me. It didn’t even “come” to me, I just let it all out. I knew exactly how I wanted everything to look, how I wanted the logo to be styled, the type of models I wanted to use, everything just flowed very easily. Getting to be creative and design all of this was a dream for me. My mother is an artist and she painted the original artwork, with me instructing how I wanted it to look. It’s such a fond memory of the brand's creation. 

You chose to lead with a cream blusher collection for your brand, is there more planned for the future and can you share with us your plans?   

“ Yes! Blush is very near and dear to me and my journey in beauty! I was always self-conscious of blushing and having rosy cheeks, so it was me taking back my power!”

Trying to celebrate our insecurities – as difficult as that may be at times. I also find blush interesting in terms of colour theory; colour has always been my passion, in every avenue of my life. I have so many plans for future launches and where I want the brand to go. A collection takes such a long time to create, I started planning the second collection before Dream Cheeks – my first collection – even launched! 

Is there any advice you can offer to aspiring entrepreneurs entering into the beauty industry? 

 It’s competitive, so you need to have a very clear idea of what you want to create. Once you know what you want and you are confident in your choices, trust your instinct. Nobody knows what you want to achieve as clearly as you do. It’s great to have a few people to bounce ideas off, but once you make a decision you need to have the confidence to stand behind it. Running a business is difficult enough without doubting yourself, you need to be sure of yourself, always. 

To learn more about the brand or to purchase see:

Lukey Lukey Website.

Lukey Lukey Instagram.

Lukey Lukey Facebook.

Lukey Lukey TikTok.

Sons of Adonis Concealer: A Kit Must Have

We are incredibly proud of our association with the Sons of Adonis range, so much so our creative director JamesC, was able to consult and is extremely grateful to have a concealer brush with his name on it as part of the collection. As a concealer aimed at the men’s grooming market we can see the advantages for both the consumer and professional and will address key aspects of this here.

With a current 3 shade range, this is a good pro starting point for mixing and will easily fit into your working kit and offer up a premium product that not only works but suits a wide range of different applications.

In what has become an increasingly HD world, men are more and more expected to be camera ready for meetings and presentations, TV appearances, film work and family photographs to name but a few occasions that are integral to life now.

Something as simple as a touch of concealer can wake up your look for an interview, or presentation in the office, and lets not forget the ever present Zoom calls that we are frequently asked for these days. Yes, I too have had to “Zoom” and give speeches and needed that little extra edge that Sons of Adonis gives to make me look respectable.

From a makeup artist perspective JamesC understands that a product like concealer needs to be pro grade (which this is) and stand up to the rigors of a shoot as well as look natural in the real world.

The Sons of Adonis range is our personal go-to for work across genres and features heavily in the work of the lost for good reason and we plan to show why with a Q and A blog with founder Shakti Sood who developed this range and has put a huge amount of time into the product to meet the needs of his clientele.

To learn more about the range or to purchase see:

Sons of Adonis Website.

Sons of Adonis Instagram.

IC9: A Glimpse Into The World of Film Courtesy of vShowcards

The Lost Creatives team always appreciates when we are given insight and a little bit of the background to a project and as always vShowcards has been part and parcel of that by bringing to our attention the new police drama IC9.

Tackling the controversial and very contemporary issues of people trafficking and illegal immigration, the film looks at the personal as well as the professional from a police woman’s standpoint as she hunts for her sister and discovers a startling, dangerous truth about her own family coupled with the harrowing insight into the world the trafficked people find themselves in.

With a stellar team both in front and behind the camera including such leading actors as Georgia May Foote (coronation street) and Richie Campbell (Grace, liar, ITV) and of course vshowcards founder and all round actor of note Darren Tassell who has (with permission) given us access to the documentation and files for the project.

vShowcards works hard as a casting site and has also played a part bringing in such excellent talent as Richie Campbell, and Georgia May to peoples attention thanks to their savvy use of social media and contacts, each member of the team of course brings their unique talents to the table and add dimension to a nail biting script by Kyle Titteron and Gulshan Singh making this more than a film but a true showcase of talents.

With filming underway at the moment, stories and images are leaking out that show not just a cast and crew enjoying the work but adding to a film that is gathering attention not just from social media buzz but from interested parties looking to the project to see what is happening in the business including bloggers, journalists and potential viewers who are seeing snippets and images sneaking through, the anticipation for this film is rightly high.

IC9 is a large scale UK indie production that is a showcase of talent, ingenuity and intrigue. A truly welcome project that will hit the high notes and with the support of vShowcards and many others who are seeing the potential of cinematic projects and how it can be achieved with the right people backing you.

Naturally, we will be happy to support the ongoing work and cannot wait to see the final film, we will be talking to key team members about the project itself looking at the casting process, making of, and what the future is for the production team.

For more information on vShowcards and what they do see: The vShowcards Website and stay tuned to the blog for further updates on the project.

Lukey Lukey Cream Blush Revolution

As many will know, JamesC has an obsession with blush, so when he came across the debut collection from Lukey Lukey of 4 universal shades of cream blush it was a match made in heaven.  

Luke Nolan the founder behind the colour collection has developed this to be a consumer dream and an artist must, from the chic blue packaging to the carefully curated cream colours, this brand is designed to meet artistic standards and colour theory methods while enhancing beauty with minimal fuss and maximum impact.

From a purely artistic point of view this range has the hallmarks of a bridal staple, a film/TV artist must, and an editorial plus when it comes to a working kit and throw in the potential to sell the product in your salon Lukey Lukey Blush is set to be a go-to across the spectrum.

Produced in Europe, the range may be small but has the potential to make a big impact and has the support of The Lost Creatives team as well as our own JamesC who is already plotting out looks for this spectacular blush. 

To learn more about the collection or to purchase see:

Lukey Lukey Website.

Lukey Lukey Instagram.

Lukey Lukey Facebook.

Lukey Lukey TikTok.

Time For a Change

The last few weeks have been really hard, a combination of ill health and just general contract negotiations have meant that we really haven’t had the time to update the website. However, this has been a positive overall and allowed us to really prioritize the future of the Lost as a concept.

One of the biggest things to come out of this has been our creative director JamesC has made the decision to close his current portfolio website, we have maintained control of the domain name, and will be starting from scratch with a new fresh work in conjunction with a select number of very good photographers hand picked from a list of contacts and sources, the images from which will be submitted to publications.

We are also looking at reshuffling all the domains we own and bringing a more mixed media focus to our work with films of varying lengths and commercial status being worked on to change the very restricted state we are in.

Over the next month there will be more updates and galleries showcasing fresh work and taking the whole Lost concept back to basics and putting the energy where we want it to be as a whole with a focused print/digital fashion portfolio and a slate of smaller video projects that have been carefully researched and plotted around our requirements for festivals.

More updates will be released soon.

The Behind The Scenes Podcast is Now Live

If you are a mover, shaker or media maker, then the Behind The Scenes Podcast is the place to be seen and a must for keeping up with what’s happening. Started as a way to bring the behind the camera people to the forefront, it is already offering up insights into the background work of the creative realm that would otherwise be unseen and showing how much deeper the work goes than just the stage or a screen.

We are privy to some of the upcoming interviews (one of which will be our own JamesC) and know how much time and effort is going into this from a purely creative stance, it is already on our watch list. Lost Creatives being a behind the scenes blog, we are fully behind Stephen the founder of the Behind The Scenes Podcast and cannot wait to see more and highly recommend watching and subscribing to the channel and other social accounts.

A special nod goes out to the cast and crew at City Theatre who are amongst the early interviewees and offered up some interesting insights into the world of theatre casting and acting.

To learn more or to subscribe see:

Behind The Scenes YouTube.

Behind The Scenes Twitter.

Behind The Scenes Instagram.

Behind The Scenes TikTok.

Building Your Team Featuring Vshowcards

Something I have seen quite a lot of when on social media is the individualist aspect of marketing, by that I mean promotion of just one aspect of what you do as a creative, forgetting that when it comes to a shoot be it film, TV, or photographic it is a team affair.

One of the biggest reasons we say this is because our own creative director JamesC has reached out to the team behind vshowcards and will be working with them to assess a proposal for upcoming projects.

Networking, promotion and just old fashioned relationship building over time can be a difference maker in the world of film and TV, we rely on each other to make a shoot run smoothly and efficiently so having good relationships with the team make a huge difference.

With Vshowcards you have access to the a huge number of professionals within industry that will support your moves and if you reach out are willing to help and support, you just need to ask.

From an industry standpoint there is so much more than just your skillset to consider, you are a part of a team, the machine works because we do and supporting each other is the way to move forward and building your team is a lot easier when you have all your information at your fingertips and know you can reach out to others with questions.

To learn more about the Vshowcards set up or to join see:

Vshowcards Website.

Vshowcards Facebook.

Vshowcards Twitter.

Vshowcards Instagram.

Vshowcards YouTube.

Project Notes

A habit our creative director JamesC picked up when living in India that we are actively pushing again, is keeping a notebook and pen to hand, ideal for writing down phone numbers or emails, sketching ideas for photos or as we know he did frequently, outlining plots for TV or film projects.

JamesC has in the last few weeks come up with ideas that will work as short films for festival entry or expanded into a much longer concept that need to be padded to suit the plans for 2023.

Festivals are going to be a very heavy focus of the work ahead, we have spent a lot of time checking options of annual, quarterly and by far our most favoured, monthly film festivals that take film and photo projects.

Of course our favourite book for filmmakers “Don’t F*ck Up Your No Budget Film” by Ivan Peric, plays a heavy part in our thinking because this insightful first hand account of low budget creation is designed to shape your work into a commercial project and works well with our own thinking and add to this the very savvy and again, first hand account of Patricia Jones book “Opening Doors for Working Class Actors” which when combined with Ivan’s book has the scope to create a great combination and open up the projects we have to fresh talent and with the right focus and marketing (kept within a budget) see a series of smaller films and Web TV projects built with a commercially viable slant that will benefit all involved.

We will be using the Vshowcards site for casting and actively encourage people to check them out not just because we think it is a fantastic network site, but for the various casting calls that are available.

Expanding notes on our plan will be slow released through the blog and we will be working hard to get this push running with the Lost Agency supporting it and of course led by our own JamesC who will be front and centre with upcoming interviews including the Behind The Scenes Podcast, amongst the other elements at play.

Stay tuned for more updates and sneak images of our notes.