With so many changes underway within the industry and our own team working toward different goals, we decided to centralize our working dynamic with the newly launched Lost Agency, which as part of the overall lost concept will be the control mechanism that handles PR, marketing, and the financial aspects of our work and allow us to make more of our independent status within the market.
“The Lost Agency is about promoting the talents of our creative team in the realms of film, TV, fashion, and commercial work away from the social-media styles that dominate the online market. Led by creative director and head of makeup JamesC, The Lost Agency is about showcasing teamwork on a range of projects.”
Taking the initiative and creating The Lost Agency is already working in our favor as we talk terms of work with brands and readjust our existing shoots to fit the new elements we have been building. By refining the processes of our work and adding the agency element to control and manage our finances, add depth to future editorial campaigns, and long term, control more of our marketing from one pot.
Next on the agenda is Lost Productions and building up some awards for our work alongside commercial production with clients. Stay tuned for news and updates.