Within the hairdressing arena, Alfa Italia has become synonymous with style and grace, professional tools designed to work in a salon as easily as backstage at fashion week. Inspired by Italian style icons such as Sofia Lauren, Carla Bruni, and Monica Belluci whos beauty has become the benchmark for Italian style, they are always at the forefront of professional style the team research and development top tier products designed to work as hard as they look good.

Pushing new boundaries in the pro realms, it is common to see the Alfa Italia range used in demos of session styling and in the working kits of leading hair and beauty artists. *A backstage must they are amongst an elite range of brands that can make the claim of fashion week approved.

Standing tall in the market they have won numerous awards, noteworthy is the detangling brush which has become an icon for its looks and a staple for its practicality. When it comes to the prosumer we are finicky and want the best tools and kit with a touch of style. Another reason to take the plunge and become a part of the Alfia Italia family, the styling tools are solidly built to hold up to the rigors and needs of a professional hairdresser or makeup artist working in the market today.

Defining themselves in the market as pro-grade essential, Alfa Italia is the choice of professionals.

To learn more about the range or to purchase see:

Alfa Italia Website.

Alfa Italia Instagram.

Alfa Italia Facebook.